Three Cellars

Not Rated.
Three CellarsThree Cellars
BA SCORE
100
world-class

54 Reviews
Reviews: 54
Visits: 71
rAvg: 4.64
pDev: n/a
Taps: 10
Bottles: 600
Cask: N
[ Bar, Store ]

7133 S 76th St
Franklin, Wisconsin, 53132-9736
United States
phone: (414) 235-3336

visit their websiteWebsite view map and get directionsMap 

Notes:
Place added by: Winter on 11-28-2006

Hours:
Monday - Thursday: 3:00pm - 9:00pm
Friday - Saturday: 12:00pm - 11:00pm
Sunday: CLOSED
Place: Reviews & Ratings
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Reviews: 54 | Visits: 71
Photo of musicsoul
5/5  rDev +7.8%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Fresh off the plane from Boston, I stopped into Three Cellars to get some local craft. NAILED IT. this place not only had what i was looking for, they also have it on tap! I owe thanks to these gentlemen for not only answering all my questions and offering wonderful suggestions, but also keeping up with my (typically boring to most) beer nonsense. Thank you Three Cellars! (377 characters)

Photo of Jbeerman
5/5  rDev +7.8%

I used to be a regular at Three Cellars when I lived in Wisconsin and can't say enough wonderful things about Shawn and the rest of the crew at Three Cellars with a huge selection or craft beer and wines, to choose from,happy hour prices, and special events that go all out and warm and fun relaxed atmosphere they make you feel right at home from the moment you walk in the door! Be sure drive that extra minute or two out to franklin to have a great pint with some great people (484 characters)

Photo of Tuckersmth
4.79/5  rDev +3.2%
vibe: 4.5 | quality: 4.75 | service: 5 | selection: 4.75

Dropped in on a Tuesday afternoon after flying all day. 10 beers on tap. Solid variety with 4 of the beers coming from WI. The owner and Tim were very helpful guiding me on the WI brew scene. They even poured me a few free tasters from their personal stash. The best elements of this place were the knowledgeable friendly staff and the WI bottle selection. The bottles were well organized and fairly priced. They had many WI bottles that are rated some of the top in the Great Lakes region , including many New Glarus tarts . They also have a solid out of state bottle offering. (578 characters)

Photo of IMFletcher
4.57/5  rDev -1.5%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 4.25

Visited this place based on BA reviews as the first stop on this year's beer trip to Wisconsin. It's not set up like a bar/restaurant, but it has some tables and a small bar in the back.

The owner was personable, knowledgeable, and helpful. He gave us a detailed description of the Wisconsin bottles on the shelf, poured us some beers from a smaller-than-preferred tap list, and gave us tips on which other breweries we needed to visit.

Half the store is dedicated to wine, but we aren't wine drinkers, so I can't help with that.

We will be back for insight and some local bottled goodness on future vacations to the Milwaukee area. (635 characters)

Photo of GrizXTKEX519
4.87/5  rDev +5%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.75

Stopped by as we were passing through. Showed up before open hours, and the owner opened the store for us. Very knowledgeable and friendly. Will definitely recommend, and stop in again.

The selection was pretty good. Large selection of Wisconsin and Midwest breweries, as well as other top notch breweries from across the country. Looked like an extensive wine selection as well. (380 characters)

Photo of sisterthelonious
4.43/5  rDev -4.5%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 3.75

Went to Three Cellars for the first time on a rainy, cold day last week.

Atmosphere- incredibly welcoming. I had just gone to Discount Liquor the day before, and the difference is night & day. I felt like I was stepping into a friend's well-appointed basement beer room. Baskets are there for your use, and most of the new beers greet you on a table when you enter.

Quality- The shop itself is well cared for, so you know that the beers/wines are, too. No coolers, but I'm not fanatical about "refrigerating" my bottles. I have the feeling that these bottles move fast enough to stay fresh.

Service- I was greeted right away by the owner. He was behind the bar, and was more than happy to answer any questions. I picked up a few bottles and made my way to the bar. You can either open bottles there or order from the taps. I chose a flight of 4 beers for $8 or 10, all good beers including a rare Toppling Goliath that I've been dying to try. Another beer geek sat next to me and all three of us chatted for about 1/2 an hour as we drank our beers. It was really an enjoyable experience.

Selection- I felt like the shop was well curated, but I didn't find anything that wasn't available at several other shops I go to regularly (besides the TG on tap). I feel like there are a few shops around town that have wider selection, but with less focus on quality (a la Discount & Ray's, where they can afford to buy copious amounts of imported craft beer that never sells). Three Cellars made the choice to focus on American craft beer, and I applaud them for this- plenty of other places have dusty, over-priced bottles of Mikkeller and EvilTwin.

Food- none- but there were some snacks at the bar.

Value- Solid. Nothing was over or under priced. Fair.

I will definitely be going back every time I make the trip to the south side of town. (1,842 characters)

Photo of bucks2307
5/5  rDev +7.8%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Hands down my favorite place for beer and wine in Milwaukee. Over 500 domestic craft beers with the ability to chill and drink any of them in the store. Four beers rotating on tap at the bar (as well as four wines). Relaxing, quiet atmosphere with knowledgeable and friendly staff. I started attending their free beer and wine tastings most Saturday's after finding out about them. Don't know why I didn't stop in to this place sooner, absolutely love it.

Also, join their beer club for discounts and new beer alerts! (519 characters)

Photo of GrapeHeadrae
3.9/5  rDev -15.9%
vibe: 3 | quality: 4.5 | service: 3 | selection: 4.5

I've heard a lot of good things about this place but after meeting, who I think is the owner, I beg to differ. First, I know quite a bit about wine and was hoping for the same intelligence or more for that matter, but he seemed to have other things on his mind other than enlightening me with what he has to offer in his store. He suggested some wines, which was nice but I felt like he couldn’t get rid of me fast enough when purchasing them at the counter. Another thing, the tiny paper descriptions of the wines are hard to understand and everything seemed a bit cluttered. I'm glad I stopped in to see what it was all about but I will most likely continue to purchase my wines elsewhere. They must be doing something right considering how long they have been in business - maybe their regulars are keeping them at bay; Because he sure did not make me feel like one of them. (879 characters)

Photo of curly31989
4.64/5  rDev 0%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 4.5

I came into town for work and decided to stop by to pick up a few beers. There were tons of Wisconsin locals including bottles of Black Husky! The service here was top notch. Everyone knew their stuff and was eager to help out. No b.s. like some shops, up front and honest service which I really appreciated.

The 4 tap handles were a great addition to the shop. I ended up sitting down for several hours and talking to the owners. Super cool guys that are definitely worth stopping by hanging out with. (503 characters)

Photo of cagocubs
4.86/5  rDev +4.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

Stopped in Franklin for a work related visit. Looked up liquor stores nearby to get my hands on some New Glarus and I lucked out by choosing this one.

A: Great atmosphere, it hardly feels like a store with a well thought out decorating. It has a living room feel to it. There is an area where you can actually sit and drink a chillled beer you pick out up front.

Q/S: The owner is a real nice guy. I talked with him about the good local beers I should try out. He was knowledgeable and friendly.

S: Their selection of single beers is amazing. I'm a big fan of the make your own six pack, which gives you an opportunity to try many beers while sparring your pocketbook. I ended up leaving with some great local beers (New Glarus, Ale Asylum, Lakefront, Capitol, etc) Great selection especially if you are looking into Midwest beers.

V: Very reasonable value. (863 characters)

Photo of duffcalifornia
4.86/5  rDev +4.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

A great gem halfway between Milwaukee proper and Kenosha/Racine.

This place has an extremely knowledgeable staff who is willing to help you with any beer- or wine-related question you might have. This place has the best beer selection at any place in Milwaukee not named Discount Liquor, and please take that as a compliment. Prices are average to maybe a bit higher than average ($11.50 for Dreadnaught vs. $9-10 elsewhere for example, with FBS being $10/4pk). There are benefits to Three Cellars though: they are willing to break up almost any pack of beer they have to sell you singles for mix-sixers at fairly competitive prices. They also have a selection of beers on tap (recently they had Golden Carolous Blue and Pumpking for example), or they will chill and serve you any beer they sell for a small corking fee while you wait on their very nice beer garden patio. They also have free beer tastings at 1p every Saturday. You are allowed to order food in (somebody ordered Toppers while I was there and had it delivered). All in all a top notch establishment that I would recommend wholeheartedly. 3C would be my go-to bottle shop if it was a little closer. (1,165 characters)

Photo of mobius387
4.84/5  rDev +4.3%
vibe: 5 | quality: 4.5 | service: 5 | selection: 5

one of the best places in milwaukee area to shop for beer. the build your own 6 pack is amazing as they offer pretty much every beer they have by the bottles. excellent service and very friendly staff; shawn is a happy dude who loves talking about beer and helping his customers. quit going to discount and start shopping here!

one of the most unique parts of this store is the bar they have that allows you to chill any beer they sell in the store and they serve it to you for a $2 fee. if you think about it, that means this bar/store has like 500 beers available to drink! cant beat that! (592 characters)

Photo of Bay01
4.86/5  rDev +4.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

Stopped by here on my way to Milwaukee for a work thing. Comfortable decor, makes me want to hang out and have some pints. The guy left me alone to browse but was knowledgable when I asked questions on some of the local WI stuff I'm not familiar with. Awesome selection of singles, most of their oferings are available by 12oz. This is a great place for FIBS to stop by for stuff we can't get at home (Oskar Blues, NG, Upland Lambics(!), other WI locals) and also have a pint if you're not on your way to a work function as I was. If I lived near Milwaukee this would be my spot. (579 characters)

Photo of brew3crew
4.86/5  rDev +4.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

A-Very warm and inviting. Leather chairs and tables off to the side. Had a beer and wine tasting going on when we were there

Q-very good beers and well laid out. Both the GF and I were impressed with the quality of wines, beers and glassware

S-Without a doubt one of the best services I have ever had. Not to pushy but you knew that they were right there to answer any questions

S-Top notch. Out of a couple things. Had A really well regarded mead that i am looking forward to trying

V-Got a good value for what I spent. Will stop by again for sure! (553 characters)

Photo of sonoma01
4.86/5  rDev +4.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

I stopped at Three Cellars for the first time today and will be returning without a doubt. The apperance of the establishment outside was very inviting. Upon entering the store I was greeted and asked if there was anything I needed help with. There were four other patrons currently there and all of them were having a drink at the bar inside which was very neat and orderly and extremely clean. The selection of beer was more than I had expected and very well organized between national, import and Wisconsin brews and the prices were clearly labeled. They even had some Upland lambics in stock including the newest Kiwi and Persimmon releases. I had my two year old son with me and the owner and patrons were very welcoming of him and even played with him for a bit. The owner was very knowledable about his products and helpful which made my bank account $70 lighter. The owner also offered to carry my purchase to my truck as I had filled up an Ale Asylum case with my purchases and I had my hands full with my son. I would highly recommend Three Cellars to anyone looking for an inviting experience and will definately be returning. (1,137 characters)

Photo of mynie
4.88/5  rDev +5.2%
vibe: 4 | quality: 5 | service: 5 | selection: 5

There are liquor stores, and then there are beer stores, and then there are beer advocate stores. The final group is rare, and mythical. Any store that caters at least a little bit to craft beer drinkers can fit into the second category. In order to get into the third, the store must work, consciously and proactively, towards enriching the greater beer scene, and they have to be run by beer people, guys and gals who care almost as much about serving good beer as they do turning a profit.

Three Cellars is a beeradvocate store. Literally nothing that they sell isn't good. The owner is friendly and will tell you something smart (and unpatronizing) about every single goddamn beer on the shelf. He takes pride in only selling good beer, and he makes damn sure that all the beers on his shelves are fresh (which I really can't say about any other beer store I've ever been to, aside from John's Grocery).

The bottle selection is enormous, organized by state and country. Rares and one-off's abound, and nearly everything can be gotten in a single bottle. Even neater, there's 4 (soon to be expanded to 8) taps of excellent beer at reasonable prices, and during a three-hour happyhour every weekday pints are half priced. I got a *pint* of Southern Tier Mok-ah for 4.50.

The vibe isn't exactly 100% me. Lots of suburban Milwaukee businessmen started flooding in around 5, and things got a little too WASPy for me to stomach. The store is lit and arranged like a kitchenware boutique, too. But, hey, it's not like the leftist ethos of any major brewery/pub is reflective of actual, substantive leftism, so I've learned to stop caring so much about culture war bullshit when it comes to assessing the vibe of a joint. I never felt unwelcome, sad, or in danger, so it couldn't have been that bad. (1,799 characters)

Photo of phergy
5/5  rDev +7.8%
vibe: 5 | quality: 5 | service: 5 | selection: 5

My family and I were vacationing in Wisconsin at the end of July. As usual, I looked at Beer Advocate to find a good store in the area. After reading the great reviews of Three Cellars I decided to stop by to pick up some beer to bring back to Missouri.

I walked in at 8:40pm, not realizing that carry-out beer sales have to stop at 9pm in Wisconsin. Luckily for me, Shawn was very helpful getting me situated. I love the fact that they have a section dedicated to Wisconsin beers. It made it much easier for me to find beers that are not available to me in Missouri.

Also, after I had made several selections, I asked Shawn if there were any beers I had left out that I ought to get. He walked over to the shelf and pointed out several that I might want to try based on my previous selections and on seasonal/limited availability of some of the beers.

Finally, as I was checking out, he gave me nice details and background information on many of the beers/breweries. All in all, it was a wonderful, albeit quick, experience! (1,028 characters)

Photo of rbowden
4.86/5  rDev +4.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

Three Cellars is my favorite place to stop to have a pint or pick up a few of my favorite beers. It's kind of like a coffe shop, but with beer (and wine).

Shawn, the owner, is the extermely freiendly and knowledgable about beer. The selection is very diverse. There may be a couple of beers that can be found elsewhere, but the staff more than makes up for any lacking in selection.

Highlights include weekly events with brewmasters from local breweries, regualar Saturday tastings, ability to quick-chill any beer (or wine) selection for comsumption, and customizable six packs as members of their beer club.

The addition of the outdoor patio this June makes Three Cellars a must-stop venue for both lifelong Milwaukeeans and those visiting from out of town. (762 characters)

Photo of drumminbrewer
4.43/5  rDev -4.5%
vibe: 5 | quality: 4.5 | service: 5 | selection: 3.5

Some of the most outstanding service I've had in any capacity. The owner (who's name I routinely forget to catch), is incredibly passionate about his work. His employees are very nice people but he in particular projects a wonderful enthusiasm that I love to see in boutique shops.

Their selection is great for how small they are. You can see everything on the shelves has been hand-picked by somebody who knows what they're doing. Do they have the absurd import selection you'll find over at Discount Liquor on Oklahoma? No, but frankly I'd say their local selection is better than discounts (the owner probably didn't have to sleep with one of the Shelton Brothers either...good for him). I've gone in there several times and seen things from Furthermore, O'So, Lake Louie, New Glarus, Central Waters & Ale Asylum that I couldn't find at discount. That being said, you can expect to pay about $.50 more per single then you would elsewhere. But I really don't care...you have to expect to pay a bit more for having a rare selection.

Atmosphere is lovely. The "insta-chill" thing can chill your beer down in like 30 seconds if you find something warm off the shelf you'd like to sit and try. They do tastings frequently and I've seen signs for "Beer Cocktails". The most recent one, which I missed, what a Central Waters Satin Solstice Imperial Stout with port wine and something else...interesting. A nice amount of wines available as well.

Stop in for sure. Especially if you're from out of town and want to grab some great WI local brews. It's definitely worth taking an hour (and spending the extra buck) to sit and have a drink. Like I said, the owner is awesome. I had a 4pack of the New Glarus IIPA that was like two days old and I found myself tossing him 1 before I left just because he's that nice of a guy. (1,822 characters)

Photo of Florida9
4.03/5  rDev -13.1%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 3

Three Cellars is sort of three places in one. A beer store, a wine shop, and a tasting bar.
The beers on offer are all top notch, leaning heavily towards Wisconsin beers. There were a couple of beers here I had just never seen before. However, the selection is really quite limited. For example, they had Gumballhead and Alpha King, but nothing else from FFF. Some Lake Louie, some Lakefront, some O'so. It was as if they were trying to carry a little bit of everything local, but not everything from each brewery. While I can appreciate what they're trying to do, I did feel as if the selection lacked depth.
Service was very helpful and knowledgeable. This is a small place and it doesn't take much to run into someone who works here.
Prices are on the high side, with many of the beers being sold individually. Prices were actually so high I really had to limit my purchases here as it was difficult to justify the expense. (929 characters)

Photo of artmark
5/5  rDev +7.8%
vibe: 5 | quality: 5 | service: 5 | selection: 5

It is a great place with a great atmosphere. The employees, owners and patrons have a great time helping each other discover new beers. Although the selection is huge, they don't have everything - that is a plus! There are so many new beers to discover, you head will spin.

The ever-rotating selection of tap beer is great. There is always something new to discover. And you can bring your wine-loving friends - there is a wide variety for them, too.

The selection is always changing. There aren't pallets of bland beer sitting around. Make sure you stop as you walk in the door and check out the newest beers to arrive. (622 characters)

Photo of Alpar
4.58/5  rDev -1.3%
vibe: 4 | quality: 4.5 | service: 5 | selection: 4.5

I have only stopped by this place a few times mostly due to its hours of operation...

I really like the place and the owner is a cool guy, really helpful and always in a great mood. The beers are kept up to date, so you won't find a lot of old IPA's like at most large scale grocery stores or liquor stores. There is quite a good selection that is ever growing in a good direction. I have found a lot of beers at 3 Cellars that I wasn't able to find elsewhere. They, by far, offer the best "Build your own 6 pack" beers, but at a somewhat high mark up.

Overall I would say its definitely worth checking out! It is a bit pricey, but that's to be expected at privately owned bottle shops. (688 characters)

Photo of crossovert
4.29/5  rDev -7.5%
vibe: 5 | quality: 4.5 | service: 4.5 | selection: 3.5

I finally got to this place last weekend. It has some interesting hours.

It is a tiny place in a strip mall. It has a lounge in the front of the store and a bar in the back. There are a few coolers and the rest is wooden shelves of beer and wine. The beer is the right side of the store. They have a lot of stuff in singles which is a huge plus, but when we are talking selection it is pretty small. They do make up for it with having a ton of WI brews but if you want imports or national craft beers this isn't the place.

They had a free beer tasting which was nice. And they have 4 taps which are all very solid selections, but they don't sell growlers I don't think, or at least I didn't see the option nor did I ask.

The prices the WI beers seemed a bit pricey, but some other beers were well priced.

This is a cozy little store, but if you are looking for a better selection I wouldn't recommended it, the only exclusive thing you will find here is Lake Louie products. This place has a bit of a ways to go to turn into the hole in the wall gold mine that is West Lakeview Liquors. (1,091 characters)

Photo of sweemzander
4.36/5  rDev -6%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4

Went and visited while hanging out with Beerwolf awhile back. Not much to look at from the outside, but once we walked in it is a nice cozy little place with places to sit and have a drink if you wish. The register also seconds as a bar, so it was certainly inviting. All along one wall was wine, and along the other was not a huge selection of beer, but was nicely varied. Being able to buy mixed 6paks was a plus as well. Friendly and helpful staff made it more memorable.

Definitely worth checking out whenever I am in that area again. Was able to find a few things I could not even find closer to the brewery itself. (621 characters)

Photo of fw79brews
4.5/5  rDev -3%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.5

This was the first place I ever went to that had both beers on tap and on the shelves, like a combination beer bar and beer store. I'd like to see more places like that around! The selection here is top notch. If you can find it in the area at all, it's likely to be here. Tyranena, New Glarus, Three Floyds, O'so, Furthermore (highly recommended to those who don't know), and Lake Louie are all on the shelves. They do an excellent job with the lighting here, making sure sunlight and bright indoor lighting don't have an effect on the beer. I don't care about the ambiance for myself as much as I care about the ambiance for my beer. The folks here are very nice and helpful as far as finding what you want or need. Prices are in the normal range. I've been back many times and don't plan to stop going here anytime soon! (823 characters)

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Three Cellars in Franklin, WI
100 out of 100 based on 54 ratings.