1. The wait is over! Download the BeerAdvocate app on iTunes or Google Play now.
  2. Get 12 issues / year of BeerAdvocate magazine for only $9.99!

Discount Liquor

Not Rated.
Discount LiquorDiscount Liquor

129 Ratings
Ratings: 129
Reviews: 99
rAvg: 4.44
pDev: 9.01%
[ Store ]

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States
phone: (414) 545-2175

visit their websiteWebsite view map and get directionsMap 

None, yet.

(Place added by: BeerAdvocate)
Place: Ratings & Reviews
Sort by:  Usefulness | Recent | High | Low | Top Raters
Ratings: 129 | Reviews: 99 | Display Reviews Only:
Photo of Homerbag


4.3/5  rDev -3.2%

This place is very south side. Down the road from the famous Serb Hall fish frys, this is what a old school south side Milwaukee establishment is.

From the looks of the place, there is nothing impressive, refreshingly stuck in time. Some what hard to get into if you don't know the area. Once inside, things become impressive. The length and selection are worth any local or visting beer geek to check out. Too many names and variety to list. If you want it, it will probably be there if it is sold in Wisconsin. Some stuff like Three Floyds can be found on the shelf even though they dont distribute up here any more. There was help in the beer isle, the only place that mattered to me, very knowledgable and nice. The check out people where fast and freindly also.

The prices where as good as anywhere as well. This is a place you have to check out. The single selection is a bit lacking as is the local brewery finds, but everything else is the best in the area.

Between Three Cellers sinlge selcetion and the rare finds here, it is good to be a beer geek in the Milwaukee area.

02-03-2008 20:29:22 | More by Homerbag
Photo of ahalloin


4.65/5  rDev +4.7%

I stopped in this place on a whim to find Leine's Big Eddie Russian Imperial Stout. I was pleasantly surprised to find, quite possibly the finest and most varied selection of bottle singles in the state....maybe the entire midwest!!

They had an aisle that was probably 50 to 60 feet long with singles on both sides! It was unbelievable. They even had Dogfish Head World Wide Stout vintages back to 2004. And the prices seemed extremely reasonable.

If you are looking for a specific beer in the Milwaukee area, I would definitely go here first.

01-27-2008 19:36:24 | More by ahalloin
Photo of GRPunk


3.85/5  rDev -13.3%

I stopped here with my host on a recent trip to Milwaukee.

The store looks a little shady from the outside, but I was quite pleased once in stepped foot in.

There were a lot of good Wisconsin, regional, and imported beers available. There were many beers (both locals and imports) I can't get in MI. I was a little disappointed at the lack of singles. I was hoping to make a mixed six-pack of beers that I couldn't get in Michigan and ended up having to buy a couple of regular sixers and some bombers.

As service goes, I didn't really get any help finding anything, nor was I approached by any employees. However, everybody was very pleasant when I was checking out.

Pricing was great compared to Michigan standards. Though I think beer tends to be a little cheaper on the WI side of Lake Michigan.

This will be a definite stop the next time I'm in town.

09-30-2007 17:37:49 | More by GRPunk
Photo of brdc


3.85/5  rDev -13.3%

This is a very ugly place, but I don't go there for its looks...
Service is very polite and courteous, but most of them seem to know close to nothing about beer. I heard a lot of things about Mary, but did not have the luck to find her there.
Selection is pretty good, although I could not find a few of the things I was looking for (I am very picky, and am always looking for ridiculously hard to find stuff).
It still has a nice selection of belgians, although lacking St Bernardus. A good selection of locals, missing only Lake Louie's of importance. All in all, one of the best places around.

09-12-2007 19:42:21 | More by brdc
Photo of nchrist13


4.7/5  rDev +5.9%

less a liquor store and more an encyclopedia of beer. what else is there to say about the place? many positives and very few negatives. let's get the negatives out of the way.

there isn't that much in the way of american singles. if it comes in a sixer, you're probably gonna have to buy it in a sixer. same for a 4 pack. but there are so many bombers that this isn't as big a problem as it seems. this place basically sets the lower limit for beer prices in this state (which is cheaper than any state that touches it, mn, il, ia and mi), so it's pretty easy to forget about them not offering singles.

another negative is that service is basically spotty. the beer buyer, maria(?), is a beer genius, so if you see a chick in the beer isle with short brown hair don't hesitate to ask. but from anyone else you're not likely to get much.

positives: ridiculous selection. tons of imports, more belgians than you know what to do with, and all way too affordable. you will end up dropping much more than you wanted to and you will go home with a gigantic grin. german, belgian, english, american, they're all represented well. and as previously mentioned they will basically set the low price.

if you're on a budget, don't go here. it will destroy it. also, full line of cantillon. you gotta like that.

08-14-2007 01:10:24 | More by nchrist13
Photo of aforbes10


4.05/5  rDev -8.8%

We stopped here on a recent trip up to Northern WI. Greeted by a large double aisle of RT beers, right side mostly WI and other US, left side imports and US beers from further afield. Some singles, lots of hard to find things. Very impressive selection of everything, excellent prices too. Some cool and inexpensive pint glasses from a number of breweries. I picked up lots of singles of stuff (Tyranena Brewers Gone Wild Series, NG Unplugged series, Capital Vintage Ale, Sprecher African series, etc), intending to stop again on the way home but then we decided to skip it due to not wanting to get off the highway. No matter, i'll be up there again.

06-11-2007 17:20:09 | More by aforbes10
Photo of blitz134


4.35/5  rDev -2%

Stopped by on a recent visit to visit the gf. She knows of my beer fanaticism and I requested to go here after being picked up from the airport.

This is a dumpy looking store, although it is a fairly good size. It has a pretty long aisle of beer that is probably 60 ft long with beer on both sides. Craft takes up about 65% of it. Then there is some cold storage at the back wall.

Lots of American Micros here. 3 floyds, new holland, two brothers, tyranena, new glarus, capital, lake front, sprecher small release stuff, bell's, dark horse, founders are most of the locals/regional. Lots of limited release items. I'm not sure what their turn over rate is there but there are some beers still on the shelves that might have a year on them, although all the ones I saw were higher alcohol, limited release offerings that will hold up well. So much stuff that I can't get in Atlanta. The Belgian lineup was a disappointment though as my gf likes Belgian stuff. No where near what I can get at my local (albeit, superb) shop in the ATL.

I dont remember if someone came up to ask me if I needed anything. Maybe once. Cashiers seem young and some of the other complaints about them don't seem improbable, although none of them happened on my visit.

I thought the prices were pretty good as well as I quickly bought up 50 dollars worth of stuff and could have easily dropped 6 times that...seriously...

06-08-2007 01:10:34 | More by blitz134
Photo of

4.65/5  rDev +4.7%

You would drive right by this place -- and it would definately be your loss!!! Inside, a long aisle full of everything you could want. Aisles are narrow, and it isn't the cleanest place, but all of that is unimportant because you are here for the beer!!

Quality was fine. Not much dust, except on some vintage bottles. Seasonals were appropriate. The two beers I drank when I got home were just fine.

Service was very good. I asked one guy if they had a particular beer and he didn't know, so he got a second guy -- he didn't know, so they went and got their buyer to give me a final answer. That type of attention to detail works for me. Hats off to Marie - hope I got the spelling right.

Selection - WOW! Founders, Dark Horse, New Glarus, Bells, Goose Island, Sprecher, SA, Capital, Belgians galore, Avery, DFH, New Holland, big German selection. Very impressive. I bought a case and a half, and wanted more! Damn luggage restrictions...

Value - I rated it as reasonable, but it was probably more like a dollar sign and a half. Prices were very good, I thought.

Overall, very impressed. I will be in Chicago again on business in a couple of weeks, and I am thinking about going back to buy more. If you want some of the best of what the mid-west/Great Lakes area has to offer, this is a great place to stop.

05-25-2007 20:25:59 | More by
Photo of botham

New York

4.1/5  rDev -7.7%

Discount is a great place to buy beer, wine and spirits. Visited this fine establishment for the first time today, and i was blown away by the depth of the selections. Great in all departments.

The staff here is quick to answer questions or lend a helping hand at finding a brew. They seem to love beer (or at least the two employees i asked did).

Imports: Phenomenal selection. It's like being a kid in a candy store. Many brews from brewers that i hadn't heard of before (And they have my Samuel Smith Oatmeal Stout in four-packs. I'm in heaven!). I spent a good twenty minutes just browsing and taking in all the bottles.

Microbrews: Great selection. All the Goose Island, New Glarus, Sprecher and others from around the country that one could want. Could use more singles in this section, but oh well. Wonderful selection of Samuel Adams. I found some Sam Adams Triple Bock bottles here as well (hasn't been brewed sincle 1997), and i had to pick up a couple.

Macrobrews: Pushed to the back of the store in the coolers. Lots of twelve-packs. Lots of free glassware with purchases of twelve-packs.

Glassware: The prices are higher than Ray's in Wauwautosa, but the depth of the stock here is impressive. many types and styles of different glassware. They have boots, over-sized snifters and many obscure brands represented. Many must buys for glassware fanatics.

05-20-2007 01:52:48 | More by botham
Photo of logansboat15


4.85/5  rDev +9.2%

I've been shopping at Discount for about seven years. The staff has always been excellent, so it baffles me to read other reviews bemoaning the lack of knowledgable service. I suggest that when fellow Beer Advocates visit Discount, they seek out the assistance of beer manager Marie Gruska. She keeps up-to-date on all of the latest beer selections and industry news.

Perhaps some of the young cashiers were asked their opinion on various issues relating to availability or selection. It's always been my impression that these employees were there to handle the high volume of traffic at the register, rather than to field questions from beer geeks.

Discount Liquor is the ultimate beer store for my friends visiting from Illinois and Michigan. When in Milwaukee, check out the amazing selection.

05-08-2007 18:37:55 | More by logansboat15
Discount Liquor in Milwaukee, WI
98 out of 100 based on 129 ratings.