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Liquor Outlet Wine Cellars

Not Rated.
Liquor Outlet Wine CellarsLiquor Outlet Wine Cellars
BA SCORE
95
world-class

49 Ratings
Ratings: 49
Reviews: 37
rAvg: 4.3
pDev: 9.53%
[ Store ]

289 Myrtle Ave
Boonton, New Jersey, 07005-1753
United States
phone: (973) 334-1331

visit their websiteWebsite view map and get directionsMap @liquoroutletnj

Notes:
None, yet.

(Place added by: peterittenhouse on 11-08-2006)
Place: Ratings & Reviews
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Ratings: 49 | Reviews: 37 | Display Reviews Only:
Reviews by r0nyn:
Photo of r0nyn
4.65/5  rDev +8.1%

Decided to take a road trip out to this place based on BA Beerfly reviews, so I dragged fellow BA infi along with me. Boonton is kind of in the middle of nowhere, but it wasn't too hard to get to, right off of I-287. A little out of the way for me, but I couldn't let it go unvisited. And boy am I glad I didn't.

Floorspace is dominated by BMC stuff for the most part, with wines and spirits occupying the right half of the store. On the left-hand side of the store is where the treasure lies. Demarcated by a sign that says 'Gourmet Beers', a long row of craft brews stretches from the front of the store to the back. Domestic sixer and four-packs are up front, followed by a plethora of 750ml bottles more American stuff. The lineup was rather impressive, with offerings ranging from Rogue's to Weyerbacher, Troegs, Southern Tier, Founders and much more. After that came the foreign stuff, specifically German, English, Canadian and Belgian beers. Usual suspects included Weihenstephaner, Samuel Smith's, Unibroue and St Bernardus to name just a few. Suffice to say that the selection was absolutely out of this world. Definitely the most diverse lineup I've ever laid eyes on. They've got quite a few BA Top-100 offerings that have been hard to find around the NY/NJ area, so that was a major plus. There's also a row of coolers in the back that held some of the craft beers behind the first few doors, but as you moved along, it quickly turned into adjunct dross. Most things I checked the date on were within reasonable freshness, but there were a couple that were a bit older than I would have liked. Still, nothing to raise a huge stink over.

Prices were fair and reasonable, for the most part. A little cheaper than what I'm used to from my locals around here, but nothing super exciting. Everything is conveniently labeled, so there's no having to guess how much something is. There's also some handy information on the tags, such as the glassware recommended for the specific beer as well as the IBU rating, which was great for me, since I tend to stay away from the bitter stuff.

The staff was friendly and personable, which is always a good thing for a beer store. The cashier even gave me a 10% discount since we had such a big beer haul (14 bottles or something), which was more than welcome. Didn't get a chance to pick their brains on certain beers since I was in a hurry, but I know I'll be coming back, so I can just save that for next time.

Definitely one of the best beer retailers I've ever been to. Amazing selection, fair prices, friendly staff...honestly, what more could you want in a beer store?

r0nyn, Sep 18, 2009
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Paul68, Oct 12, 2013
Photo of metter98
4.28/5  rDev -0.5%

Vibe: While it is mostly a wine and liquor store, a large part of the store is devoted to beers. They have their own parking lot and its a quick easy off and on from I-287 southbound if you're passing through the area. The store has shopping carts and baskets.

Quality: All of the beers were stored out of direct sunlight.

Service: On several occasions, staff passed by asking if I needed any assistance. The cashiers at the checkout seemed rather friendly and took care of loading up cases for you.

Selection: This place has a sign outside that said to check out their beer wall and they weren't lying about it. The entire left side of the store is a long shelf of beers, nearly all of which are singles. There is a good representation of both domestic and imported beers, including a lot of hard-to-find beers. Just about every beer had a detailed label on the shelf below it, providing some additional information.

Value: Prices seemed very reasonable compared to other stores in the area. They offered a 10% discount when buying a lot of bottles.

metter98, Sep 02, 2013
Photo of jayneo74
4.26/5  rDev -0.9%

This is my go to place for beer since it is very close to where I live. Their selection is great, their prices are pretty good depending on what you buy, and the people who work at the registers are very friendly.

My only complaint is on limited release beers is that they A, don't put them out and B, won't sell them until the "guy who puts them in the system" is there and puts them in the system. I've missed out on stuff I was looking for because between the time I was there and was told to come back and the time they put them in the system, it was all gone. I would prefer a sign up list or a tweet/Facebook post saying that it will go on sale at a specific time. In my opinion, limited release stuff is getting a bit out of hand so this complaint isn't that serious for me.

Overall, to have a great store like this so close is a blessing. Large selection of Bombers, cold beer, and six packs. Could use some more singles for sale but usually I'm up to buying a bomber, 4 or six pack and trying it with friends.

jayneo74, May 17, 2013
Photo of CassinoNorth
4.03/5  rDev -6.3%

This is one of my main stores I frequent.

The staff is courteous but never really had a great beer convo in this store. They'll check on whatever in the back for you no problem. The selection is pretty awesome for the area. They carry all the bigger craft selections (Stone, Founders, Left Hand, Great Divide etc) and most NJ breweries (River Horse, Flying Fish, Cricket Hill etc) and plenty of imports. This is probably on the upper echelon of bottle shops as they get almost every big release (Doom, KBS, Enjoy By, etc) but unfortunately it does sell quick.

Their bomber wall is expansive and stretches probably over 30 feet long with some 4 and 6ers mixed in. That's where I do most of my shopping. They also have a smallish mix a 6 that you can usually make a decent 6 pack from. I'd say its a bit on the pricey side for a bottle shop but it is what it is.

CassinoNorth, May 10, 2013
Photo of weissch
2.18/5  rDev -49.3%

Good beer selection...it's a shame I had the worst customer service experience here of any craft beer store I have ever visited. I'm a 23-year-old beer enthusiast and touring musician, and I actively search out the good stores in every town we come through on tour. I've stopped at the Liquor Outlet in Boonton several times before, but due to the rudeness with which I was treated by their staff today, they have lost my business forever.

This time, some members of my band were under the age of 21 -- but seeing as I was the only one interested in craft beer anyway, they didn't mind waiting in the van while I perused the selection in Liquor Outlet for my personal consumption. After about 30 minutes of scrutinizing the Belgian section, I finally selected three rare bottles which I had never seen before. When I brought them up to the front to check out, they asked to see the IDs of the other 3 guys waiting in my van. When I explained that they were underage but this purchase was for my private enjoyment, I received accusing looks and an apathetic response from each of the two cashiers and the manager. Definitely could have done without that. Of course, I've heard of this store policy before...but could they have said something before I wasted 30 minutes examining their stock? And I would have understood the suspicion if I was purchasing three 1.75 liter bottles of low-quality hard liquor, but three bombers of rare/expensive craft beer? Seriously??

I was treated like a lying, conniving miscreant instead of the loyal, enthusiastic customer I truly was. I understand they are trying to be a responsible liquor retailer, but their execution of this policy today was nothing short of disrespectful and insulting.

weissch, Jan 17, 2013
Photo of mgp2675
3.59/5  rDev -16.5%

I had heard about this place before, and I saw it at a pretty nice spot on the top list of stores in NJ. I work a few miles away so I decided to finally check it out. I honestly was not very impressed. I walked around for a while just to scope out their beer, one guy said hi to me but usually in a store that promotes having craft beer like they do, they'll ask if you need anything etc. The selection also was not great. I would've scored it lower but the thing is that compared to the average store it's really good. But compared to other stores in NJ, the craft beer (especially anything that could be considered remotely rare) is decent at best. If you're going to get a 6-pack or 12-pack of Sam, Ithaca, DFH, etc. then this is a great place. But if you're considering making a drive out here to see if they have any goodies then don't waste your time.

mgp2675, Jan 12, 2012
Photo of Est1986
4.66/5  rDev +8.4%

I'm fortunate to only live about 5 min away from this store with usual traffic. Excellent store, close to an unbelievable selection for the size of store. When you walk in, the right side is all wine and all things bottled liquor that isn't beer, the left side and whole center-floor isle in the back, just in front of the fridge is beer.

All the way to the left, against the wall is the rarer stuff: imports, craft beers, big-celebratory sized bottled beers. When I first went to the store, I didn't look all over and assumed their selection was average and scant. That assumption is wrong. I wanted Innis & Gunn, which is hard to find everywhere, THEY HAVE IT. I wanted to try breweries like Nogne, Aecht, St. Bernardus, Wolaver's, Ridgeway brewing, Belhaven, Weihenstephaner, etc....THEY HAVE THEM! Many smaller stores and especially chains just do not have this stuff. Great store for the beer drinker that loves to test and try out that new potential gem.

I'm sure there are stores in existence, obviously, that have even more selections, but for the size of the store, they seem to do it right and take care of all crowds. If they had a bigger building, with the current job they do in stocking..I'm sure it'd be even more amazing. Staff has always been helpful, fast lines even when the line is almost out the door, it's basically a slow constant walk to the register.

I like that, unlike most local stores close by, they have a website specific to the store in my area and you can find out what breweries/companies they sell by searching the site without having to pick a person's brain. Another cool feature of their site, although never utilized by me as of yet..is the ability to place an order online which you can then pick up at the store.

Est1986, Jan 03, 2012
Photo of bogus564
4.36/5  rDev +1.4%

It takes me roughly a half an hour to get here from my home, which would prompt the question, why go there? Aren't there any local places just as good?

The answer is no. There are a few places that almost come close, but not quite.

You walk in, and if you look to the right, you have wine & whiskey and accessories. Look to the left, and it's beer heaven.

Walk to the back cooler wall. From the right, you have your 'NASCAR' beers (Coors Light, Budweiser, Miller, that ilk). As you move left, you're looking at craft beers from all over the US and all over the world. More brands and styles than you could shake a stick at.

In the back left corner, there's a cooler full of single beers, likely their most popular. You'll find enough styles so that if you need to have a beer right away, you can get one to suit your needs.

On the leftmost wall, it's craft beer heaven; all kinds of styles and countries and states are represented. It's a sight to behold. You'll hear the chorus of angels.

The staff is polite and helpful, but young for the most part. Not that there's anything wrong with that, but do you want to have an in-depth beer conversation with a 19-year-old?

One thing they do is notify customers of special one-off beers, and they allow you to reserve a bottle if you're a preferred customer. It's a nice perk.

My only wish of this place is that it were closer to me.

bogus564, Oct 02, 2011
Photo of jaluria
4.03/5  rDev -6.3%

Stopped in as I was passing through the area and was very impressed with their selection. Two long aisles filled with craft beer on either side along with chilled craft beer in the back. I was asked twice during my visit if I needed help which was nice.

I spotted 4-packs of 3 different Sixpoint ales: Righteous, Sweet Action and Bengali Tiger; all of which I grabbed instantly. I also saw a nice selection of Climax Brewing Co ales in 6-packs (ESB, IPA, etc.). Other breweries represented on the shelves were: Sly Fox, High Point, Southern Tier, Defiant, Capt. Lawrence, River Horse, Founders, Great Divide, Avery and Cisco to name just a few.

I didn't spot a tremendous Belgian/German/English section though they seemed to have the mainstays. Looked like the store was heavy on American craft which is fine by me.

Overall, this was a great find and I really recommend it to anyone passing through for some harder to find beers like Sixpoint and Defiant.

jaluria, Sep 24, 2011
Photo of djrn2
4.28/5  rDev -0.5%

I'm lucky enough to come here twice a week for work so this has become my local store. They have a great selection that is always updated. They get all the new stuff as soon as it comes out. Mark and Kevin (the beer guys) really know what there doing. If they don't have something just ask and if it's available they will get it. The employees are friendly and very helpful with cute chicks at the register. There prices are as low as I've seen anywhere in NJ. It's always a pleasure to go and check out what's new or to chat with the staff.

djrn2, Jun 24, 2011
Photo of buellers
4.5/5  rDev +4.7%

Great selection of 6pks and 750mLs from US and international. No other place about NJ like it. I found a many choices for Rouge including a XS size bottle of a nice IPA I was looking forward to. Also found good choices of Microbrews that I had never heard of. I'm already planning my next trip.

I didn't find a Russian River brew that I have been seeking, but I was told that I could call the beer manager and possibly request some specialty stuff that can't normally be found on the east cost.

The Wine and Liqour selection also seemed pretty good, but I think the place should be renamed based on the fact that most of the store was taken up with beer. One whole wall was filled with 750mL big boys.

buellers, Dec 05, 2010
Photo of 9InchNails
3.85/5  rDev -10.5%

I walked to the back of the liquor store where the usual stores have their beer section. I must say, they have a huge selection of refrigerated beer, which is quite cool. (no pun intended) The six pack prices were a little cheaper than the other stores I have been to; I was thinking I hit a gold mine.

To the left of the refrigerated beer is a decent wall of beer. I was a little disappointed, they didn't have any single beers for purchase. They had the bigger bottles from all over the world. They do have quite a selection, a lot better than the average liquor store.

I mentioned the good prices on six packs but for the bigger bottles the prices were quite steep. A lot of the bottles I saw, I did see at other shops for a few bucks cheaper. The one unique thing about the store is, on a laminated piece of paper below the bottle, they tell you what type of beer it is, if the beer is light or dark in color, the main tastes in the beer.

The customer service wasn't bad. I was asked if I needed help or if I was looking for something in particular.

Overall, I would go here again because it's the next town over from me. They have a nice selection but nothing crazy. Is it worth an hour drive? No. I'm sure you could find some better places along the way if you decided to take an hour trip.

9InchNails, Nov 30, 2010
Photo of hopthamologist
4.2/5  rDev -2.3%

I found this place because I grew up in Mountain Lakes, so I know the area. I was first impressed when I walked in and saw how big the store is. Then, when I found the beer selection...impressive! They have more beers than I have seen in a liquor store. Ramsey liquors is pretty good, but this place has a whole isle of beers. And they have them in the fridge cold, too.

I have not even bought any wine there, but Im sure it is a great place for that. They seem to have a knowledgable staff as well. Its definitely worth the trip!

hopthamologist, Nov 11, 2010
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Liquor Outlet Wine Cellars in Boonton, NJ
95 out of 100 based on 49 ratings.