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Ed Hardy Premium Beer - Cerveceria Mexicana S.A. De C.V.

Not Rated.
Ed Hardy Premium BeerEd Hardy Premium Beer

Displayed for educational use only; do not reuse.
BA SCORE
51
awful

57 Ratings
THE BROS
-
no score

(send 'em beer!)
Ratings: 57
Reviews: 40
rAvg: 1.81
pDev: 32.6%
Wants: 3
Gots: 2 | FT: 0
Brewed by:
Cerveceria Mexicana S.A. De C.V. visit their website
Mexico

Style | ABV
American Adjunct Lager |  ABV ?

Availability: Year-round

Notes/Commercial Description:
No notes at this time.

(Beer added by: dsa7783 on 09-21-2009)
Beer: Ratings & Reviews
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Ratings: 57 | Reviews: 40 | Display Reviews Only:
Photo of t0rin0
2.75/5  rDev +51.9%

t0rin0, Sep 10, 2012
Photo of Thorpe429
1.02/5  rDev -43.6%

Pours a nothingness of somewhat golden color with the tiniest wisp of a white head and maybe 10 or so carbonation bubbles rising. The taste and smell can be combined and summed up in two words: creamed corn. Simply gross. Mouthfeel is about the same, leading to one of the worst drinkabilities that I have encountered.

Thorpe429, Feb 11, 2010
Photo of mikesgroove
1.55/5  rDev -14.4%

ok love the label, wow, but anyway where do these people get off making beer? enough rant but really? i dont even like the clothes.

A - Poured a very pale, super clear golden yellow. Nice big fizzy white head formed on top, faded slowly and left about a quarter inch thick layer across the top of the glass. Lots and lots of carbonation was very visible. Very light, lats of grain, some very light hoppiness in the back, but that was about it. your classic light lager, total maltiness and not much else, slight bready taste. A bit slick depite the carbonation. it was ok, nothing special just an average feel for a lager Very cold on a very hot day I could drink a few of these with ease, but other than that, not enough taste.

Overall very forgettable. This was a macro lager at its finest, which is average, better then a BMC but thats not saying much. If it was free at a bbq, I would have one, but no more buying it for me.

mikesgroove, Mar 05, 2011
Photo of womencantsail
1.15/5  rDev -36.5%

My friend received one of the "Beers of the World" boxes in a work secret santa gift exchange. We decided to do a bad beer tasting tonight as a result.

A: The usual pale, pale yellow color with a bit of a white head that then subsides (very quickly). There are lots of tiny carbonation bubbles.

S: The smell is completely awful. It's skunky and has lots of corn and rice. A bit of metal, and just a general odor about it that I can only describe as old garbage.

T: Almost exactly the same as the nose. It seems as though something has spoiled in the bottle--and by something, I mean a compost pile that baked in the Pomona sun.

M: Light, fizzy, and dry.

D: Absolutely the worst beer I've ever had. Normally I try to find something redeeming about the beer, but there just wasn't really anything positive here.

womencantsail, Dec 23, 2009
Photo of spycow
1.5/5  rDev -17.1%

spycow, Mar 15, 2014
Photo of TheManiacalOne
2.03/5  rDev +12.2%

Poured from a 12oz can into a US tumbler pint glass.

A: The beer is a light yellow color, with a short white head that fades quickly and leaves a thin lace on the glass.

S: The aroma is of light malts, adjuncts and a very faint touch of hops.

T: The taste starts out bready with flavors of adjuncts and grain followed by a light malt sweetness. The hops presence is very faint like most beers in the style. The after-taste is slightly sweet.

M: Crisp and a little smooth, light body, medium carbonation, finish is slightly sticky.

D: Not flavorful, not too filling since there isn't much to it, mild kick, even within such a poor style there are several other beers that I would choose first.

TheManiacalOne, Mar 15, 2011
Photo of jwc215
2.23/5  rDev +23.2%

Pours clear golden yellow with a thin creamy white head that leaves some lacing.

The smell is of buttered corn and husk.

The taste is of corn, husk a touch of soap. Sweet with little balance.

The feel is thin/watery with a bit of late fizz.

This is swill. Not totally undrinkable only because it is so mild. A gimmicky beer with nothing to it. I guess if you want the cool label, having one is tolerable.

jwc215, Sep 22, 2009
Photo of Gavage
2.53/5  rDev +39.8%

Appearance: pours a clear pale yellow color with a wispy head that breaks down immediately.

Smell: only a hint of grass is barely detectable by the nose.

Taste: weak malt profile with some hints of grass, green grapes, and almost no bitterness.

Mouthfeel: light in body. Crisp from start to finish with a clean aftertaste.

Drinkability: this is a beer to avoid. Glad I only picked up a single to try. I did not finish the glass as my tongue wanted some flavor with what I was drinking.

Gavage, Nov 25, 2009
Photo of woodychandler
1.95/5  rDev +7.7%

TheManiacalOne sent me a whole buncha CANs to help move The CANQuest (TM) that much closer to the # 500 milestone.

As a heavily tattooed (seventeen and counting) retired US Navy sailor, I CAN get behind the use of some of Ed Hardy's flash, in this case a tiger akin to the one on my right forearm, in marketing.

The Crack & Glug came off without a hitch and resulted in just better than a finger of rocky, bone-white head with decent retention. Color was a deep lemon-yellow with NE-quality clarity. More fizzy yellow beer as part of this ongoing madness. Nose was fairly standard, mostly corn with some lager sweetness underlying the adjuncts. Mouthfeel was watery and the taste was simply bland and unobtrusive. Finish was likewise bland and boring. It was not bad in terms of its flavor, it simply lacked anything to latch onto. Wow, what a ho-hum yawner. Completely unworthy of Mr. Hardy's name and I am sure he would not have approved.

woodychandler, May 08, 2011
Photo of Wasatch
1.78/5  rDev -1.7%

Pours a clean/clear golden yellow color, nice carbonation, nice one-finger foamy/creamy white head, with some minimal sticky lacing left behind. The nose is malty, very slight hop note. The taste is malty, very very slight hop note. Light body. Not Drinkable, why the fuck does the SLS buy this shit.

Wasatch, Apr 28, 2010
Photo of LXIXME
1.5/5  rDev -17.1%

LXIXME, May 06, 2014
Photo of beerthulhu
2.7/5  rDev +49.2%

A: A brilliant brass pour produces a seashell white head, initially a finger high, that quickly lapses to a near polished surface within the first minute of pour. A straggling carbonation bubble or two randomly appears out of nowhere and disappears just as quickly. The head dissipates almost immediately leaving not much chance of a lacing, which I suppose is typical per style. Im guessing this is a American adjunct by style so will take that into consideration, but one thing ive learned is that if you have to label your beer as premium, then a yugo has a better chance at being considered a sports car.

S: Dried corn with some leafy green stalks first appear on the nose. The strength is reserved, again typical by style. Held in check at adjunct level.

T: Light mentions of caramel popcorn sweetness come through with hints of honey are detected but still comes off a bit like watered down sweetness with a cheapened caramel grain fix. The palate is light and watery lacking a backbone while there is a fruitiness of honeydew and applesauce on the close with just a touch of hops to balance.

M: Light bodied with a watered down honey slickness and texture void of any effervesce. A still hold and you can almost forget its there.

D: An empty experience im guessing more suited for the local crowd who like their beer weak and watery and on the back of a lawnmower. Was it bad, not repulsively so, but it certainly didn't reach out and make any attempt to show any attempt at craft or quality. Unimpressive, like a caramel sweetened macro beer, which I guess that is what they were shooting for.

beerthulhu, Aug 29, 2010
Photo of harpus
1.75/5  rDev -3.3%

harpus, Apr 04, 2013
Photo of scruffwhor
1.7/5  rDev -6.1%

Thanks to lukaski for the gimmick beer hook up.

Pours a nice golden, pilsner straw color with awesome bubbling and a superawesome head with strong retention. After the look of this beer wows you, theres nothing else worth mentioning. The aroma is of stale, wet, pilsner malt left in the maltsers silo tooo long. This beer tastes staler than it smells. Decaying grassy hops, stale or old lightly toasted malt, and grade F toasted corn and rice. he palate has nothing except adjunct funk and a flat, watery linger. I will never drink this beer again.

scruffwhor, Mar 12, 2010
Photo of BeerFMAndy
1.53/5  rDev -15.5%

12 oz bottle poured into a pilsner glass. Best Before 101410. No info.

A - The fierce tiger depicted on the bottle seems like a false warning for this beer. It pours golden yellow with a very short-lived white head and next to no lace. Yeah, the contents are nothing like the package.

S - Premium Beer is almost indistinguishable in aroma from "Death or Light Beer" save for the fact that the rice and corn aroma is more potent in this version.

T - A smooth and light kiss of pale malts hides behind corn and rice adjuncts showing that yes, in fact there is a true beer ingredient in this brew.

M - Sharply crisp and lightly dry, this beer leads to my stomach bloating with a few small sips, more than are probably necessary to evaluate this light-ass beer.

D - Just as bad as 'Death', Premium isn't even close to what I would consider "premium" and doesn't even warrant pawning the remaining 10 oz off on my brother who'll drink any light beer. Down the drain she goes. Can't say I'm surprised. The two were worth a laugh anyway.

BeerFMAndy, Jun 12, 2010
Photo of tone77
3.58/5  rDev +97.8%

Poured from a brown 12 oz. bottle. Has a pale golden color with a 1/2 inch head. Smell is of malts, some corn. Taste is crisp, malts and slightly sweet. Feels medium bodied in the mouth and is highly drinkable. Overall this is a rather enjoyable beer.

tone77, Mar 28, 2010
Photo of mynie
1.27/5  rDev -29.8%

"I like Ed Hardy shirts because they save me the trouble of having to speak to someone before I can determine whether or not he's a retard." -Mark Twain

Having said that, MACRO SMACK DOWN. This vs. OM Light. And, yes, I know that this isn't quite a macro, so maybe just say "adjunct" smackdown or something to that effect. Or don't. It doesn't matter.

Pours pale with an uncontrolably fizz white head. Smells like adjunct grain, a light little dose of hops, and some lightly medicinal nodes.

Tastes like just those medicinal nodes. Only they're not light; they're large and scary. This tastes the way that Band Aids smell when you first take them out of the paper, sweetly astringent and plasticine. Gross.

Drain pour. Avoid. Old Milwuakee light *easily* wins this competition.

mynie, Dec 18, 2011
Photo of Pencible
1.9/5  rDev +5%

A: This poured a clear pale straw color with some white head.
S: It smelled like sweet corn and bready malt and sour lager yeast, with a bit of lemon zest.
T: It tasted like dirty bready malt and sweet corn and sour lager yeast haphazardly blended with lemon zest and a bit of copper. The aftertaste was bland and dirty.
M: It was watery with moderate carbonation. Pretty weak body, but not surprising.
D: This was very similar to Death or Light Lager...and Bud Light. I suppose it was slightly less terrible than either of those, but not by much. This was still a worthless beer with no redeeming quality that I could discern. Aside from the designer label art, this beer was very poorly made and should be avoided.

Pencible, Oct 20, 2010
Photo of Reagan1984
2.73/5  rDev +50.8%

Thanks to KiawahIsland for letting me try this beer. He said it was a bit of a goof when he gave it to me. He just wanted me to know it wasn't a part of our beer trade. Pretty funny, I like it.

A finger of foam forms, then immediately settles to a small cap of foam. Bright gold brass color with perfect clarity. There is some carbonation rising to the surface.

Musty, grassy, green vegetal aroma. I believe I smell the sweetness of corn.

After tasting this, I do think that corn is used as an adjunct. Very light sweet flavor that does remind of creamed corn. Not a lot of depth. As I taste the beer the musty aroma continues to get in the way. I think this is a more negative component vs. the flavor. It doesn't taste bad, there just isn't much character at all. But then again, this is marketed to people who value the Ed Hardy brand. I am NOT their target market. Slight mineral finish the more I taste the beer.

Body is light and carbonation is prickly.

It drinks mostly like water and is a beer for the beach or pool. It is what it is.

Reagan1984, Jul 03, 2010
Photo of Whiskeydeez
2.75/5  rDev +51.9%

Whiskeydeez, Jul 16, 2013
Photo of rarbring
1.5/5  rDev -17.1%

A tarnished straw colored beer, with a small white head leaving no lacing.

A faint smell of dusty hay.

A weak sour taste, some maltiness. No hops to mention.

Low carbonation, a weak watery feeling.

No, this is not worthy to drink. Even the swedish "light beers" at 2.2% ABV has much more character and taste.

rarbring, Mar 25, 2010
Photo of armock
2/5  rDev +10.5%

A - Poured a clear golden color with a thin white head that fades quickly to a ring

S - There really isn't much of a smell some grainy malt

T - Wow this is bad has a sweet malt taste and ass flavor

M - This beer has a light body with medium carbonation to it

D - This really isn't a good beer I kinda like some Mexican beers so I thought this might not be so bad but I was wrong stay a way

armock, Feb 10, 2010
Photo of RonaldTheriot
2.4/5  rDev +32.6%

Ed Hardy Premium Beer has a thick, white head and a clear, golden appearance, with moderate carbonation. Aroma is of gummy, rancid grain, and the taste is also of the same turned whatever. There is no discernible hop character with this stuff. Mouth-feel is watery, cloying, stinging, and uncomfortable. Ed Hardy Beer finishes dry and difficult. I did not like this. It's bad. Stay away!

UPDATE: The next day I drank another one straight from the bottle, and it wasn't as bad. This improves my final score a little bit.

RJT

RonaldTheriot, Jan 10, 2011
Photo of avisong
1.25/5  rDev -30.9%

avisong, Apr 07, 2012
Photo of goblue3509
1.4/5  rDev -22.7%

Pours a color of yellow the best resemebles urine. It is clear yellow with no head. The smell is almost non existant maybe some corn. The taste is nothingness with a bite of skunky beer. It taste a little bit like rotting corn. The mouthfeel is slight carbonation. The drinkability is low, there is nothing to make you want to drink this beer other than the novelty of making fun of people who wear the clothes.

goblue3509, Dec 27, 2009
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Ed Hardy Premium Beer from Cerveceria Mexicana S.A. De C.V.
51 out of 100 based on 57 ratings.