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Discount Liquor

Not Rated.
Discount LiquorDiscount Liquor

127 Ratings
Ratings: 127
Reviews: 99
rAvg: 4.43
pDev: 9.03%
$$ - reasonable
[ Store ]

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States
phone: (414) 545-2175

visit their websiteWebsite view map and get directionsMap 

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(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 127 | Reviews: 99 | Display Reviews Only:
Photo of GRPunk


3.85/5  rDev -13.1%
quality: 4 | service: 3.5 | selection: 4 | $

I stopped here with my host on a recent trip to Milwaukee.

The store looks a little shady from the outside, but I was quite pleased once in stepped foot in.

There were a lot of good Wisconsin, regional, and imported beers available. There were many beers (both locals and imports) I can't get in MI. I was a little disappointed at the lack of singles. I was hoping to make a mixed six-pack of beers that I couldn't get in Michigan and ended up having to buy a couple of regular sixers and some bombers.

As service goes, I didn't really get any help finding anything, nor was I approached by any employees. However, everybody was very pleasant when I was checking out.

Pricing was great compared to Michigan standards. Though I think beer tends to be a little cheaper on the WI side of Lake Michigan.

This will be a definite stop the next time I'm in town.

09-30-2007 17:37:49 | More by GRPunk
Photo of brdc


3.85/5  rDev -13.1%
quality: 4 | service: 3 | selection: 4.5 | $

This is a very ugly place, but I don't go there for its looks...
Service is very polite and courteous, but most of them seem to know close to nothing about beer. I heard a lot of things about Mary, but did not have the luck to find her there.
Selection is pretty good, although I could not find a few of the things I was looking for (I am very picky, and am always looking for ridiculously hard to find stuff).
It still has a nice selection of belgians, although lacking St Bernardus. A good selection of locals, missing only Lake Louie's of importance. All in all, one of the best places around.

09-12-2007 19:42:21 | More by brdc
Photo of nchrist13


4.7/5  rDev +6.1%
quality: 5 | service: 4 | selection: 5 | $

less a liquor store and more an encyclopedia of beer. what else is there to say about the place? many positives and very few negatives. let's get the negatives out of the way.

there isn't that much in the way of american singles. if it comes in a sixer, you're probably gonna have to buy it in a sixer. same for a 4 pack. but there are so many bombers that this isn't as big a problem as it seems. this place basically sets the lower limit for beer prices in this state (which is cheaper than any state that touches it, mn, il, ia and mi), so it's pretty easy to forget about them not offering singles.

another negative is that service is basically spotty. the beer buyer, maria(?), is a beer genius, so if you see a chick in the beer isle with short brown hair don't hesitate to ask. but from anyone else you're not likely to get much.

positives: ridiculous selection. tons of imports, more belgians than you know what to do with, and all way too affordable. you will end up dropping much more than you wanted to and you will go home with a gigantic grin. german, belgian, english, american, they're all represented well. and as previously mentioned they will basically set the low price.

if you're on a budget, don't go here. it will destroy it. also, full line of cantillon. you gotta like that.

08-14-2007 01:10:24 | More by nchrist13
Photo of aforbes10


4.05/5  rDev -8.6%
quality: 4.5 | service: 3 | selection: 4.5 | $

We stopped here on a recent trip up to Northern WI. Greeted by a large double aisle of RT beers, right side mostly WI and other US, left side imports and US beers from further afield. Some singles, lots of hard to find things. Very impressive selection of everything, excellent prices too. Some cool and inexpensive pint glasses from a number of breweries. I picked up lots of singles of stuff (Tyranena Brewers Gone Wild Series, NG Unplugged series, Capital Vintage Ale, Sprecher African series, etc), intending to stop again on the way home but then we decided to skip it due to not wanting to get off the highway. No matter, i'll be up there again.

06-11-2007 17:20:09 | More by aforbes10
Photo of blitz134


4.35/5  rDev -1.8%
quality: 4.5 | service: 4 | selection: 4.5 | $$

Stopped by on a recent visit to visit the gf. She knows of my beer fanaticism and I requested to go here after being picked up from the airport.

This is a dumpy looking store, although it is a fairly good size. It has a pretty long aisle of beer that is probably 60 ft long with beer on both sides. Craft takes up about 65% of it. Then there is some cold storage at the back wall.

Lots of American Micros here. 3 floyds, new holland, two brothers, tyranena, new glarus, capital, lake front, sprecher small release stuff, bell's, dark horse, founders are most of the locals/regional. Lots of limited release items. I'm not sure what their turn over rate is there but there are some beers still on the shelves that might have a year on them, although all the ones I saw were higher alcohol, limited release offerings that will hold up well. So much stuff that I can't get in Atlanta. The Belgian lineup was a disappointment though as my gf likes Belgian stuff. No where near what I can get at my local (albeit, superb) shop in the ATL.

I dont remember if someone came up to ask me if I needed anything. Maybe once. Cashiers seem young and some of the other complaints about them don't seem improbable, although none of them happened on my visit.

I thought the prices were pretty good as well as I quickly bought up 50 dollars worth of stuff and could have easily dropped 6 times that...seriously...

06-08-2007 01:10:34 | More by blitz134
Photo of

4.65/5  rDev +5%
quality: 4.5 | service: 4.5 | selection: 5 | $$

You would drive right by this place -- and it would definately be your loss!!! Inside, a long aisle full of everything you could want. Aisles are narrow, and it isn't the cleanest place, but all of that is unimportant because you are here for the beer!!

Quality was fine. Not much dust, except on some vintage bottles. Seasonals were appropriate. The two beers I drank when I got home were just fine.

Service was very good. I asked one guy if they had a particular beer and he didn't know, so he got a second guy -- he didn't know, so they went and got their buyer to give me a final answer. That type of attention to detail works for me. Hats off to Marie - hope I got the spelling right.

Selection - WOW! Founders, Dark Horse, New Glarus, Bells, Goose Island, Sprecher, SA, Capital, Belgians galore, Avery, DFH, New Holland, big German selection. Very impressive. I bought a case and a half, and wanted more! Damn luggage restrictions...

Value - I rated it as reasonable, but it was probably more like a dollar sign and a half. Prices were very good, I thought.

Overall, very impressed. I will be in Chicago again on business in a couple of weeks, and I am thinking about going back to buy more. If you want some of the best of what the mid-west/Great Lakes area has to offer, this is a great place to stop.

05-25-2007 20:25:59 | More by
Photo of botham

New York

4.1/5  rDev -7.4%
quality: 3.5 | service: 4 | selection: 5 | $$$

Discount is a great place to buy beer, wine and spirits. Visited this fine establishment for the first time today, and i was blown away by the depth of the selections. Great in all departments.

The staff here is quick to answer questions or lend a helping hand at finding a brew. They seem to love beer (or at least the two employees i asked did).

Imports: Phenomenal selection. It's like being a kid in a candy store. Many brews from brewers that i hadn't heard of before (And they have my Samuel Smith Oatmeal Stout in four-packs. I'm in heaven!). I spent a good twenty minutes just browsing and taking in all the bottles.

Microbrews: Great selection. All the Goose Island, New Glarus, Sprecher and others from around the country that one could want. Could use more singles in this section, but oh well. Wonderful selection of Samuel Adams. I found some Sam Adams Triple Bock bottles here as well (hasn't been brewed sincle 1997), and i had to pick up a couple.

Macrobrews: Pushed to the back of the store in the coolers. Lots of twelve-packs. Lots of free glassware with purchases of twelve-packs.

Glassware: The prices are higher than Ray's in Wauwautosa, but the depth of the stock here is impressive. many types and styles of different glassware. They have boots, over-sized snifters and many obscure brands represented. Many must buys for glassware fanatics.

05-20-2007 01:52:48 | More by botham
Photo of logansboat15


4.85/5  rDev +9.5%
quality: 5 | service: 4.5 | selection: 5 | $$

I've been shopping at Discount for about seven years. The staff has always been excellent, so it baffles me to read other reviews bemoaning the lack of knowledgable service. I suggest that when fellow Beer Advocates visit Discount, they seek out the assistance of beer manager Marie Gruska. She keeps up-to-date on all of the latest beer selections and industry news.

Perhaps some of the young cashiers were asked their opinion on various issues relating to availability or selection. It's always been my impression that these employees were there to handle the high volume of traffic at the register, rather than to field questions from beer geeks.

Discount Liquor is the ultimate beer store for my friends visiting from Illinois and Michigan. When in Milwaukee, check out the amazing selection.

05-08-2007 18:37:55 | More by logansboat15
Photo of robbyc1


4.35/5  rDev -1.8%
quality: 4.5 | service: 4 | selection: 4.5 | $$

My first trip here, and for a Chicagoan, wow the depth here is fabulous. The local stuff, New Glarus, Tyrania, etc. OK but that can be had elsewhere. Here I saw no NG unpluggeds, but found everythings else - Every special Goose Island out there, 8 or so different DogFish Head beers, many of Sam Adam's, great singles of Bear Republic, Smuttynose, complete selection of Ommegang and Allagash, not to mention Unubrue, plus other great micros. Their micro section rivals any Chicago store for depth as well as pricing.

As for Belgians, wow all the usual suspects plus a full range of what you might see at Hop Leaf in Chicago, many standards (Kwak, Duvel, Orval, and my favorite De Dolle) but also a great selection of lambics, like at least 8 different offerings from Cantillon, plus Boon, Lindemans, etc.

I'm torn though, since I'm in the Chicago area, and can get my fix of WI and MI beers at Timers, and depend on local stores for my Belgians, I may not make it here often, but when I need that special bottle of Oude Kriek I'll be here again.

04-17-2007 21:06:58 | More by robbyc1
Photo of Chaz


5/5  rDev +12.9%
quality: 5 | service: 5 | selection: 5 | $$

I first heard about Discount through a couple guys I know from Summit Brewing, who made a special trip here after pouring at the Great Taste of the Midwest in 1998. After their visit, I heard nothing but praise for the place, how it was “better than Sam’s” and “worth the round trip just to shop!” I finally had a chance to check it out myself a couple of years later, while visiting friends in Milwaukee. In fact, after taking the Lakefront tour (and a stop at Wolski’s) I was actually able to compare the two, as we made a trip to *both* retailers that weekend. I’d shopped at Sam’s a dozen times by that point, but Discount was indeed a notch above Sam’s, but not for the obvious reasons (quality over quantity, etc). Instead, I saw in Discount a family owned business that just happened
to do a great job of serving their neighborhood and surrounding communities, not the gargantuan “circus of booze” that Sam’s had become. And just like Sam’s, Discount started with a single unit location and grew slowly, but the signs of change were less visible at Discount: it still had that old neighborhood “lived-in” feel to it; some folks call this “dirty” rather than lived-in, but it’s exactly the sort of vibe I got out of the first big liquor store I visited as a kid. It’s a feeling that I more or less cherish, it’s hard to describe I guess. And while Discount may *look* stuck in time they’ve definitely kept up with the times, always offering a plentiful stock of classic craft brews and imports along with the latest buzz brands and Big Imports. In fact, I still have the Czechvar mug that came with a 12-pack at the time of the rollout in Milwaukee.

Although I’m not a big wine or spirits drinker, I have always looked at Discount's pricing on these categories out of professional curiosity, having been employed at the retail and wholesale levels. Fact is, if I lived in Milwaukee, this would be my primary location for purchasing all of my adult beverage needs: their prices are very good and the selection is well-placed and extensive.

I’ve always appreciated their beer glassware selection, too. It’s a bit dusty and tucked out of the way, but it’s chock full of items to round out your collection of functioning, collectible, and gift-able pieces.

As for beer brands? Oscar Blues, Fish Tale, and Pannepot were all new to me on my last visit, but I was on a tight budget: finally got to try a bottle of Niksicko!

No food to speak of, unless pork rinds, peanuts, and chips, are your thing. If they managed to incorporate a good deli on-site, this place would be a very hard place to pass up: somehow, someday . . . I can see it happening.

I’ve visited Discount about half a dozen times in as many years, but have interacted with staff over the telephone on several occasions. Once to arrange a special purchase for myself, and twice to arrange purchases for customers in Minneapolis (the latter make for a long story : ) But no matter whether it was in person or over the phone, I have never felt any type of irritation, pressure, or condescension from their staff, instead being rather impressed by their cordiality and professionalism. At the risk of sounding contrary to many of the other reviewers, I have also experienced knowledgeable assistance when I needed it, and warm hospitality*. This is exactly the sort of thing I’ve experienced in only a few of the better beverage retailers, including Sam’s.

If you love your beer and love your adventure, Discount Liquor is well worth the trip, and is among my favorite retailers. *Ask to use their restroom . . . it’s also like a trip to the center of the earth, at the end of a maze of cases in their warehouse / basement. Wow!

02-01-2007 05:12:48 | More by Chaz
Discount Liquor in Milwaukee, WI
98 out of 100 based on 127 ratings.