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Ed Hardy Premium Beer - Cerveceria Mexicana S.A. De C.V.

Not Rated.
Ed Hardy Premium BeerEd Hardy Premium Beer

Educational use only; do not reuse.

40 Reviews
no score

(Send Samples)
Reviews: 40
Hads: 57
Avg: 1.84
pDev: 31.52%
Wants: 3
Gots: 4 | FT: 0
Brewed by:
Cerveceria Mexicana S.A. De C.V. visit their website

Style | ABV
American Adjunct Lager |  ABV ?

Availability: Year-round

Notes & Commercial Description:
Beer added by: dsa7783 on 09-21-2009

No notes at this time.
View: Beers (30) | Events
Beer: Reviews & Ratings
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Reviews: 40 | Hads: 57
Photo of Thorpe429
1.03/5  rDev -44%
look: 1.5 | smell: 1 | taste: 1 | feel: 1 | overall: 1

Pours a nothingness of somewhat golden color with the tiniest wisp of a white head and maybe 10 or so carbonation bubbles rising. The taste and smell can be combined and summed up in two words: creamed corn. Simply gross. Mouthfeel is about the same, leading to one of the worst drinkabilities that I have encountered.

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Photo of mikesgroove
1.55/5  rDev -15.8%
look: 1.5 | smell: 1.5 | taste: 1.5 | feel: 2 | overall: 1.5

ok love the label, wow, but anyway where do these people get off making beer? enough rant but really? i dont even like the clothes.

A - Poured a very pale, super clear golden yellow. Nice big fizzy white head formed on top, faded slowly and left about a quarter inch thick layer across the top of the glass. Lots and lots of carbonation was very visible. Very light, lats of grain, some very light hoppiness in the back, but that was about it. your classic light lager, total maltiness and not much else, slight bready taste. A bit slick depite the carbonation. it was ok, nothing special just an average feel for a lager Very cold on a very hot day I could drink a few of these with ease, but other than that, not enough taste.

Overall very forgettable. This was a macro lager at its finest, which is average, better then a BMC but thats not saying much. If it was free at a bbq, I would have one, but no more buying it for me.

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Photo of womencantsail
1.16/5  rDev -37%
look: 2 | smell: 1 | taste: 1 | feel: 2 | overall: 1

My friend received one of the "Beers of the World" boxes in a work secret santa gift exchange. We decided to do a bad beer tasting tonight as a result.

A: The usual pale, pale yellow color with a bit of a white head that then subsides (very quickly). There are lots of tiny carbonation bubbles.

S: The smell is completely awful. It's skunky and has lots of corn and rice. A bit of metal, and just a general odor about it that I can only describe as old garbage.

T: Almost exactly the same as the nose. It seems as though something has spoiled in the bottle--and by something, I mean a compost pile that baked in the Pomona sun.

M: Light, fizzy, and dry.

D: Absolutely the worst beer I've ever had. Normally I try to find something redeeming about the beer, but there just wasn't really anything positive here.

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Photo of TheManiacalOne
2.03/5  rDev +10.3%
look: 2.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Poured from a 12oz can into a US tumbler pint glass.

A: The beer is a light yellow color, with a short white head that fades quickly and leaves a thin lace on the glass.

S: The aroma is of light malts, adjuncts and a very faint touch of hops.

T: The taste starts out bready with flavors of adjuncts and grain followed by a light malt sweetness. The hops presence is very faint like most beers in the style. The after-taste is slightly sweet.

M: Crisp and a little smooth, light body, medium carbonation, finish is slightly sticky.

D: Not flavorful, not too filling since there isn't much to it, mild kick, even within such a poor style there are several other beers that I would choose first.

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Photo of jwc215
2.24/5  rDev +21.7%
look: 3.5 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2.5

Pours clear golden yellow with a thin creamy white head that leaves some lacing.

The smell is of buttered corn and husk.

The taste is of corn, husk a touch of soap. Sweet with little balance.

The feel is thin/watery with a bit of late fizz.

This is swill. Not totally undrinkable only because it is so mild. A gimmicky beer with nothing to it. I guess if you want the cool label, having one is tolerable.

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Photo of woodychandler
1.96/5  rDev +6.5%
look: 3 | smell: 2 | taste: 2 | feel: 1 | overall: 2

TheManiacalOne sent me a whole buncha CANs to help move The CANQuest (TM) that much closer to the # 500 milestone.

As a heavily tattooed (seventeen and counting) retired US Navy sailor, I CAN get behind the use of some of Ed Hardy's flash, in this case a tiger akin to the one on my right forearm, in marketing.

The Crack & Glug came off without a hitch and resulted in just better than a finger of rocky, bone-white head with decent retention. Color was a deep lemon-yellow with NE-quality clarity. More fizzy yellow beer as part of this ongoing madness. Nose was fairly standard, mostly corn with some lager sweetness underlying the adjuncts. Mouthfeel was watery and the taste was simply bland and unobtrusive. Finish was likewise bland and boring. It was not bad in terms of its flavor, it simply lacked anything to latch onto. Wow, what a ho-hum yawner. Completely unworthy of Mr. Hardy's name and I am sure he would not have approved.

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Photo of Gavage
2.52/5  rDev +37%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 4 | overall: 2

Appearance: pours a clear pale yellow color with a wispy head that breaks down immediately.

Smell: only a hint of grass is barely detectable by the nose.

Taste: weak malt profile with some hints of grass, green grapes, and almost no bitterness.

Mouthfeel: light in body. Crisp from start to finish with a clean aftertaste.

Drinkability: this is a beer to avoid. Glad I only picked up a single to try. I did not finish the glass as my tongue wanted some flavor with what I was drinking.

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Photo of Wasatch
1.76/5  rDev -4.3%
look: 2.5 | smell: 1.5 | taste: 2 | feel: 1.5 | overall: 1.5

Pours a clean/clear golden yellow color, nice carbonation, nice one-finger foamy/creamy white head, with some minimal sticky lacing left behind. The nose is malty, very slight hop note. The taste is malty, very very slight hop note. Light body. Not Drinkable, why the fuck does the SLS buy this shit.

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Photo of tone77
3.57/5  rDev +94%
look: 3 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 4

Poured from a brown 12 oz. bottle. Has a pale golden color with a 1/2 inch head. Smell is of malts, some corn. Taste is crisp, malts and slightly sweet. Feels medium bodied in the mouth and is highly drinkable. Overall this is a rather enjoyable beer.

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Photo of beerthulhu
2.68/5  rDev +45.7%
look: 3 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A: A brilliant brass pour produces a seashell white head, initially a finger high, that quickly lapses to a near polished surface within the first minute of pour. A straggling carbonation bubble or two randomly appears out of nowhere and disappears just as quickly. The head dissipates almost immediately leaving not much chance of a lacing, which I suppose is typical per style. Im guessing this is a American adjunct by style so will take that into consideration, but one thing ive learned is that if you have to label your beer as premium, then a yugo has a better chance at being considered a sports car.

S: Dried corn with some leafy green stalks first appear on the nose. The strength is reserved, again typical by style. Held in check at adjunct level.

T: Light mentions of caramel popcorn sweetness come through with hints of honey are detected but still comes off a bit like watered down sweetness with a cheapened caramel grain fix. The palate is light and watery lacking a backbone while there is a fruitiness of honeydew and applesauce on the close with just a touch of hops to balance.

M: Light bodied with a watered down honey slickness and texture void of any effervesce. A still hold and you can almost forget its there.

D: An empty experience im guessing more suited for the local crowd who like their beer weak and watery and on the back of a lawnmower. Was it bad, not repulsively so, but it certainly didn't reach out and make any attempt to show any attempt at craft or quality. Unimpressive, like a caramel sweetened macro beer, which I guess that is what they were shooting for.

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Photo of scruffwhor
1.75/5  rDev -4.9%
look: 4.5 | smell: 2 | taste: 1.5 | feel: 1 | overall: 1.5

Thanks to lukaski for the gimmick beer hook up.

Pours a nice golden, pilsner straw color with awesome bubbling and a superawesome head with strong retention. After the look of this beer wows you, theres nothing else worth mentioning. The aroma is of stale, wet, pilsner malt left in the maltsers silo tooo long. This beer tastes staler than it smells. Decaying grassy hops, stale or old lightly toasted malt, and grade F toasted corn and rice. he palate has nothing except adjunct funk and a flat, watery linger. I will never drink this beer again.

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Photo of BeerFMAndy
1.53/5  rDev -16.8%
look: 2 | smell: 1.5 | taste: 1.5 | feel: 1.5 | overall: 1.5

12 oz bottle poured into a pilsner glass. Best Before 101410. No info.

A - The fierce tiger depicted on the bottle seems like a false warning for this beer. It pours golden yellow with a very short-lived white head and next to no lace. Yeah, the contents are nothing like the package.

S - Premium Beer is almost indistinguishable in aroma from "Death or Light Beer" save for the fact that the rice and corn aroma is more potent in this version.

T - A smooth and light kiss of pale malts hides behind corn and rice adjuncts showing that yes, in fact there is a true beer ingredient in this brew.

M - Sharply crisp and lightly dry, this beer leads to my stomach bloating with a few small sips, more than are probably necessary to evaluate this light-ass beer.

D - Just as bad as 'Death', Premium isn't even close to what I would consider "premium" and doesn't even warrant pawning the remaining 10 oz off on my brother who'll drink any light beer. Down the drain she goes. Can't say I'm surprised. The two were worth a laugh anyway.

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Photo of mynie
1.32/5  rDev -28.3%
look: 1.5 | smell: 2 | taste: 1 | feel: 1.5 | overall: 1

"I like Ed Hardy shirts because they save me the trouble of having to speak to someone before I can determine whether or not he's a retard." -Mark Twain

Having said that, MACRO SMACK DOWN. This vs. OM Light. And, yes, I know that this isn't quite a macro, so maybe just say "adjunct" smackdown or something to that effect. Or don't. It doesn't matter.

Pours pale with an uncontrolably fizz white head. Smells like adjunct grain, a light little dose of hops, and some lightly medicinal nodes.

Tastes like just those medicinal nodes. Only they're not light; they're large and scary. This tastes the way that Band Aids smell when you first take them out of the paper, sweetly astringent and plasticine. Gross.

Drain pour. Avoid. Old Milwuakee light *easily* wins this competition.

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Photo of Pencible
1.9/5  rDev +3.3%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 1.5

A: This poured a clear pale straw color with some white head.
S: It smelled like sweet corn and bready malt and sour lager yeast, with a bit of lemon zest.
T: It tasted like dirty bready malt and sweet corn and sour lager yeast haphazardly blended with lemon zest and a bit of copper. The aftertaste was bland and dirty.
M: It was watery with moderate carbonation. Pretty weak body, but not surprising.
D: This was very similar to Death or Light Lager...and Bud Light. I suppose it was slightly less terrible than either of those, but not by much. This was still a worthless beer with no redeeming quality that I could discern. Aside from the designer label art, this beer was very poorly made and should be avoided.

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Photo of Reagan1984
2.65/5  rDev +44%
look: 3.5 | smell: 1 | taste: 3 | feel: 3 | overall: 3.5

Thanks to KiawahIsland for letting me try this beer. He said it was a bit of a goof when he gave it to me. He just wanted me to know it wasn't a part of our beer trade. Pretty funny, I like it.

A finger of foam forms, then immediately settles to a small cap of foam. Bright gold brass color with perfect clarity. There is some carbonation rising to the surface.

Musty, grassy, green vegetal aroma. I believe I smell the sweetness of corn.

After tasting this, I do think that corn is used as an adjunct. Very light sweet flavor that does remind of creamed corn. Not a lot of depth. As I taste the beer the musty aroma continues to get in the way. I think this is a more negative component vs. the flavor. It doesn't taste bad, there just isn't much character at all. But then again, this is marketed to people who value the Ed Hardy brand. I am NOT their target market. Slight mineral finish the more I taste the beer.

Body is light and carbonation is prickly.

It drinks mostly like water and is a beer for the beach or pool. It is what it is.

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Photo of RonaldTheriot
2.38/5  rDev +29.3%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2.5 | overall: 2.5

Ed Hardy Premium Beer has a thick, white head and a clear, golden appearance, with moderate carbonation. Aroma is of gummy, rancid grain, and the taste is also of the same turned whatever. There is no discernible hop character with this stuff. Mouth-feel is watery, cloying, stinging, and uncomfortable. Ed Hardy Beer finishes dry and difficult. I did not like this. It's bad. Stay away!

UPDATE: The next day I drank another one straight from the bottle, and it wasn't as bad. This improves my final score a little bit.


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Photo of rarbring
1.5/5  rDev -18.5%
look: 1.5 | smell: 1.5 | taste: 1.5 | feel: 1.5 | overall: 1.5

A tarnished straw colored beer, with a small white head leaving no lacing.

A faint smell of dusty hay.

A weak sour taste, some maltiness. No hops to mention.

Low carbonation, a weak watery feeling.

No, this is not worthy to drink. Even the swedish "light beers" at 2.2% ABV has much more character and taste.

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Photo of armock
2/5  rDev +8.7%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2

A - Poured a clear golden color with a thin white head that fades quickly to a ring

S - There really isn't much of a smell some grainy malt

T - Wow this is bad has a sweet malt taste and ass flavor

M - This beer has a light body with medium carbonation to it

D - This really isn't a good beer I kinda like some Mexican beers so I thought this might not be so bad but I was wrong stay a way

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Photo of PicoPapa
2.32/5  rDev +26.1%
look: 2 | smell: 2.5 | taste: 2 | feel: 2 | overall: 3

12oz bottle. Saw a single of this for sale and just had to try it. Pours a clear straw color with a thin head that dissipates quickly. Decent lacing. Aroma is of corn, skunk, and grain. Taste is lacking. It's real thin and tastes like watery corn and grain. Odd aftertaste. Not very good at all but I've had worse.

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Photo of goblue3509
1.4/5  rDev -23.9%
look: 1.5 | smell: 1.5 | taste: 1.5 | feel: 1.5 | overall: 1

Pours a color of yellow the best resemebles urine. It is clear yellow with no head. The smell is almost non existant maybe some corn. The taste is nothingness with a bite of skunky beer. It taste a little bit like rotting corn. The mouthfeel is slight carbonation. The drinkability is low, there is nothing to make you want to drink this beer other than the novelty of making fun of people who wear the clothes.

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Photo of MTNboy
2.71/5  rDev +47.3%
look: 3.5 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3

It reminds me of malt liquor. It has nice straw colored body with just a slightly off-white head. A thin line of lace appears as the thick head disappears. The aroma is corny and somewhat medicinal. It has an average flavor at best. There are little tones of hops and malt and some fruity esters. The mouthfeel is thin with a small amount of bite.

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Photo of beer2day
1.48/5  rDev -19.6%
look: 2 | smell: 1.5 | taste: 1.5 | feel: 1 | overall: 1.5

Pours a weak, watery yellow. 1-finger head at least gives the appearance of a decent pour. No retention and some lacing.

Nose is corn, rotting vegetation, and lemons. Not awful, but you can smell it from here.

Is this supposed to have a taste? There is literally nothing up front. No malt, no hops, no citrus, nothing. I'm getting weak, weak, weak lemons in the finish. It's not bad, but I've had water with a lemon slice that had more flavor than this.

No feel at all. Same feel as a glass of water.

No reason to drink this ever again. My wife got me a six of this for Christmas (in her defense, she really likes Ed Hardy stuff and she did get me several good beers like Maredsous 12, Anchor Christmas, Heavy Seas and a few others). The bad news is that somehow I have to get the other 5 of these out of the house. Maybe I can marinate meat in them?

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Photo of EagleTalon
1.84/5  rDev 0%
look: 3 | smell: 1.5 | taste: 1.5 | feel: 3 | overall: 2

Pours to a thin white head that falls to a thin ring and does a bit of lacing. Color is pale gold-straw. Tons of carbonation visible. Aroma is practically nothing with a slight sweet graininess coming through. Flavor is weak adjunct grains and some residual sweetness and no detectable hop flavors. Dry and no aftertaste. Mouthfeel is light. Overall, slightly better than the Ed hardy Light.

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Photo of Seanibus
1.16/5  rDev -37%
look: 2 | smell: 1 | taste: 1 | feel: 2 | overall: 1

They just have to be kidding. This beer is simply a waste of space in the glass. It is less than nothing.

Pours thin and barely (barely) yellow with a bright white fully head that collapses instantly. The aroma is, well, just like a Coors Light - cheap, generic. The flavor is almost nonexistent - there is only the faintest bit of grain to suggest that you are drinking beer and not a funky soda water. The mouthfeel is prickly and carbonated, but there is no finish, no follow-through. Not even the slightly sour funk that usually accompanies cheap versions of the style.

Do not bother with this beer under any circumstances. If you have the need for a cheap adjunct lager (and there is nothing wrong with that), go for Miller Light or Bud Light before lining up for this one.

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Photo of KajII
1.78/5  rDev -3.3%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 1.5

[Best served in a Lager Glass]

The pour was a clear yellow-amber in color with a small fizzy white head and had virtually no lacing at all.

The aroma was of a super light grain malt and very mild grassy hop and a almost non existent sweaty yeast with nothing else really standing out.

It tasted VERY, VERY lightly bitter in the beginning and finished with almost no flavor at all.

Mouthfeel was very watery in texture and extremely light in body with a fizzy carbonation.

Overall a super light, almost flavorless tasting beer. And at $10 a 6 pack, a large waste of money.

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Ed Hardy Premium Beer from Cerveceria Mexicana S.A. De C.V.
54 out of 100 based on 40 ratings.