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Discount Liquor

Not Rated.
Discount LiquorDiscount Liquor
BA SCORE
99
world-class

145 Ratings
Ratings: 145
Reviews: 102
rAvg: 4.47
pDev: 8.72%
[ Store ]

5031 W Oklahoma Ave
Milwaukee, Wisconsin, 53219-4545
United States
phone: (414) 545-2175

visit their websiteWebsite view map and get directionsMap 

Notes:
None, yet.

(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 145 | Reviews: 102 | Display Reviews Only:
Photo of JohnWaynes44
3.01/5  rDev -32.7%
vibe: 2 | quality: 3 | service: 2.5 | selection: 4

Just moved to Milwaukee and heard good things about the selection at this place. It seemed unorganized and a bit sloppy. Almost all of the good craft beer was warm. The cooler was full of cases of mostly bmc. I was disappointed that I could not build a six pack. They had one very small "build your own" section of about 10 kinds of boring beers. The selection of bombers of German, English, Belgium and American was pretty good. I just didn't have a good feeling about the place. It had a sort of ghetto liquor store vibe and the craft beer was pretty dusty. I did pick up a Rochefort 8, a few Samuel Smith bombers and some FBS for a reasonable price. Not worth the drive across town by any means. I will not go back, nothing special.

Photo of mobius387
3.34/5  rDev -25.3%
vibe: 2 | quality: 4 | service: 1.5 | selection: 5

theres no denying that discount has the best selection of beer in the milwaukee area. theres also no denying that you wont get very good, if any, service from this store. i view discount as a necessary evil; they have beer that no one else gets, but i die a little bit inside whenever i have to go to this store. it feels like just a regular liquor store. the customer service is all but absent.

while you won't find the selection, there are just many other better places in milwaukee to go to than discount. use it as a last resort. go to rays/downer/three cellars/woodmans/anything before you go here.

Photo of sisterthelonious
3.41/5  rDev -23.7%
vibe: 2 | quality: 4 | service: 2.5 | selection: 4.25

Legit, but not the place where you're going to get a ton of beer knowledge from most of the staff. If you don't like seeing cases of Coors Light alongside your craft beer, then this isn't your place.

Great deals, and the widest selection in Milwaukee by far.

Photo of BillyB
3.45/5  rDev -22.8%

The selection of mid-west beers at this place is incredible! I found many beers I'd been searching for such as Founders, Bell's, 3 Floyds Dreadnaught, Great Divide Hercules, Great Lakes and lots of New Glarus and other local Wisconisin brews. Their big beer aisle is very impressive.

The downfalls of the place were that they didn't offer singles other than the ones they had put in a little cooler. Which were Bud and Coors tallboys and a few random scattered micro's obviously gathered from breakage.

The other downfall was a big one. The staff was just dreadful. I mean the worst I've ever seen. They actually seemed like they were trying hard to avoid you. They couldn't answer questions and got annoyed when you asked.

I'd go back for the selection alone. If they set up a couple self-checkout registers they'd be alot better off. Just hire people to stock shelves with signs that say, "Please don't ask staff any questions about our products. Shop at your own risk."

Photo of 2BDChicago
3.46/5  rDev -22.6%
vibe: 2.5 | quality: 2.5 | service: 4 | selection: 4.5

I made a quick stop on way out of town after a meeting. Honestly I was a little disappointed, as I still searching for the killer collection of Wisc brewers products (since so many small operations exist in the state).

Don't get me wrong, this place has a lot of beer, but I had higher expectations based on reviews. They did have an extensive amount and variety of New Glarus, to the degree of still having IIPA and other releases I have not seen other places. Prices are definately competitive.

I didn't like the lack of organization of the beer section, and there didn't seem to be any specific way the different breweries were stock on shelves...domestic-imports-locals, all stacked together. And as another reviewer noticed, the Oskar Blues (dates on bottom of cans...thank-you) were older than I'd like, esp the IPAs.

Compared to my local Binny's, this place is a mess. I was most surprised by low amounts of Oso, Central Waters, Ale Aslym, and Tyrenna. Worth being on your shopping list, as there are some hard to find brews laying around (last dozen Bells Batch 10k in the state I'm sure). But, a week ago I was in Madison and was very much impressed by Rileys, esp in terms of the amount of Wisconsin brews. I will also disclose I don't care about imports and that might be this place's strength. Still looking for the craft beer killer connection in MKE.

Photo of nflmvp
3.5/5  rDev -21.7%

I stopped in to Discount on Thursday morning, July 13th. From the outside, I was skeptical as to whether this place would live up to the buzz I'd heard about it.

Upon entering the building, I found an aging store in serious need of some updating but beyond that, I was very pleased with the selection.

Pricing seemed to be all over the board with some items being priced below average and others being priced well above what I'd expect.

I was able to come up with about 2 and 1/2 cases of sixers and bombers but when I asked about case pricing, I was informed that case pricing only applied to full cases of the same product. I've never run into this before and I was more than a little disappointed. I dropped over $100 and I can't get a discount but a guy who only buys a case of Oberon is going to get a discount. Seems a little strange and because of it, I'm not going to be as likely to search them out again.

I don't get to Milwaukee that often but in the future, I'll make my way over to Murray's Wine where my business seemed to be so much more appreciated.

Photo of Goldorak
3.5/5  rDev -21.7%

Hourray for business trips. It gives me the opportunity to visit strange and exotic liquor stores! Unfortunately for me, seems like every Beer bar was closed on the Sunday night I visited. However I was saved when I found a Italian restaurant that had 3Floyds and New Glarus on draft.

At least Discount Liquor was open on the Monday afternoon after I ducked out from my meeting. My boss who came along for the ride was teasing me with "We drove past about 20 liquor stores, why this one?". Selection was my only answer, and it sure didn't dissapoint.

Plenty of imports, locals, and a relatively new category, hybrids (like the Mikkeller/3Floyds, the Pizza Port/De Proef collaboration Beers, among others).

Local micros were well represented, tons of New Glarus (Iced Barley Wine? Interesting...) and Sprecher. Nice imports that we don't see too often on the east coast as well.

Service gets a knock because they refused to let me split a sixer. The place looked clean enough for this kind of establishment. Nice glassware selection as well.

Price/value is a bit hard to set. Yeah, I paid 25$ for a Cantillon, but the local stuff wasn't too expensive.

Photo of Erdinger2003
3.7/5  rDev -17.2%

The first thing I saw was a rickety old lookin' grocery store, but turned into a liquor store, and like many other liquor stores there was only one row for beer with a little bit of a refridgerated section.

I was pretty impressed by how many different kinds of beer they had and how good the prices were. The only thing that came to mind was how long they've been there, but it didn't seem like the biggest deal.

I was taken back very much when the 17 year old looking girls behind the counter just dropped the beer in my box like a cannonball, I was so pissed and I just wanted to yell and scream that they should treat costumers beer a little better so WATCH YOUR BEER when you check out.

Overall it will be a great stop next time I'm in Milwaukee.

Photo of brdc
3.85/5  rDev -13.9%

This is a very ugly place, but I don't go there for its looks...
Service is very polite and courteous, but most of them seem to know close to nothing about beer. I heard a lot of things about Mary, but did not have the luck to find her there.
Selection is pretty good, although I could not find a few of the things I was looking for (I am very picky, and am always looking for ridiculously hard to find stuff).
It still has a nice selection of belgians, although lacking St Bernardus. A good selection of locals, missing only Lake Louie's of importance. All in all, one of the best places around.

Photo of GRPunk
3.85/5  rDev -13.9%

I stopped here with my host on a recent trip to Milwaukee.

The store looks a little shady from the outside, but I was quite pleased once in stepped foot in.

There were a lot of good Wisconsin, regional, and imported beers available. There were many beers (both locals and imports) I can't get in MI. I was a little disappointed at the lack of singles. I was hoping to make a mixed six-pack of beers that I couldn't get in Michigan and ended up having to buy a couple of regular sixers and some bombers.

As service goes, I didn't really get any help finding anything, nor was I approached by any employees. However, everybody was very pleasant when I was checking out.

Pricing was great compared to Michigan standards. Though I think beer tends to be a little cheaper on the WI side of Lake Michigan.

This will be a definite stop the next time I'm in town.

Photo of JosephThompson
3.88/5  rDev -13.2%
vibe: 3 | quality: 4 | service: 3.5 | selection: 4.5

This is clearly the spot to be if shopping in the Milwaukee area. Place itself is nothing special, perhaps even dumpy but remember its a liquor store not a beauty parlor. Massively long row for their beer selection which pulls in from every corner of the world.

I saw the little off beat Mikkellers that aren't everywhere, quite a few from Evil Twin, once found a 2005 Struise Pannepot Grande Reserva, Fantome Ghosts are sometimes on the shelf, decent number of Bruery stuff for the Midwest.

Like many others, the singles dominate the selection and can get to a overwhelming point at times. The people are very helpful when you need it and don't crowd you when you don't need it.

Photo of MeLikeBeer
3.9/5  rDev -12.8%

This place is a must-stop if you're looking for regional and hard-to-find beers in the Milwaukee area. The selection at Discount Liquors is far and beyond what you would find at any other liquor store in Milwaukee and much, much bigger than simply stopping in the beer section of the local Pick N Save. The store itself is unassuming- right on the corner, with a huge, weather-beaten sign out front. The parking lot is just as small as the space in the store, but the selection! The regional beers; Wisconsin, Minnesota, Illinois section had just about every standard as well as seasonals from Tyranena, New Glarus, Sprecher, Lakefront and even Summit. Both East and West coast beers were available, and on subsequent visits, I've found different varieties from many breweries. Discount Liqours also carries a good selection of European beers.

If you need help or assistance, I've found it's best to go in the mornings or early afternoons, at night it get's busy and late afternoon many vendors are crammed in the store.

Don't miss it if you're in the area!

Photo of MarcatGSB
3.9/5  rDev -12.8%
vibe: 3 | quality: 4.5 | service: 3 | selection: 4.5

Stopped in recently en route to FoBAB '11.

I was delighted to find a good selection of Mikkeller, Struise, Alaskan Brewing Company...the list goes on.

Yes most of the craft selection is kept on shelves, not a problem for me. They have a great New Glarus selection, as they always have at least four different varieties from the Unplugged Series.

The place was very hectic, many people doing their after work Friday booze shopping, but I wasn't looking for any kind of service, so I was happy not to be bothered, and just let me look.

I will make it a point to stop every time when in the area.

Photo of bditty187
4/5  rDev -10.5%

I was informed that Discount Liquor is not a glamorous store. That information was correct. I noticed the large red sign a few blocks away and as I drove into the parking lot I was wondering what was going on here. The building is not in pristine condition and the windows were littered with advertising for B/M/C and malternatives. It looked a bit run down. I visited Saturday afternoon, Labor Day Weekend, and the place was jumping. As I walked to the door many people passed me with loaded carts of macro beer. More worry crept into my mind.

As I entered the door I glanced around. It was very busy. Tight aisles. Cluttered. I stepped to the right, into a little offshoot to look at the glassware department. Nice selection and then I looked at the prices. There were very inexpensive. This prompted me to find the craft beer.

Score! Not the largest selection of beer I’ve seen but it is nothing to sneeze at. There were many quality beers. The vast majority of the goods are stored at room temperature. Imports were heavy on German beers. There was also a large amount of Eastern European and Russian beers. The Belgium selection wasn’t large but there was plenty of quality stuff. Of course English Ales were to be had as well. Domestics included Rogue, DFH, Bear Republic, Great Lakes, and Allagash not to mention the slew of WI beers. New Glarus, Lakefront, Sprecher, Tyranena, LogJam, etc… There were plenty of brands to select from but what I really liked about this store is the wide variety of styles. There was everything from Gose to Gueuze and from Adjunct Lagers to Zwickel beers. This fact alone really endured me to this place. I’ve been to many great liquor stores (with much better help, appearance, etc…) but I would LOVE to have this store around the corner from my house. It would be awesome to be able to pair foods with all of the beer styles here.

Service was lacking… it was busy so make note of that. However, the lady at the checkout was rude and unhelpful. I’ve never been to a store and had to box my own beer as I unloaded the rest from the cart. And it wasn’t like I only had a few bottles!

All in all, this is a kick ass place for beer. Recommended.

Photo of teemoney
4/5  rDev -10.5%

Photo of joekrie
4.01/5  rDev -10.3%
vibe: 3 | quality: 4 | service: 3.5 | selection: 5

This is a very large liquor store, complete with full-sized shopping carts and plenty of parking. It seemed to have a pretty big selection of beer, and nothing seemed to be priced too high. I didn't really notice too many employees walking around, so I didn't get a chance to find out about their beer knowledge. If you know exactly what you want, though, as I did, I guess that's not really a problem. Overall, Discount Liquor is a super-sized liquor store with a large selection and reasonable prices, but if you're looking for anything more this isn't what you're looking for.

Photo of aforbes10
4.05/5  rDev -9.4%

We stopped here on a recent trip up to Northern WI. Greeted by a large double aisle of RT beers, right side mostly WI and other US, left side imports and US beers from further afield. Some singles, lots of hard to find things. Very impressive selection of everything, excellent prices too. Some cool and inexpensive pint glasses from a number of breweries. I picked up lots of singles of stuff (Tyranena Brewers Gone Wild Series, NG Unplugged series, Capital Vintage Ale, Sprecher African series, etc), intending to stop again on the way home but then we decided to skip it due to not wanting to get off the highway. No matter, i'll be up there again.

Photo of ahq514
4.08/5  rDev -8.7%
vibe: 3.5 | quality: 4 | service: 3.5 | selection: 5

Was up in Milwaukee for Summerfest and stopped in here to pick up a few of the Wisconsin essentials, but I ended up walking out with a lot more.

There was lots of stuff that I have not seen in Chicago stores, because we either can't get it or when it does come here, if flies off the shelves within a day or two. Import section was second to none. Tons of awesome Belgians and an amazing selection of Mikkeller. Craft section was pretty good too, including a decent local selection as well. They seemed to have a few of the more rare items that you can seemingly never find in Chicagoland.

Everything seemed cheaper than in the Chicago area, but then again what place isn't.

The service was alright, no one offered to help with anything, but I did have a question or two that got answered about prices.

The one thing I was not a fan of about this place was the organization. Empty boxes were everywhere, the shelves were an absolute mess, stacks of boxes were blocking items on the shelf. Other than that though it was an excellent experience. If I'm ever back in Milwaukee, you can bet I'll stop here.

Photo of botham
4.1/5  rDev -8.3%

Discount is a great place to buy beer, wine and spirits. Visited this fine establishment for the first time today, and i was blown away by the depth of the selections. Great in all departments.

The staff here is quick to answer questions or lend a helping hand at finding a brew. They seem to love beer (or at least the two employees i asked did).

Imports: Phenomenal selection. It's like being a kid in a candy store. Many brews from brewers that i hadn't heard of before (And they have my Samuel Smith Oatmeal Stout in four-packs. I'm in heaven!). I spent a good twenty minutes just browsing and taking in all the bottles.

Microbrews: Great selection. All the Goose Island, New Glarus, Sprecher and others from around the country that one could want. Could use more singles in this section, but oh well. Wonderful selection of Samuel Adams. I found some Sam Adams Triple Bock bottles here as well (hasn't been brewed sincle 1997), and i had to pick up a couple.

Macrobrews: Pushed to the back of the store in the coolers. Lots of twelve-packs. Lots of free glassware with purchases of twelve-packs.

Glassware: The prices are higher than Ray's in Wauwautosa, but the depth of the stock here is impressive. many types and styles of different glassware. They have boots, over-sized snifters and many obscure brands represented. Many must buys for glassware fanatics.

Photo of Vonerichs
4.11/5  rDev -8.1%
vibe: 3 | quality: 4.5 | service: 4 | selection: 4.25

This place doesn't look like much from the outside, or inside for that matter. It looks like your standard liquor store and a little run down from outside and in. It has all your standard fare of spirits, wine, mixers, and beer. However, the beer aisle was amazing. It had an enormous selection of bombers, 750's, and singles. Most impressive was the variety of high end belgians- quads, sours, lambics, etc. It also had quite the variety of Mikeller, Evil Twin, and Wisconsin locals.
I didn't have much interaction with service but someone did come up to me within 5 minutes and asked if I needed help finding anything. That's a plus.
Prices were fair.
This is a great stop in Milwaukee and you'll be able to find something you're looking for.

Photo of WiscoBrewsco
4.13/5  rDev -7.6%
vibe: 2 | quality: 4.75 | service: 3.75 | selection: 4.75

Fantastic selection, the best in Milwaukee. The name and building look and sound cheap and the appearance inside looks cheap as well but once you set your eyes on the beer aisle you see why the trip was worth it. Perhaps too many filler beers from Europe as this constitutes well over half of the section, but there are still many gem offerings from the midwest and beyond. The midwest offerings include: Founders, Bell's, Three Floyd's, Goose Island, Dark Horse, Great Lakes, Jolly Pumpkin and New Glarus, to name a few. The selection from outside the midewest is quite nice as well. Including: The Bruery, Sierra Nevada, Oskar Blues, North Coast, Rogue, Moylan's, Green Flash and Mikkeller. Discount Liquor is also a good spot to catch some of the limited releases from some Midwest Breweries including: Founders KBS, Bell's Hopslam, Goose Island Big John and Night Stalker, Dark Horse Plead the 5th, Great Lakes Blackout Stout and so on.

Overall the selection is very good, the staff is knowledgeable and friendly and the prices are reasonable. So despite the name and the appearance, it is well worth a visit for the selection

Photo of SpdKilz
4.14/5  rDev -7.4%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

Drove up here purely for beers I can’t obtain in IL (read NG). I went on a Thursday morning (around 11) and when I went in the store it was BUSY. No joke, I have never seen a liquor store so busy on a random Thursday morning. The quality was okay…the store needs a re-do eventually but for what it represents it to be, it is fine. The service was okay – there was a distributor there that was more helpful than the employees. The employees didn’t really even help me in the least. However the selection is where it really shines. There was some great stuff there – tons of NG stuff (much which is gone elsewhere), SA Triple (sure it sucks but I’ve been wanting to try it!), other one off stuff. All in all I dropped $200 when here (might as well stock up). The value was also pretty good. All in all a good store to stop in when you are in the area.

Photo of dirtylou
4.15/5  rDev -7.2%

I finally made it to Discount Liquor - this place gets so much publicity on this site so i detoured on my way back from downtown today.

As i weaved down roads i've never seen before through neighborhoods i don't desire to visit again, i finally arrive at the shop with the large (pictured sign).

It's nothing special on the inside - old but stock well maintained.

My review comes from the perspective of a Madison resident, not an out-of-stater. The import selection was great - tons of belgians, scandanavian, german, etc. This selection definitely exceeds anything i have seen in Wisconsin, but isn't any better than what one can find in Chicaog.

As far as American craft goes (my reason for stopping), absolutely 0 difference from Madison stores. Well, i guess that is outside of the really old NG Golden Ale/Two Women. I'm not sure how they got that beer, but there is a TON still sitting there.

There are not any Wisconsin micros available in Milwaukee that arent available in Madison to my knowledge but the opposite is not true (Lake Louie, entire Ale Asylum line). They had a lot of Stone, Three Floyds, Smuttynose, Bell's, Founders.

In conclusion, very good store. If passing through from out of state/region, definitely hit this. I don't really see the need to return personally though.

Photo of kmeves
4.15/5  rDev -7.2%

This place has everything you are looking for and then some. New Glarus (both belgian red and raspberry tart were in stock), Tyranena, Dark Horse, Dogfish head (including some vintage world wide stout and 120 minute IPA), Central Waters, Goose Island (had fresh and vintage Matilda, Imperial IPA, and Bourbon County Stout). They had a slew of imports from Mikeller, Cantillon, Struisse, and Olfabrikken. I asked for some help and the staff was very friendly and went out of their way to help me get a a beer I was looking for. Not the nicest looking place, but it sure does have everything you'll be looking for. This used to be my local liquor store if you can believe it. I haven't found a store anywhere else with as wide of a selection AND discount prices. Stop by, you won't leave disapointed.

Photo of ALESwhatCURESya
4.15/5  rDev -7.2%

I will start off by saying this is not the prettiest place in the nicest of neighborhoods, but man is it HEAVEN! When I walked in to see the endless selection of beers, my head was about to explode. All I kept thinking about is where I would begin my quest for the day's purchase. The Belgian selection is downright phenomenal. From Boon Gueze to Corsendonk Christmas, they had it all. The micro selection was impressive, but there were some that I hoped to find and couldn't. Either way, this is truly a diamond in the rough. I plan to go at least twice a month now to acquire a new tasty Belgian! God Bless Discount Liquor.

PS-My friend and I met the brewmaster and owner of Allagash Brewing at Discount.

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Discount Liquor in Milwaukee, WI
99 out of 100 based on 145 ratings.