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Hite - Hite Brewery Company LTD

Not Rated.
HiteHite

Displayed for educational use only; do not reuse.
BA SCORE
60
poor

229 Ratings
THE BROS
-
no score

(send 'em beer!)
Ratings: 229
Reviews: 126
rAvg: 2.47
pDev: 25.51%
Wants: 3
Gots: 3 | FT: 0
Brewed by:
Hite Brewery Company LTD visit their website
Korea (South)

Style | ABV
Euro Pale Lager |  4.50% ABV

Availability: Year-round

Notes/Commercial Description:
No notes at this time.

(Beer added by: BeerAdvocate on 06-02-2002)
Beer: Ratings & Reviews
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Ratings: 229 | Reviews: 126 | Display Reviews Only:
Photo of t0rin0
3/5  rDev +21.5%

t0rin0, Mar 30, 2013
Photo of UCLABrewN84
2.5/5  rDev +1.2%
look: 2 | smell: 2 | taste: 3 | feel: 2.5 | overall: 2

Pours a clear light yellow with a 1 inch bubbly white head that fades to a few bubbles on the top of the beer. No lacing whatsoever. Smell is of grains, rice, and cooked veggies. There is also a sulfur smell that comes out as the beer warms. Taste is of grains, bubble gum, and vegetable broth. For such a bubbly head the carbonation level is on the low side with a somewhat flat mouthfeel. This is a pretty bad beer. Their motto is "cool & fresh" which I would have to disagree with on both claims.

UCLABrewN84, Aug 12, 2011
Photo of metter98
2.45/5  rDev -0.8%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2 | overall: 2.5

On-tap at K-Town Chicken, New York, NY

A: The beer is crystal clear light yellow in color and has a light amount of visible carbonation. It poured with a ½-finger high white head that quickly died down and left a thin ring of bubbles around the edge of the glass.
S: There are light aromas of adjunct malts in the nose.
T: Similar to the smell, the taste has watery flavors of grainy malts.
M: It feels light-bodied and thin on the palate with a moderate amount of carbonation.
O: This beer goes down rather easy and makes a nice accompaniment to the spiciness of KFC (Korean Fried Chicken).

metter98, May 26, 2012
Photo of Phyl21ca
3.11/5  rDev +25.9%
look: 3.25 | smell: 3.25 | taste: 3 | feel: 3 | overall: 3.25

Bottle: Poured a clear golden color ale with a pure white foamy head with light retention and not much lacing. Aroma of light adjunct notes with some cereal notes also perceptible. Taste is also dominated by light cereal notes with some adjunct and light sweet finish. Finish is actually crisper and cleaner then I had expected. Body is about average for style with good carbonation. This is actually better than I was expecting but still not great though.

Phyl21ca, Jan 09, 2014
Photo of GRG1313
2.75/5  rDev +11.3%

GRG1313, Jan 27, 2013
Photo of ChainGangGuy
2.23/5  rDev -9.7%
look: 2.5 | smell: 2.5 | taste: 2 | feel: 3 | overall: 2

Appearance: Pours a clear, pale yellow body with a shamefully thin, white head.

Smell: Vague light pale malt nose with a cereal sweetness to it.

Taste: Light pale malts with the faintest hint of grain and a single, solitary drop of honey sweetness. No real hop character though beyond an altogether mild bitterness. Finishes crisp and clean (as there wasn't anything really there to begin with).

Mouthfeel: Thin-bodied. Medium carbonation.

Drinkability: Ugh. Hite doesn't exactly represent the height of lager brewing.

ChainGangGuy, Oct 20, 2008
Photo of SocalKicks
2.5/5  rDev +1.2%

SocalKicks, Apr 25, 2012
Photo of emerge077
2.78/5  rDev +12.6%
look: 3 | smell: 2.5 | taste: 2.5 | feel: 3 | overall: 3.5

Tall 22 oz. bottle served at Chizakaya (RIP) with a highball glass alongside.
Review from written notes. Blue bottle opener activated, it's cold!

Pale transparent gold, rising trails of carb visible. Thin layer of white foam, fairly compact with tight bubbles.

Grainy pils malt aroma and taste, a little bit papery in the aftertaste. Feel is dry and crisp though also a bit bland. Flavor is rather subtle and it's well carbed. Fairly clean and utilitarian.

Overall an average industrial lager with few flaws, but not much defining character either. It was pretty drinkable as I was thirsty, and it paired well with some izakaya-style snack foods like salty pigs ear pork rinds, beef tongue skewers, and hamachi kama.

I've seen this beer in an odd larger format 1.6L plastic bottle also, called the "pitcher" size. The empty bottle may or may not have been thrown at a Wyomingan.

emerge077, Jan 30, 2012
Photo of biboergosum
2.6/5  rDev +5.3%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3

640ml, weird mirror-world shaped bottle, with an aquamarine and orange colour scheme. Different is good?

This beer pours a clear, pale golden straw colour, with two flabby fingers of weakly foamy, and mostly thin, soapy dirty white head, which leaves some awkward splattered soap scum lace around the glass as it quickly melts away.

It smells of musty, semi-sweet rice patties - all up in Uncle Ben's grill, a bit of grainy pale malt, sudsy detergent, and the hard water to go with it. The taste is mildly skunky stewed rice, a hint of veritable barley malt, a little bit of metallic stoniness, and rather ethereal herbaceous, weedy hops.

The carbonation is thankfully low-key and restrained, the body medium-light in weight, thin, and fairly clammy, cloying, and a bit oily in its prescribed smoothness. It finishes mostly dry, with some burgeoning cooked veggies boding ill for us all, and me in particular.

While I surely don't know everything about the whole "Clean, Crisp and Fresh!" claims on the label, I can proffer my opinion of this average Asian macro lager - it is certainly none of the above, but hardly off-putting by the same measure. Watery, generally inoffensive to your average bear, and good enough, I suppose, for a tick from a nation so preoccupied with that Soju shit.

biboergosum, Oct 17, 2009
Photo of zeff80
1.75/5  rDev -29.1%
look: 2.5 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 2

Had a Tin Can Tavern & Grille - Columbia, MO

A - Poured out a clear, straw yellow color with millions of bubbles of carbonation. It had a small, white, bubbly head that receded quickly and left no lace.

S - It smelled of grains. Really there wasn't much else for an aroma.

T - It tasted of grains and was a little watery. There was an unpleasant aftertaste.

M - Very thin and weak. A light bodied lager.

D - I tried this so I could say I've had a beer from South Korea. That's about all I'll ever say about it though.

zeff80, Aug 04, 2010
Photo of NeroFiddled
2.98/5  rDev +20.6%
look: 2.5 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Hite pours a crystal clear straw-gold body beneath a short head of bright-white foam. The head falls shortly to nothing, and there's no lace left behind.

The nose is clean and fresh, but doesn't offer anything more than a generic beer aroma.

The flavor, not unlike the aroma, is clean but basic. It's nicely balanced though, backed by a firm bitterness; and there are some dull herbal hops in there as well.

The carbonation gently bristles the tongue, and it has a medium-light body. Surprisingly, the carbonation does nothing to help with the poor head-retention.

Overall, it's a pretty decent, refreshing golden lager.

NeroFiddled, Jul 07, 2006
Photo of RblWthACoz
2.45/5  rDev -0.8%
look: 4 | smell: 3 | taste: 2 | feel: 3.5 | overall: 2

Any beer that costs you $1.50 or less in a store in the NYC area is one to beware of.

Pours a clear straw gold. White head. Blah blah blah. They all pour like this. And the head never stays. Very minor citrus tone it seems on the nose. Flavor is, well, bad. Really. Isn't skunked, but it tastes way dirty. Definitely not cleanly filtered. Feel has a good level of carbonation, and the liquid is a pretty good feel too. But overall this is one mediocre at best lager. Bad. Bad, bad, bad.

RblWthACoz, Jan 01, 2008
Photo of russpowell
2.68/5  rDev +8.5%
look: 2 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 2.5

Had this with my sushi at lunch today, a blast from the past! I considered this one of the better beers I drank over in Korea, but this also motivated me to homebrew more, enough said:

675 ml bottle pours an effervescent gold with a 1/2" of pearl white head. Minimal head retention 7 zero lacing

S: Sweet malt, some metallic & citric hops

T: Much sweetness up front, a bit of lemon & metallic hops also. Cloying sweetness really grabs ya as this warms. Finishes semi-soapy, cloying & a bit of metallic hops

MF: Medium bodied, medium carbonation & some softness

This drinks slow mostly due to the extreme sweetness, but work well with spicy sushi, i prefer this to BMC

russpowell, Jul 23, 2008
Photo of jwc215
2.13/5  rDev -13.8%
look: 3.5 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Pours very light straw yellow with a thin, lasting white head that left some lacing. The color was weak, but nice head for the style.

The smell was very thin. Some bittersweet malt/hop something going on, but too thin to tell and a slight adjuct-like aroma was mixed in.

The taste was thin as well. There was a hint of a malt sweetness, but it was flushed out by the "naturally fresh water" that the label announces so proudly. The usual macro suspect - cookie veggie also played a small part. Some hops were there, but were weak and seemingly overprocessed, as they were limp, leaving a flat, watery feeling.

Some body was hinted at, but fell apart rather quickly and left a rather flat feeling in the mouth.

Its relative inoffensiveness was due to thin weakness more than anything else. Any time anything seemed to surface, it was quickly washed away. I had one cold and warm. It was a bit better ice cold - kept some adjuncts in line.

Bottom line - We have enough swill, why import more...and, it's not even decent for the style on top of that.

However, I did see a great poster that advertises this beer. (It was not displayed, but I was fortunate enough to see it.) The great bodies of naked women with body paint on them. If you can, grab the poster, leave the beer.

jwc215, Oct 19, 2006
Photo of woodychandler
3.9/5  rDev +57.9%
look: 5 | smell: 4 | taste: 4 | feel: 2.5 | overall: 4

My first beer of New Beer Sunday (Abeyance Week 1)! I got this CAN through BeerDocT after I reviewed if from a bottle and realized that it was also available in CANs. I then put some feelers out among previous CAN reviewers and Doc and I set up a small trade to keep The CANQuest (TM) humming along. This is how we do ...

From the CAN: "The open mark turns blue at optimal tasting temperature"; "Clean tasting, Refreshing beer"; "preserved by F.T.K. (Fresh Taste Keeping) System".

Ha! As a retired sailor, any time F (foxtrot) is used as an abbreviation, the default position is "F*c*", so I CAN see this as F*c* This KAN! That's just me, though. Hey, when did FTW become "For the Win", vice "F the World", which is what it always used to mean?

Onward! A Crack followed by a no-holds-barred Glug produced a massive two-plus fingers of fizzing, foamy bone-white head with very limited retention. Hey, if I'd have known you were going to leave so quickly, I would not have bothered showering! Ya hear me, ya jagov?!? Bye! On an up note, the color was a deep-golden yellow to make Midas and Croesus proud, coupled with NE-quality clarity enabling me to read the postcard offering me a a complimentary entree for my birthday. I will be headed to PHL tomorrow to the University City Mad Mex to take them up on their offer. Once again, I digress ... Nose had the sweetish smell of pure unadulterated lager, no adjuncts, and my mouth began to water. I swear, there are more CANned AALs than I would have ever imagined. Mouthfeel was a tad thin and it tasted like lager with Noble hops, slightly tangy, mellow in a grassy way. Yum! Finish was semi-dry and definitely refreshing, so kudos for them for truth in advertising. It really is not a bad beer and I would probably fill a cooler with it for a day at the beach. YMMV.

woodychandler, Feb 19, 2012
Photo of Georgiabeer
1.5/5  rDev -39.3%

Georgiabeer, May 12, 2014
Photo of Zorro
2.45/5  rDev -0.8%
look: 3 | smell: 3 | taste: 2 | feel: 2 | overall: 3

Executive summary of this beer is that it is a Light Beer in all respects.

Huge brown bottle from the Beverage Warehouse in Culver City California.

Pours a fizzy yellow beer with a decent white head looks like American Macro brew. Very high carbonation level.

Smell is grass and grains with a little bit of a sweet scent. Scents of cooked vegetables, and a fainter perfume scent carried by the alcohol.

Taste is very light. Faint sweetness and stingy carbonation level. Low hop bitterness but it is more than it needs for the sweetness level. Carbonation level gives this a bit of a metallic flavor for an instant. Tastes like a Budweiser light with a little more hops.

Mouthfeel is on the light side.

This isn't a craft beer but I can't say that it is offensive either. This your basic light lawnmower beer with a bit more carbonation and a bit of extra hops. Not a first choice but I could drink this when hot and thirsty if I had too.

Zorro, Nov 08, 2005
Photo of Mebuzzard
2.85/5  rDev +15.4%
look: 3 | smell: 2.5 | taste: 3 | feel: 2.5 | overall: 3

My first beer from S. Korea. I would guess this more resembles an adjunct than Euro Pale. But, really, there's not much difference anyway. Let's see....

For the style this one isn't all that bad. It has a constant grain sweetness throughout with a bit of a lemony zing on the end. Though this is quite subdued. Thin body feel to it, almost slick. Lingering aftertaste of stale malt.
One bottle is enough

Mebuzzard, Oct 08, 2012
Photo of biegaman
2.53/5  rDev +2.4%
look: 3 | smell: 2 | taste: 2.5 | feel: 3.5 | overall: 2.5

Befitting to its Asian origins, Hite's bubble population is profuse and densely packed. Honesty, I doubt even the world's finest champagnes have such a copious level of those tiny, close-knit balloons floating around. With such large numbers, it's a surprise to see there's no foam percolating over this shimmering, straw coloured body.

I can't help but feel the label's a little presumptuous: "Cool and Fresh!" it boasts. The 'cool' part is ensured by a small picture of a bottle opener that turns blue when the beer is prescriptively cold enough - as if I couldn't determine that on my own. As for 'fresh', last I checked the freight ride from South Korea to south-central Canada isn't exactly speedy...

In a bouquet that makes me second guess the colour of the bottle - wait, this isn't green or clear? - the musty-sweet smell of sprouting grains and cheap sparkling wine hits the nose with the force of a karate-chop. It's the smell of a bottle that sat all day in the sun and heat and it couldn't be much less unappetizing.

Whereas the nose is unappealing the taste is simply plain and trite. Despite the disappointment I've suffered for hoping for a moderately tasteful lager, I cannot fault the beer for being heroically ordinary and flavorless. Water is unarguably the world's most popular beverage and if you want to sell more beer, it makes sense to try and emulate it.

Rice seems to generally make a less offensive adjunct because it doesn't result in the same level of astringency or cloying-sweetness that corn syrup does. In fact, Hite is a relatively clean and painless drinking beer; despite being uninteresting, nothing else about it makes it all that objectionable (at least not as far as beers of this milieus are concerned).

Many Asian countries have substantial history and artisanal proficiency at fermenting beverages made from rice and barley - this surely does not speak to that. The rice in this malted beverage was used because it was more economical and would result in a less distinctive beer. This may be Korea's number one selling beer but let us not overlook that that statement is a reflection of popularity, not of quality.

biegaman, Jun 12, 2010
Photo of Latarnik
2.5/5  rDev +1.2%

Latarnik, May 26, 2014
Photo of rolltide8425
2.25/5  rDev -8.9%

rolltide8425, Jul 17, 2012
Photo of Tone
2.48/5  rDev +0.4%
look: 2.5 | smell: 2 | taste: 2 | feel: 3.5 | overall: 3.5

Pours a clear pale yellow. 1/4 inch head of a white color. Poor retention and poor lacing. Smells of adjunct and a lager (cleanliness). Fits the style of an American Adjunct Lager. Mouth feel is smooth and crisp with a high carbonation level. Tastes of lager cleanliness, adjunct, and some pale malt. Overall, a pretty common adjunct lager.

Tone, Feb 17, 2009
Photo of beertunes
2/5  rDev -19%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2

According to the label this beer is "Clean & Pure!" , as well as having gone through a " Freezing point filtration system". Uh, OK then. The beer poured a very thin, watery yellow color with about a half inch of white head that dissipated quickly and left just the lightest possible lacing.

The aroma was typically neutral, a bit of grains, no hops and some sweetness. The flavors were the same, bland and neutral, but the beer did have a very slight skunk/funk flavor.

The body was very thin and watery, even for the style. Drinkability was on the "why bother" side of the scale, there are better examples of the style out there. Overall, not a good beer, try it to tick it, otherwise avoid.

beertunes, May 17, 2012
Photo of Rhettroactive
3/5  rDev +21.5%

Rhettroactive, Apr 14, 2014
Photo of Gusler
2/5  rDev -19%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2

The beer dispenses from the bottle light gold color with the head bright white and modest in size, texture is frothy, the lace a thin velum like sheet to conceal the glass. Nose is malt sweet, crisp and clean; start is sweet, thinly malted, top cadaverous in feel. Finish is mild in its acidity, the hops present but quite subdued in their spiciness, dry aftertaste, a typical thin waisted lager that has little merit in my humble opinion.

Gusler, Jan 23, 2004
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Hite from Hite Brewery Company LTD
60 out of 100 based on 229 ratings.