Ed Hardy Premium Beer - Cerveceria Mexicana S.A. De C.V.

Not Rated.
Ed Hardy Premium BeerEd Hardy Premium Beer

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BA SCORE
54
awful

40 Reviews
THE BROS
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Reviews: 40
Hads: 57
rAvg: 1.83
pDev: 26.78%
Wants: 3
Gots: 2 | FT: 0
Brewed by:
Cerveceria Mexicana S.A. De C.V. visit their website
Mexico

Style | ABV
American Adjunct Lager |  ABV ?

Availability: Year-round

Notes & Commercial Description:
Beer added by: dsa7783 on 09-21-2009

No notes at this time.
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Beer: Reviews & Ratings
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Reviews: 40 | Hads: 57
Photo of WhiteHillsStore
1.84/5  rDev +0.5%
look: 1.5 | smell: 1.75 | taste: 2 | feel: 1.75 | overall: 1.75

So I found this and the light version for three dollars a six pack each. Appearance was clear with a little bit of fizz but no real foam to speak of. I couldn't smell anything. The taste was mostly rice and water, very bland. The mouthfeel was basically seltzer. But for the price, I wasn't that shocked. (304 characters)

Photo of mynie
1.32/5  rDev -27.9%
look: 1.5 | smell: 2 | taste: 1 | feel: 1.5 | overall: 1

"I like Ed Hardy shirts because they save me the trouble of having to speak to someone before I can determine whether or not he's a retard." -Mark Twain

Having said that, MACRO SMACK DOWN. This vs. OM Light. And, yes, I know that this isn't quite a macro, so maybe just say "adjunct" smackdown or something to that effect. Or don't. It doesn't matter.

Pours pale with an uncontrolably fizz white head. Smells like adjunct grain, a light little dose of hops, and some lightly medicinal nodes.

Tastes like just those medicinal nodes. Only they're not light; they're large and scary. This tastes the way that Band Aids smell when you first take them out of the paper, sweetly astringent and plasticine. Gross.

Drain pour. Avoid. Old Milwuakee light *easily* wins this competition. (782 characters)

Photo of ZenAgnostic
1.94/5  rDev +6%
look: 4.5 | smell: 3 | taste: 1.5 | feel: 1.5 | overall: 1

12oz can poured into a clear plastic cup. No discernible date.

Appearance - Clear straw body. One finger white head. Decent stick and retention.

Smell - Slight corny musk. Mild. Some sweetness.

Taste - Metallic. Musky. Smooth overall but pretty bad.

Mouthfeel - Light. Watery. Some carbonation, but the metallic astringency really kills it.

Overall Drinkability - Wow. This may be my first and only actual drain pour. (422 characters)

Photo of woodychandler
1.96/5  rDev +7.1%
look: 3 | smell: 2 | taste: 2 | feel: 1 | overall: 2

TheManiacalOne sent me a whole buncha CANs to help move The CANQuest (TM) that much closer to the # 500 milestone.

As a heavily tattooed (seventeen and counting) retired US Navy sailor, I CAN get behind the use of some of Ed Hardy's flash, in this case a tiger akin to the one on my right forearm, in marketing.

The Crack & Glug came off without a hitch and resulted in just better than a finger of rocky, bone-white head with decent retention. Color was a deep lemon-yellow with NE-quality clarity. More fizzy yellow beer as part of this ongoing madness. Nose was fairly standard, mostly corn with some lager sweetness underlying the adjuncts. Mouthfeel was watery and the taste was simply bland and unobtrusive. Finish was likewise bland and boring. It was not bad in terms of its flavor, it simply lacked anything to latch onto. Wow, what a ho-hum yawner. Completely unworthy of Mr. Hardy's name and I am sure he would not have approved. (944 characters)

Photo of TheKingofWichita
1.81/5  rDev -1.1%
look: 2.5 | smell: 1.5 | taste: 1.5 | feel: 2 | overall: 2.5

Bought a single on clearance the other day for 69 cent, that should tell you something right there. Pours a straw yellow color with a thick white head and no lacing. Smells of straw, corn, and a little sweetness. Tastes very sweet with a little hop in the background, very subtle. Mouthfeel is medium with a major carbonation. Overall, it isn't the worst adjunct lager I've had. (378 characters)

Photo of TheManiacalOne
2.03/5  rDev +10.9%
look: 2.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Poured from a 12oz can into a US tumbler pint glass.

A: The beer is a light yellow color, with a short white head that fades quickly and leaves a thin lace on the glass.

S: The aroma is of light malts, adjuncts and a very faint touch of hops.

T: The taste starts out bready with flavors of adjuncts and grain followed by a light malt sweetness. The hops presence is very faint like most beers in the style. The after-taste is slightly sweet.

M: Crisp and a little smooth, light body, medium carbonation, finish is slightly sticky.

D: Not flavorful, not too filling since there isn't much to it, mild kick, even within such a poor style there are several other beers that I would choose first. (697 characters)

Photo of KajII
1.78/5  rDev -2.7%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 1.5

[Best served in a Lager Glass]

The pour was a clear yellow-amber in color with a small fizzy white head and had virtually no lacing at all.

The aroma was of a super light grain malt and very mild grassy hop and a almost non existent sweaty yeast with nothing else really standing out.

It tasted VERY, VERY lightly bitter in the beginning and finished with almost no flavor at all.

Mouthfeel was very watery in texture and extremely light in body with a fizzy carbonation.

Overall a super light, almost flavorless tasting beer. And at $10 a 6 pack, a large waste of money. (579 characters)

Photo of mikesgroove
1.55/5  rDev -15.3%
look: 1.5 | smell: 1.5 | taste: 1.5 | feel: 2 | overall: 1.5

ok love the label, wow, but anyway where do these people get off making beer? enough rant but really? i dont even like the clothes.

A - Poured a very pale, super clear golden yellow. Nice big fizzy white head formed on top, faded slowly and left about a quarter inch thick layer across the top of the glass. Lots and lots of carbonation was very visible. Very light, lats of grain, some very light hoppiness in the back, but that was about it. your classic light lager, total maltiness and not much else, slight bready taste. A bit slick depite the carbonation. it was ok, nothing special just an average feel for a lager Very cold on a very hot day I could drink a few of these with ease, but other than that, not enough taste.

Overall very forgettable. This was a macro lager at its finest, which is average, better then a BMC but thats not saying much. If it was free at a bbq, I would have one, but no more buying it for me. (930 characters)

Photo of RonaldTheriot
2.38/5  rDev +30.1%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2.5 | overall: 2.5

Ed Hardy Premium Beer has a thick, white head and a clear, golden appearance, with moderate carbonation. Aroma is of gummy, rancid grain, and the taste is also of the same turned whatever. There is no discernible hop character with this stuff. Mouth-feel is watery, cloying, stinging, and uncomfortable. Ed Hardy Beer finishes dry and difficult. I did not like this. It's bad. Stay away!

UPDATE: The next day I drank another one straight from the bottle, and it wasn't as bad. This improves my final score a little bit.

RJT (525 characters)

Photo of jwalker37
1.66/5  rDev -9.3%
look: 3 | smell: 2 | taste: 1 | feel: 2 | overall: 2

I purchased this beer because it was on sale ($6.99), big mistake. It is not worth 2 dollars. It has a fancy bottle and cool look, but the taste is bland and flavorless. I have made mistakes in the past by purchasing beer that is marked down. Make no mistake, most of the time the reasons why the beer is marked down is because of the lack of sales. (349 characters)

Photo of PicoPapa
2.32/5  rDev +26.8%
look: 2 | smell: 2.5 | taste: 2 | feel: 2 | overall: 3

12oz bottle. Saw a single of this for sale and just had to try it. Pours a clear straw color with a thin head that dissipates quickly. Decent lacing. Aroma is of corn, skunk, and grain. Taste is lacking. It's real thin and tastes like watery corn and grain. Odd aftertaste. Not very good at all but I've had worse. (314 characters)

Photo of Pencible
1.9/5  rDev +3.8%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 1.5

A: This poured a clear pale straw color with some white head.
S: It smelled like sweet corn and bready malt and sour lager yeast, with a bit of lemon zest.
T: It tasted like dirty bready malt and sweet corn and sour lager yeast haphazardly blended with lemon zest and a bit of copper. The aftertaste was bland and dirty.
M: It was watery with moderate carbonation. Pretty weak body, but not surprising.
D: This was very similar to Death or Light Lager...and Bud Light. I suppose it was slightly less terrible than either of those, but not by much. This was still a worthless beer with no redeeming quality that I could discern. Aside from the designer label art, this beer was very poorly made and should be avoided. (716 characters)

Photo of dpnelson1978
1.88/5  rDev +2.7%
look: 3 | smell: 2.5 | taste: 1.5 | feel: 2 | overall: 1.5

12 oz. can into glass pint.
40°F

$1.50 / ea.

A: Brightest, yellowest body possible with ahuge loose head of moderate retention that leaves behind moderate lacing and a thing rocky cover. Much better than "Death or Light Beer".

S: Sweet apple aroma with a hint of phenolic spice in the background. Not bad, but pretty weak. No noticeable hop aroma. Pretty standard stuff for the style.

T: Grainy backbone with heavy cloying sweetness, and tastes a bit like corn. Very light hop bitterness, but not as clean and I would expect.

M: Light body with high carbonation. Oily at first, turning to crisp. Standard, but nothing special. I prefer the "Light" version.

D: Lacks the overall "lightness" that makes the "Death or Light Beer" tolerable. Too sweet for the flavor profile and carbonation. Not good.

O: Taste's like a macro, but costs the same as a micro. The worse of both worlds. I had low expectations after my first taste of Ed Hardy, but this was still a disappointment. (981 characters)

Photo of beerthulhu
2.68/5  rDev +46.4%
look: 3 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A: A brilliant brass pour produces a seashell white head, initially a finger high, that quickly lapses to a near polished surface within the first minute of pour. A straggling carbonation bubble or two randomly appears out of nowhere and disappears just as quickly. The head dissipates almost immediately leaving not much chance of a lacing, which I suppose is typical per style. Im guessing this is a American adjunct by style so will take that into consideration, but one thing ive learned is that if you have to label your beer as premium, then a yugo has a better chance at being considered a sports car.

S: Dried corn with some leafy green stalks first appear on the nose. The strength is reserved, again typical by style. Held in check at adjunct level.

T: Light mentions of caramel popcorn sweetness come through with hints of honey are detected but still comes off a bit like watered down sweetness with a cheapened caramel grain fix. The palate is light and watery lacking a backbone while there is a fruitiness of honeydew and applesauce on the close with just a touch of hops to balance.

M: Light bodied with a watered down honey slickness and texture void of any effervesce. A still hold and you can almost forget its there.

D: An empty experience im guessing more suited for the local crowd who like their beer weak and watery and on the back of a lawnmower. Was it bad, not repulsively so, but it certainly didn't reach out and make any attempt to show any attempt at craft or quality. Unimpressive, like a caramel sweetened macro beer, which I guess that is what they were shooting for. (1,608 characters)

Photo of JimiG
1.15/5  rDev -37.2%
look: 1.5 | smell: 1.5 | taste: 1 | feel: 1 | overall: 1

Picked a single for $1.79 at local package store.
The clerk asked me why I was buying that(the beer)?
Explained that I had to review it.

Decanted to a pint glass.

Pours super light gold/yellow with a thin white head that does not lace. Light to medium carbonation.

Generic smell - corn?

Generic taste, but not as punchy as Old Mil.

Really not worth the time, but cool label. (379 characters)

Photo of EagleTalon
1.84/5  rDev +0.5%
look: 3 | smell: 1.5 | taste: 1.5 | feel: 3 | overall: 2

Pours to a thin white head that falls to a thin ring and does a bit of lacing. Color is pale gold-straw. Tons of carbonation visible. Aroma is practically nothing with a slight sweet graininess coming through. Flavor is weak adjunct grains and some residual sweetness and no detectable hop flavors. Dry and no aftertaste. Mouthfeel is light. Overall, slightly better than the Ed hardy Light. (391 characters)

Photo of SeanLav
1.12/5  rDev -38.8%
look: 3 | smell: 1 | taste: 1 | feel: 1 | overall: 1

My friend brought a case of this over the other night. Thought we would give it a try, never seen it so what the heck. Worst decision ever made, Im glad it was only $15. The appearance looked like any miller lite, coors, etc... but everything else about this so called beer was horrid. The only thing I came up with good for this beer is that its cheaper to buy this than empty bottles for my home brew. seriously, save yourself and stay away from this. (453 characters)

Photo of Reagan1984
2.65/5  rDev +44.8%
look: 3.5 | smell: 1 | taste: 3 | feel: 3 | overall: 3.5

Thanks to KiawahIsland for letting me try this beer. He said it was a bit of a goof when he gave it to me. He just wanted me to know it wasn't a part of our beer trade. Pretty funny, I like it.

A finger of foam forms, then immediately settles to a small cap of foam. Bright gold brass color with perfect clarity. There is some carbonation rising to the surface.

Musty, grassy, green vegetal aroma. I believe I smell the sweetness of corn.

After tasting this, I do think that corn is used as an adjunct. Very light sweet flavor that does remind of creamed corn. Not a lot of depth. As I taste the beer the musty aroma continues to get in the way. I think this is a more negative component vs. the flavor. It doesn't taste bad, there just isn't much character at all. But then again, this is marketed to people who value the Ed Hardy brand. I am NOT their target market. Slight mineral finish the more I taste the beer.

Body is light and carbonation is prickly.

It drinks mostly like water and is a beer for the beach or pool. It is what it is. (1,047 characters)

Photo of BeerFMAndy
1.53/5  rDev -16.4%
look: 2 | smell: 1.5 | taste: 1.5 | feel: 1.5 | overall: 1.5

12 oz bottle poured into a pilsner glass. Best Before 101410. No info.

A - The fierce tiger depicted on the bottle seems like a false warning for this beer. It pours golden yellow with a very short-lived white head and next to no lace. Yeah, the contents are nothing like the package.

S - Premium Beer is almost indistinguishable in aroma from "Death or Light Beer" save for the fact that the rice and corn aroma is more potent in this version.

T - A smooth and light kiss of pale malts hides behind corn and rice adjuncts showing that yes, in fact there is a true beer ingredient in this brew.

M - Sharply crisp and lightly dry, this beer leads to my stomach bloating with a few small sips, more than are probably necessary to evaluate this light-ass beer.

D - Just as bad as 'Death', Premium isn't even close to what I would consider "premium" and doesn't even warrant pawning the remaining 10 oz off on my brother who'll drink any light beer. Down the drain she goes. Can't say I'm surprised. The two were worth a laugh anyway. (1,035 characters)

Photo of ManuelHerrera
1.25/5  rDev -31.7%
look: 1 | smell: 1 | taste: 1.5 | feel: 1.5 | overall: 1

Going through my mixed 10 pack, I had to take the bullet and try this random beer at some point...

A - The beer pours the palest of yellows - I'm talking lighter than straw. Pour head retention

S - Smells like limp broccoli and cleaning products. Yum.

T - What little flavor it has recalls creamed corn and chlorinated water I generally have tried to avoid letting it stay in my mouth, I may have to chug it to avoid tasting any more.

M - Carbonated, this is probably worse than MGD. Fact.

D - Who MADE this beer? God this is a miserable experience.

I know I'm supposed to be constructive, but this such a lazy beer that I don't think it's worthy of much thought put into it. It's a poor excuse for a beer. Sorry, guys. (725 characters)

Photo of glamphetamine
1.23/5  rDev -32.8%
look: 2 | smell: 1.5 | taste: 1 | feel: 1.5 | overall: 1

A - A weak orange with hints of yellow. Pours a half-finger head that leaves scant lacing on the glass.

S - Like someone pissed in a bowl of cornflakes. Seriously, that's the first thing that came to mind. Like cornflakes, but with a hint of morning urine. Also, I think I smell pool water. Like someone filled a pool with cornflakes and then peed in it.

T - A really gross and cheap sweetness. No hops at all. I know I'm tasting malt, but it's such a weak and nasty malt that the taste almost defies description. I've had 40s for less than two bucks that had more flavor and depth than this.

M - The carbonation is terrible, somehow being weak and sickening all at once. The carbonation is light on the tongue, but lingers at the sides of the mouth in the same way Listerine does in the morning when you don't spit hard enough. Leaves behind the classic macro aftertaste of cheap malt and alcohol.

D - If you're already three sails to the wind, and you won't notice that a beer tastes awful, this is it. I bought this for the laughs alone. Ed Hardy makes t-shirts for douchebags and they've associated themselves with flavorless sex-in-a-canoe swill to boot. You'd think that with the $80 per t-shirt they pick up they'd have dropped a few bucks to co-opt a decent beer, but you'd be wrong. Pick up a single at your local beer shop just for giggles to elevate every other beer you've had by comparison. Seriously, I'd take Bud Light with Clamato over this swill. (1,467 characters)

Photo of Wasatch
1.76/5  rDev -3.8%
look: 2.5 | smell: 1.5 | taste: 2 | feel: 1.5 | overall: 1.5

Pours a clean/clear golden yellow color, nice carbonation, nice one-finger foamy/creamy white head, with some minimal sticky lacing left behind. The nose is malty, very slight hop note. The taste is malty, very very slight hop note. Light body. Not Drinkable, why the fuck does the SLS buy this shit. (300 characters)

Photo of tone77
3.57/5  rDev +95.1%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 4

Poured from a brown 12 oz. bottle. Has a pale golden color with a 1/2 inch head. Smell is of malts, some corn. Taste is crisp, malts and slightly sweet. Feels medium bodied in the mouth and is highly drinkable. Overall this is a rather enjoyable beer. (251 characters)

Photo of rarbring
1.5/5  rDev -18%
look: 1.5 | smell: 1.5 | taste: 1.5 | feel: 1.5 | overall: 1.5

A tarnished straw colored beer, with a small white head leaving no lacing.

A faint smell of dusty hay.

A weak sour taste, some maltiness. No hops to mention.

Low carbonation, a weak watery feeling.

No, this is not worthy to drink. Even the swedish "light beers" at 2.2% ABV has much more character and taste. (312 characters)

Photo of Seanibus
1.16/5  rDev -36.6%
look: 2 | smell: 1 | taste: 1 | feel: 2 | overall: 1

They just have to be kidding. This beer is simply a waste of space in the glass. It is less than nothing.

Pours thin and barely (barely) yellow with a bright white fully head that collapses instantly. The aroma is, well, just like a Coors Light - cheap, generic. The flavor is almost nonexistent - there is only the faintest bit of grain to suggest that you are drinking beer and not a funky soda water. The mouthfeel is prickly and carbonated, but there is no finish, no follow-through. Not even the slightly sour funk that usually accompanies cheap versions of the style.

Do not bother with this beer under any circumstances. If you have the need for a cheap adjunct lager (and there is nothing wrong with that), go for Miller Light or Bud Light before lining up for this one. (780 characters)

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Ed Hardy Premium Beer from Cerveceria Mexicana S.A. De C.V.
54 out of 100 based on 40 ratings.