Ratings: 108 | Reviews: 99 | Show All Ratings:
3.41/5 rDev -22.5%
vibe: 2 | quality: 4 | service: 2.5 | selection: 4.25 | $
Legit, but not the place where you're going to get a ton of beer knowledge from most of the staff. If you don't like seeing cases of Coors Light alongside your craft beer, then this isn't your place.
Great deals, and the widest selection in Milwaukee by far.
11-06-2013 20:31:12 | More by sisterthelonious
4.66/5 rDev +5.9%
vibe: 4 | quality: 4.75 | service: 4.75 | selection: 4.75 | $$
I love Discount Liquor. It's a must stop when I'm in Milwaukee, and if I'm passing through on my way to northern Wisconsin, it's usually the first stop I make when I leave the airport. They have a great selection and a staff that's always willing to help you find something.
10-17-2013 15:11:58 | More by jumboj11
4.54/5 rDev +3.2%
vibe: 4.25 | quality: 4.5 | service: 4.75 | selection: 4.5 | $$
This place is the reason why I have a separate bank account from my wife. If she knew how much trips back home cost us because of this store...i don't think we would ever visit my parents again. Every time i come in, they have new beer and they store staff is very helpful. Although they have 1 bottle limits to many of the "rare" beers, I like it because I don't think I would even get 1 if it wasn't for that practice.
10-01-2013 16:37:06 | More by BigBadBeerSnob
4.47/5 rDev +1.6%
vibe: 4.25 | quality: 4.5 | service: 4.5 | selection: 4.5 | $$
Discount Liquor, this place is a gem. A fairly large store, well worn, and heavily used. Each and every time I set foot in Discount I'm like a kid in a candy store.
Scandinavia and Belgium are heavily represented with a lot of tough to find bottles. Half of one long aisle is all American craft, mostly bombers and 750s while the opposite aisle is full of sixers and random bombers/singles. The New Glarus is always stacked up at aisle end with case upon case and in the cooler. The Thumbprint Series usually goes back three or four releases and Wisconsin beer is very well represented. The people stocking shelves are usually pretty busy but more than happy to answer any questions or grab something from the back if not on the shelf.
Directly to the right upon entering is a little nook with glassware. There's always something new with any style to suit your needs all at good prices.
I never pass up Discount when taking a trip to Milwaukee. I suggest you do the same.
08-20-2013 02:15:22 | More by joe1510
4.24/5 rDev -3.6%
vibe: 3.5 | quality: 4.5 | service: 4 | selection: 4.5 | $$
On of my go to bottle shops when I'm looking for something. They have a great selection and get new stuff in very frequently. If you can't find it on the shelf or looking for something in particular the staff is very helpful in finding it or ordering it for you. Definitely recommend this place if you are in the area and looking for top notch craft beers.
06-26-2013 21:34:48 | More by Fireslayer
4.13/5 rDev -6.1%
vibe: 2 | quality: 4.75 | service: 3.75 | selection: 4.75 | $$
Fantastic selection, the best in Milwaukee. The name and building look and sound cheap and the appearance inside looks cheap as well but once you set your eyes on the beer aisle you see why the trip was worth it. Perhaps too many filler beers from Europe as this constitutes well over half of the section, but there are still many gem offerings from the midwest and beyond. The midwest offerings include: Founders, Bell's, Three Floyd's, Goose Island, Dark Horse, Great Lakes, Jolly Pumpkin and New Glarus, to name a few. The selection from outside the midewest is quite nice as well. Including: The Bruery, Sierra Nevada, Oskar Blues, North Coast, Rogue, Moylan's, Green Flash and Mikkeller. Discount Liquor is also a good spot to catch some of the limited releases from some Midwest Breweries including: Founders KBS, Bell's Hopslam, Goose Island Big John and Night Stalker, Dark Horse Plead the 5th, Great Lakes Blackout Stout and so on.
Overall the selection is very good, the staff is knowledgeable and friendly and the prices are reasonable. So despite the name and the appearance, it is well worth a visit for the selection
06-09-2013 01:01:36 | More by WiscoBrewsco
4.46/5 rDev +1.4%
vibe: 3.5 | quality: 4.75 | service: 4.25 | selection: 4.75 | $$
This is one of my favorite places to go for beer. They have a ridiculous selections with a very knowledgeable staff, who are always willing to provide you with recommendations and feedback. A great place for anybody looking for particularly rare or hard-to-find beers.
04-04-2013 17:41:39 | More by sgwagner
4.11/5 rDev -6.6%
vibe: 3 | quality: 4.5 | service: 4 | selection: 4.25 | $$
This place doesn't look like much from the outside, or inside for that matter. It looks like your standard liquor store and a little run down from outside and in. It has all your standard fare of spirits, wine, mixers, and beer. However, the beer aisle was amazing. It had an enormous selection of bombers, 750's, and singles. Most impressive was the variety of high end belgians- quads, sours, lambics, etc. It also had quite the variety of Mikeller, Evil Twin, and Wisconsin locals.
I didn't have much interaction with service but someone did come up to me within 5 minutes and asked if I needed help finding anything. That's a plus.
Prices were fair.
This is a great stop in Milwaukee and you'll be able to find something you're looking for.
01-15-2013 00:04:14 | More by Vonerichs
3.88/5 rDev -11.8%
vibe: 3 | quality: 4 | service: 3.5 | selection: 4.5 | $$
This is clearly the spot to be if shopping in the Milwaukee area. Place itself is nothing special, perhaps even dumpy but remember its a liquor store not a beauty parlor. Massively long row for their beer selection which pulls in from every corner of the world.
I saw the little off beat Mikkellers that aren't everywhere, quite a few from Evil Twin, once found a 2005 Struise Pannepot Grande Reserva, Fantome Ghosts are sometimes on the shelf, decent number of Bruery stuff for the Midwest.
Like many others, the singles dominate the selection and can get to a overwhelming point at times. The people are very helpful when you need it and don't crowd you when you don't need it.
09-06-2012 14:51:21 | More by JosephThompson
4.2/5 rDev -4.5%
vibe: 3 | quality: 5 | service: 3 | selection: 5 | $
WOW!!! This place was off the hook.
On a recent business trip I stumbled into this place in search of some good 3F, NG, and other midwest brews that dont make it to Minnesota and was blown away.
The place in general is like the name says - discount - meaning it was old and run down looking with stacks of inventory everywhere, bottles crowding every nook and cranny and a general dingy atmosphere. But where it lacked in ambience - it made up for in pricing and selection.
Had a ton of singles both domestic as well as imports that I have never seen before. I was able to stop at both locations and picked up the following.
3Fonteinen Oude Gueze x2
NG R&D golden ale
NG Cranbic 4pk
NG Barleywine 4pk
Bruery autumn maple
Stillwater Cellar Door
Will definitely go back next time i'm in Milwaukee.
02-02-2012 15:08:14 | More by adrock7309
Discount Liquor in Milwaukee, WI
97 out of 100 based on 108 ratings.