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Bruisin' Ales

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151 Reviews
Reviews: 151
Visits: 241
Avg: 4.54
pDev: n/a
[ Store ]

66 Broadway St
Ste 1
Asheville, North Carolina, 28801-2916
United States
phone: (828) 252-8999 | map

Place added by: jatallah on 12-20-2006

Bruisin' Ales now ships to all states as mentioned here:

Closed Monday
Tuesday - Thursday: 12pm - 8pm
Friday - Saturday: 12pm - 9pm
Sunday: 12pm - 4pm
Place: Reviews & Ratings
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Reviews: 151 | Visits: 241
Photo of PEDXING
2.94/5  rDev -35.2%
vibe: 2.5 | quality: 3 | service: 2 | selection: 4

Experience here totally depends on who's working--about half their staff is enthusiastic and super helpful, but then there's a couple who are the stereotypical record-store guy, total dbags, pretentious, with not nearly enough time to waste imparting their wisdom on you.

It's a nice enough shop, with a great selection of imported beers, but if there's more than 2-3 customers at a time it's crowded, and parking is always a hassle. I decided that those factors, combined with the employees, are enough that I just don't shop here any more. 5 years ago it probably was one of the top beer stores in the country; now I'd rather spend my money at Tasty, Appalachian Vintner, or even Whole Foods, all of which have similar selection, are easier to get to, and have better customer service.

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Photo of House1680
1.6/5  rDev -64.8%
vibe: 1 | quality: 2 | service: 1 | selection: 2

Tried to have two limited release beers shipped to me. The release dates were two weeks apart. Talked to them on the day of the first release, they told me it wouldn't be a problem to hold a six pack until the second beer was released. They promised to call me the day the 2nd beer was in stock. Not only did they not call me, they also sold the 6-pack of the 1st beer they were holding. All I got from the is laughed at on the phone for trying to buy the 2nd release beer after it sold out and a weak promise that more of the 1st release beer would show up even though it was also sold out.

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Photo of hopheaddeluxe
4.19/5  rDev -7.7%
vibe: 3.75 | quality: 4.25 | service: 4 | selection: 4.5

small store near downtown with boxing gloves on the sign. Parking in the area was a problem. Once i found a spot the store had a good selection. Service was average. Plus you can order from them online and have it shipped to you if you want it that bad.(freak of Nature). Great store.

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Photo of mlockman
3.21/5  rDev -29.3%
vibe: 3.5 | quality: 3.25 | service: 3 | selection: 3.25

Not as large a selection as Tasty Beverage Co., but a large selection in its own right with lots of imported and local brews, both six-packs and individuals, as well as bombers and an extensive glassware selection. Also, the cutest little dog roams the shop seeking attention.

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Photo of khargro2
4.15/5  rDev -8.6%
vibe: 4 | quality: 4.25 | service: 4 | selection: 4.25

The first place that I went in Asheville was Bruisin' Ales, and I was not disappointed. A relatively small shop on the main strip of Asheville and not far from the highway. It cost me $1.00 to park.

It is easy to find the local beers of NC and everything was well organized. Wicked Weed, Fullsteam, Burial, even several breweries from NC that I had never heard of. There was only one person working and they were very knowledgeable and helpful when asked upon, but otherwise let me go about my business. Great selection! I was able to get a good mix of what I was looking for without knocking out my budget.

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Photo of wapcap
4.36/5  rDev -4%
vibe: 4.5 | quality: 4.5 | service: 4.25 | selection: 4.25

A pretty good beer store in the downtown Asheville area. I had a work meeting near this place, and so it was a good chance to checkout craft beer selections from across the region. Prices seemed fair for the area. Plenty of local selections, but also some of the bigger ones like Dogfish Head among others. They had an interesting selection of belgian brews, and craft imports, but I did not look at those. They also had a good selection of ciders and meads.
They also fortunately ship, which was cheaper and safer than checking a bag. Don't be afraid of this option. It was fairly straight forward.

I would highly recommend if you are in the area, if for nothing else to check out the local options.

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Photo of jpskydawg
2.76/5  rDev -39.2%
vibe: 2.5 | quality: 3.5 | service: 1 | selection: 3.75

Came in to grab some beers to take back home and the Guy checking out everyone was a total douche. Asked a question about a beer and he acted like it pained him to answer.. Selection is ok, somewhat small. I'm going to try app vintners instead today.

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Photo of Pourharddrinkslow
2/5  rDev -55.9%

Pretentious atmosphere, tried to get a workers attention but he was posted up flirting with some girl. Prices are also more expensive than other stores around. Did not feel I was "worthy" to be in their presence. Appalachian Vintner was much friendlier and cool.

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Photo of MOVERTON1284
4/5  rDev -11.9%

Great location but overpriced and the staff was not very friendly. They have a lot of bottles but the store is very small so it gets crowded fast. Prices are a few dollars more than the other large bottle shop in town.

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Photo of humuloner22
4/5  rDev -11.9%

The selection was alright, it was a small place and a pain in the ass to find parking. I have had people tell me for ages about how great this place is. I wasn't all that impressed. I know of two stores that have a much better selection and are not all that much bigger. One is Peabody's in Boone and the other is Sam's Quick Shop in Durham. Overall, if I was in Asheville staying downtown and needed some beer for the room, then I would go here, but, I wouldn't go out of my way. Unless I missed some other room full of beer. I asked for a few things I figured would be hard to find and they didn't have them. I found the same beer I was looking for down the road at Appalachian Vintner.

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Photo of Goatdavemac
4.75/5  rDev +4.6%

Super friendly staff. It has an impressive selection of locals and other beers from all over. The staff are extremely friendly, and ready to lend a helping hand. I could not be happier that this is my local beermonger.

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Photo of tlema1
4.14/5  rDev -8.8%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

I was pretty impressed...very nice selection of imports and local beers...nice vibe to the store, the guy working there was knowledgeable and helpful, I will definitely go back, there's even a nice little parking lot right next to it, which is nice to have downtown

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Photo of gatornation
4.32/5  rDev -4.8%
vibe: 4.25 | quality: 4.25 | service: 4.25 | selection: 4.5

a smaller store with a great selection Brusin only sells beer, as you walk in on the wood floors you get a sense that this place sells what you are looking for if your in town and need some brew for your room this is the store to go to have great selection of local,regional and imported beer i like that you may break any sixer or 4pk to create your own sixer i ended up getting 2 6pks of various local brew like green man foot hills catawaba pisgah and some regional like ska sweetwater allagash store is a little hard to find but worth the effort

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Photo of pathman
3.48/5  rDev -23.3%
vibe: 2 | quality: 4 | service: 2 | selection: 5

I've been going to Bruisin' Ales a few times a year since they opened. For a while they were the biggest fish in town. The great selection of usually high quality beers was enough for me to overlook the short comings. A couple years ago a fearsome competitor opened up down the road and now Bruisin' Ales is playin' second fiddle. You'll pay a bit more at Bruisin' Ales. Fresh beers do come in and out of there, but the core inventory seems to sit there a while... I'm relatively OK with these things-- you just have to shop with a sharp eye. However, my interactions with the personnel, especially one of the owners, have been most disappointing. Perhaps I'm expecting too much... This should be the kind of place where the staff are open to talking beer. Actually, it IS the place to talk beer, IF you work there. If you're not an employee, you're just there to buy what they're sellin'. To be fair, most of the guys will put on a good show once they disengage from their "private" chatter. I've received nothing but thinly-veiled snobbery from the highest level of management though. Underestimating your customer is a mortal sin in the business world. Go here to find the few things you can't get elsewhere. Leave quickly and then go make some friends at the "other place" down the road.

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Photo of Drew_Simmons
5/5  rDev +10.1%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Bruisin Ales is a must stop for any beer lover going to Beer City, USA. Their selection and knowledge of everything they have it second to none and they are eager to help you find what you like. I come through here for business often and it is a must stop whenever I am passing through. I have taken numerous friends there and would never hesitate to recommend it as a place to stock up on great beers I can't find in TN.

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Photo of mattkoon
4.14/5  rDev -8.8%
vibe: 4.5 | quality: 4.25 | service: 4 | selection: 4

went to asheville twice this year- i like bruisin' ales so much ill definitely make sure i hit it every time im in the area. the staff was friendly and helpful. they weren't snarky. seemed to enjoy talking about beer. with the beer scene exploding in asheville they are the ground zero beer store- if youre downtown stop by and get a sticker for your beer fridge.

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Photo of claspada
4.16/5  rDev -8.4%
vibe: 3.5 | quality: 4.25 | service: 4.25 | selection: 4.25

Small and quite highly priced IMO. The staff was nice but I had a hard time pulling the trigger on anything because of the prices.

After I went to the Greenlife Grocery store up the road and everything was at least a dollar or two more at Brusin'Ales.

There was an above average selection and I believe you can make your own sixer if desired.

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Photo of DrunkinYogi
4.79/5  rDev +5.5%
vibe: 4.5 | quality: 4.75 | service: 5 | selection: 4.75

As many have noted, the place is very small, but well-stocked and organized. The excellent/ knowledgeable service is what's great about this store. The staff is clearly into beer, points out recent releases and newly stocked beers, and makes useful suggestions on both beer and other Asheville destinations. The place has a very beer-geek vibe and they sell single 12oz bottles...which is a huge plus for me. A must stop at whenever I'm in Asheville.

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Photo of patre_tim
4.01/5  rDev -11.7%
vibe: 4.5 | quality: 4.25 | service: 3 | selection: 4.5

Definitely my favourite beer store in all the world. The selection for such a small space is astonishing. A bit pricey at times, yes, but to be able to buy such an amazing selection of single beers in one spot is incredible. I've been there on several occasions. When the customers were few, the staff was friendly, and even when it was busy there was still at least one person offering help. Sometimes, probably due to the busyness on the weekend, it can be hard to get personal customer service though. However, you can linger a LONG time over the shelves of brews. Its the best selection I've seen in one spot anywhere in the world, to date.

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Photo of Treyliff
4.66/5  rDev +2.6%
vibe: 4 | quality: 4.75 | service: 5 | selection: 4.5

I stopped in Bruisin' Ales during a weekend beercation to Asheville. As most have mentioned, its a small store and gets crowded when there are more than a few customers in there. It is however very organized and separated by country and region of the country for US beers.

I went to Appalachian Vintner the same weekend. Vintner had beers that I wanted that Bruisin Ales didn't, Bruisin Ales had beers that Vintner didn't. In terms of selection, they were pretty even, with subtle differences in selection. The biggest difference in the two stores for me was the service. Bruisin' Ales dominates that category. John was working when I went in and was very helpful without being intruding. He made some brewery and bar suggestions for me and even gave me a free pint and keg pour because it was my birthday. You can tell he has a passion for beer, which is refreshing to see in a beer store.

Any trip to Asheville should include Bruisin' Ales, well worth the visit.

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Photo of BlackBelt5112203
4.93/5  rDev +8.6%
vibe: 5 | quality: 5 | service: 5 | selection: 4.75

I went to go check out Bruisin’ Ales when I was visiting Asheville because I heard it was the best beer store in town. Let me tell you, this place is nothing short of spectacular. Like a lot of great bottle shops I’ve been to, it’s not a big place but they make the most of their space. They have a fantastic selection that is organized very well. They have tons of local offerings as well as anything at all that is distributed in the Asheville area. I didn’t count how many taps they have, but they also have a nice growler station, as well as some pre-filled growlers in a fridge. Prices are comparable to anywhere else. Probably the best thing about this place was the staff. The guy that was working there when I went in was very friendly, asked me if I was looking for anything in particular, and let me do my own thing when I told him I was just looking around. There was another customer in there who was asking him lots of questions and it was clear that guy really knew his beer. When I finally made my way up to the counter with a bunch of Pisgah and other Asheville brews, he asked me if I had seen a very limited Pisgah release that I hadn’t picked up. I hadn’t seen it and was very thankful that he pointed it out to me. I see now that they also ship everywhere, which is a really sweet feature.

Overall, this place is fantastic. I would highly recommend checking it out if you’re in the area.

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Photo of TheBeerAlmanac
4.51/5  rDev -0.7%
vibe: 4 | quality: 4.5 | service: 4.75 | selection: 4.5

It's not a large shop and it's pretty rustic, but the selection is great. There were 4 guys working when I stopped in and I literally got offered help from every one of them at some point. The prices are fair and just a touch higher than Appalachian Vintner, but not bank breaking. They have a few coolers with cold beer available and a couple local growlers as well.

They have quite a few gift boxes on top of their shelves which was a great surprise, and I don't think a lot of people know about them because they were pretty dusty; I suppose the eye doesn't gravitate towards that part of the shelf. I got a Duchesse De Bourgogne box for $30 that had two 750's and a really nice stem glass, and also a Boulevard Smokestack box that had four 12 oz bottles from their Smokestack series and a stem included, also. They have some other nice glassware for sale, too. '

Bruisin' Ales is a must stop bottle shop for Asheville, but I'd recommend checking it out after a stop in Appalachian Vintner who has a slightly larger selection and slightly cheaper prices.

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Photo of BuckTuckian
4.48/5  rDev -1.3%
vibe: 4.25 | quality: 4.75 | service: 4 | selection: 4.75

Passing through Asheville on a recent trip and needed to stop and stretch...and buy beer of course.
This store has a smaller more cramped feel. It makes up for it in selection tho. There are lots of local beers along with some hard to find bottles where I'm from.
This place is worth the stop and I will always need to "get out of the car" when passing through Asheville

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Photo of Beerstorian
4.9/5  rDev +7.9%
vibe: 4.75 | quality: 5 | service: 5 | selection: 4.75

We stopped by here while in town for a little R&R. We wanted to pick up a few beers we can't get back home, and this was definitely the place to do it. The staff was helpful ("I like this sort of beer, what do you have that's similar . . .") and responsible, despite the fact that it was very busy. I'd agree with other reviews that the staff was friendly, but not the owner. Where they were helpful he was trying to out-geek me on beer knowledge (which he clearly had more of anyway). I'm not there to compare bottle sizes, just buy beer.

Still, we'll be back here, for sure, next time we're in town.

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Photo of theyeastyboy
4.94/5  rDev +8.8%
vibe: 4.5 | quality: 5 | service: 5 | selection: 5

Brusin' Ales is nearly everything one could desire in a bottle shop. Knowledgeable people working there, a constantly rotating stock and an incredible selection. The fact that this shop specializes solely in craft beer makes it particularly appealing. They have limited releases from nearly every brewery they carry, most notably Founders, Bell's, Dogfish Head, Stone, Jolly Pumpkin and many more. One downside is that due to their popularity, the "rarer" beers fly off the shelves pretty quickly. The flip side of that coin is that you can always assure that the IPA's are fresh. All in all, one of the best bottle shops and craft beer experiences I have had.

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Bruisin' Ales in Asheville, NC
100 out of 100 based on 151 ratings.