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Discount Liquor

Not Rated.
Discount LiquorDiscount Liquor
BA SCORE
98
world-class

125 Ratings
Ratings: 125
Reviews: 99
rAvg: 4.43
pDev: 9.03%
$$ - reasonable
[ Store ]

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States
phone: (414) 545-2175

visit their websiteWebsite view map and get directionsMap 

Notes:
None, yet.

(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 125 | Reviews: 99 | Display Reviews Only:
Photo of younger35
younger35

Minnesota

5/5  rDev +12.9%
quality: 5 | service: 5 | selection: 5 | $$

Let me start by saying this is the best beer store I've ever been in. Bottleworks in Seattle rocked hard, discount rocked a smidge harder! It's a very unassuming looking liquor store that you'd never guess had a world class beer selection.
I originally had my cart filled to the brim with random deliciousness until the girlfriend came in the store and interjected with some common sense. Needless to say, I still spent WAY too much. Central Waters, New Glarus, Tyranena and some other Wisconsin only goodies were my first order of priority. After that I snagged some Dark Horse and Allagash tastiness that I've yet to see in my area. Basically any brewery with any sort of distribution is here. They have plenty of cellared goodies as well that are very reasonably priced. I specifically remember seeing a couple different years of World Wide Stout and Old Stock. They have plenty of goodies from across the pond as well. At least 8 different kinds of Cantillon (snagged a couple bottles of St Lamvinus), plenty of Fantôme and a bunch of other random European stuff that is probably delicious beyond belief and out of my scope of knowledge.
Although I never specifically asked for any assistance, the guys stocking the shelves were very friendly. They greeted me and were generally nice dudes. Although the store was a bit cluttery when I was there, it was because they were stocking shelves and the rest of the isles were tidy. Highly recommend this place. I may make the drive weekly just to pay my respects.

08-01-2008 20:02:02 | More by younger35
Photo of ooftu
ooftu

Wisconsin

5/5  rDev +12.9%

12-19-2013 07:56:05 | More by ooftu
Photo of Winter
Winter

Wisconsin

5/5  rDev +12.9%
quality: 5 | service: 5 | selection: 5 | $

Discount Liquor has the largest selection in the city for beer, wine and spirits, while still maintaining the best prices. It is THE place in Milwaukee for BAs to find that "hard to find" import or micorbrew. They do a great job of staying current on newly released products. Everytime I visit there seems to be a tempting new brew to pick up.

It's great to read a good review about a beer here on BA.com and feel confident that I will be able to find it at Discount Liquor. If you're looking for something that they don't carry in stock, the staff is more than happy to spend a few minutes with you to see if it's a brand that one of their wholesalers carry. Quite often they will throw in a free pint glass with your purchase from one of their "Beers of the Month".

11-02-2002 07:50:54 | More by Winter
Photo of Chaz
Chaz

Minnesota

5/5  rDev +12.9%
quality: 5 | service: 5 | selection: 5 | $$

I first heard about Discount through a couple guys I know from Summit Brewing, who made a special trip here after pouring at the Great Taste of the Midwest in 1998. After their visit, I heard nothing but praise for the place, how it was “better than Sam’s” and “worth the round trip just to shop!” I finally had a chance to check it out myself a couple of years later, while visiting friends in Milwaukee. In fact, after taking the Lakefront tour (and a stop at Wolski’s) I was actually able to compare the two, as we made a trip to *both* retailers that weekend. I’d shopped at Sam’s a dozen times by that point, but Discount was indeed a notch above Sam’s, but not for the obvious reasons (quality over quantity, etc). Instead, I saw in Discount a family owned business that just happened
to do a great job of serving their neighborhood and surrounding communities, not the gargantuan “circus of booze” that Sam’s had become. And just like Sam’s, Discount started with a single unit location and grew slowly, but the signs of change were less visible at Discount: it still had that old neighborhood “lived-in” feel to it; some folks call this “dirty” rather than lived-in, but it’s exactly the sort of vibe I got out of the first big liquor store I visited as a kid. It’s a feeling that I more or less cherish, it’s hard to describe I guess. And while Discount may *look* stuck in time they’ve definitely kept up with the times, always offering a plentiful stock of classic craft brews and imports along with the latest buzz brands and Big Imports. In fact, I still have the Czechvar mug that came with a 12-pack at the time of the rollout in Milwaukee.

Although I’m not a big wine or spirits drinker, I have always looked at Discount's pricing on these categories out of professional curiosity, having been employed at the retail and wholesale levels. Fact is, if I lived in Milwaukee, this would be my primary location for purchasing all of my adult beverage needs: their prices are very good and the selection is well-placed and extensive.

I’ve always appreciated their beer glassware selection, too. It’s a bit dusty and tucked out of the way, but it’s chock full of items to round out your collection of functioning, collectible, and gift-able pieces.

As for beer brands? Oscar Blues, Fish Tale, and Pannepot were all new to me on my last visit, but I was on a tight budget: finally got to try a bottle of Niksicko!

No food to speak of, unless pork rinds, peanuts, and chips, are your thing. If they managed to incorporate a good deli on-site, this place would be a very hard place to pass up: somehow, someday . . . I can see it happening.

I’ve visited Discount about half a dozen times in as many years, but have interacted with staff over the telephone on several occasions. Once to arrange a special purchase for myself, and twice to arrange purchases for customers in Minneapolis (the latter make for a long story : ) But no matter whether it was in person or over the phone, I have never felt any type of irritation, pressure, or condescension from their staff, instead being rather impressed by their cordiality and professionalism. At the risk of sounding contrary to many of the other reviewers, I have also experienced knowledgeable assistance when I needed it, and warm hospitality*. This is exactly the sort of thing I’ve experienced in only a few of the better beverage retailers, including Sam’s.

If you love your beer and love your adventure, Discount Liquor is well worth the trip, and is among my favorite retailers. *Ask to use their restroom . . . it’s also like a trip to the center of the earth, at the end of a maze of cases in their warehouse / basement. Wow!

02-01-2007 05:12:48 | More by Chaz
Photo of Dief88
Dief88

Indiana

5/5  rDev +12.9%

07-14-2014 01:34:25 | More by Dief88
Photo of kaydee
kaydee

Wisconsin

5/5  rDev +12.9%

06-16-2014 22:28:08 | More by kaydee
Photo of pphunkdelux
pphunkdelux

Wisconsin

5/5  rDev +12.9%
quality: 5 | service: 5 | selection: 5 | $$

This place is like heaven. They have everything. Whenever I'm looking for a beer I can pretty much assume they have it. If not, they'll try to find it. Everything is priced very reasonably. This is the place most Milwaukeans go to stock up for a party. Kegs a plenty and service that can't be matched. .a medium sized grocery store that is filled with nothing but alcohol. That's what this place is. About 10 isles of booze and a back wall of coolers filled with 6 packs of different beers from all over. The service is great too. They have people that will bring the kegs and ice right to your car.

02-13-2009 06:26:59 | More by pphunkdelux
Photo of bnuttz
bnuttz

Wisconsin

5/5  rDev +12.9%
quality: 5 | service: 5 | selection: 5 | $

The beer stop in Milwaukee. If you are looking for a beer in town, this is the place to look for it. Beers from every country and style imaginable. I couldnt even begin to start listing the brands, but if its available in the city, they probably have it or can get it. The staff there is friendly and willing to help. Marie, who is in charge of beer, ordered some Founders Breakfast Stout and set it aside for me a while back. Great service and selection. The place to stop on the south side and whole damn city. Opt for this one over the Waukesha location. Now only if I lived closer.

03-23-2005 22:01:49 | More by bnuttz
Photo of Nicholas53207
Nicholas53207

Wisconsin

5/5  rDev +12.9%

01-31-2014 00:48:17 | More by Nicholas53207
Photo of Gtreid
Gtreid

Florida

5/5  rDev +12.9%
quality: 5 | service: 5 | selection: 5 | $$

The best beer store I have ever been to, period! The beer takes center stage here. They have everything Wisconsin can get, Founders, New Glarus, Bell's, Three Floyds, ST, Goose Island, ect, ect. The beer buyer was very helpful, and answered every question I threw at her. She even went to the back and pulled out a Life and Limb and offered it to me, which I took her up on. Friendly service, good pricing, and a world class selection. If I lived here, this would be my go to store. I only wish I had this type of place in Florida. Skal.

12-20-2009 05:03:26 | More by Gtreid
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Discount Liquor in Milwaukee, WI
98 out of 100 based on 125 ratings.