1. The wait is over! Download the BeerAdvocate app on iTunes or Google Play now.
  2. Get 12 issues / year of BeerAdvocate magazine for only $9.99!

Beverages 4 Less

Not Rated.
Beverages 4 LessBeverages 4 Less

188 Ratings
Ratings: 188
Reviews: 180
rAvg: 4.48
pDev: 21.88%
[ Store ]

9181 Mission Gorge Rd
Santee, California, 92071-3723
United States
phone: (619) 448-3773

visit their websiteWebsite view map and get directionsMap 

None, yet.

(Place added by: Phocion on 10-22-2006)
Place: Ratings & Reviews
Sort by:  Usefulness | Recent | High | Low | Top Raters
« first ‹ prev | 1-10 | 11-20 | 21-30  | next › last »
Ratings: 188 | Reviews: 180 | Display Reviews Only:
Photo of IncanGoat
1/5  rDev -77.7%

Well, I had not ever been here before, but I heard about their epic beer selection. So I "liked" Beverages 4 Less on Facebook so I can keep updated on their new beer releases. I saw a news feed on my wall from B4L saying that they had Bourbon County Stout. Well, of course I was all over it. I know that beer is not available here so I took the long drive to Santee to check this out.

My GPS got me there and I parked right away in the 15min parking and walked in, very excited. When I crossed the door I said, with much excitement "I heard you have some Bourbon County". Right away the gentleman behind the counter said "only to customers I want to give it to". WOW! I was in shock. So I tried to play it cool, thinking that maybe it was his weird sense of humor. I browsed the beer selection and he started quizzing me by shouting things out like "Where did you hear that I have the Bourbon Count?" I politely answered "I saw it on your facebook feed". He then started to quiz me "Oh so what else did you see that we have in?". I confessed that the Bourbon County was the only thing I have seen from B4L lately on my facebook feed.

He then received a phone call and I left him alone while he handled business on the phone. I looked at the impressive beer selection and waited until he was done with his phone call to ask "So, will you sell me one?", I asked. He answered "No. It's not worth it to me".

So I walked out, completely unsatisfied and misled.

Dear B4L. I know you are not close to me. I really would make the long drive to pay you for your great beer selection. I just wish you treated me the way most businesses should treat customers. Perhaps I am not a long time customer, but I could have been one and I probably would have been given you treat me like a decent human being. This was by far one of the worst customer service experiences I have ever had. I know a lot of beer people are snobby, but this was unexcusable. That said, if I do hear that your service is better and perhaps you were having a bad day, I will gladly delete this review and give you rave reviews upon a pleasant visit.

IncanGoat, Aug 27, 2013
Photo of ptykozoon
1/5  rDev -77.7%

Please do not believe the high rating this store has. The store is awful. Be warned.

The owner of "Beverages 4 Less" purportedly shelves out continuous reviews on his own store to up the rating (Check the A ratings/reviewer age on the site, look at the review before mine). Wow, who does this? No shame. The pricing is awful, his store is a bombed out shack in Afghanistan and his business practices are self-centered. I love capitalism, supply & demand, beer investments but this man is just a scumbag. Please do not support these kind of people, they are the dregs of society; self-centered, self-righteous jerks who leech and take advantage of others because "they can".

ptykozoon, Jun 12, 2011
Photo of MacNCheese
1.14/5  rDev -74.6%

Freddie remains a world class douchebag. He overcharges for his beer and resells beer illegaly.

Latest was Black Tuesday, retails for $30 brewery only. He was reselling 2 cases at $85/ea to the east coast only. Clear violation of the three-tier laws.

Beer sits warm, probably the stuff he ships east. Only suckers buy from this guy.

He's well known for sending his mules out to make a buck off special releases and starving the market of consumers who the beer is intended for.

You'll note the only positive reviews are coming from out of state people who'll do anything for locals. They don't care if laws are violated.

So i get a BM from scorpionpower:

Title: "you have plenty time in your hand"

Body: "you know what an a*** just f*** up leave Brewery alone and not talk about Alpine "

This guy has 1 post, to a thread about Abyss and where to get it and he posts only the url for beverages-4-less.

One of Freddie's many fake accounts to pimp his store. If the Bros want to check, the BM is saved.

MacNCheese, Dec 13, 2012
Photo of IronKrausen
1.25/5  rDev -72.1%

Not sure why my review keeps getting deleted, but i will try again and leave out any vivid descriptors. Simply put, this place is awful. IPA's on hot shelves, marked up prices, aggressive sales person, selection is ok, but nothing special, the place is dressed up like your standard liquor store that sells 40s and lotto tickets. Location is also a bit of a pain, right on a super busy street in the middle of a santee thoroughfare. It gets a ton of recommendations from out of towners who doesnt understand the san diego layout, but this place is beyond out of the way for anyone who doesnt live in the area. A better option would be palm liquor. I would advise against spending your money here.

IronKrausen, Aug 16, 2011
Photo of HopHead84
1.27/5  rDev -71.7%

Where to start with Beverages 4 Less. Behind the facade of an ugly liquor store you'll find beverages 4 less. It's essentially a liquor store with lots of beer. They have a few coolers and an okay selection, but you'll quickly notice the large quantity of beer sitting out on the shelves unrefrigerated. After a walk around the store, you'll stop to wipe the sweat from your forehead and wonder how the beer is faring. You'll touch a dusty bottle with your hand and find that it's warm to the touch. That can't be good for the beer. No, it's not good for the beer at all. It's one hundred degrees on any given day in Santee, and this place does not have Air Conditioning. Would you buy beer that is cooking on a store shelf in 100 degree weather? No, you wouldn't do that, so do not shop here if you care about quality. I haven't eaten any of the liquor store food here, so I can't comment on that. The selection is okay, but most of the beer is dangerously warm so that really limits your options. The service is awful. The owner makes you feel like you're in a used car lot the way he barks at you and constantly refers to himself in the third person. It's creepy. The man will creep you out. Then he'll sell you a bottle for $4 more than he sold it to the last customer. Walk. Walk away now. I bought a bottle of Parabola here and he told me that "Freddie is the only one who got it" and that "you should be happy that Freddie sell you this bottle cus it's very rare and Freddie only sell it to the good customer." Yea, he feeds you that sort of BS, like he's afforded you a glimpse into the inner circle, some secret society ruled by this liquor store owner who can purportedly get you anything you want. Turn around and head back to one of San Diego's other fine bottle shops. Most of the high reviews are from people who have never visited the store and witnessed the horror. Those who have been know better.

HopHead84, Aug 31, 2011
Photo of radshoesbro
1.28/5  rDev -71.4%

The guy that owns this place is a crook. He mules in beers from brewery release events and upsells them for exorbanant prices. Then he treats you like he's doing you a favor for ripping you off. I haven't been here in years because I flat out refuse to shop at this store. I know for a fact that he'll charge you more for beer if he realizes you've given his establishment a bad rating. Stop rating his shop highly. The beers are sitting out on a floor in 100 degree heat, they're warm to the touch. He used to blow fans on them to give you the perceived idea that they're being kept cool. Seriously, think about that one for a second. If he cared about his customers or his product he would install air conditioning in his store. Do not buy beer from this man.

radshoesbro, Aug 18, 2009
Photo of Vistawine
1.5/5  rDev -66.5%

This place advertises that its exceptionally good for beers but what happened to you modern day good customer service. I was reading a review on here and boy did they strike gold with their comment. Freddy is a used car salesman who will push everything and anything to you. I was sold a very old and out of date nearly a year old Pline the Elder. everyone knows that Pliney has to be finished within the first two months at the most. Freddy gave me a year old one. Not to mention his extremely high prices and low variety of cold brews, everything is room temperature sitting on shelves. And its not a bevmo! nothing close to it. He does have some hard to find beers but so do a few other beers in east county such as Weldeck Liquor in la Mesa, and Windy City Liquor in El Cajon. Beer gurus do not go here! its a disaster waiting to happen!

Vistawine, Feb 11, 2012
Photo of domtronzero
1.69/5  rDev -62.3%

Illegal beers sales, improperly stored IPAs, hassling used-car-salesman attitude, price discrimination, fake reviews, I can go on-and-on about how terrible this place is.

To elaborate:
As of today (July 12, 2011) the website lists "Three Floyd's Dreadnayght" [sic] & "Arltil Panzer Walf" [sic] as well as Bell's Expedition Stout, and Double Trouble. All of which are not distributed into California, and therefore, ARE NOT LEGAL TO SELL IN THIS STATE. And another time it was $9.99 for a single bottle of Founders Breakfast Stout (also illegal to sell in CA). He said, "It's $25 for a 4-pack of this stuff. And I'm the only person in California that sells it." No kidding. You're probably also the only person in California taking advantage of locals and non-locals alike by selling beers illegally through your store. BTW the stuff retails for $9-12 for a 4-pack.

As a former local customer I only bought IPAs from the refrigerator, not from the humongous stack of IPAs sitting in the middle of his store at 90*F+ temperatures (this is Santee, one of the warmest places in the entire county). Alpine, Ballast Point, Stone, etc., are all just sitting there ready for unknowing online customers to purchase. Not to mention seeing his minions at brewery-only releases buying their allotments and reselling them at his store to "online customers only" at absurd markups (Veritas 009 for $75+ a bottle!!).

Take one step into the store and get immediately hassled by Freddy, the owner. "What are you looking for?" "I get beers that no one else can get." "Look me up on BeerAdvocate - they all love me - they all know Freddy is the shit." This is not a dramatic reenactment.

Regarding the price discrimination, I have experienced it firsthand. He charged me $3 less for a bottle of a particular limited release beer than he charged my wife for the same bottle. Just read the other reviews, too.

How many of these reviews can possibly be real? Just look at how many people join the site, review Bev4Less the same day and never contribute anything else to the site, let alone even log on after that.

The selection is pretty damn good, considering the illegal beer sales and brewery-only-release muling. However, it's all more expensive than most other stores around the county.

I used to keep quiet and simply choose not to shop here anymore, but now I am just appalled by the practices at this store. It's time to let people know about this shady place. Its a good thing the ABC doesn't come in here and audit his sales to see that he's illegally selling beers that aren't distributed into California. But then again, how do we expect him to pay for the 7 series beemer out front?

Bottom line: Avoid at all costs.

domtronzero, Jul 08, 2011
Photo of tripelx
1.83/5  rDev -59.2%

ok guys, here we go again... My first post for Beverages-4-less got deleted, possibly because I was overly aggressive. I'm gonna give it another shot, but in a calmer manner

Let my start off by saying that anyone who believes all of these "A+" reviews is blind and too naive to see the obvious truth. Fred is using this site to his advantage to advertise his business. He is creating fake accounts and rating the store himself, and additionally, he is bribing his customers to put in good reviews. I went there for the first time to see what the hype was about. The store is a mess, it is dusty, and the bottles are uncared for. The service is awful because the owner is arrogant and tried to persuade me to buy the stuff he wanted to sell, which were completely irrelevant of the style of beer I like. As I was standing there, I kept wondering "how the hell is this place the number one store in SD?" I approached the check out stand with a couple of Alpines and a Delirium Nocturnum, then the owner asks me if I'm familiar with beer advocate and ratebeer.com. He then tells me to put in a good review and "he'll take care of me." When I heard that, I realized that the majority of these reviews are a fraud. His business depends on these reviews and people obviously are bought into them the same way I was. I do not care about going back there for him to "take care of me" because the way he's doing things is just not right... It is unfair for the true beer advocates who need to know the truth. I should have realized that when reviews from local customers are saying to "go on his website and order online." Pretty obvious if you decide to open your eyes....

tripelx, Mar 01, 2011
Photo of FARGO619
1.83/5  rDev -59.2%

Yeah, was in here a few days ago, and he does seem to raise his prices. Very pushy like a used car salesman. Was looking for a few hard to find bottles and was pushing some more of the expensive stuff saying that he is the only one who carries them only to find out that he somehow gets them before anyone, but is cheaper anywhere else. He was rude and cocky too. Stay away from this place and go to places like BDBS or OLIVETREE or even SOBAYLIQUOR. You will save yourself a lot of money and feel good about your purchases. This place is a ripoff.

FARGO619, Mar 01, 2011
« first ‹ prev | 1-10 | 11-20 | 21-30  | next › last »
Beverages 4 Less in Santee, CA
99 out of 100 based on 188 ratings.