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Discount Liquor

Not Rated.
Discount LiquorDiscount Liquor

132 Ratings
Ratings: 132
Reviews: 100
rAvg: 4.45
pDev: 8.99%
[ Store ]

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States
phone: (414) 545-2175

visit their websiteWebsite view map and get directionsMap 

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(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 132 | Reviews: 100 | Display Reviews Only:
Photo of JohnWaynes44
3.01/5  rDev -32.4%

Just moved to Milwaukee and heard good things about the selection at this place. It seemed unorganized and a bit sloppy. Almost all of the good craft beer was warm. The cooler was full of cases of mostly bmc. I was disappointed that I could not build a six pack. They had one very small "build your own" section of about 10 kinds of boring beers. The selection of bombers of German, English, Belgium and American was pretty good. I just didn't have a good feeling about the place. It had a sort of ghetto liquor store vibe and the craft beer was pretty dusty. I did pick up a Rochefort 8, a few Samuel Smith bombers and some FBS for a reasonable price. Not worth the drive across town by any means. I will not go back, nothing special.

JohnWaynes44, Nov 17, 2011
Photo of mobius387
3.34/5  rDev -24.9%

theres no denying that discount has the best selection of beer in the milwaukee area. theres also no denying that you wont get very good, if any, service from this store. i view discount as a necessary evil; they have beer that no one else gets, but i die a little bit inside whenever i have to go to this store. it feels like just a regular liquor store. the customer service is all but absent.

while you won't find the selection, there are just many other better places in milwaukee to go to than discount. use it as a last resort. go to rays/downer/three cellars/woodmans/anything before you go here.

mobius387, Oct 07, 2011
Photo of sisterthelonious
3.41/5  rDev -23.4%

Legit, but not the place where you're going to get a ton of beer knowledge from most of the staff. If you don't like seeing cases of Coors Light alongside your craft beer, then this isn't your place.

Great deals, and the widest selection in Milwaukee by far.

sisterthelonious, Nov 06, 2013
Photo of BillyB
3.45/5  rDev -22.5%

The selection of mid-west beers at this place is incredible! I found many beers I'd been searching for such as Founders, Bell's, 3 Floyds Dreadnaught, Great Divide Hercules, Great Lakes and lots of New Glarus and other local Wisconisin brews. Their big beer aisle is very impressive.

The downfalls of the place were that they didn't offer singles other than the ones they had put in a little cooler. Which were Bud and Coors tallboys and a few random scattered micro's obviously gathered from breakage.

The other downfall was a big one. The staff was just dreadful. I mean the worst I've ever seen. They actually seemed like they were trying hard to avoid you. They couldn't answer questions and got annoyed when you asked.

I'd go back for the selection alone. If they set up a couple self-checkout registers they'd be alot better off. Just hire people to stock shelves with signs that say, "Please don't ask staff any questions about our products. Shop at your own risk."

BillyB, Jun 18, 2006
Photo of 2BDChicago
3.46/5  rDev -22.2%

I made a quick stop on way out of town after a meeting. Honestly I was a little disappointed, as I still searching for the killer collection of Wisc brewers products (since so many small operations exist in the state).

Don't get me wrong, this place has a lot of beer, but I had higher expectations based on reviews. They did have an extensive amount and variety of New Glarus, to the degree of still having IIPA and other releases I have not seen other places. Prices are definately competitive.

I didn't like the lack of organization of the beer section, and there didn't seem to be any specific way the different breweries were stock on shelves...domestic-imports-locals, all stacked together. And as another reviewer noticed, the Oskar Blues (dates on bottom of cans...thank-you) were older than I'd like, esp the IPAs.

Compared to my local Binny's, this place is a mess. I was most surprised by low amounts of Oso, Central Waters, Ale Aslym, and Tyrenna. Worth being on your shopping list, as there are some hard to find brews laying around (last dozen Bells Batch 10k in the state I'm sure). But, a week ago I was in Madison and was very much impressed by Rileys, esp in terms of the amount of Wisconsin brews. I will also disclose I don't care about imports and that might be this place's strength. Still looking for the craft beer killer connection in MKE.

2BDChicago, Jun 24, 2011
Photo of nflmvp
3.5/5  rDev -21.3%

I stopped in to Discount on Thursday morning, July 13th. From the outside, I was skeptical as to whether this place would live up to the buzz I'd heard about it.

Upon entering the building, I found an aging store in serious need of some updating but beyond that, I was very pleased with the selection.

Pricing seemed to be all over the board with some items being priced below average and others being priced well above what I'd expect.

I was able to come up with about 2 and 1/2 cases of sixers and bombers but when I asked about case pricing, I was informed that case pricing only applied to full cases of the same product. I've never run into this before and I was more than a little disappointed. I dropped over $100 and I can't get a discount but a guy who only buys a case of Oberon is going to get a discount. Seems a little strange and because of it, I'm not going to be as likely to search them out again.

I don't get to Milwaukee that often but in the future, I'll make my way over to Murray's Wine where my business seemed to be so much more appreciated.

nflmvp, Jul 17, 2006
Photo of Goldorak
3.5/5  rDev -21.3%

Hourray for business trips. It gives me the opportunity to visit strange and exotic liquor stores! Unfortunately for me, seems like every Beer bar was closed on the Sunday night I visited. However I was saved when I found a Italian restaurant that had 3Floyds and New Glarus on draft.

At least Discount Liquor was open on the Monday afternoon after I ducked out from my meeting. My boss who came along for the ride was teasing me with "We drove past about 20 liquor stores, why this one?". Selection was my only answer, and it sure didn't dissapoint.

Plenty of imports, locals, and a relatively new category, hybrids (like the Mikkeller/3Floyds, the Pizza Port/De Proef collaboration Beers, among others).

Local micros were well represented, tons of New Glarus (Iced Barley Wine? Interesting...) and Sprecher. Nice imports that we don't see too often on the east coast as well.

Service gets a knock because they refused to let me split a sixer. The place looked clean enough for this kind of establishment. Nice glassware selection as well.

Price/value is a bit hard to set. Yeah, I paid 25$ for a Cantillon, but the local stuff wasn't too expensive.

Goldorak, Feb 24, 2009
Photo of Erdinger2003
3.7/5  rDev -16.9%

The first thing I saw was a rickety old lookin' grocery store, but turned into a liquor store, and like many other liquor stores there was only one row for beer with a little bit of a refridgerated section.

I was pretty impressed by how many different kinds of beer they had and how good the prices were. The only thing that came to mind was how long they've been there, but it didn't seem like the biggest deal.

I was taken back very much when the 17 year old looking girls behind the counter just dropped the beer in my box like a cannonball, I was so pissed and I just wanted to yell and scream that they should treat costumers beer a little better so WATCH YOUR BEER when you check out.

Overall it will be a great stop next time I'm in Milwaukee.

Erdinger2003, May 19, 2006
Photo of brdc
3.85/5  rDev -13.5%

This is a very ugly place, but I don't go there for its looks...
Service is very polite and courteous, but most of them seem to know close to nothing about beer. I heard a lot of things about Mary, but did not have the luck to find her there.
Selection is pretty good, although I could not find a few of the things I was looking for (I am very picky, and am always looking for ridiculously hard to find stuff).
It still has a nice selection of belgians, although lacking St Bernardus. A good selection of locals, missing only Lake Louie's of importance. All in all, one of the best places around.

brdc, Sep 12, 2007
Photo of GRPunk
3.85/5  rDev -13.5%

I stopped here with my host on a recent trip to Milwaukee.

The store looks a little shady from the outside, but I was quite pleased once in stepped foot in.

There were a lot of good Wisconsin, regional, and imported beers available. There were many beers (both locals and imports) I can't get in MI. I was a little disappointed at the lack of singles. I was hoping to make a mixed six-pack of beers that I couldn't get in Michigan and ended up having to buy a couple of regular sixers and some bombers.

As service goes, I didn't really get any help finding anything, nor was I approached by any employees. However, everybody was very pleasant when I was checking out.

Pricing was great compared to Michigan standards. Though I think beer tends to be a little cheaper on the WI side of Lake Michigan.

This will be a definite stop the next time I'm in town.

GRPunk, Sep 30, 2007
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Discount Liquor in Milwaukee, WI
98 out of 100 based on 132 ratings.