Ratings: 132 | Reviews: 100 | Display Reviews Only:
4.58/5 rDev +2.9%
Discount is just an amazing place, full of wonderment of all things beer. I've been coming here for over 3 years now, and still get that "kid in the candy store" feeling. They have the widest selection in WI to my knowledge.
On a saturday afternoon, the place was buzzing, with alot of traffic in the beer aisle. Marie the beer goddess was there fielding questions for customers, and another helpful staff person got a case from the back for me. Near the coolers there was a dedicated New Glarus shelf, with singles of seasonals and the unplugged series. There was an island of assorted Weyerbacher and Tyranena BGW series beers, and other assorted limited items. This is where you can find almost every WI made bottled craft beer, minus LL and Viking. Rush River, Furthermore, Central Waters, Capital, the list goes on and on. A cool little cache of limited singles sits on the corner shelf, in the middle of the aisle, opposite a small rack of glasses. The little glassware alcove near the entrance is also fun to look through.
Import selection is just massive, and recently they put in a new shelf high above the Belgian section, looked like they would be expanding. Tons of Germans and Belgians, also Italian and Danish, and obscure labels from just about everywhere else. About 6 Cantillons are front and center...I heard a lady remark "$27 for one beer?!?" about St. Lamvinus, that can run almost $40 in Chicago. Prices are great, and they make an effort to offer some singles, though there's no mixed 6-packs. Checkout is generally friendly and they put your beer in a box for you.
They are open 9am-9pm, which are pretty flexible hours (except Sunday, they close at 2!).
10-27-2008 16:11:58 | More by emerge077
4.5/5 rDev +1.1%
I had heard so much about this place through print ads, word of mouth, and BeerFly that I felt compelled to stop in while visiting friends in MKE back in August 2005. They have a LOT of micros at this place, ranging from WI locals like Lakefront BC and New Glarus BC to out-of-state beers as diverse as Big Sky and Dogfish Head. I neglected to aks if I could buy mixed-sixes, but only because they had enough singles that I wanted to try that I was satisfied. Their prices seemed entirely reasonable and the beers fresh. I even saw Sam Adams' Utopias 2005 for sale, which we do not get here in PA. This will be a good place to stop at again next year as I make my annual trek to the midwest. I would recommend it to any fellow beer traveller.
11-24-2005 16:35:36 | More by woodychandler
4.85/5 rDev +9%
Stopped here while doing some beer hunting on a business trip to WI.
This place rocks. A very long aisle and a couple of end caps filled with great selections. The selection starts at Europe and works its way to American beers. And what an awesome selection it is.
I "only" picked up stuff that I could not get at home. Like Dreadnaught (!), Goose Island Imperial IPA, Great Lakes Blackout Stout, New Glarus Unplugged Hefe, BR Pete Brown Tribute, FFF 10th Anniversary. Pretty awesome if you are from PA.
The beer guy was smart and knowledgeable, and always around to answer my annoying beer geek questions.
I'd shop here all the time, if only the place were 850 miles closer...and had the same selection.
I forgot originally to mention another cool thing. There was a cart of discounted, not so fresh beer. We sometimes struggle with this in PA (Hi, Shangy's!) so it was nice to see someone addressing this honestly.
05-06-2008 22:38:50 | More by sholland119
4.15/5 rDev -6.7%
I finally made it to Discount Liquor - this place gets so much publicity on this site so i detoured on my way back from downtown today.
As i weaved down roads i've never seen before through neighborhoods i don't desire to visit again, i finally arrive at the shop with the large (pictured sign).
It's nothing special on the inside - old but stock well maintained.
My review comes from the perspective of a Madison resident, not an out-of-stater. The import selection was great - tons of belgians, scandanavian, german, etc. This selection definitely exceeds anything i have seen in Wisconsin, but isn't any better than what one can find in Chicaog.
As far as American craft goes (my reason for stopping), absolutely 0 difference from Madison stores. Well, i guess that is outside of the really old NG Golden Ale/Two Women. I'm not sure how they got that beer, but there is a TON still sitting there.
There are not any Wisconsin micros available in Milwaukee that arent available in Madison to my knowledge but the opposite is not true (Lake Louie, entire Ale Asylum line). They had a lot of Stone, Three Floyds, Smuttynose, Bell's, Founders.
In conclusion, very good store. If passing through from out of state/region, definitely hit this. I don't really see the need to return personally though.
11-04-2010 02:52:57 | More by dirtylou
4.65/5 rDev +4.5%
I've been here many times in my travels through Milwaukee and their selection is probably second to none in the state. While turnover might be a concern in a place like this, all around I think it is ok in that regard, and sometimes they have vintages of certain beers like of New Glarus Unplugged Series. Don't let the old dingy building fool you! Prices are good and they also carry many of the high end beers of Wisconsin. If a tourist came to Wisconsin and could only go to one place for beer, this would probably it. Will go back again and have already multiple times.
01-13-2011 18:56:10 | More by MilwaukeeCrusher
4.7/5 rDev +5.6%
The best beer store Ive been to in Wisconsin. Inside this unimposing old school liquor store on Oklahoma is an aisle straight from god. All the big crafts available in the area, tons of German singles., more Belgians to try than I can afford at the moment. The Cantillion selection alone is worth a trip from Madison or Chicago. Prices are amazing. Most bottles are 15-20% cheaper than they are in the average Madison shop. I will be returning soon and regularly and will likely have a much smaller balance in my checking account because of this place.
04-24-2006 01:13:20 | More by DaPeculierDane
4.8/5 rDev +7.9%
Wow, such a store.
I don't even know where to start with this place. Well, you walk in and theres a nice display of glassware all for really cheap prices, most regular glasses we 2-3$ and rarer stuff like the Kwak glass was only 10. After this quick detour I walked ahead and to the left to find more glassware and a huge display of trappist extravaganza will most bottles a dollar cheaper than anywhere else.
Then you turn to your left and it hits you, the WALL. Top to bottom, side to side just a MASSIVE aisle of almost anything you could imagine, harder to find beers like Quoellfrisch and Embrasse (to just name 2 of the many I saw), and a plethora of beers from a host of countries. They even have the bottle of syrup to go with your Berliner Weisse if your into that. And the prices are dirt cheap. Not only that but I left with a huge haul of about 30 bottles from all over and not one was even near its due date. Also FFF for 4$ cheaper on average than in IL. Just check the BeerFly list, well over 1000 brews and growing, amazing selection. They are missing a few noticable brews though, a few form La Trappe, Urthel, and others, they seem to not stock full brewery lines of the Belgian beers aside form the merciless onslaught of Cantillon, I wish they did. They also don't have St. Bernardus or Baltika beers which is really strange.
The service was top notch with an older bearded guy there to answer any question. He knew exactly when each new shipment of beer came in and was willing to stock new beers as well. A really nice guy, and he was constantly filling shelves because people just kept coming in and buying huge supplies of beer and alcohol which he would immediately restock.
It's too hard to explain the aura of this place, just go there.
Update 11-7-09 saw NG R&D, snatched up the last bottle.
Update 5-6-10 saw NG Two Women, bottles still available
Update 7-7-10 they have at least 20 new beers incl. Revelation Cat, Edelweiss, Lost Abbey, Sünner, and more.
07-23-2009 17:14:18 | More by crossovert
4.18/5 rDev -6.1%
I work about five minutes from this place so I stop here at least once a week. I suppose I should add my opinion of the this beer mecca.
First off it's not exactly a looker from the outside(or once your in for that matter) After passing through the doors take look to your right and prepare to drool. A double sided isle of beer that seems to go on forever. The isle is capped in front by a feature shelf with singles and other special brews they are pushing at that moment. The left side starts with the largest array of foreign crafts I've ever laid eyes on. This slowly blends into US craft beers from all over the country. On the right is the local Illinois and Michigan shelves. Just about anything you could ask for from any of these states. The back wall is about half cold craft and half BMC.
The service seems decent although I've never really asked for help. The one drawback to the place is all the delivery guys running around the place. Everytime I'm in there they have at least three or four guys with dolley pushing beer through the tight isles. It can be a nut house on Fridays.
Overall the prices are unbeatable and selction is phenominal. I'm so glad it's just a short drive from my shop.
12-29-2009 22:44:30 | More by beerwolf77
4.44/5 rDev -0.2%
An immense liquor store, inside what looks like it was formerly a small grocery store.
The best collection of Euro beers I've ever seen, which unfortunately, is not my general interest level, but this store has helped me expand my horizons more than a few times.
A couple of guys are real knowledeable there, the rest of them seem a little lost. Selection of Midwest beers is excellent, the fact they usually have Bigfoot Ale year round is a testament to their diversity. Love this place, just wish it was a little closer to Milwaukee's East Side.
12-28-2009 00:02:03 | More by Beerandraiderfan
3.5/5 rDev -21.3%
Hourray for business trips. It gives me the opportunity to visit strange and exotic liquor stores! Unfortunately for me, seems like every Beer bar was closed on the Sunday night I visited. However I was saved when I found a Italian restaurant that had 3Floyds and New Glarus on draft.
At least Discount Liquor was open on the Monday afternoon after I ducked out from my meeting. My boss who came along for the ride was teasing me with "We drove past about 20 liquor stores, why this one?". Selection was my only answer, and it sure didn't dissapoint.
Plenty of imports, locals, and a relatively new category, hybrids (like the Mikkeller/3Floyds, the Pizza Port/De Proef collaboration Beers, among others).
Local micros were well represented, tons of New Glarus (Iced Barley Wine? Interesting...) and Sprecher. Nice imports that we don't see too often on the east coast as well.
Service gets a knock because they refused to let me split a sixer. The place looked clean enough for this kind of establishment. Nice glassware selection as well.
Price/value is a bit hard to set. Yeah, I paid 25$ for a Cantillon, but the local stuff wasn't too expensive.
02-24-2009 13:26:55 | More by Goldorak
Discount Liquor in Milwaukee, WI
98 out of 100 based on 132 ratings.