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Hite - Hite Brewery Company LTD


Displayed for educational use only; do not reuse.

203 Ratings
no score

(send 'em beer!)
Ratings: 203
Reviews: 126
rAvg: 2.5
pDev: 25.2%

Brewed by:
Hite Brewery Company LTD visit their website
Korea (South)

Style | ABV
Euro Pale Lager |  4.50% ABV

Availability: Year-round

Notes/Commercial Description:
No notes at this time.

(Beer added by: BeerAdvocate on 06-02-2002)
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Ratings: 203 | Reviews: 126 | Show All Ratings:
Photo of beijingbrewer


2.28/5  rDev -8.8%
look: 2.25 | smell: 2.25 | taste: 2.25 | feel: 2.5 | overall: 2.25

Had in Beijing.
355ml can pored into a pint glass.
Born on date: 3/19/13
ABV: 4.5%
Ingredients list water, barley, and hops.

A- Golden-yellow. Moderate carbonation.

S- Faint hint of wet grain. Not much of a nose on this one.

T- A little grain gives way to a metallic aftertaste.

M- Super smooth, good carbonation. Crisp finish.

I was looking forward to this after not seeing any adjuncts listed in the ingredients.I was let down when I experienced just another bland, mass-produced Asian lager. The can states: "Clean & Pure!" as well as "Freezing Point Filtration System." It is surely clean and pure, but they seem to have filtered out the beer flavor.

Serving type: can

07-29-2013 10:53:08 | More by beijingbrewer
Photo of 1234Jack

3/5  rDev +20%
look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Interesting can label. Almost looks like a soda. "Clean & Pure!" is kind of an amusing catch phrase.

I couldn't find out where this was from anywhere on the 12-pack box or on the can. I finally found out here that it was from Korea, which makes sense since I had never seen it before (which is why I got it when I saw it at an Asian-style grocery store). It was a good deal ($12.49/12).

Smell out of can is basic can-beer smell.

Taste out of can is ok. Carbonation is there. It's not flavorless. Slightly sweet. Cereal aftertaste, but not off-putting.

In glass, color is a brownish-yellow. No head.

Out of glass, feel is creamy, with carbonation. Flavor is not too noticeable out of a glass, but I'll go so far as to say this beer is pleasant.

Serving type: can

09-11-2012 03:53:46 | More by 1234Jack
Photo of woodychandler


3.9/5  rDev +56%
look: 5 | smell: 4 | taste: 4 | feel: 2.5 | overall: 4

My first beer of New Beer Sunday (Abeyance Week 1)! I got this CAN through BeerDocT after I reviewed if from a bottle and realized that it was also available in CANs. I then put some feelers out among previous CAN reviewers and Doc and I set up a small trade to keep The CANQuest (TM) humming along. This is how we do ...

From the CAN: "The open mark turns blue at optimal tasting temperature"; "Clean tasting, Refreshing beer"; "preserved by F.T.K. (Fresh Taste Keeping) System".

Ha! As a retired sailor, any time F (foxtrot) is used as an abbreviation, the default position is "F*c*", so I CAN see this as F*c* This KAN! That's just me, though. Hey, when did FTW become "For the Win", vice "F the World", which is what it always used to mean?

Onward! A Crack followed by a no-holds-barred Glug produced a massive two-plus fingers of fizzing, foamy bone-white head with very limited retention. Hey, if I'd have known you were going to leave so quickly, I would not have bothered showering! Ya hear me, ya jagov?!? Bye! On an up note, the color was a deep-golden yellow to make Midas and Croesus proud, coupled with NE-quality clarity enabling me to read the postcard offering me a a complimentary entree for my birthday. I will be headed to PHL tomorrow to the University City Mad Mex to take them up on their offer. Once again, I digress ... Nose had the sweetish smell of pure unadulterated lager, no adjuncts, and my mouth began to water. I swear, there are more CANned AALs than I would have ever imagined. Mouthfeel was a tad thin and it tasted like lager with Noble hops, slightly tangy, mellow in a grassy way. Yum! Finish was semi-dry and definitely refreshing, so kudos for them for truth in advertising. It really is not a bad beer and I would probably fill a cooler with it for a day at the beach. YMMV.

Serving type: can

02-19-2012 15:38:34 | More by woodychandler
Photo of BeerDocT


3.48/5  rDev +39.2%
look: 3.5 | smell: 2.5 | taste: 4 | feel: 3 | overall: 3.5

I've had Korean beer before (O.B.), but had never heard of "Hite." It was cheap, and I thought, "why not." Results follow.

Poured from a can into a glass, and also consumed right from the can.

-Appearance 3.5: Very attractive, deep golden color. Not at all what I was expecting. Big head, about an inch. Head completely dissipated very quickly. Small carbonation bubbles present all over the beer.

-Smell 2.5: Very little bouquet, but still has a pleasant "beer bouquet." I smell lots of grains, but that's it.

-Taste 4.0: Pretty darn good. Nice, deep, lager taste. Nothing like what I expected. I can taste the grains, but not as much of an "adjunct accent" in the taste as I expected. Great balance of sweet and dry. Clean aftertaste with a nice hint of malt. I'm sure this would be a fantastic beer with food.

-Mouthfeel 3.0: Just average. Not bad, not good, the right amount of carbonation for this style of beer. This is a "the brewer needs to get this basic thing right" category and these brewers did get it right.

-Overall 3.5: This would be a fabulous session beer. Tastes great, nothing artificial, no weird aftertaste, just good lager beer. I would recommend this beer with food, with football, whatever. Nice.

I purchased this at Lotte/ Assi Plaza in Atlanta; $4.99 for a six pack. 4.5% ABV.

Serving type: can

08-31-2011 02:59:27 | More by BeerDocT
Photo of UCLABrewN84


2.5/5  rDev 0%
look: 2 | smell: 2 | taste: 3 | feel: 2.5 | overall: 2

Pours a clear light yellow with a 1 inch bubbly white head that fades to a few bubbles on the top of the beer. No lacing whatsoever. Smell is of grains, rice, and cooked veggies. There is also a sulfur smell that comes out as the beer warms. Taste is of grains, bubble gum, and vegetable broth. For such a bubbly head the carbonation level is on the low side with a somewhat flat mouthfeel. This is a pretty bad beer. Their motto is "cool & fresh" which I would have to disagree with on both claims.

Serving type: can

08-12-2011 01:32:25 | More by UCLABrewN84
Photo of dbaker61


2.68/5  rDev +7.2%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 3.5 | overall: 3

355mL can. Brew date: Sept. 6, 2010. 10.9 degrees Plato.

Appearance: Very pale yellow color. Wasn't able to coax out more than a finger of foam, which was gone in seconds. No lacing, nothing left to lace with.

Smell: Vague sweet aroma, nothing definite.

Taste: A watered down hint of sweetness. Merest trace of hoppiness, leaving me with the merest trace of happiness.

Mouthfeel: Light body. Lively carbonation. Dry finish.

Overall: Forgettable. Not enough flavor to be interesting, no major problems though. Could be a good companion to Asian dishes.

Serving type: can

06-15-2011 12:59:03 | More by dbaker61
Photo of xylophonica


2.6/5  rDev +4%
look: 1.5 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3

Poured from a can but I have no idea what size it was as there was no labelling to confirm. Possibly 500ml...

A - Very pale colour, almost yellow tinted water. Virtually zero head.

S - Mild wheat. Touch of bread with just a hint of malt.

T - Very light on the palate. Some wheat with a mild pepper/spicy malt hit.

M - Quite lively & bitter. Good spiciness works well.

O - Fairly light & refreshing but a bit too busy on the tongue. Passable as a quick after work beer without any thought involved.
Oddly reminiscent of Heineken...

Serving type: can

04-15-2011 12:24:43 | More by xylophonica
Photo of bondjedi


2.08/5  rDev -16.8%
look: 2 | smell: 2 | taste: 2.5 | feel: 1.5 | overall: 1.5

Not as bad as I was led to believe, but still bottom-rung stuff. The can that I had ice-cold was far better than my second, which was a little warmer. There is something to be said for numbing your taste buds when drinking this crud.

American marketers have made big-sellers out of crap beer like Heineken and Corona. Let's see them pitch this to the masses.

Serving type: can

09-30-2010 17:02:14 | More by bondjedi
Photo of zeff80


1.75/5  rDev -30%
look: 2.5 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 2

Had a Tin Can Tavern & Grille - Columbia, MO

A - Poured out a clear, straw yellow color with millions of bubbles of carbonation. It had a small, white, bubbly head that receded quickly and left no lace.

S - It smelled of grains. Really there wasn't much else for an aroma.

T - It tasted of grains and was a little watery. There was an unpleasant aftertaste.

M - Very thin and weak. A light bodied lager.

D - I tried this so I could say I've had a beer from South Korea. That's about all I'll ever say about it though.

Serving type: can

08-04-2010 02:27:58 | More by zeff80
Photo of BedetheVenerable


3.38/5  rDev +35.2%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

Presentation: 12oz can; Dude, it says "naturally fresh water" and "Fresh taste beer" on the can....shit, what did I get myself into?!

Smell: Very clean, light, and crisp; there's not a lot there, but what is is sweet and has a touch of malt

Taste: This is surprising; there's actually a light bit of malt and a decent hop twang; it's not great, but for the style, it's exceptional

Mouthfeel: Light/medium bodied

Drinkability: High

Conclusion: It is what it is, and what it is, is way above typical for the style

Serving type: can

04-03-2009 04:07:59 | More by BedetheVenerable
Photo of MerkinMan


2.73/5  rDev +9.2%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 2.5 | overall: 2.5

Poured from a can with a thermometer on the side. I needed this to know when the beer was cold.

Beer pours clear and gold without much head. It is very light.

There is not much in the way of aroma here.

Tastes fine if you are expecting a thin and refreshing lager. Nothing wrong with that. I have seen that other reviewers note a skunkiness, so I would recommend the can since this beer is clean.

Very light bodied, not much to it.

An easy drinking beer, but I would not go out of my way to get any. Just slightly different than other macro lagers.

Serving type: can

12-27-2008 21:56:31 | More by MerkinMan
Photo of ChainGangGuy


2.23/5  rDev -10.8%
look: 2.5 | smell: 2.5 | taste: 2 | feel: 3 | overall: 2

Appearance: Pours a clear, pale yellow body with a shamefully thin, white head.

Smell: Vague light pale malt nose with a cereal sweetness to it.

Taste: Light pale malts with the faintest hint of grain and a single, solitary drop of honey sweetness. No real hop character though beyond an altogether mild bitterness. Finishes crisp and clean (as there wasn't anything really there to begin with).

Mouthfeel: Thin-bodied. Medium carbonation.

Drinkability: Ugh. Hite doesn't exactly represent the height of lager brewing.

Serving type: can

10-20-2008 02:01:23 | More by ChainGangGuy
Photo of TheSarge


2.48/5  rDev -0.8%
look: 2.5 | smell: 3 | taste: 2 | feel: 2.5 | overall: 3

This beer really isn't too bad, because it only costs about 2 bucks for a six pack here in Korea. It is a refreshing brew to have for a Bar B Que or on a hot day relaxing outside. It's ultra clear with much carbonation. The head doesn't retain too long after being poured. The body of this brew is golden, somewhat comprable to Miller Lite. It does have a mild hop aroma, and you can taste the slight bitterness from the hops, but it's nothing to bring home to your momma. If you like ricey beer like Bud or Miller, you'll probably like this.


Serving type: can

06-15-2006 11:11:53 | More by TheSarge
Photo of stoutman


3.85/5  rDev +54%
look: 4 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4

Downed 2 quick ones in Nagoya while waiting for the train. This stuf is NOT BAD. Somewhat watery with lots of head when poured. Clear color with a little lace. Some hops detected and better than any domestic lite beers. I cracked up when I read the can... "Brewed with water found under the ground" .. Doesn't have a whole lotta flavor but there is something about a cold beer on a hot day after eating wasabe coated sushi.

Serving type: can

11-27-2005 03:10:15 | More by stoutman
Photo of mwrseeley

Ontario (Canada)

2.78/5  rDev +11.2%
look: 3 | smell: 3 | taste: 2.5 | feel: 3 | overall: 3

Appearance: Pale gold. This lager had a promising start but unfortunately, it couldn't retain its tightly formed head. The lace made a vain effort to survive but to no avail.

Smell: Faint. Burnt rice or corn, perhaps?

Taste: Lightly hopped and slightly burnt sweetness. Aftertaste has a hint of bitterness. Just a bit too watery for me. But really not too shabby for a generic beer that was designed to be consumed with spicy food.

Mouthfeel: Faint silkiness. It feels fine in the mouth. Not heavily carbonated.

Drinkability: Well, this isn't really up for negotiation. In Korea, Hite and O.B. (Cass) rule the scene and, as it is considered rude not to drink when everyone else is doing so, you really don't have much choice in the matter. I guess, if you really wanted to, you could impress your Korean friends and order soju instead.

If you enjoy American macrobrewed beers you won't find too many faults with Korea's best selling lager. Goes down nicely with red pepper paste (with a drop of sesame oil) and dried cuttlefish and anchovies.

Serving type: can

11-10-2003 03:36:05 | More by mwrseeley
Photo of Mustard

District of Columbia

1.53/5  rDev -38.8%
look: 2 | smell: 1.5 | taste: 1.5 | feel: 1.5 | overall: 1.5

Presentation: 12oz. can; no "canned on" or "best before" warning.

Appearance: Pours a pale, straw-colored gold; fine, two-fingered head; not much in the way of head retention or lacing.

Aroma: Largely or cooked corn and grain; slight vegetal hints.

Taste: Lightly sweet upfront with a faint bitterness in the finish; predominant flavor characteristic is of grain; light bodied; crisp mouthfeel.

Notes: One word, "s-hite".

Serving type: can

09-06-2003 08:04:56 | More by Mustard
Photo of ChristopherWIU-UTPA


2.5/5  rDev 0%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 2.5

I have drank this beer a numerous occasions in the Republic of Korea (South) and select occasions in the United States. Being stationed in South Korea my first two years in the United States Army, I was able to experience this beer every weekend! Pours golden yellow clear, light soapy head, some lacing, and overbearing carbonation. It taste of rice and malt, along with a real fizzy taste, and not filling. It has no edge, malty after taste, and no real aroma.

Camp Casey, Republic of Korea 1998-2000

Serving type: bottle

04-15-2014 22:37:21 | More by ChristopherWIU-UTPA
Photo of Retroman40


2.95/5  rDev +18%
look: 3 | smell: 2.75 | taste: 3 | feel: 3 | overall: 3

12 ounce bottle out of the refrigerator poured into a pint glass.

A - Pale golden color with a fleeting white head that retreats to ok lacing throughout.

S - Very neutral - almost nothing (bad or good)

T - Definite hint of adjuncts along with some grains and light hop flavor.

M - Very clean throughout.

O - I've been wanting to try this for a long time since I am a fan of the LPGA and see several golfers with Hite logos on their equipment and clothing. If I was at a golf tournament in South Korea I could see putting a few of these away. Until then, I've had it and don't see the need to pay a premium for it in the states.

Serving type: bottle

03-05-2014 10:30:24 | More by Retroman40
Photo of MarkoNm


2.03/5  rDev -18.8%
look: 2 | smell: 2.5 | taste: 2 | feel: 1.75 | overall: 1.75

The glass fills with pale gold, clear, content. The head is weak and quickly disappears with only a small lacing left.
The aroma is expected: malt and grains. Although gentle, quite pleasant.
The taste is bittery and light, The finish is neutral without any real bitterness.
Nice for a refreshment, but not much to the taste.

Serving type: bottle

02-09-2014 16:53:58 | More by MarkoNm
Photo of Phyl21ca

Quebec (Canada)

3.11/5  rDev +24.4%
look: 3.25 | smell: 3.25 | taste: 3 | feel: 3 | overall: 3.25

Bottle: Poured a clear golden color ale with a pure white foamy head with light retention and not much lacing. Aroma of light adjunct notes with some cereal notes also perceptible. Taste is also dominated by light cereal notes with some adjunct and light sweet finish. Finish is actually crisper and cleaner then I had expected. Body is about average for style with good carbonation. This is actually better than I was expecting but still not great though.

Serving type: bottle

01-09-2014 20:27:20 | More by Phyl21ca
Photo of FLima


2.53/5  rDev +1.2%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 2.5

Bright golden color with a thick head with medium retention.
Light sweet aroma of pale bready malt, vanilla and adjuncts.
Crisp and refreshing taste with hints of floral hops, sweet pale malt, finishing with a mild lemon hint and some low oxidation.
Watery body with good carbonation.
Adjunct lager a bit above average, hops are mild but they can be sensed and adjuncts are on the low side and probably rice rather than corn.

Serving type: on-tap

12-19-2013 14:07:02 | More by FLima
Photo of RyanGoodman


1.41/5  rDev -43.6%
look: 1.75 | smell: 1.25 | taste: 1.5 | feel: 1.5 | overall: 1.25

Hite? A Korean beer that was purchased in Santa Cruz, Bolivia. Huh, go figure.

Well, in an endeavor to be a goo beer advocate and try everything new I can find, I was in a Korean food store in the dead center of South America and encountered Hite.

It's notable the that "cold meter" on the bottle label has apparently reached Korea, and my bottle indicated that it was the appropriate time to drink. Unfortunately there were no cups available to see the beer to evaluate it properly. But it was obviously the golden/pale lager color. Smell was dull at best, and taste followed suit. Hite gives you the effervescent sensation as any other mass produced lager. Would I drink it again? Not a chance. The only uniqueness to this beer is that it's the only Korean beer I've ever had.

Serving type: bottle

05-22-2013 16:20:53 | More by RyanGoodman
Photo of Sunnanek


2.46/5  rDev -1.6%
look: 2 | smell: 2.25 | taste: 2.75 | feel: 2.25 | overall: 2.25

A: Pours all white head at first, angrily sizzling. After a little while the uneven head is almost gone, replaced by pale golden liquid. Only poor lacings.

S: Very light in smell; some detergent-like malts, sweet, together with rice. Only very faint hoppy bitterness.

T: Rather smooth and well balanced in taste. Don't get me wrong, this is a mild macro-beer, but considering that, not too shabby. Malt and some bitter hops together with a little rice, makes this a soft-tasting beer.

M: Short aftertaste, a bit bitter. Body is light and carbontion is strong and aggresive.

O: This is a poor product with a big adjunct-vibe to it. If that's what you're into, this could be gold, otherwise - avoid!

Serving type: bottle

04-12-2013 16:15:06 | More by Sunnanek
Photo of Caskaway


2.18/5  rDev -12.8%
look: 2.5 | smell: 2.75 | taste: 2 | feel: 1.5 | overall: 2.25

12oz bottle from a sampler, poured into a pint glass. I mistook this beer for an adjunct, probably should have used a more tapered glass.

Beer pours very thin, head is more reminiscent of 7-up than lager. No lacing, very light in color. Smell is slightly better than expected given its appearance. Something unusual in the smell - akin to bathtub gin. Mash?

Taste is poor, mouthfeel is downright awful. Only redeeming quality is a faint sweetness that helps it avoid a skunky flavor.

Honestly, this was one of the worst beers I've consumed. When I think about my least favorite beers, this ranks better than only Corona and perhaps Bud Select.

Serving type: bottle

02-05-2013 14:11:28 | More by Caskaway
Photo of JohnBender


4.2/5  rDev +68%
look: 5 | smell: 5 | taste: 5 | feel: 5 | overall: 1

Sometimes I think that asian beer isb underrated and then I'm like hey man fuck that hites ggood beer beer beer I enjoy beer but especially watered down hite gice it a chance yiull love it and if you don't FUCK YOU. Come onnn man oh man they want youb to get pretentious as shit on these reviews butt when it comes down to. It yum is yum- ehhh

Serving type: bottle

12-09-2012 02:57:01 | More by JohnBender
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Hite from Hite Brewery Company LTD
61 out of 100 based on 203 ratings.