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Discount Liquor

Not Rated.
Discount LiquorDiscount Liquor

152 Ratings
Ratings: 152
Reviews: 107
rAvg: 4.47
pDev: n/a
[ Store ]

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States
phone: (414) 545-2175

visit their websiteWebsite view map and get directionsMap 

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Ratings: 152 | Reviews: 107
Photo of BeerFMAndy
4.65/5  rDev +4%

I finally made my way out to Discount Liquor last weekend with bnieman to pick up a ton of stuff for his Dad, see the place, and buy some good beer. Despite the rather run-down location and building, it holds quite an awesome selection of brews.

Right inside the doors to the right is a little side room that's filled with glassware and other bar supplies. I found the glassware to be a little bit pricey based on what you can find elsewhere. For example; Tripel Karmeliet tulip for $8. Ray's carries it for $5.

The beer was reasonably priced though. Singles (12 ozers) were in a good range starting at $1.49 a bottle which is good. All the other stuff was priced well too.

The selection was pretty darn awesome but focused on heavily on Belgian beer and other European imports as opposed to American craft. That's not to say their American craft selection is poor, just underwhelmed in comparison.

Serivce at Discount was perfect. Half way through our shopping experience we started talking to "The Beer Goddess" as she is refered to. She was checking stock of bottles and helped us run through everything new they had, what they were getting in, and pricing on kegs. Very nice.

The only downfall to this place is location (a bit far from me) and the fact it was totally packed there. With lots of people pusing shopping carts in the isles, it's a bit of a pain to look.

Overall it's a fantastic beer store I'd love to visit when I'm in the area or need to find new stuff.

Photo of zeff80
4.35/5  rDev -2.7%

Short story - this is a really good beer store. As someone from several states away, there were too many options for me to choose from. It has a very lengthy aisle of singles, 22's, 750's and 500ml brews from Europe. They've got most of the local Wisconsin breweries covered plus loads of other regional beers. Then they have beer from Weyerbacher, Stone, Victory and others from the East & West coast. The quality is good. Every beer I've opened so far has been fresh and tasty. The service was pretty good. There were constantly people taking inventory. If I had a question they were they to help. My only complaint is that I wish they had more 12oz singles to put into a mixer sixer. Overall, it's a great store that is worth a visit even if it is a little out of your way.

Photo of beerwolf77
4.18/5  rDev -6.5%
vibe: 3 | quality: 4.5 | service: 3.5 | selection: 5

I work about five minutes from this place so I stop here at least once a week. I suppose I should add my opinion of the this beer mecca.

First off it's not exactly a looker from the outside(or once your in for that matter) After passing through the doors take look to your right and prepare to drool. A double sided isle of beer that seems to go on forever. The isle is capped in front by a feature shelf with singles and other special brews they are pushing at that moment. The left side starts with the largest array of foreign crafts I've ever laid eyes on. This slowly blends into US craft beers from all over the country. On the right is the local Illinois and Michigan shelves. Just about anything you could ask for from any of these states. The back wall is about half cold craft and half BMC.

The service seems decent although I've never really asked for help. The one drawback to the place is all the delivery guys running around the place. Everytime I'm in there they have at least three or four guys with dolley pushing beer through the tight isles. It can be a nut house on Fridays.

Overall the prices are unbeatable and selction is phenominal. I'm so glad it's just a short drive from my shop.

Photo of Beerandraiderfan
4.44/5  rDev -0.7%
vibe: 4 | quality: 4.5 | service: 4 | selection: 5

An immense liquor store, inside what looks like it was formerly a small grocery store.

The best collection of Euro beers I've ever seen, which unfortunately, is not my general interest level, but this store has helped me expand my horizons more than a few times.

A couple of guys are real knowledeable there, the rest of them seem a little lost. Selection of Midwest beers is excellent, the fact they usually have Bigfoot Ale year round is a testament to their diversity. Love this place, just wish it was a little closer to Milwaukee's East Side.

Photo of Gtreid
5/5  rDev +11.9%

The best beer store I have ever been to, period! The beer takes center stage here. They have everything Wisconsin can get, Founders, New Glarus, Bell's, Three Floyds, ST, Goose Island, ect, ect. The beer buyer was very helpful, and answered every question I threw at her. She even went to the back and pulled out a Life and Limb and offered it to me, which I took her up on. Friendly service, good pricing, and a world class selection. If I lived here, this would be my go to store. I only wish I had this type of place in Florida. Skal.

Photo of Wisconsinality
4.7/5  rDev +5.1%

Hands down the best beer selection in all of Milwaukee and that is saying a lot. The place may not look that great on the outside but once inside, behold a gold mine of beer. The prices are also pretty dang good, usually a little cheaper than most other liquor stores. The selection is huge and has a wide variety from many countries and many state alike with every style you can think of. It's about a 15 minute drive for me to get there and worth it everytime. If you are ever in the area this is a must stop place.

Photo of TheSSG
5/5  rDev +11.9%

Checked this place out on a Sunday.

Just an FYI, I showed up a bit before 1PM.

First thing I saw was the glassware. That was a fun area to browse. Ended up getting some neat glasses I can't seem to find anywhere else. All were reasonable in price; figure $4-7 for most glasses. There were some more expensive and crazy glasses, but overall very reasonable, if not even on the low side.

Bier selection was very surprising.
When you drive up to the place, you REALLY think the reviews have to be for a different place...

But you get inside, and they had one hell of a bier aisle.
TONS of single bottles (but singles are mostly the imports). A few singles of select craft biers.

LOTS of 6-packs of local/craft brews as well as ones from all over the world. They even had 12-packs of the BIG bottles of Erdinger (never seen those in the USA).

I was especially pleased to find my beloved Hitachino Nest bier aged in Sake Casks. Picked up a few more interesting bottles (a Flanders Sour Red Ale, and some craft Pumpkin ales).

I come to Wisconsin bi-monthly to get New Glarus, but I was amazed to see a full load-out of Lakefront bier. I NEVER can find more than 2-3 of their brews at most places. So I got a sampler and some 6-packs. Also got some New Glarus, saw a nice display of Capital as well.
While just a ways from the Sprecher brewery anyway, I still got some single bottles of that, because the price was so nice.

Selection was astonishing. A+ for that.

Staff was fine. We were a bit late, didn't realize they closed at 2PM, left about 2:15PM. No one hassled us or was rude that we made them stay a bit late. I apologized, and they were fine with everything.

Prices are a bit hit or miss. Some stuff was just a STEAL! Other things are a bit steep....So you've got to be careful.
EDIT: Typically, they are the cheapest prices in the Milwaukee area (Woodman's being the only people who are EVER cheaper, but not always). I can get New Glarus cheaper at Woodman's in Beloit....but that's pretty far if you live in Milwaukee.

ONLY complaint is the freshness.
I about died when I saw they had Schuß for Berliner Weiß bier. Waldmeister and Himbeeren. I was FLOORED.
Then I noticed the "mindenstens haltbar bis" on the bottle (exp date). It was long past due...just over a year. Now, I know the entire bottle is in German, and the rest of the world does dates differently, but as my brother noted, "2008 is same year, no matter where you live." Since the bottle mentioned no preservatives as well, I imagine that Schuß would be disgusting if not outright sickening.
Up side is that a good deal of the bier that looks like it's been sitting is the kind that is okay with aging. Some of the biers that really need to be fresh I would avoid.
EDIT: As I've become a more regular shopper at Discount, I've noticed they're getting a LOT better about fresh dates for almost everything. Additionally, I've NEVER had such a problem with anything regional. They are the first ones to get anything from Wisconsin, and nothing seems to sit on the shelf more than a few days.

Overall, will definitely be making a voyage back here for more Wisconsin biers, and perhaps a few others....They did have a 40 year Ola Dubh...hmmm

EDIT: I've come to really appreciate the service here, too. Whenever I have questions, they're more than glad to help, and everyone is just really friendly and nice to talk with.
Now that I work in Milwaukee, this is pretty much my go-to for everything. It's just really hard to beat them in terms of selection, service, and price.

Photo of mdwalsh
4.8/5  rDev +7.4%

The place I stop when in Milwaukee to get WI only beers. Huge selection and good prices. GREAT service. The first time I was in there, I asked a guy stocking the shelf for some help. He talked to me for at least 20 minutes, pointing out stuff, making suggestions. It took that long to realize he didn't even work there, but for the distributor and was just a nice guy. I asked at the counter when I was buying stuff he suggested. It wasn't even all from his distributor.

The staff is also very helpful. They know when the out of state guys are there and have pointed me to stuff they know I can't get at home, which is very nice. Even though it looks kinda dingy on the outside, I recomend this place for sure.

Photo of crossovert
4.8/5  rDev +7.4%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.5

Wow, such a store.

I don't even know where to start with this place. Well, you walk in and theres a nice display of glassware all for really cheap prices, most regular glasses we 2-3$ and rarer stuff like the Kwak glass was only 10. After this quick detour I walked ahead and to the left to find more glassware and a huge display of trappist extravaganza will most bottles a dollar cheaper than anywhere else.

Then you turn to your left and it hits you, the WALL. Top to bottom, side to side just a MASSIVE aisle of almost anything you could imagine, harder to find beers like Quoellfrisch and Embrasse (to just name 2 of the many I saw), and a plethora of beers from a host of countries. They even have the bottle of syrup to go with your Berliner Weisse if your into that. And the prices are dirt cheap. Not only that but I left with a huge haul of about 30 bottles from all over and not one was even near its due date. Also FFF for 4$ cheaper on average than in IL. Just check the BeerFly list, well over 1000 brews and growing, amazing selection. They are missing a few noticable brews though, a few form La Trappe, Urthel, and others, they seem to not stock full brewery lines of the Belgian beers aside form the merciless onslaught of Cantillon, I wish they did. They also don't have St. Bernardus or Baltika beers which is really strange.

The service was top notch with an older bearded guy there to answer any question. He knew exactly when each new shipment of beer came in and was willing to stock new beers as well. A really nice guy, and he was constantly filling shelves because people just kept coming in and buying huge supplies of beer and alcohol which he would immediately restock.

It's too hard to explain the aura of this place, just go there.

Update 11-7-09 saw NG R&D, snatched up the last bottle.
Update 5-6-10 saw NG Two Women, bottles still available
Update 7-7-10 they have at least 20 new beers incl. Revelation Cat, Edelweiss, Lost Abbey, Sünner, and more.

Photo of DarbyOGill
4.35/5  rDev -2.7%

Wow, just wow.

Q: The place looked pretty ordinary on the outside. Would have never known that it had good beer if not for Beer Advocate. The place is pretty big, clean, but there was nothing flashy or anything.

S: Nothing bad or great about the service. Nobody was really hovering around helping customers, but the checkout was fast and painless.

S: They had two long rows of beer on the shelves and a big fridge of cold beer along the back end of the store. The selection was excellent, the best I've ever seen at a liquor store. They had any style of beer I could dream of. Found a bunch of beers I've never seen in Wisconsin.

V: Just about every 4-pack, 6-pack, and bomber were 2, 3, or 4 bucks cheaper than my usual stomping grounds. The value here was absolutely amazing.

In conclusion, this place is awesome. Best beer store I've ever seen, well worth the 30 minute drive from my house. Plan on going here often when I'm in Milwaukee.

Photo of beertooth
4.65/5  rDev +4%

This has to be the best beer store I've stepped foot in to date. My friend warned me and told me to leave my wallet in the car and I just couldn't listen. Thanks for taking me up there, Dave!

Ok, so it isn't much to look at from the outside. The windows are crowded with neon beer signs and sale posters. You'll walk in and head towards the back of the store and stumble upon their intense craft selection. The local selection is amazing and we don't get any of it in Chicago. They also have a lot of other not so local stuff we can't get in Chicago. I stumbled across some gems that time forgot as well! I was in heaven! The prices are great too. Most of the beer was a few dollars to twenty dollars cheaper than anywhere in Chicago. Their import selection was extremely impressive as well. They also have a great glassware section that I dared not venture into. I had already tripled the amount of money I told myself I'd spend.

I can't wait to go back!

Photo of tjkurz
4.35/5  rDev -2.7%

This is a great beer store - it could only be improved in a couple small ways. The prices are right on or lower when compared to other places in the area that carry craft. The selection is overwhelming - particularly the imports. As someone who visits many beer stores in the area - if Discount doesn't have it, chances are others won't have it. There is no build your own six pack - singles are pretty much limited to a few high quality and pricey crafts and imports - all individually priced. Service was okay - but they were very busy - I visited after work along with half of Milwaukee.

Photo of Goldorak
3.5/5  rDev -21.7%

Hourray for business trips. It gives me the opportunity to visit strange and exotic liquor stores! Unfortunately for me, seems like every Beer bar was closed on the Sunday night I visited. However I was saved when I found a Italian restaurant that had 3Floyds and New Glarus on draft.

At least Discount Liquor was open on the Monday afternoon after I ducked out from my meeting. My boss who came along for the ride was teasing me with "We drove past about 20 liquor stores, why this one?". Selection was my only answer, and it sure didn't dissapoint.

Plenty of imports, locals, and a relatively new category, hybrids (like the Mikkeller/3Floyds, the Pizza Port/De Proef collaboration Beers, among others).

Local micros were well represented, tons of New Glarus (Iced Barley Wine? Interesting...) and Sprecher. Nice imports that we don't see too often on the east coast as well.

Service gets a knock because they refused to let me split a sixer. The place looked clean enough for this kind of establishment. Nice glassware selection as well.

Price/value is a bit hard to set. Yeah, I paid 25$ for a Cantillon, but the local stuff wasn't too expensive.

Photo of pphunkdelux
5/5  rDev +11.9%

This place is like heaven. They have everything. Whenever I'm looking for a beer I can pretty much assume they have it. If not, they'll try to find it. Everything is priced very reasonably. This is the place most Milwaukeans go to stock up for a party. Kegs a plenty and service that can't be matched. .a medium sized grocery store that is filled with nothing but alcohol. That's what this place is. About 10 isles of booze and a back wall of coolers filled with 6 packs of different beers from all over. The service is great too. They have people that will bring the kegs and ice right to your car.

Photo of bornondate
4.35/5  rDev -2.7%

This was my second visit to this store, the last time was during Summerfest or "I got drunkfest". A very nice selection of harder to find Belgium 750's, and the store seemed to be well stock with some of the beers only found in WI as well as DFH, Founders, FFF just to mention a few. Service was friendly and helpful. A jewel in the rough, (not the most welcoming exterior or area) but my mind was made up as soon as I got in the door, a must stop if your in the area. I'll be in the summer to spend more than I should.

Photo of kmeves
4.15/5  rDev -7.2%

This place has everything you are looking for and then some. New Glarus (both belgian red and raspberry tart were in stock), Tyranena, Dark Horse, Dogfish head (including some vintage world wide stout and 120 minute IPA), Central Waters, Goose Island (had fresh and vintage Matilda, Imperial IPA, and Bourbon County Stout). They had a slew of imports from Mikeller, Cantillon, Struisse, and Olfabrikken. I asked for some help and the staff was very friendly and went out of their way to help me get a a beer I was looking for. Not the nicest looking place, but it sure does have everything you'll be looking for. This used to be my local liquor store if you can believe it. I haven't found a store anywhere else with as wide of a selection AND discount prices. Stop by, you won't leave disapointed.

Photo of ThirstyBird
4.5/5  rDev +0.7%

I stopped by on a recent visit to Milwaukee for Christmas. I had read great things and was not disappointed! As other have mentioned it's not new or slick but it's what's inside that counts! They have great stuff inside! I wasn't really planning on bringing beer back on the plane but my plans quickly changed.

They had a great selection - New Glarus, Bells, Goose Island, Sprecher, SA, Capital, Founders, Dark Horse, Avery, DFH, New Holland, lot's of limited series, a pretty good German selection and a great Belgian selection. Next time I visit the bro' I will make sure to come back.

I had trouble getting help initially but once another customer stopped yacking to the help a nice woman helped point out highlights which I proceeded to grab.

Photo of htomsirveaux
4.5/5  rDev +0.7%

Great selection, reasonable prices, help when you need it. What more can you ask for?

Don't let the rough exterior fool you, there are some great beers waiting inside. But do keep an eye on your cart, as it may inadvertently roll off when you're not looking.

They carry a great selection of Wisconsin beers such as New Glarus, Tyranena, Capital, Lakefront, etc. A very good regional selection too including FFF, Founders and New Holland. Saw many imports for the first time, like Mikkeller (Beer Geek Breakfast!), Hitachino and Cantillon.

The only problem was that I had to limit my purchases to what I could bring back on the plane... If I lived in Milwaukee I'd be here every week.

Photo of vkrazzy
4.85/5  rDev +8.5%

What can I say that hasn't been said already, if you live in Milwaukee and the surrounding area and don't know of this place I suggest you stop in. They always seem to have the newest and hardest to find beers. THE REPUTATION IS DEFFINATLY WARRANTED FOR SURE!!

Huge selection whether it's 4 packs, 6 pack, 750ml, domestic, import, whatever they have it. Was one of the first places in Milwaukee to sell Founders beer. They have a huge selection of both beer, and hard liquor, One of these best in Wisconsin, if not the best enough to say.

Price is what makes this place stand out, I have yet to be disappointed, they always seem to be the lowest in town, I've even been there when they have had brewery's giving out tastings, which is always an added bonus to this reviewer.

What else can I say except stop in for sure!!

Photo of emerge077
4.58/5  rDev +2.5%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 5

Discount is just an amazing place, full of wonderment of all things beer. I've been coming here for over 3 years now, and still get that "kid in the candy store" feeling. They have the widest selection in WI to my knowledge.

On a saturday afternoon, the place was buzzing, with alot of traffic in the beer aisle. Marie the beer goddess was there fielding questions for customers, and another helpful staff person got a case from the back for me. Near the coolers there was a dedicated New Glarus shelf, with singles of seasonals and the unplugged series. There was an island of assorted Weyerbacher and Tyranena BGW series beers, and other assorted limited items. This is where you can find almost every WI made bottled craft beer, minus LL and Viking. Rush River, Furthermore, Central Waters, Capital, the list goes on and on. A cool little cache of limited singles sits on the corner shelf, in the middle of the aisle, opposite a small rack of glasses. The little glassware alcove near the entrance is also fun to look through.

Import selection is just massive, and recently they put in a new shelf high above the Belgian section, looked like they would be expanding. Tons of Germans and Belgians, also Italian and Danish, and obscure labels from just about everywhere else. About 6 Cantillons are front and center...I heard a lady remark "$27 for one beer?!?" about St. Lamvinus, that can run almost $40 in Chicago. Prices are great, and they make an effort to offer some singles, though there's no mixed 6-packs. Checkout is generally friendly and they put your beer in a box for you.

They are open 9am-9pm, which are pretty flexible hours (except Sunday, they close at 2!).

Photo of younger35
5/5  rDev +11.9%

Let me start by saying this is the best beer store I've ever been in. Bottleworks in Seattle rocked hard, discount rocked a smidge harder! It's a very unassuming looking liquor store that you'd never guess had a world class beer selection.
I originally had my cart filled to the brim with random deliciousness until the girlfriend came in the store and interjected with some common sense. Needless to say, I still spent WAY too much. Central Waters, New Glarus, Tyranena and some other Wisconsin only goodies were my first order of priority. After that I snagged some Dark Horse and Allagash tastiness that I've yet to see in my area. Basically any brewery with any sort of distribution is here. They have plenty of cellared goodies as well that are very reasonably priced. I specifically remember seeing a couple different years of World Wide Stout and Old Stock. They have plenty of goodies from across the pond as well. At least 8 different kinds of Cantillon (snagged a couple bottles of St Lamvinus), plenty of Fantôme and a bunch of other random European stuff that is probably delicious beyond belief and out of my scope of knowledge.
Although I never specifically asked for any assistance, the guys stocking the shelves were very friendly. They greeted me and were generally nice dudes. Although the store was a bit cluttery when I was there, it was because they were stocking shelves and the rest of the isles were tidy. Highly recommend this place. I may make the drive weekly just to pay my respects.

Photo of yogurt
4.5/5  rDev +0.7%

Hands down the best selection of beer in Milwaukee; and, as far as I know, the best in Wisconsin! Basically, most any beer available in the state will be on the shelves or at their fingertips.

Don't let the bigness of Discount fool you into thinking that the employees are non-existent! The employees are always readily available to answer any beer- related question that you might think of. Everyone is very approachable and friendly (and as unpretentious as the building itself). No matter how busy it may be, I have always found that the employees can help me out with whatever I need. However, if you're the type that likes to wait for someone to ask if you need help, you might be disappointed.

This no- frills approach is also reflected in the prices of the beer. They not only have the best selection in Milwaukee, but also the best prices. Case in point- I just had my brother pick up Rouge's Brew 10,000 (thanks again, Patrick). Price: 20 dollars!

With it's blue- collar atmosphere combined with a world- class selection of beers, Discount Liquor in Milwaukee is a jewel in the crown of Wisconsin's beer culture!

Photo of sholland119
4.85/5  rDev +8.5%

Stopped here while doing some beer hunting on a business trip to WI.

This place rocks. A very long aisle and a couple of end caps filled with great selections. The selection starts at Europe and works its way to American beers. And what an awesome selection it is.

I "only" picked up stuff that I could not get at home. Like Dreadnaught (!), Goose Island Imperial IPA, Great Lakes Blackout Stout, New Glarus Unplugged Hefe, BR Pete Brown Tribute, FFF 10th Anniversary. Pretty awesome if you are from PA.

The beer guy was smart and knowledgeable, and always around to answer my annoying beer geek questions.

I'd shop here all the time, if only the place were 850 miles closer...and had the same selection.

I forgot originally to mention another cool thing. There was a cart of discounted, not so fresh beer. We sometimes struggle with this in PA (Hi, Shangy's!) so it was nice to see someone addressing this honestly.


Photo of Homerbag
4.3/5  rDev -3.8%

This place is very south side. Down the road from the famous Serb Hall fish frys, this is what a old school south side Milwaukee establishment is.

From the looks of the place, there is nothing impressive, refreshingly stuck in time. Some what hard to get into if you don't know the area. Once inside, things become impressive. The length and selection are worth any local or visting beer geek to check out. Too many names and variety to list. If you want it, it will probably be there if it is sold in Wisconsin. Some stuff like Three Floyds can be found on the shelf even though they dont distribute up here any more. There was help in the beer isle, the only place that mattered to me, very knowledgable and nice. The check out people where fast and freindly also.

The prices where as good as anywhere as well. This is a place you have to check out. The single selection is a bit lacking as is the local brewery finds, but everything else is the best in the area.

Between Three Cellers sinlge selcetion and the rare finds here, it is good to be a beer geek in the Milwaukee area.

Photo of ahalloin
4.65/5  rDev +4%

I stopped in this place on a whim to find Leine's Big Eddie Russian Imperial Stout. I was pleasantly surprised to find, quite possibly the finest and most varied selection of bottle singles in the state....maybe the entire midwest!!

They had an aisle that was probably 50 to 60 feet long with singles on both sides! It was unbelievable. They even had Dogfish Head World Wide Stout vintages back to 2004. And the prices seemed extremely reasonable.

If you are looking for a specific beer in the Milwaukee area, I would definitely go here first.

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Discount Liquor in Milwaukee, WI
98 out of 100 based on 152 ratings.