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Julio's Liquors

Not Rated.
Julio's LiquorsJulio's Liquors

186 Reviews
Reviews: 186
Visits: 248
Avg: 4.65
pDev: n/a
[ Store ]

140 Turnpike Rd
Westborough, Massachusetts, 01581-2806
United States
phone: (508) 366-1942

visit their websiteWebsite view map and get directionsMap 

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Reviews: 186 | Visits: 248
Photo of GetTheYayo
4.3/5  rDev -7.5%
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.5

Large liquor store with a good selection of beer. Had some good New England offerings and also had a nice selection of other beers from all over the country. Overall a top tier beer store. Prices are high though.

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Photo of Dolphinsmarlins1
4.47/5  rDev -3.9%
vibe: 4.25 | quality: 4.5 | service: 4.5 | selection: 4.5

Yesterday was the second time I visited, and I spent a considerable amount of time browsing. I ended up leaving with a few beers that I hadn't seen much of in Western Mass too much: Logsdon and Jolly Pumpkin.

The staff seemed pretty knowledgable and were willing to offer suggestions and information about some of the newer brews they had in stock (one of which was Kung Fu Hobo from Smuttlabs), which I added to the mix six. Speaking of the mix six, as soon as you hit the 6 beer or more mark (any size... bomber, 750, 12 ounce bottle, etc), you automatically receive 15% off each beer. So if you were in there looking for something that only comes out once a year, or is pricey, that could be a good way to save some money. The best part is that the mix six doesn't all have to be the same size. Theoretically, you could buy 5 really cheap beers and one really expensive beer and still get the discount.

The organization of store could be a little better, but once you do a walk through, you can kind of see why certain beers are placed where they are; however, I have seen it done much better (Table and Vine of West Springfield for example).

Overall, it's a place that is definitely worth stopping if you are in the area in search of "good" beer.

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Photo of brureview
4.36/5  rDev -6.2%
vibe: 4.5 | quality: 4.5 | service: 4.25 | selection: 4.25

I finally got to shop at Julios when I recently was in the area.

It is conveniently located near 495, and there is ample parking in the front next to a Starbucks.

The store sells both wine and beer. The beer selection is quite good. I found a number of beers which I previously have not tasted and that I was looking for.

However, a number of the beers I bought and looked at have older bottle dates. This is an issue with IPAs. The beers were good, but I would have preferred them 2 months fresher.

There were also a number of beers which had a best by date which was about to expire.
I bought a few of these because they were difficult to find, but these beers would have been better fresher.

The display is a bit disorganized. The beers are shelved by brewery, but the more expensive, sought after beers should be shelved separately like in other smaller beer stores, or behind the counter.

Service was very good, although I didn't ask the salesperson any recommendations. The salesperson was very helpful finding beers I requested.

The prices are very good- 15% discount on 6 or more bottles.

In general, an excellent beer store. However, I don't like the older bottle dates on some of the beers. The trade-off, though, is buying a difficult to find beer which be may less fresher.

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Photo of pfhanlon
4.98/5  rDev +7.1%
vibe: 5 | quality: 5 | service: 5 | selection: 5 | food: 4.75

I happen to be very lucky to be able to call this my local liquor store as I only live about a mile away. The selection and service are outstanding and the staff are very helpful. Some of the rarer beers that I've been seeking I've found there. The regular tastings they host are fantastic. Big fan of whiskey Wednesday and the rum and gin tastings are legendary. When they have their beer tastings you cannot park anywhere near the place. So cool.

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Photo of Shandycan
3.91/5  rDev -15.9%
vibe: 3.75 | quality: 4.25 | service: 3.5 | selection: 4

Visited here after learning I had some family living relatively close by... was looking to pick up some locals as well as anything else that might catch my eye.

I didn't really peruse the rest of the sections of the store, just the beer. First spot I encountered was what seemed to be an elbow of newer releases / rarer bombers. Nice selection of stuff there, about on point with the market average pricing (at least compared to my home state of PA). There was a wall of 'locals' bombers, which was great for a guy like me, saved time sifting through the other aisles with a checklist! I found a good majority of what I had on my "to search for" list, and also browsed the coolers and other rows.

Overall, a good experience and I'll definitely pop back in on my future visits to MA!

My composite score is down a bit only because I didn't have any 'service'- no one asked me if they could help with anything- this was no problem, because I was happy just to browse, but that's why the rating is hovering around okay.

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Photo of AdamF625
4.14/5  rDev -11%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

Large store with a great selection. They get all the limited release beers but you have to get there quick because they are very busy and popular. Knowledgable and helpful staff. The prices are a bit higher than other stores but their selection is unmatched. If it wasn't an hour drive for me I would be a fixture in the store.

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Photo of NAPO
4.86/5  rDev +4.5%
vibe: 4.25 | quality: 5 | service: 5 | selection: 4.75 | food: 5

Amazing selection! Its like a candy store for adults. Great Selection of local and Belgium beers. Tim and Chris are very knowledgeable and nice people. Whatever beer gets distributed in Mass, most likely this store picks it up. A must visit for people in New England...

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Photo of hughlatimer
4.97/5  rDev +6.9%
vibe: 4.75 | quality: 5 | service: 5 | selection: 5

What more can be said. The selection and the employees are second to none in the area (very wide area). If there is something specific you are looking for they will more than likely have it. The employees are always available and willing to help and make a suggestion. I make a quarterly trip here to get all my unusual beers. Thanks Julio's and keep up the great work.

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Photo of scotorum
4.58/5  rDev -1.5%
vibe: 4.5 | quality: 4.75 | service: 4.25 | selection: 4.75

Been here twice since I heard about it, visits a month apart.

Fairly easy on and off from I-495 and the Massachusetts Turnpike. Slightly hard to see and get to if you are driving west on Route 9. Must make a left onto Lyman St. at the light and a right at the first through entrance, then another right and a short left and right into the parking lot.

Big small-supermarket-sized store mostly devoted to liquor and wine, but beer cases dominate the back wall and the right quarter of the store.

About 75x20 feet of beer, including a long wall of coolers, one of which is all bombers and 750s, the rest sixpacks and cases. The three aisles are lined with sixpacks and singles, other racks of bombers. Selection is hard to top, especially Belgians and imports, but the array of regional and national is also very extensive.

Most things are average to slightly higher priced for New England, either on the item or underneath on the shelves. Just had a discussion in a forum last night (which reminded me to do this review), where we agreed that it can be annoying when new/popular arrivals are put out without a price. But most if not all stores are guilty of this to at least some degree.

Good sales here are an added bonus, as is their "Wild Six" program in which if you get a card at the front desk, you can pick out six bottles any size and get 15% off. Taking advantage of that can make Julio's more of a best buy store.

This is unquestionably one of the best stores for beer in all of New England.

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Photo of rjp217
4.61/5  rDev -0.9%
vibe: 4.25 | quality: 4.5 | service: 5 | selection: 4.5

Made my first trip here the other day after living in the area for about 5 years. Not smart on my part because I have been missing out. Pretty cool atmosphere inside. They seem to have regular tastings which would have been nice to go too. I was there on a Thursday morning and it seemed really inviting inside. Service is great. They had a couple "beer experts" just roaming the aisles. They were happy to lend any advice on beers they have had and comment on everything they had in stock. Both were pretty cool to talk too and seemed to have a general interest in what people were looking for. The selection was great. Tons and tons of options. From Belgiums, to locals, US craft beer, to cold, and shelf, cases, 6packs, singles, you name it! Specifically, they had a really good selection of Mikkeller, Belgiums and local NE craft beer. Impressive. They also had a ton of Founders which is always a treat. Pricing was on par with any of the other craft beer stores in the Boston area. I was given a 15% discount for having 6 bottles so that was a bonus.

I would definitely recommend this place and come back in a heart beat. You can't go wrong here and I am glad the workers are as enthused about craft beer as some of their customers.

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Photo of GonzoHomebrewer
4.89/5  rDev +5.2%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 5

I moved to Framingham almost four years ago and Julio's as a result has become a go-to store for me. It is massive and does have a large clientele of beer geeks that will clean out their shelves when harder to come by product comes in, but I can't hold that against them because they really are the De Facto best store in the state. Their prices are always right in line with anybody else; if it isn't, its usually only a dollar or two more, which can be made up for by just buying a mix-6, which gives you a 15% discount on the individual bottles (22,750 or 12, size really doesn't matter this time!).

There is always someone in the beer section if you need to ask a question and they will generally just let you do your thing, with an occasional "finding everything o k?" asked. The beer events that they put on are always top notch, with some hard to find beers always being poured in addition to the staples.

Julios is must stop for any beer geek

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Photo of alex_hart
4.84/5  rDev +4.1%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 5 | food: 4.5

This place is fantastic. I went for the first time about 5 months ago and was blown away by the selection. The service has been fantastic. I am sending out boxes for trades and they package and send them for you in store with no fee. All we pay is for materials and shipping (what we would pay for by ourselves anyways). The selection is incredible, and they allow everything in store to be used in a mix 6 pack with a 15% discount. Seeing as that is all I ever do this is perfect for me personally. They have a pretty big selection of snacks and foods, but honestly I am drawn straight to the beer section and have not really browsed through that section too much. With the 15% discount on the mix 6 the prices are more than reasonable.

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Photo of ryan1788a5
4.28/5  rDev -8%
vibe: 4 | quality: 4 | service: 4.5 | selection: 4.5

Julio's is one of the largest liquor stores I have ever been to in my life. It is roughly the size of a small supermarket, yet it somehow manages to retain the feel of a smaller, Mom and Pop type establishment. The store is roughly broken down into three or four sections. There is a very large selection of wine in the spacious and well-organized left wing of the store, shelving units in the middle are dedicated to spirits and some gourmet food items, cigars and tobacco in a large booth by the checkout counter, and shelves and floor displays of beer along the back wall and in the right wing of the store. The shelving units in the beer section are placed rather closely together, creating very narrow aisles and several choke points. This place must be hell around the holidays, or whenever there's a high volume of foot traffic.

The beer section is roughly divided into distinct areas for imports, local beers, and American craft. A few cooler doors contain mostly macro items. Overall the selection is pretty thorough, and right up there with the best I've seen in the state. They seem to get a fair amount of rarities, and it appears that everything hits the shelves. Like anywhere else though, you need to stay on top of releases if you want a crack at the beer. Don't expect hyped beers to linger on the shelf. Perhaps the most impressive part about the selection is the sheer numbers they are able to pull on some of the more sought-after craft beers. On my most recent trip, they had full-size floor displays built of Nugget Nectar and Breakfast Stout cases. That kind of buying power is really only rivaled by one or two other businesses in the state.

Quality is good overall, though I did notice some past-prime beers languishing on the shelf, mainly in the less-traveled part of the import section. The employees are very polite and seem fairly knowledgeable. Pricing on the beer seems to be on par with its competitors (though the liquor prices were a tad high).

The bottom line: Julio's is one of the best retail beer destinations in the state. The convenient location makes it even more of a must-visit if you're in that neck of the woods.

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Photo of DrinkSlurm
4.22/5  rDev -9.2%
vibe: 4 | quality: 4.25 | service: 4.25 | selection: 4.25

Stopped by on my way home from a trip to MASS. Super convenient location along the 495/Mass Pike connection. Good parking and easy to find (next to starbucks).
Upon entering - Beer is to the right - all else is to the left. Nice selection of US Craft bottles from Joly pumpkin, cascade, lost abbey in one area and a local Mass/New England craft section full of Cambridge, Jacks Abby, Maine, allagash, etc on another rack. There is a row full of Germans, followed by English, then a big selection of Belgian, with an end cap of Scandanavian. A cold row of US 6 and 12 packs and another row of warm US brews.
There were lots of sales too. I got a CBC great pumpkin ale for $2.99! They had a Bruery Tart of Darknes for $19.99 also which is like $5 off what I normally see it for (I should have picked that one up). They also have a 15% discount when you buy 6 or more singles, which is awesome. They include sale items in the "6 pack" but only discount the full price items. I got a Lost Abbey Devotion and Mayan Judgement day, Jolly Pumpkin Bam Noire, Jacks Abby Hoponius Union, CBC Sgt Pepper and Great Pumpkin; all for like $33! (with discount)! You also get a "punch card" which entitles you to a free special edition glass when you make your own "6-pack" of bombers like 18x. So, basically you get a free limited edition brewery glass with every 108 bottles you buy...somewhat insane amount but nice that they reward you for being loyal.
I heard they get nice rares like Cantillon, like 2x a year, but they obviously didnt have any left on a random sunday afternoon...
Worth a stop if you are passing by or if you know of a special release; especially since you get a %15 discount when you buy 6 bottles. Nice workers and are very willing to help if you need it.

While the selection is big, its just not any different or better than places local to me like DeCiccos in Brewster, Port Chester Beverage (expensive but good selection), or my uber local fav, Vista Beverage; but they do carry New England only brews like CBC and some national brews like Lost Abbey, that I cant get or is hard to get in NY.

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Photo of LeRose
4.78/5  rDev +2.8%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 5

Made the trek finally in September. Had heard the legend, so the expectations were high. I was not disappointed. Great selection, staff could put their hands on anything in seconds, prices reasonable. Only drawback is the hour drive to get there!

The only kick, and it is minor, is the floor displays were a bit disheveled. That oils be due to traffic and people not putting stuff back where they found it. Wide range of styles, breweries. Staff was pleasant and helpful even though it was very, very busy. There were a couple of ten minute conversations about different offerings.

Great and deserves the perfect score, I reckon.

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Photo of Psychmusic
4.85/5  rDev +4.3%
vibe: 5 | quality: 4.5 | service: 5 | selection: 5 | food: 5

I've heard the myths about this place and this summer I made the trek up there from RI to check it out myself. I was definitely not disappointed. They've really got every brewery available in New England represented here. Excellent selection of 6/4-packs and cases. Prices aren't incredible, but you'll never really come across a beer that is overpriced at all- pretty much the standard prices for MA. The staff is incredibly friendly and helpful, and they'll always check their inventory happily if you call ahead so you'll never make the trip for nothing. Not to mention there'll always be hundreds of worthwhile beers if what you're looking for has run out.

Word of advice- Julio's will most certainly get all of the limited/difficult-to-find beers, but because the place is so popular they tend to go very quickly. Moreover, they've got a hold card program so you can reserve yourself a beer if you've bought 18 or so (guessing) mix-a-sixes, so limited beers go even faster as a result.

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Photo of MeMyselfNAles7
5/5  rDev +7.5%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Julio's The Beast In the East...Wao I finally took the trip down to Westborough while I was in Lawrence taking leave. I was rocked to the core, once I got in, I felt like I died and went to beer heaven or a beer store supposed to look and feel like. The selections are top tier with everything from locals micro breweries to full blown giants. Lots of American crafts from all over the country, the foreing beers are top shelf too. I saw lots of beer that I heard and seen on magazines and here on BA that I havent seen anywhere else. The service is superb they breathe and eat beer they now what theyre talking about and are extremely friendly and helpfull. The only thing thats keeping them from being perfect across the board is theyre prices, theyre a little bit pricey but then again theyre in Mass, imagine if Julios was on New Hampshire or that they open a Julios in New Hampshire. Now that will defenitly be a perfect beer store across the board. But prices aside this is the premiere Whole beer saler in the Mass area. Looking foward for my next leave to pay them another vist. Keep it up Julios crew.

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Photo of BostonHops
4.71/5  rDev +1.3%
vibe: 4 | quality: 4.5 | service: 5 | selection: 5

what to say that has't been said? just to echo the sentiments of most, just a world class craft beer establishment. for my money the selection is unparalleled in the state and probably new england. if it's distributed to MA, chances are you can find it here. all the major brewers, local brewers, and notable imports are well-represented.

the beer manager was friendly, knowledgeable, and helpful. stopped in on a friday evening and, but for an impatient wife in the car, would have stayed through monday. walked away with some BA santa's little helper, SN ovila quad, DFH immort ale, angel's share, older viscosity, victory at sea, sculpin, to name a few. my only real criticism is that Julio's is a bit out in the sticks - 45mins to an hour from boston depending on traffic - that said, well-worth going out of your way for. highly recommended.

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Photo of ThePorterSorter
3.75/5  rDev -19.4%
vibe: 4 | quality: 4.5 | service: 2 | selection: 4.5

Very excited to stop by this establishment on my way up to Portland, ME. Very easy access off the major highway.
Walking in I was a little disoriented; beer on the right, wine/liquor on the left & middle. I spent approximately 3-4 mins browsing before I was asked if I needed help finding items, which was warranted considering their impressive selection and my probable look of beer-dazzlement. Unfortunately, they were out of HT (which they sometimes carry), but the staff was nice enough to grab something from the back that they hadn't placed on shelves yet.
So, the floor service I'd give a 4/5 for knowledge/helpfulness, but the checkout staff...A$$holes. We were literally made fun of for asking for a wine bottle case box with dividers (I was making a large purchase) over a generic beer box for 12oz bottles...I wasn't buying many 12oz bottles.
This lack of customer service was a true disappointment because the trip was an overall success. We even got a 15% case discount without asking.

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Photo of pburland23
4.3/5  rDev -7.5%
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.5

I was spending the Easter weekend with family in Winchester. On Saturday morning, I decided to make the 45 minute each way trip to Westborough to visit Julio's. I'm glad I did.

It's like a supermarket of beer, wine, spirits, hot sauces, chocolates, cigars, etc. This place rules.

I was on the lookout for local New England brews that I can't get here in Philadelphia. The beer section was quite large and very well organized. Local craft beers were together as were national breweries and of course sections for European imports. The prices were quite reasonable. I ended up walking out with several bombers and two six packs and I spent less than $60. The staff was very helpful. I mentioned what I was looking for and I got some really good recommendations.

Besides the New England beers, I was able to pick up a bottle of Firestone Walker Sucaba for $15.99 which I thought was a great deal. Besides, I haven't seen it on the shelves here for sometime. In any case, I was pleased.

I'll be making a stop at Julio's whenever I pass through the area in the future.

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Photo of CrazyJoeDavola57
2.88/5  rDev -38.1%
vibe: 3 | quality: 3 | service: 1.5 | selection: 4 | food: 3

I stopped in here a couple times in the last few months, only because I was in the area. They still have a great selection in good quantities and decent prices. Service has gone way down though.

Stopped in on a Monday a couple weeks ago and looked around for a little bit. No one around to help, so I went up to the register and asked for the Beer Manager. "Oh, she doesn't work here anymore" (don't know who she was anyway). OK, do you have an Assistant Beer Manager? "No sorry, but our Operations Manager will be in tomorrow". Nice guy helped me out eventually, but really didn't know his stuff. I remember coming in here and knowledgeable people would be climbing all over you to help you. My guess is the owner is feeling the pinch and cutting corners in the service department. How did he get retailer of the year in 2011 anyway?? Julio's is no longer the only game in town anymore.

This was my "go to" place a few years ago. I just recently moved back to Mass. and I'm amazed at how many great places have opened up around me. I used to look forward to making the trip up the Pike, dropping some cash and coming home with some treasures. No more, nothing I can't get by driving a mile or two in any direction.

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Photo of jneiswender
5/5  rDev +7.5%
vibe: 5 | quality: 5 | service: 5 | selection: 5

All the hype...100% true. Go here. I am lucky in that I pass this place on my way towards work. That said, I would seek it out if I was in New England. The selection is incredible but the ability to buy single bottles from 6 packs is awesome. If you are a person that loves tasting new beer. This is the place to hang out.

Very large Belgian section, Germans that you don't see in New England often (Kolsches, Goses, etc.) and a massive selection of American Craft beer.

Helpful staff. Gorgeous, clean layout, ample parking. Prices are very reasonable. I WILL go here again.

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Photo of dmgcfg
4.64/5  rDev -0.2%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 4.5

Was in the Westborough Mass area yesterday (2/23/2012) and stopped in to check the place out. Large, clean store selling wine, beer and liquor. I thought the wine selection was spectacular! The beer selection is very good but IMO does not measure up to DeCicco's (Brewster, NY) considering that DeCicco's also has 12 taps that they rotate regularly. Also I'm sure there are beers available at Julio's that are not available at DeCicco's and vice versa. All in all, a pleasant place to shop, great selections, reasonable prices and very helpful and knowlegeable folks working there. A "must stop in" if you are in the area.

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Photo of ERlally
4.84/5  rDev +4.1%
vibe: 5 | quality: 4.5 | service: 5 | selection: 5

All I can say is WOW!!! the minute I walked in I could tell this was a MECCA for Craft Brews!!! All the Craft Brews were in one area and presented very well. Clean , neat and organized.

This was my first visit to Julio's and was very impressed!!! I begun my love of Craft Beers last summer and have found the 'place'.
The selection is amazing! Sarah, the beer manager, hooked me up with some stellar choices! Tons of rare brews- including many Belgiums that I have been searching for. Also, many other styles.

BTW... I live on the South Shore of MA and the hour long trip was totally worth it!!!

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Photo of jraras
4/5  rDev -14%
vibe: 4 | quality: 4 | service: 3.5 | selection: 4.5

I had heard a lot about Julio's on BA and twitter. Since I work in Worcester a couple days a month I stopped in on my commute back to Boston at about 7pm. The signage was clearly visible from RT9, but it was hard to figure out exactly where to go. Perhaps I was too excited to concentrate. Either way, I got there.

Huge store upon walking in - wine, spirits, cigars and beer are what i saw. Feel was a little on the institutional side. As I was walking around the beer section one gentleman asked me if I needed help as he stocked the shelves--this was about 5min into my visit. I said I was all set.

Good selection! A good deal of Shelton Bros. distributed goods. a good selection of Mikkeller, evil twin, EPIC, though only the barrel aged IPA and 8 Wired though only one/two were in stock and they didn't have the Sauvin Saison that I bought and brought from CA that was great. They also had the most complete array of Allagash, tons of Ithaca (wish they had bottled dates on the actual six pack or bottle, was worried about freshness) and lots of other stuff. Oh yeah, FW 15 annv. too.

Prices were competitive. I picked up two Stone/Alchemist/Nik Brown/Black IPAs for $3.99 each--which I find to be the standard.

Perhaps my major negative, though I'll present it as a question, is shouldn't they have more of this stuff cooled? 75% of their craft stock is at room temp. I know we're not talking about CA here, but Sixpoint is clear about keeping their stuff cold at all times and we've all read the 101's. Does anyone else worry about this type of setup at a store?

Overall def worth a check-in and I'll be back given the ease of access with my work/commute a couple times a month.

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Julio's Liquors in Westborough, MA
100 out of 100 based on 186 ratings.