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Taps: 4 / Bottles: 600
Cask: N / Beer-to-Go: N
Ratings: 53 | Reviews: 50 | Show All Ratings:
Reviews by mynie:
4.88/5 rDev +6.3%
vibe: 4 | quality: 5 | service: 5 | selection: 5 | $$
There are liquor stores, and then there are beer stores, and then there are beer advocate stores. The final group is rare, and mythical. Any store that caters at least a little bit to craft beer drinkers can fit into the second category. In order to get into the third, the store must work, consciously and proactively, towards enriching the greater beer scene, and they have to be run by beer people, guys and gals who care almost as much about serving good beer as they do turning a profit.
Three Cellars is a beeradvocate store. Literally nothing that they sell isn't good. The owner is friendly and will tell you something smart (and unpatronizing) about every single goddamn beer on the shelf. He takes pride in only selling good beer, and he makes damn sure that all the beers on his shelves are fresh (which I really can't say about any other beer store I've ever been to, aside from John's Grocery).
The bottle selection is enormous, organized by state and country. Rares and one-off's abound, and nearly everything can be gotten in a single bottle. Even neater, there's 4 (soon to be expanded to 8) taps of excellent beer at reasonable prices, and during a three-hour happyhour every weekday pints are half priced. I got a *pint* of Southern Tier Mok-ah for 4.50.
The vibe isn't exactly 100% me. Lots of suburban Milwaukee businessmen started flooding in around 5, and things got a little too WASPy for me to stomach. The store is lit and arranged like a kitchenware boutique, too. But, hey, it's not like the leftist ethos of any major brewery/pub is reflective of actual, substantive leftism, so I've learned to stop caring so much about culture war bullshit when it comes to assessing the vibe of a joint. I never felt unwelcome, sad, or in danger, so it couldn't have been that bad.
08-09-2011 01:36:25 | More by mynie
More User Reviews:
4.87/5 rDev +6.1%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.75 | $$
Stopped by as we were passing through. Showed up before open hours, and the owner opened the store for us. Very knowledgeable and friendly. Will definitely recommend, and stop in again.
The selection was pretty good. Large selection of Wisconsin and Midwest breweries, as well as other top notch breweries from across the country. Looked like an extensive wine selection as well.
02-20-2014 20:32:37 | More by GrizXTKEX519
4.43/5 rDev -3.5%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 3.75 | $$
Went to Three Cellars for the first time on a rainy, cold day last week.
Atmosphere- incredibly welcoming. I had just gone to Discount Liquor the day before, and the difference is night & day. I felt like I was stepping into a friend's well-appointed basement beer room. Baskets are there for your use, and most of the new beers greet you on a table when you enter.
Quality- The shop itself is well cared for, so you know that the beers/wines are, too. No coolers, but I'm not fanatical about "refrigerating" my bottles. I have the feeling that these bottles move fast enough to stay fresh.
Service- I was greeted right away by the owner. He was behind the bar, and was more than happy to answer any questions. I picked up a few bottles and made my way to the bar. You can either open bottles there or order from the taps. I chose a flight of 4 beers for $8 or 10, all good beers including a rare Toppling Goliath that I've been dying to try. Another beer geek sat next to me and all three of us chatted for about 1/2 an hour as we drank our beers. It was really an enjoyable experience.
Selection- I felt like the shop was well curated, but I didn't find anything that wasn't available at several other shops I go to regularly (besides the TG on tap). I feel like there are a few shops around town that have wider selection, but with less focus on quality (a la Discount & Ray's, where they can afford to buy copious amounts of imported craft beer that never sells). Three Cellars made the choice to focus on American craft beer, and I applaud them for this- plenty of other places have dusty, over-priced bottles of Mikkeller and EvilTwin.
Food- none- but there were some snacks at the bar.
Value- Solid. Nothing was over or under priced. Fair.
I will definitely be going back every time I make the trip to the south side of town.
11-06-2013 20:19:51 | More by sisterthelonious
5/5 rDev +8.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5 | $$
Hands down my favorite place for beer and wine in Milwaukee. Over 500 domestic craft beers with the ability to chill and drink any of them in the store. Four beers rotating on tap at the bar (as well as four wines). Relaxing, quiet atmosphere with knowledgeable and friendly staff. I started attending their free beer and wine tastings most Saturday's after finding out about them. Don't know why I didn't stop in to this place sooner, absolutely love it.
Also, join their beer club for discounts and new beer alerts!
12-11-2012 19:00:02 | More by bucks2307
3.9/5 rDev -15%
vibe: 3 | quality: 4.5 | service: 3 | selection: 4.5 | $$
I've heard a lot of good things about this place but after meeting, who I think is the owner, I beg to differ. First, I know quite a bit about wine and was hoping for the same intelligence or more for that matter, but he seemed to have other things on his mind other than enlightening me with what he has to offer in his store. He suggested some wines, which was nice but I felt like he couldn’t get rid of me fast enough when purchasing them at the counter. Another thing, the tiny paper descriptions of the wines are hard to understand and everything seemed a bit cluttered. I'm glad I stopped in to see what it was all about but I will most likely continue to purchase my wines elsewhere. They must be doing something right considering how long they have been in business - maybe their regulars are keeping them at bay; Because he sure did not make me feel like one of them.
07-25-2012 13:24:07 | More by GrapeHeadrae
4.64/5 rDev +1.1%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 4.5 | $$
I came into town for work and decided to stop by to pick up a few beers. There were tons of Wisconsin locals including bottles of Black Husky! The service here was top notch. Everyone knew their stuff and was eager to help out. No b.s. like some shops, up front and honest service which I really appreciated.
The 4 tap handles were a great addition to the shop. I ended up sitting down for several hours and talking to the owners. Super cool guys that are definitely worth stopping by hanging out with.
05-09-2012 03:34:49 | More by curly31989
4.86/5 rDev +5.9%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5 | $$
Stopped in Franklin for a work related visit. Looked up liquor stores nearby to get my hands on some New Glarus and I lucked out by choosing this one.
A: Great atmosphere, it hardly feels like a store with a well thought out decorating. It has a living room feel to it. There is an area where you can actually sit and drink a chillled beer you pick out up front.
Q/S: The owner is a real nice guy. I talked with him about the good local beers I should try out. He was knowledgeable and friendly.
S: Their selection of single beers is amazing. I'm a big fan of the make your own six pack, which gives you an opportunity to try many beers while sparring your pocketbook. I ended up leaving with some great local beers (New Glarus, Ale Asylum, Lakefront, Capitol, etc) Great selection especially if you are looking into Midwest beers.
V: Very reasonable value.
02-26-2012 23:32:43 | More by cagocubs
Three Cellars in Franklin, WI
100 out of 100 based on 53 ratings.