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Hite - Hite Brewery Company LTD

Not Rated.
HiteHite

Displayed for educational use only; do not reuse.
BA SCORE
60
poor

222 Ratings
THE BROS
-
no score

(send 'em beer!)
Ratings: 222
Reviews: 126
rAvg: 2.49
pDev: 25.7%
Wants: 3
Gots: 2 | FT: 0
Brewed by:
Hite Brewery Company LTD visit their website
Korea (South)

Style | ABV
Euro Pale Lager |  4.50% ABV

Availability: Year-round

Notes/Commercial Description:
No notes at this time.

(Beer added by: BeerAdvocate on 06-02-2002)
Beer: Ratings & Reviews
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Ratings: 222 | Reviews: 126 | Display Reviews Only:
Photo of MTNboy
3.58/5  rDev +43.8%

The better of the Major Korean Beers. Not as easy to find as OB but more consistant. It is not a batch by batch beer.
Apearance- Is that of like an average American lite beer.

Smell- Is Average

Taste- Is not bad. Kind of sweet and not to bad of an aftertaste either.

Mouthfeel- A little better than average.

Drinkability- Goes down smooth

MTNboy, Dec 22, 2006
Photo of leechungsr
2.68/5  rDev +7.6%

Had with Korean BBQ; was recommended by our waitress as being the "better korean beer." Can't say this beer made me proud to be Korean.
a: poured with nice ~1inch head. Light golden color.
s: very subtle malty sweets.
t: you won't find much flavor here. Malty with smidge of flat hops. Though, taste is non-obtrusive and actually went well with the BBQ.
m: very clean and refreshing. Highly carbonated. I think its mouthfeel really saved this beer from being horrible.
d: Isn't much of a beer (btw; the menu in the restaurant lists Soju in Korean with English translation "hard liquor")...but it's definitely drinkable.

leechungsr, Dec 12, 2006
Photo of atigerlife
2.15/5  rDev -13.7%

I wasn't expecting much from this beer. But, the first sip wasn't that bad, but then...

Poured a big, two-finger white fluffy head that was slightly clumpy. A clear yellow-golden color with lots of carbonation seen rising. Light lacing. Not bad for the style.

The aroma was light hops, sweet and grainy. Not much else.

The taste was very light with sweetness dominating some light hops. Not much else going on.

Mouthfeel was very light body and no cleansing. Surprisingly lifeless.

Overall, not one I will have again. You need to drink this very cold and very fast. As I mentioned, the first sip wasn't bad. But I let it sit in my glass too long and it just got worse and worse. I didn't even finish the bottle.

atigerlife, Oct 29, 2006
Photo of jwc215
2.13/5  rDev -14.5%

Pours very light straw yellow with a thin, lasting white head that left some lacing. The color was weak, but nice head for the style.

The smell was very thin. Some bittersweet malt/hop something going on, but too thin to tell and a slight adjuct-like aroma was mixed in.

The taste was thin as well. There was a hint of a malt sweetness, but it was flushed out by the "naturally fresh water" that the label announces so proudly. The usual macro suspect - cookie veggie also played a small part. Some hops were there, but were weak and seemingly overprocessed, as they were limp, leaving a flat, watery feeling.

Some body was hinted at, but fell apart rather quickly and left a rather flat feeling in the mouth.

Its relative inoffensiveness was due to thin weakness more than anything else. Any time anything seemed to surface, it was quickly washed away. I had one cold and warm. It was a bit better ice cold - kept some adjuncts in line.

Bottom line - We have enough swill, why import more...and, it's not even decent for the style on top of that.

However, I did see a great poster that advertises this beer. (It was not displayed, but I was fortunate enough to see it.) The great bodies of naked women with body paint on them. If you can, grab the poster, leave the beer.

jwc215, Oct 19, 2006
Photo of stephendr
1.7/5  rDev -31.7%

640 ml bottle - dull gold hue – no head – nose of sweet corn , bread , and sweet rice - bitter, malt, skunk, cat urine and slight hopps taste - light semi dry body- cat pee , bitter skunk aftertaste do not have have anything else to say about this beer

stephendr, Sep 15, 2006
Photo of sloejams
2.95/5  rDev +18.5%

This beer works very well when eating Korean bbq. The watery light lager cuts the spicy gochujang that I lather all over the meat (galbi / bulgogi). My Korean girlfriend has shown me the ins and outs of proper Ktown bbqing and it has made me very happy.

Initially, I thought "Wow, Hite is great!" It's not. It's one of those time and places beers that holds up quite poorly outside of it. One day when I loaded up on Hite at a local Ktown market - I learned the hard way.

First off, it's one of the lighest color beers I've ever seen. If you soaked a few grains of straw in glass of tonic water for an hour, the color would be unmistakeably Hite-ish. The smells would probably be similar too. The taste isn't terrible - it's watery, there's lil character but it is refreshing. At a Korean bbq you'll probably drink like 4 before you realize that it's not very good. But for those 4, at that bbq joint - Hite does the trick.

sloejams, Sep 14, 2006
Photo of NeroFiddled
2.98/5  rDev +19.7%

Hite pours a crystal clear straw-gold body beneath a short head of bright-white foam. The head falls shortly to nothing, and there's no lace left behind.

The nose is clean and fresh, but doesn't offer anything more than a generic beer aroma.

The flavor, not unlike the aroma, is clean but basic. It's nicely balanced though, backed by a firm bitterness; and there are some dull herbal hops in there as well.

The carbonation gently bristles the tongue, and it has a medium-light body. Surprisingly, the carbonation does nothing to help with the poor head-retention.

Overall, it's a pretty decent, refreshing golden lager.

NeroFiddled, Jul 07, 2006
Photo of TheSarge
2.48/5  rDev -0.4%

This beer really isn't too bad, because it only costs about 2 bucks for a six pack here in Korea. It is a refreshing brew to have for a Bar B Que or on a hot day relaxing outside. It's ultra clear with much carbonation. The head doesn't retain too long after being poured. The body of this brew is golden, somewhat comprable to Miller Lite. It does have a mild hop aroma, and you can taste the slight bitterness from the hops, but it's nothing to bring home to your momma. If you like ricey beer like Bud or Miller, you'll probably like this.

TheSarge

TheSarge, Jun 15, 2006
Photo of stoutman
3.85/5  rDev +54.6%

Downed 2 quick ones in Nagoya while waiting for the train. This stuf is NOT BAD. Somewhat watery with lots of head when poured. Clear color with a little lace. Some hops detected and better than any domestic lite beers. I cracked up when I read the can... "Brewed with water found under the ground" .. Doesn't have a whole lotta flavor but there is something about a cold beer on a hot day after eating wasabe coated sushi.

stoutman, Nov 27, 2005
Photo of Zorro
2.45/5  rDev -1.6%

Executive summary of this beer is that it is a Light Beer in all respects.

Huge brown bottle from the Beverage Warehouse in Culver City California.

Pours a fizzy yellow beer with a decent white head looks like American Macro brew. Very high carbonation level.

Smell is grass and grains with a little bit of a sweet scent. Scents of cooked vegetables, and a fainter perfume scent carried by the alcohol.

Taste is very light. Faint sweetness and stingy carbonation level. Low hop bitterness but it is more than it needs for the sweetness level. Carbonation level gives this a bit of a metallic flavor for an instant. Tastes like a Budweiser light with a little more hops.

Mouthfeel is on the light side.

This isn't a craft beer but I can't say that it is offensive either. This your basic light lawnmower beer with a bit more carbonation and a bit of extra hops. Not a first choice but I could drink this when hot and thirsty if I had too.

Zorro, Nov 08, 2005
Photo of daliandragon
1.53/5  rDev -38.6%

Hite is the biggest, most popular, and in my opinion ubiquitous of any domestic beer in Korea. Unfortunately this is not a good thing. I'm really only writing this for posterity.
Pours an uninspiring but not putrid yellow with an uneven head. I smell only corn and rice, and not real good examples either.
The taste is similarly noxious, with no individual characteristics or positives to speak of. Simply a highly marketed, mass produced beera generica..
Mouthfeel is grainy and carbonated, and deterorates quickly if held for longer than an instant.
This beer is quite literally everywhere in my residence in Incheon and I utterly detest it. Many places it's the only beer on tap and sometimes the only beer at all making soju your only other option..ouch.

daliandragon, Sep 16, 2005
Photo of IronDjinn
1.65/5  rDev -33.7%

Came in a brown 640 ml bottle, HITE is embossed around the shoulder. The label claims that this is made "from naturally fresh water", whew, that's a relief.

It has a decent head on it from the pour, a finger and a half of white foam that retains longer than most N. American macros. The body however is a pale, pale clear straw-like hue, very washed out and watered down looking. The aroma is also quite bland, a quick intake of cidery corn sweetness, an underlying sourness, and that's all you get. The flavour gets worse the more I drink it, a grainy cidery flavour with a bit of an adjunct burn on the finish in lieu of where the hops should be. The mouthfeel is actually pretty average for what it should be for this style except that the sandpaper rip of the overcarbonation over the palate and tongue spoils the party. Not a very pleasant or user-friendly beer for the most part, I'm only halfway through the bottle and I can't shake this nasty cidery aftertaste, while my tongue gets sandblasted from every sip. At least there's some comfort knowing that the macros from other countries overseas are just as bad, if not worse, than our own.

IronDjinn, Aug 30, 2005
Photo of cypressbob
2.55/5  rDev +2.4%

Bought in a 330ml brown bottle

Drank from the bottle, this pale lager is koreas biggest beer, and as with most nations, its a macro lager

Smells much like any other other macro pale lager, simple, malty and quite carbonated

Taste is dry and suprisingly refreshing, goes down quite well

Nothing to write home about, this korean brew doesnt bring much to the already crowded dull tasting macro pale lager market

cypressbob, Mar 25, 2004
Photo of RoyalT
1.08/5  rDev -56.6%

Appearance – This was light orange in color with an up-and-down head and a bit of effervescence.

Smell – Oh, this is nasty. The rotten grain and cheap sugars are just horrible.

Taste – This is Pale Lager at its worst. The cheap Gummi-Bear sweetness is retched, and the nasty grain notes almost made me vomit.

Mouthfeel – I couldn’t hold this in between my cheeks long enough to gauge the mouthfeel, but it’s thin I’m sure.

Sinkability – I wouldn’t drink this again if someone paid me to. The s-hite refrence was already used, so I’ll just assume that the word “hite” is Korean for, “nasty-ass crap in a bottle.”

RoyalT, Feb 22, 2004
Photo of Gusler
2/5  rDev -19.7%

The beer dispenses from the bottle light gold color with the head bright white and modest in size, texture is frothy, the lace a thin velum like sheet to conceal the glass. Nose is malt sweet, crisp and clean; start is sweet, thinly malted, top cadaverous in feel. Finish is mild in its acidity, the hops present but quite subdued in their spiciness, dry aftertaste, a typical thin waisted lager that has little merit in my humble opinion.

Gusler, Jan 23, 2004
Photo of Boilermaker88
2.63/5  rDev +5.6%

One of the things about living east of L.A. near the Walnut/Diamond Bar area is the prolific numbers of Asian markets, grocers, and restaurants. Mainly Chinese, there are still a large number of Japanese and Korean stores and eateries where otherwise obscure beer may be found. Such is the case with Hite.
This brew pours like a classic American macro lager - clear pale golden hue with a foamy, quick-to-die white head and some sticky lace. The smell is also macro-esque: grainy malt and weak hops tinged with a light veggie aroma. Taste was - you guessed it - pretty much like a macro. Hite had a slightly sweet malt flavor and some barely-there hoppiness to go along with that lurking veggie taste. The feel was the best aspect to this beer: light, crisp and refreshing.
Okay, so Hite isn't the greatest brew on the planet (or even in Asia) but there are worse. Nonetheless, I'd advise against wearing out a pair of shoes trying to find it.

Boilermaker88, Nov 20, 2003
Photo of mwrseeley
2.78/5  rDev +11.6%

Appearance: Pale gold. This lager had a promising start but unfortunately, it couldn't retain its tightly formed head. The lace made a vain effort to survive but to no avail.

Smell: Faint. Burnt rice or corn, perhaps?

Taste: Lightly hopped and slightly burnt sweetness. Aftertaste has a hint of bitterness. Just a bit too watery for me. But really not too shabby for a generic beer that was designed to be consumed with spicy food.

Mouthfeel: Faint silkiness. It feels fine in the mouth. Not heavily carbonated.

Drinkability: Well, this isn't really up for negotiation. In Korea, Hite and O.B. (Cass) rule the scene and, as it is considered rude not to drink when everyone else is doing so, you really don't have much choice in the matter. I guess, if you really wanted to, you could impress your Korean friends and order soju instead.

If you enjoy American macrobrewed beers you won't find too many faults with Korea's best selling lager. Goes down nicely with red pepper paste (with a drop of sesame oil) and dried cuttlefish and anchovies.

mwrseeley, Nov 10, 2003
Photo of Mustard
1.53/5  rDev -38.6%

Presentation: 12oz. can; no "canned on" or "best before" warning.

Appearance: Pours a pale, straw-colored gold; fine, two-fingered head; not much in the way of head retention or lacing.

Aroma: Largely or cooked corn and grain; slight vegetal hints.

Taste: Lightly sweet upfront with a faint bitterness in the finish; predominant flavor characteristic is of grain; light bodied; crisp mouthfeel.

Notes: One word, "s-hite".

Mustard, Sep 06, 2003
Photo of Dogbrick
2.48/5  rDev -0.4%

I was actually a little surprised by this one. Surprised it was not vile. Pours a clear gold color with a thin white head. No real lacing to speak of and the head was short-lived. The aroma is lightly sweet which was another surprise. Light-bodied with a barely average hops flavor. The finish is a little sweet and a little fruity. This isn't a beer I would seek out again but I would drink it in Korea over a Bud.

Dogbrick, Aug 12, 2003
Photo of freed
2.63/5  rDev +5.6%

very pale golden beer, very clear, with a ghost of a head. The carbonation disappears quickly. The smell is subdued, almost nonexistent. The taste sweet, slight, and somewhat non-descript. There's some malt, and its a crisp drink, but not memorable.

freed, Jul 01, 2003
Photo of inebrius
3.4/5  rDev +36.5%

It is what it is; a palate cleanser between bites of Kimchi. A rice lightened lager intended for people who like easy-going beers, Hite's only stand-out quality is an above average bitter hop profile. Inoffensive, but there are way better Korean beers to be had. Aren't there?

inebrius, Nov 12, 2002
Photo of mickeymac
3.23/5  rDev +29.7%

If you can get past a bottle that looks a bit like Diet Sprite, this beer's not too bad. I've tried this at Koreatown (L.A.) sushi bars and have found it to be better than all the Japanese beers. It's not quite as grainy tasting as the Japanese beers and is more drinkable.

mickeymac, Jun 02, 2002
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Hite from Hite Brewery Company LTD
60 out of 100 based on 222 ratings.