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Greenlife Grocery

Greenlife GroceryGreenlife Grocery

32 Ratings
Ratings: 32
Reviews: 29
rAvg: 4.09
pDev: 7.82%
$$ - reasonable

[ Store ]

70 N Merrimon Ave
Asheville, North Carolina, 28801-2323
United States
phone: (828) 254-5440

visit their websiteWebsite view map and get directionsMap @greenlifeavl

Owned by Whole Foods Markets.

(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 32 | Reviews: 29 | Show All Ratings:
Photo of dbrauneis

North Carolina

3.69/5  rDev -9.8%
vibe: 3.75 | quality: 4 | service: 3.25 | selection: 3.75 | $$

A similar atmosphere that you would find at any Whole Foods store, though perhaps even more full of hipsters and hippies. The store is physically quite small with real narrow aisles which makes navigating the store similar to getting through the Holland Tunnel on your way into work in NYC (lots of delays). The beer and wine section is in the back righthand corner and is mostly just cooler areas but there are a few spots in the beer/wine section that have beer at room temperature on shelves. Additionally, you will need to pay attention to the endcaps in the store as I saw some beers that were not in the beer section on those (mostly bomber format).

The beers were the proper seasonals and all appeared to be fresh (for those with date codes on them). The majority of the beers were being sold at refrigeration temperature from the coolers and the section did not have any windows though the fluorescent lighting was quite bright (one of the brightest sections of the store).

I personally did not interact with any employees in the beer section but I do not have the expectation in a grocery store of getting good pointers for beer. Since I have been to the Asheville area numerous times, I was familiar with the products on the shelves.

The selection is pretty decent but not overly extensive with a heavy focus on local Asheville breweries (it pales in comparison with Bruisin' Ales and Appalachian Vintners). Fairly decent selection of local singles but again nothing that is not easy to find.

I did not try the food on this visit but like other Whole Foods, it has a fairly extensive hot food bar and cold food bar.

Prices were fair and in line with other shops in the area for beer.

12-08-2013 14:27:45 | More by dbrauneis
Photo of akorsak


3.36/5  rDev -17.8%
vibe: 3.5 | quality: 3.5 | service: 3 | selection: 3.5 | $$$

Sunday Afternoon, on our way to Wedge. Swing in for a quick one.

Atmosphere: Asheville's hippest place to shop - a hipster paradise in a hipster town. Seriously, Greenlife is a high end grocer, especially busy on a Sunday.

Quality/Service: Clean store, if not a little harried. I didn't seek out any assistance and didn't receive any.

Selection: Average selection - heavy on locals (all NC I consider to be local). Most everything is in a few open coolers near the back of the store. I didn't come across anything new or exciting and would recommend checking out a few of the better stores in town first.

05-29-2012 01:47:44 | More by akorsak
Photo of russpowell


4.2/5  rDev +2.7%
vibe: 4.5 | quality: 4 | service: 4.5 | selection: 4 | $$

Stopped by here on my way back to Oklahoma, pretty access from my route.

The beer section was laid out in an organized & coherent manner

The quality on all beer purchased was good

The beer beer guy was very chatty & I saw him go half across the store to show a beer to a customer they were asking about ( they were in bombers not six packs ). The cashier was fairly friendly too

Selection of NC brews was pretty darn good with a respectable regional & import selection as well A fair selection of to go growlers as well. I walked out of there with stuff from French Broad, Highland, Pisgah, Brooklyn, Stone & Epic

Prices on all beers were pretty reasonable

This is a great plan B if Bruisin Ales isn't open

12-31-2011 23:15:52 | More by russpowell
Photo of thagr81us

South Carolina

3.65/5  rDev -10.8%
quality: 3.5 | service: 4 | selection: 3.5 | $$

Stopped in here while killing time before Bruisin' Ales opened up on my recent trip to Asheville. From the direction I came into the parking lot, you really had to know where this place was to find it. I was on-foot so I had more options than when travelling in a car. Upon walking in it was laid out like a massively crowded Whole Foods that we have back home. The beer is in the back right by the way... I walked all around the periphery of the store until I found it. Upon reaching the section I noticed that they had a pretty decent selection for a store that mainly focuses on food. I had one employee ask me if I needed any help, but just told them I was browsing at the time. All of the prices were fairly reasonable for the area and there were quite a few different brews with a direct focus on locals. Worth swinging in here if you are looking for some locals and a few other oddities, but that is about it really.

12-28-2010 15:35:16 | More by thagr81us
Photo of Brenden


4.1/5  rDev +0.2%
quality: 5 | service: 4 | selection: 3 | $$

Day one of my Asheville vacation...

I walked here with my wife in the afternoon while we had some time to ourselves. Immediately it seemed like a pretty cool place; obviously you could get food from inside and eat it at the tables outside, it was a pretty wide open space in spite of all the people milling around, and they had really good, quality deli foods, specialty items, coffees and teas, etc. Based on what I'd read in reviews beforehand, I did expect more selection. It turns out they're currently in the process of selling to Whole Foods, and i don't know if that had anything to do with it, but the selection was pretty good, not the amazing selection I had read of. There were two sections for beer, more than a typical grocery, and I saw a lot of stuff I can't get in Toledo; not just individual beers, breweries we can't get anything from there. I did look everywhere and seemingly obvious brewers like Stone and Rogue weren't there. There prices on beer were middle of the road, so to speak, and I found it cool that they sell growlers from local breweries ($9.99). It wasn't what it seems to have been, though, and it wasn't nearly as much as I could find at my top places in and near Toledo (any of The Andersons and Marino's, specifically). It does seem the entire beer selection was quality and there wasn't a macro light to be found. Service is tough to grade because it depends on so many factors, and some people were very friendly while others ignored us. The checkouts didn't seem to be fast but we used a checkout near the deli and we blazed through. The beer guy was very knowledgeable and helpful, though, so that pushes it up. Overall this was a very cool place. We got great food from the deli at a good price and ate it in a cool dining area up a ramp and we got great food to eat at home too. As a beer place specifically, though, while I'm glad I could get, say, a sixer of Gubna, there's a lot I can't get; and, along with that, there are very few singles and no make your own sixer option. It was pretty much only six-packs and 750s. As a beer place, then, it's not quite as good as it is as a grocery overall. It is still pretty good.

07-06-2010 21:48:49 | More by Brenden
Photo of titosupertramp


3.13/5  rDev -23.5%
vibe: 2.5 | quality: 4 | service: 1.5 | selection: 4 | $$$

We went on a busy Saturday afternoon so the parking lot was packed as was the store itself. When I made my way to the beer case, I was impressed with the selection and the pricing. I was especially excited to find a six pack of Bell's Hopslam on top of the cooler. I added it to my basket and began scanning the rest of the selection.

After a few minutes, an employee approached me and asked where I had found the Hopslam. I told him that I had found it on top of the cooler at which point he said that it was being saved for someone else. He then asked for it back and unfortunatly, I complied(in hindsight, I should have asked to speak to a manager or refused.) The employee put the beer back on top of the cooler, but out of sight this time.

Needless to say, I put everything in my cart back and walked out without purchasing anything.

I guess I can understand saving beer for someone, but put it in the back or at least somewhere that's not with the rest of the beer that's on sale.

Also, if a customer does happen upon saved beer and adds it to their cart, I find it inappropriate for an employee to approach the customer and ask for the product back. At that point, you have failed in your duty to save the beer and should allow that person to purchase what they found on the shelf.

This is a fine store as long you don't unknowingly break their unwriten, organic hippie rules.

03-10-2010 21:09:05 | More by titosupertramp
Photo of branimal9

South Carolina

4.35/5  rDev +6.4%
quality: 4.5 | service: 4 | selection: 4.5 | $$

It's hard for me to make a complete asessment of this place because I've only ever stopped there for the beer and not the food, though it looks like it'd be a great place to get some tasty foodstuffs. That said, they have a great selection of both cold & room temperature beer, as well as growlers of several local breweries. Last time I was there I scooped up a growler of Pisgah IPA, which was both delicious & well priced. Service has been good as well. The same dude has been there every time I've been in, and he's been very friendly and willing to help out. Definitely worth stopping in if you are in the area.

01-15-2010 16:06:20 | More by branimal9
Photo of Kegatron


4/5  rDev -2.2%
quality: 4 | service: 4 | selection: 4 | $$

We made a quick stop in this grocery on a recent trip to Asheville to check things out. First of all the store itself is pretty cool and is similar to say a Whole Foods but taken to Greenie nth degree, with all kinds of fresh/organic/vegetarian choices. I was told to stop here first before Bruisin' Ales because of the lower prices on the local stuff and for the most part, I found that to be true. Found plenty of both local favorites Pisgah and French Broad, both in bottles and growlers.

I was also happy to see a solid selection of other American craft beers as well, including a pretty nice Founder's selection, as well as bottles of the brand new '09 Stone RIS. Pretty impressive considering this was at a grocery store and not some high end bottle shop. A couple of guys were actually stocking the beer area as we perused and asked if we needed any help with anything, which was appreciated.

All said, this was a worthwhile stop, not only for picking up some local Asheville brews but also to pick up some food needs as well. We're definitely going to make this a stop each time we are in town.

05-01-2009 19:23:37 | More by Kegatron
Photo of ByTor2112

North Carolina

4.15/5  rDev +1.5%
quality: 4 | service: 4.5 | selection: 4 | $$$

Stopped here after lunch at Asheville Pizza & Brewing. very nice store, beer is to the right in the back. Plenty of Pisgah and French Broad growlers, some Pisgah bottles and FB bottles too.
Wanted a bomber of Wee-heavier but it was the one they were out of. Also had the Chapel Hill Ram's Head IPA which I can NOT get in the Triad!
The guy in the beer section was very knowledgeable of many of the beers and even recommended the Wolaver's pumpkin brew which we purchased. I also got a seasonal Highland I had not seen, the Cream Ale. Very nice store and the girl at the check out asked us about some of the beers as well. Some brews were nicely priced and some seemed a little high. Great selection and great service.

10-06-2008 12:42:51 | More by ByTor2112
Photo of Imstillthegman


4.15/5  rDev +1.5%
quality: 4 | service: 4 | selection: 4.5 | $$

I hit up Greenlife as my first stop in Asheville. I had noticed in a couple of reviews that some BAs said to go here for prices and then to Bruisin' Ales for selection...so that's what I did. First off, not to stereotype, but if you're a hippie or totally eco-friendly this place is for you. I got a couple of evil eyes when I got out of my big gas guzzling SUV. Any way, heading into the store you are greeted by some rather delicious looking prepared foods. Head around to the right of that and go straight back to the far right corner of the store. There you will find the beer selection. Wow, this is a grocery store? Or at least it's something close to that. Many standards and lots of locals including Pisgah and French Broad growlers. I picked up some of them and some Pisgah 750's. The guy working in the beer dept. seemed to have a fairly good knowledge of the beer he had, which is always welcomed. This will be a stop for me on return visits to Asheville for sure.

08-02-2008 01:25:39 | More by Imstillthegman
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Greenlife Grocery in Asheville, NC
91 out of 100 based on 32 ratings.