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Hite - Hite Brewery Company LTD

Not Rated.
HiteHite

Educational use only; do not reuse.
BA SCORE
60
poor

247 Ratings
THE BROS
-
no score

(send 'em beer!)
Ratings: 247
Reviews: 131
rAvg: 2.47
pDev: 25.91%
Wants: 2
Gots: 6 | FT: 0
Brewed by:
Hite Brewery Company LTD visit their website
Korea (South)

Style | ABV
Euro Pale Lager |  4.50% ABV

Availability: Year-round

Notes & Commercial Description:
Beer added by: BeerAdvocate on 06-02-2002

No notes at this time.
View: Beers (13) | Events
Beer: Ratings & Reviews
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Ratings: 247 | Reviews: 131
Photo of bondjedi
2.05/5  rDev -17%
look: 2 | smell: 2 | taste: 2.5 | feel: 1.5 | overall: 1.5

Not as bad as I was led to believe, but still bottom-rung stuff. The can that I had ice-cold was far better than my second, which was a little warmer. There is something to be said for numbing your taste buds when drinking this crud.

American marketers have made big-sellers out of crap beer like Heineken and Corona. Let's see them pitch this to the masses.

Photo of soju6
1.88/5  rDev -23.9%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 2

A: Pours a pale yellow with no real head.

S: Has a generic stale beer aroma.

T: Taste was slightly sweet but no real flavor, pretty bland.

F: It had a light body with lots of carbonation.

D: Had with a Korean meal. It makes OB & Cass look pretty good.

Photo of PhillipJFry
2.08/5  rDev -15.8%
look: 2 | smell: 1.5 | taste: 2 | feel: 3 | overall: 2.5

A - Yellow color, no serious head retention. You've seen this beer 1000 times before.

S - I don't have the strongest sense of smell, but I don't think a bloodhound could pick up any interesting aromas from this beer.

T - Like spoiled carbonated water.

M - As light of a lager as I've ever tasted.

D - If you are in Korea and don't feel like spending too much money to get your drink on then I recommend this beer. If not, stay away.

Photo of zeff80
1.78/5  rDev -27.9%
look: 2.5 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 2

Had a Tin Can Tavern & Grille - Columbia, MO

A - Poured out a clear, straw yellow color with millions of bubbles of carbonation. It had a small, white, bubbly head that receded quickly and left no lace.

S - It smelled of grains. Really there wasn't much else for an aroma.

T - It tasted of grains and was a little watery. There was an unpleasant aftertaste.

M - Very thin and weak. A light bodied lager.

D - I tried this so I could say I've had a beer from South Korea. That's about all I'll ever say about it though.

Photo of biegaman
2.51/5  rDev +1.6%
look: 3 | smell: 2 | taste: 2.5 | feel: 3.5 | overall: 2.5

Befitting to its Asian origins, Hite's bubble population is profuse and densely packed. Honesty, I doubt even the world's finest champagnes have such a copious level of those tiny, close-knit balloons floating around. With such large numbers, it's a surprise to see there's no foam percolating over this shimmering, straw coloured body.

I can't help but feel the label's a little presumptuous: "Cool and Fresh!" it boasts. The 'cool' part is ensured by a small picture of a bottle opener that turns blue when the beer is prescriptively cold enough - as if I couldn't determine that on my own. As for 'fresh', last I checked the freight ride from South Korea to south-central Canada isn't exactly speedy...

In a bouquet that makes me second guess the colour of the bottle - wait, this isn't green or clear? - the musty-sweet smell of sprouting grains and cheap sparkling wine hits the nose with the force of a karate-chop. It's the smell of a bottle that sat all day in the sun and heat and it couldn't be much less unappetizing.

Whereas the nose is unappealing the taste is simply plain and trite. Despite the disappointment I've suffered for hoping for a moderately tasteful lager, I cannot fault the beer for being heroically ordinary and flavorless. Water is unarguably the world's most popular beverage and if you want to sell more beer, it makes sense to try and emulate it.

Rice seems to generally make a less offensive adjunct because it doesn't result in the same level of astringency or cloying-sweetness that corn syrup does. In fact, Hite is a relatively clean and painless drinking beer; despite being uninteresting, nothing else about it makes it all that objectionable (at least not as far as beers of this milieus are concerned).

Many Asian countries have substantial history and artisanal proficiency at fermenting beverages made from rice and barley - this surely does not speak to that. The rice in this malted beverage was used because it was more economical and would result in a less distinctive beer. This may be Korea's number one selling beer but let us not overlook that that statement is a reflection of popularity, not of quality.

Photo of drxandy
2.26/5  rDev -8.5%
look: 3 | smell: 2 | taste: 2 | feel: 3 | overall: 2.5

640ml to tulip glass (only glass i had on hand, otherwise i wouldn't have used it), pours a golden shade, high carbonation, white head fades quick

smells of skunked hops, malt, adjuncts (rice?)

taste is bubbly, hops are skunked but present and bitter nicely, highly adjunct-ed, apple cidery flavor, bottle is prob. kinda old

mouthfeel is of high carbonation, slightly bitter, thin, eh

overall i wouldn't really choose it out to drink again, maybe if i was in the country

Photo of wordemupg
2.33/5  rDev -5.7%
look: 3 | smell: 2.5 | taste: 2 | feel: 2.5 | overall: 2.5

640ml bottle poured into pint glass mar2 2010

A clear pale yellow with tonnes of of big bubbles floating up to a fast falling bone white head that left no lace

S mild grassy hops with a sour sweetness that's nothing special

T not much better if anything worse some adjuncts and sweet grains and some sour rice cakes

M its thin and I see more carbonation then I feel

D beers that taste bad are hard to like, I was wishing I bought a smaller bottle

I hope the good people there have more to choose from then this.

Photo of pootz
2.83/5  rDev +14.6%
look: 3 | smell: 2.5 | taste: 3 | feel: 2.5 | overall: 3

Bottle from LCBO: Light gold modest white head with fair retention, light lacing of the glass. Aroma is mainstrean commercial euro-lager, light noble hop grassiness, light sulphur must from lager yeast and light grainy tones. Light body, smooth with some real malt and hop ambiance finishes fast clean and sharp. For a light lager this is better than most commercial mega-brewed Canadian lights...at least it's all gristed malt, no malt extracts no corn or rice and has a modicum of flavor. Drinkable but absolutely undistinguished.

Photo of donkeyrunner
2.84/5  rDev +15%
look: 2 | smell: 3 | taste: 3 | feel: 3 | overall: 2.5

Had a few bottles leftover from sake bombs.

Has that Coors Light "turns blue when it's cold" thing but instead of the mighty Rockies a heart shaped bottle opener changes color. That's cool, I guess.

Orange-yellow with a thin insta-vanish head. Pretty typical American adjunct lager appearance...sigh, what have we done?

Smells like ass and Cascades. Tastes like ass and Cascades. And by ass I mean rice adjuncts. Just as bathroom spray doesn't kill ass, it only blends with it, all the orange citrus hops in the world won't cover a bad beer.

Good for sake bombs and not terrible by itself.

Photo of whtguitarguy
3.11/5  rDev +25.9%
look: 3.5 | smell: 2.5 | taste: 3.5 | feel: 3 | overall: 3

Drank this while in Beijing at a Korean restaurant. Pours a pale yellow, with little head retention. There is a bit of barley and malt flavoring that shines through on the beer. It has a slight alcohol taste, not really watery. It was fairly good to drink with the food I was eating.

Photo of Elut
1.48/5  rDev -40.1%
look: 2 | smell: 1.5 | taste: 1.5 | feel: 1 | overall: 1.5

Alright, it's my first beer review, and fairly reviewing a beer of this low quality is quite a challenge, but I've tried to be as fair as I could.

Appearance - The carbonation is very high, very champagne like. The head retention is very poor, which makes me think of cola soda foam. The color is very light in the yellow-ish tones, almost transparent. The beer is crystal clear.

Smell - The smell is difficult to describe. It smells very alcoholic, and it smells like aluminium. This couldn't come from where it was conditioned, since I poured it from a glass bottle. There is a smell very far away and discrete which reminds me of a very faint earthy hop. But this is very far away.

Taste - The taste is as the smell. Very aluminum-ish, the hops are non-existent, and it's very alcoholic considering the alcohol percentage. The beer is absolutely unbalanced. The alcohol is too much overpowering.

Mouthfeel - The beer is very much over carbonated, yet watery. It's a very thing mouthfeel, yet aggressive.

Drinkability - It's definitely not appealing and I wouldn't drink another one. Definitely not.

Photo of Rayek
2.54/5  rDev +2.8%
look: 1.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3

Poured into a mug.

A: Brilliant straw, with great clarity. A soapy head of huge bubbles comes and goes in a flash. Active carbonation bubbles are the biggest I've seen this side of a bottle of soda. Leaves no lace.

S: Yes. Really not much going on here. There's a mild combo of dry rice and malt, and that's it.

T: It has taste too. It's not offensive as much as weak. Straw like out front, watery in the middle and clean in the finish. There's nothing terrible going on, but nothing all that pleasant either.

M: The super light body feels like soda water.

D: It's light, low ABV and tasteless if cold. Actually, this beer is almost tasteless warm too. Certainly easy drinking, if nothing else. Pretty much a mid-pack adjunct lager.

Photo of CrazyDavros
2.26/5  rDev -8.5%
look: 3 | smell: 2 | taste: 2.5 | feel: 2 | overall: 2

Pours pale gold with a large but rapidly fading head.
Aroma is lacking: some grainy malt and possibly grassy hops? A hint of white wine.
Quite sweet upon tasting and amazingly light on. Sweet bready malt is the only discernible flavour. Practically no bitterness whatsoever. Become cloying after a few sips.
Carbonation is too high. Massively high. Very watery too. Considering the lack in flavour, this is not what you want.
Possibly the most flavourless beer I've had. Even beats Kilkenny in that way. However, no flavour is better than bad flavour!

Photo of Squelch
2.59/5  rDev +4.9%
look: 3.5 | smell: 2 | taste: 2 | feel: 3 | overall: 4

Appearance: crystal clear. White head that doesn't last.

Smell: Nothing here. No hops, no malts.

Taste: DMS is prevalent. No noticeable flavors.

Mouthfeel. Light. Fits the style.

Drinkability: Easy drinker. Would not try again unless I'm at a korean restaurant

Photo of biboergosum
2.6/5  rDev +5.3%
look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3

640ml, weird mirror-world shaped bottle, with an aquamarine and orange colour scheme. Different is good?

This beer pours a clear, pale golden straw colour, with two flabby fingers of weakly foamy, and mostly thin, soapy dirty white head, which leaves some awkward splattered soap scum lace around the glass as it quickly melts away.

It smells of musty, semi-sweet rice patties - all up in Uncle Ben's grill, a bit of grainy pale malt, sudsy detergent, and the hard water to go with it. The taste is mildly skunky stewed rice, a hint of veritable barley malt, a little bit of metallic stoniness, and rather ethereal herbaceous, weedy hops.

The carbonation is thankfully low-key and restrained, the body medium-light in weight, thin, and fairly clammy, cloying, and a bit oily in its prescribed smoothness. It finishes mostly dry, with some burgeoning cooked veggies boding ill for us all, and me in particular.

While I surely don't know everything about the whole "Clean, Crisp and Fresh!" claims on the label, I can proffer my opinion of this average Asian macro lager - it is certainly none of the above, but hardly off-putting by the same measure. Watery, generally inoffensive to your average bear, and good enough, I suppose, for a tick from a nation so preoccupied with that Soju shit.

Photo of Florida9
3.17/5  rDev +28.3%
look: 2.5 | smell: 3 | taste: 3 | feel: 3 | overall: 4

This beer is what it is. A Korean lager. You can criticize it all day long for not being big, malty, hoppy, balanced, or whatever. But the simple fact is that is never what this beer was intended to be.

Pours from bottle with a huge, foamy, carbonated head that quickly reduces to a surface coating. Color is very light straw and is crystal clear. Aroma is very clean and crisp with a good bit of cereal and some light hops showing through. Taste is of very light malts, cereal, and rice. It is quite smooth and actually a bit creamy over the tongue. Very light in weight, actually lighter than some "light" beers I've had, and with high carbonation. Leaves the mouth feeling clean. Drinkability is about one step up from carbonated water.

This is not a great beer, but it serves its purpose, and I can only imagine the vast majority of the demographic that drinks this beer could give a shit less about BA. This is not something I could ever see drinking on a regular basis, but it actually pairs quite well with Korean dishes that exhibit a lot of umami, like bulgogi, kalbi or dol sot, and helps to cleanse the mouth (much in the way pickled ginger does).

Photo of snpub540
2.66/5  rDev +7.7%
look: 3 | smell: 2 | taste: 2.5 | feel: 2 | overall: 4

22oz bottle

Pours a pale golden color and is totally transparent. Has a nice 1/4" head that sticks around for awhile. Not overly carbonated.

Smell is sweet like rice. Thats pretty much it.

Taste is clean and crisp.

Easy to drink and goes perfect with korean bbq.

Photo of BedetheVenerable
3.35/5  rDev +35.6%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

Presentation: 12oz can; Dude, it says "naturally fresh water" and "Fresh taste beer" on the can....shit, what did I get myself into?!

Smell: Very clean, light, and crisp; there's not a lot there, but what is is sweet and has a touch of malt

Taste: This is surprising; there's actually a light bit of malt and a decent hop twang; it's not great, but for the style, it's exceptional

Mouthfeel: Light/medium bodied

Drinkability: High

Conclusion: It is what it is, and what it is, is way above typical for the style

Photo of maskednegator
2.41/5  rDev -2.4%
look: 2.5 | smell: 1.5 | taste: 2 | feel: 3 | overall: 4

Appearance: Pale, clear, hint of yellow. White head that exhibits almost no retention.
Smell: Hint of malts.
Taste: Totally inoffensive. Corn with a touch of malty sweetness.
Mouthfeel: Thin, light carbonation.
Drinkability: Like drinking water.

Verdict: I would never drink this on its own, but it does an admiral job of cutting through the sweetness and spice of daeji bulgogi, without overwhelming it. At $3/22oz during happy hour at my spot, it's pretty hard to beat.

Photo of froghop
1.48/5  rDev -40.1%
look: 2 | smell: 1.5 | taste: 1.5 | feel: 1 | overall: 1.5

not good.

pours a pale yellow with a small white head that quickly goes away, not much lacing.

smell is a typical lager smell, somewhat sour.

taste is watery, grain, sourish malt, touch of corn, ends with a strange aftertaste that is somewhat nutty.

Photo of twiggamortis420
3.07/5  rDev +24.3%
look: 3.5 | smell: 1.5 | taste: 3.5 | feel: 3 | overall: 4

Pours a crystal clear pale yellow color with a fizzy white head that dissipates quickly to a decent coating that stays around quite nicely.

Smell is nose wrinkling. Does not smell good at all. Lightly sweet creamed corn nose with something that is most certainly rice.

Taste is thankfully much better than the nose. It is sweet and grainy with a refreshing crispness. There is even a few hints of floral hops in there that along with the fairly high carbonation level leave a dry, clean finish. I dont think I will have much of a problem finishing off my 22oz of this. It would be tasty ice cold on a hot afternoon. I may go so far as to say I might buy this again, and would not be bad with some Korean barbecue.

Photo of Yimosan
1.93/5  rDev -21.9%
look: 2 | smell: 1.5 | taste: 2 | feel: 2.5 | overall: 2

Had this beer at Sa Ri One (Korean Rest.) in Tampa and if it wasn't because my mouth was ON FIRE from the squid stir fry and the kimchee, I don't think I would've drank the whole bottle.

A: Pale straw with a bright white ephemeral head.
S: Smelled like sweet corn.
T: Very lite and a bit sweet, similar to an American Macro lager.
M: Watery, kinda' like Bud Light.

I don't think I'll be ordering it next time.

Photo of Tone
2.48/5  rDev +0.4%
look: 2.5 | smell: 2 | taste: 2 | feel: 3.5 | overall: 3.5

Pours a clear pale yellow. 1/4 inch head of a white color. Poor retention and poor lacing. Smells of adjunct and a lager (cleanliness). Fits the style of an American Adjunct Lager. Mouth feel is smooth and crisp with a high carbonation level. Tastes of lager cleanliness, adjunct, and some pale malt. Overall, a pretty common adjunct lager.

Photo of Proteus93
1.95/5  rDev -21.1%
look: 1.5 | smell: 1.5 | taste: 2 | feel: 2 | overall: 2.5

A: If it weren't for the little hue of yellow, it would be as clear as mineral water. Head seems like it COULD have some retention, forming a good finger and a half... but then BAM... it's gone. Absolutely no lacing, nothing. Just this incredibly pale yellow liquid in the glass.

S: What in blazes??? There's a weird aroma that comes across like juniper berries... as in bad gin. It's very odd. There's a sweet. also somewhat fruity scent as well. Not very good at all

T: Not the worst part of this brew, which is fortunate. Corn, sweet malts, no major "offtastes," which is fortunate, but not really very good, sadly.

M + D: Carbonation is quite mellow, and body is quite thin. This was picked up simply because it was available, and I don't see myself grabbing anymore... no big recommendations here.

Photo of MerkinMan
2.7/5  rDev +9.3%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 2.5 | overall: 2.5

Poured from a can with a thermometer on the side. I needed this to know when the beer was cold.

Beer pours clear and gold without much head. It is very light.

There is not much in the way of aroma here.

Tastes fine if you are expecting a thin and refreshing lager. Nothing wrong with that. I have seen that other reviewers note a skunkiness, so I would recommend the can since this beer is clean.

Very light bodied, not much to it.

An easy drinking beer, but I would not go out of my way to get any. Just slightly different than other macro lagers.

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Hite from Hite Brewery Company LTD
60 out of 100 based on 247 ratings.