Ale Yeah! Craft Beer Market

Not Rated.
Ale Yeah! Craft Beer MarketAle Yeah! Craft Beer Market
BA SCORE
97
world-class

40 Ratings
Ratings: 40
Reviews: 25
rAvg: 4.43
pDev: n/a
[ Store, Homebrew Store ]

906 W College Ave
Decatur, Georgia, 30030-3506
United States
phone: (404) 371-4331

visit their websiteWebsite view map and get directionsMap @aleyeahbeer

Notes:
Place added by: ciscov on 12-07-2010

No notes at this time.
Place: Ratings & Reviews
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Ratings: 40 | Reviews: 25
Photo of georgiaboy8686
4.5/5  rDev +1.6%
vibe: 4.5 | quality: 4.5 | service: 5 | selection: 4

Not the biggest selection in the world, but the quality of the selection was great. The service was very helpful and knowledgeable. Awesome atmosphere, great place!

Photo of Hayden34
4.84/5  rDev +9.3%
vibe: 4.25 | quality: 5 | service: 5 | selection: 4.75

Stopped here on a recomendation of a fellow BA because I was in the area. I was definitely NOT disappointed! The place is rather small but I was very surprised at the vast selection of Ale Yeah! considering the size. The staff was also EXTREMELY helpful and made some decent recommendations based on what my style of beer was. I will definitely be back to Ale Yeah! when I'm in the area again.

Photo of zest4itall
4.75/5  rDev +7.2%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 4.5

Great little BEER store! Great service! Good selection and they sell singles, so you can make your own sampler packs! I got a great selection of porters and stouts the other day.

Photo of Egg
5/5  rDev +12.9%

super cool staff very friendly and helpful knowledgeable on a vast level

small shop yes but packed with the best beers around

if you really take your time and have a close look you'll find things you cant at many places.

Photo of Sludgeman
3.95/5  rDev -10.8%

A - A small shop in a small non-descript strip across from the MARTA tracks. Sort of out of the way, but probably very convenient to the local neighbor. Open, clean, bright. 4

S - Great service. Proper level of engagement vs. letting me browse uninterrupted. Knowledgeable and friendly staff. They allow you to break any six/four pack and pay the proportional price per can/bottle. 4.75

S - A fine selection of beer. Probably more US than international. Plenty of locals but not necessarily some of the hard to find beers distributed to the state but not nationally (Cigar City, Westbrook, etc.). 3.75

Q - Pay attention to the dates. I do not mind older beers that age well (e.g. stouts, high ABV), but a number of IPA bombers I picked up (e.g. Port City) were either right at the edge (5-6 months) to way beyond bottle date (12-18 months). Very few bottles in coolers, so I was not going to buy any hoppy beer that was just 4-5 months old. 3.5

F - No food, but they do fill growlers. A decent selection of about eight beers. They will clean and fill any growler. 4

Prices - Average $$

Hop City is better. But I have yet to find what I would call an excellent bottle shop in Atlanta.

Photo of pradipta
2/5  rDev -54.9%

Didn't feel too customer-friendly. When I asked to sample, they were more interested in pointing out the $1 charge than in describing what they had. I sampled only one draft (they had a pretty limited selection anyway) and decided to buy bottles instead - they were probably worried that I would walk out of the store without paying the $1 as I kept getting offered "help" by the guy at the counter every 2 minutes. Not a way to do business...I am not going back. And given that I bought 4 rather expensive bottles, I hope they realize it is their loss...

Photo of kjc111
4.78/5  rDev +7.9%
vibe: 5 | quality: 4.75 | service: 5 | selection: 4.5

Great Service. Always knowledgeable and helpful. I am a local and always walk in with my dog. They are super nice and have a great selection of bottle beers. Highly Recommended!!

Photo of JLSIV
4.64/5  rDev +4.7%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 4.25

A great east side option, second to Hop City in size and offerings but they are very helpful and knowledgeable. Good glass selection, growlers and some gourmet foods, although beer is their main game. My bet is they will have something you like. proximity to farmers market, Revolution Doughnuts, and Decatur area makes this worth a trip for entertaining foodies on a visit to ATL

Photo of Florida9
3.58/5  rDev -19.2%
vibe: 3.5 | quality: 3.75 | service: 3.5 | selection: 3.5

Ale Yeah! is a rather small operation. The beers are divided into "aisles" according to style (I say "aisles" because the aisles are only one shelf deep.) IPAs, Stouts, Belgians, etc. There is a good selection of product across the styles, but not an overly deep selection. For example, they have Stone IPA, Westbrook IPA, Sierra Nevada Torpedo, and Jai Alai, but they don't have Ruination, Levitation, Enjoy By, etc. So, in general each brewery is represented by only 2 or 3 of their beers. The major exception to this is Terrapin, for which they seem to have every beer you don't want and none of the beers you do want (I'm looking at you Cinn Roll WnB). Prices are about 10-20% higher than what I am used to, resulting in a dollar or two more for a 6 pack. However, locally produced bombers were relatively cheap, most being in the $7-$8 range.
There is a growler station in the back. If I recall there was about 10-12 taps on. Samples available for $1. 32oz and 64oz growlers available for sale, though they will fill outside growlers as well. 64oz growlers ranged in price from $8 - $14.
Service is helpful and attentive, though limited in knowledge: my question as to whether a particular IPA was East Coast or West Coast resulted in a question back to me regarding the difference between an East Coast and a West Coast IPA. Oh well, I guess Georgia is still relatively new to the scene, so they're still learning.
Of note, I came here at the recommendation of a friend who lives in the area whom is into craft beer, but isn't a BA-using craft beer geek. My friend lives less than two miles from here and notes this is his go-to beer store, but also notes when he is looking for more, he heads up to Hop City (which I didn't visit). In the end, this store was more than sufficient for my needs as someone passing through the area, but really isn't a World Class destination.

Photo of khargro2
4.15/5  rDev -6.3%
vibe: 4 | quality: 4.25 | service: 4.25 | selection: 4

The Roswell location was so great that I had to check out Decatur... It seems a little bigger than Roswell, but with a slightly less interesting ambiance. Same setup as Roswell - beers sorted by style, about 12 beer taps, etc. I'm sure that if I lived in the area I would frequent the store. They do get distribution earlier in the week compared to Roswell. It is a pretty neat location with a small business feel - definitely, the type of place I like to buy from.

Photo of Cloaked_Phantom
4.63/5  rDev +4.5%
vibe: 4.25 | quality: 5 | service: 5 | selection: 4

My aunt and uncle live near hear and otherwise I may never have came in, but I am certainly glad I did. The people here are very helpful and incredibly knowledgeable of I'd say almost all their beers. It's a little cramped but the overall experience is great. Some people may compare it to Hop City just up the road but Ale Yeah! has more of a personable touch to me. Can't wait till my next visit!

Photo of DoubleSimcoe
3.95/5  rDev -10.8%
vibe: 3.5 | quality: 4 | service: 4.5 | selection: 3.5 | food: 4

It was not planned, I swear, but we just *happened* to drive right by the Decatur location of Ale Yeah!... what could I do? The wife went next door to get some gourmet coffee.

This shop is bigger and cleaner-looking than the one in Roswell, but less interesting. Beers are neatly and clearly divided in shelves by styles (including shelves for Porter and Stout, I love it).

No rare releases, unlike Roswell. Mostly regular stuff. Lips of Faith Imperial Coffee Chocolate Stout was one of the rarer brews I spotted, along with Bruery Smoking Wood. They sell singles and growlers, fifteen taps, and service is super nice, almost unctuous.

They sell local cheese and charcuterie, which is a big plus. Overall, a good stop, but not the best store I’ve been to in the ATL.

Photo of bamadog
4.14/5  rDev -6.5%
vibe: 4 | quality: 4 | service: 4.5 | selection: 4

Atmosphere: It's a beer store, so it's not like it's got something special going on in terms of atmosphere, but it's definitely cool and dedicated to the craft, so I really dig that. It's clean, well lit, pretty well organized, so it's definitely inviting.

Quality/Service/Selection: Good selection, great variety in a state that's just really starting to amp up its distribution and what it can get, so I was definitely pumped about that; dudes working were really cool and accommodating -- didn't pressure, didn't pretend to know more than they do, didn't talk my ear off (I hate that, let me shop for my beer), so I really dug it. Well worth the drive. I'll probably try to do it every month or so since it's not really near me.

Value: Like most decent stores, you get what you pay for, so you always tend to be a little bit more, but you get what you pay for in the end.

Photo of pixieskid
3.9/5  rDev -12%
vibe: 3.5 | quality: 3.5 | service: 4.5 | selection: 3.5 | food: 5

EDIT: Went to the location in Roswell had a nice chat with one of the dudes, this was the service I was hoping for. You open a specialty store you expect people to want to talk about their products/have knowledge of them and at this location they did. Bumped the service up to a 4.5.

Honestly, I was a bit dissapointed with my recent visit to Ale Yeah!, probably because of the previous reviews touting a World Class Average and numerous 5's across the board. I've been to a lot of beer stores all over the world and happen to work for one that also has a World Class Average.

Atmosphere:

The layout and appearance were quite unique, much different than any beer shop I have been to. The tiny "style aisles" of beer are a bit strange but I can appreciate organizing the beer based on style. Additionally, I didn't care for the way the prices were displayed for the beers in the four/six pack holders. I'd have to grab the holder and spin it around til I found the pricegun tag on the box and then obviously divide by 4 or 6.
A simple tag underneath each beer with the name and price would avoid all that nonsense.

Quality: I wish that there were more coolers and less beer on the shelves especially IPAs, but I know and understand the reasoning for that (costly in both space and money).

Service: Staff was friendly but I felt uncomfortable asking questions because of the demeanor/responses of the guy I was talking to. I also didnt get a very straightforward answer and I felt as if I had a better answer to my own question, even without having the resources that they do.

Selection:

Pretty standard but limited. Granted, it is much smaller than a place like Greens or HopCity but the way they organized the shop limits the variety of beers they have room for. I do appreciate that they allow you to take singles from any sixpack (which most places in this area dont) but I feel the organization of the shop doesn't allow you to do that as guilt-free as it could.
If promoting a mix-a-six is of importance, set it up so that your customers beer shopping is conducive to that.
I.E. Shelves (coolers would be ideal, but of course more costly) that have everything lined up, with prices, ready to just grab and mix a six. Not making you grab one here and there and then take the remaining sixpacks up to the counter so that you can then stock the "singles shelf".

Food: They do offer meat and cheeses from local producers for sale in their little deli cooler. Granted, I didn't try the products available, but the fact that they offer them is cool and other reviews have indicated they are good products.

Value: Prices are on par with the average prices if not a bit lower and a mix-a-six gets you 10% off which I find is a good practice. However, for some reason it is only specific to 11.2-12 oz bottles. I had 5 beers in the mix a six and then a large format bottle, apparently that didn't make six, so I had to pick out an additional beer to get the discount.

All in all, it was a successful trip, I mixed a six, grabbed a 4pack of Festina Peche, and a 750ml of Saison Dupont all for $35 with tax. Good deal, I was happy with it and with that beer hosted a tasting with some friends that wanted to learn about craft beer.

My overall disappointments lie within the fact that the selection was limited, the organization/pricing/mix-a-six format is just not user friendly and my interactions with the staff weren't worth the trip to Decatur. I guess I was just hoping to have a bit more of a conversation about beer than the same one I usually have at Greens, "hey do you carry this beer" and the response "No, I don't know about that/the distributor doesn't have it".

*(If anyone that works there/owns Ale Yeah! ends up reading this, I just want you to know that it's all intended as constructive criticism and if you've got any interest in talking to me about it, feel free to shoot me a BM).

Photo of promark420
4.88/5  rDev +10.2%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5 | food: 5

So they've been around a year now, and I haven't reviewed this place. Shame on me.

It's located on one of the smallest strip malls ever built, and parking is just off of a busy street, so that can make leaving the place a little interesting. As a bonus, it's one of the best beer stores within walking distance from a MARTA station as far as I know. East Lake stop.

Inside, it's cozy like an old-fashioned neighborhood store, complete with a refrigerated case. More on that later. The staff is anything but knowledgeable and helpful. They'll even go as far as seeing if a keg can fit in your trunk (it did).

These guys have put a lot of work into the store. There's a growler station now, tons of new customers and a few more beer-centric foods.

I LOVE that they have a sour ale section. It's ballsy, but it tells you they're not messing around with beer. The store itself isn't the biggest in town, but they don't have a single bad beer on their shelves. They definitely hang with the big boys such as Green's or Hop City.

One thing that flies under the radar that needs to be mentioned: they carry Spotted Trotter charcuterie. Don't miss out on this. It's damn good sausage. Same for Sweet Grass Dairy cheeses. Get them both. They're in the deli case.

I had to ding them slightly on selection, but that's only due to size. Like I said, they don't carry a single bad beer.

Photo of danielofthedale
4.86/5  rDev +9.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

I love this store! The staff is amazing. Eddie knew my name and greeted my by it each time I came in after the first visit. Always helping me out finding a new beer in a style I love or helping me find a first experience with a sour (Duchesse de Bourgogne which was awesome). Some people don't like the layout by style but its one of the best features for me. I want a porter, I go over to the porter section and pick up an old favorite are a new one, easy as it gets. The growlers have been in a while now but now come in a 32oz. size which is perfect for me. I also will be making use of the homebrew supplies here soon. All in all this is the best store I have been to to get my beer shopping done.

Photo of bigfnjoe
4.44/5  rDev +0.2%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4.5

I visited Ale Yeah a few days after hitting the liquor stores more local to my hotel....that was probably a mistake. They had everything I got at the other places, and were cheaper. Doh. The store is very small, with shelves really only going one or two bottles deep...but the selection is very broad, with a lot of interesting stuff everywhere. Found a few Fantome bottles that I wanted to try which was a nice surprise. They also had some homebrew stuff that I didn't look at, but the fact that it was there is a nice touch. They also had a nice selection of glassware, and I picked up a couple of pint glasses with their logo on it, and a Dogfish signature snifter, which made my day. Prices were very reasonable for everything, and I'd definitely come back again. Service was great too, as the one guy in the shop asked if I needed help a couple of times. I like the organization of the store too...it's done by style. Real easy if you know what you're looking for. Looking forward to seeing what this place can do in the future.

Photo of IPAbeerNut
4.8/5  rDev +8.4%
vibe: 4.5 | quality: 5 | service: 4.5 | selection: 5

I knew that I had entered into heaven as soon as I walked in the door at Ale Yeah. My first words were probably more like "Ohhh Yeaaa". Like a Kid in a candy store came immediately to mind when I looked around at the selection and really froze for a minute not knowing where to start. My budget was $20, but I kept on finding more brews I wanted to try - left with $100+. After several trips for the bottled stuff, I now go in on a regular basis for the Growlers – you can’t beat the price of a Crafted Brew Growler or the fresh keg taste. Damn why did I not have the idea to open this place! Right time, right place, right products.
Love'em

Photo of TaddyPorter
4.03/5  rDev -9%
vibe: 4 | quality: 4.5 | service: 4 | selection: 3.5

I stopped into Ale Yeah! on a recent visit to friends in Decatur after reading about it on BA.

Great quality with lots of little treats -- some limited releases from Terrapin, a full line of Mikkeller single-hop IPAs, and bottles of Older Viscosity on the shelf caught my eye. Since I'm from out of town, I picked up some southern treats from Terrapin, French Broad, Duck Rabbit, and others.

I was personally not wild about the arrangement by beer style rather than brewery (especially since I'm an out-of-towner and was looking for selections from southern breweries), but I appreciate their uniqueness and I'm sure lots of locals will love that type of organizational style.

Growler selections were nice too, and the people working there seemed friendly, knowledgeable and ready to chat it up about beer. Very nice spot that I will definitely hit up again when in the ATL.

Photo of Cyberkedi
5/5  rDev +12.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

If there are any beer stores in Heaven (or the Elysian Fields, or whatever), they are like this. Small and cozy, stocked to the gills with outstanding craft brews and imports arranged by style - and there is not even so much as a drop of big-name industrial swill. That is a BIG plus in favor of this place. The people who work there are helpful and friendly, but not in-your-face or obtrusive. Jay, the proprietor, was delighted to see me going after so many fine beers and even helped me look for some. I enjoyed meeting him and talking with him, and I fully intend to go back!

In addition to all the fine beers, they have an impressive array of glassware - not just regular pint glasses, but lots of brand-specific stemware. They also stock homebrew supplies. Their prices may not be the best, but their selection leaves nothing to be desired; they had several beers I have never seen before, including a few from a brewery I had not known of previously. If you live in the Atlanta area, Ale Yeah is a must!

Photo of heyta
4.34/5  rDev -2%
vibe: 4.5 | quality: 4 | service: 5 | selection: 4

Ale Yeah is definitely a place that can get along purely on it's knowledgable staff. The clean layout of the store is a huge plus in terms of being able to find beer quickly.

The beers are organized by style, but with many of the new (or new to Georgia) beers out in the front of the store.

Prices here are a little higher than some of the big ticket places, but new releases still fly off the shelf here.

Ale Yeah might be the second growler station in Georgia, and definitely will be one more reason to add this to my regular rotation. The fact that it's 1-2 miles from the brick store helps!

Photo of Groucho75
4.24/5  rDev -4.3%
vibe: 3.5 | quality: 4.5 | service: 4.5 | selection: 4

I had heard about AY for a while now and was very keen to get in there and give it a look around. A head's up on parking: E College turns into a log flume for some reason right around the store, so if you have time to back into a spot, getting out will be much easier. That, or use the gravel patch directly across from the store.

A very nice, clean store; easy to navigate through though I don't know why the shelves are grouped by beer style. Still, I guess it makes thing easier when you know you want a Scotch ale for example, but not sure which brewery you want to try. Despite the generous selection, the spread almost made it feel sparse.

Be there no doubt: this place is serious about beer. Saw some very rare labels as well as styles. It felt like the majority of the selections were bomber size, which I prefer when having friends over since it makes tastings easier. While they have plenty of sixers and a wall of "build your own" available, I suspect the bombers will keep people coming in.

The staff was available and friendly. Chatted with the owner (I'm presuming) while I paid and asked about growlers. They sell growlers now and he said they should have taps within a month and gave me a rundown of what should be available. Great news and most likely what will keep me going back.

What was most surprising and perhaps most exciting for me was the homebrewing equipment and ingredients for sale. Bulk containers of malts, grains, and assorted additives for you to craft your own fine beverage. Since I've been looking into homebrewing, this place will be my first stop when I'm ready to take on the madness.

BTW, they sell a nice selection of dried charcuterie, Sweet Grass Dairy cheese, and assorted gourmet nibbles. Nice!

All in all, a great store and one I'm going to look forward to visiting once the growler taps are installed.

Photo of ChainGangGuy
4/5  rDev -9.7%

Stopped in last night! Let's give'r a go, shall we?

Parking is directly alongside College Ave in Decatur, with several spaces directly in front of the building and a make-your-own parking gravel area on the other side of the road. I lucked out with a proper parking spot, but be careful, as you're backing out on a busy road. I suggest just gunning it!

A very cozy location, very boutique (beertique?) in size and scope. Along the walls are various wooden shelving dedicated to sections of styles - IPA's/DIPA's, Porters/Stouts, Sours, etc. A few coolers in the back house some scattered single bottles, as does a shelving unit beside the register.

A variety of glassware is available for purchase, as are some Ale Yeah! apparel and logo pint glasses. There's a small portion of the store dedicated to homebrew supplies and, if you're in need of a dairy-based snack, a variety of cheeses from Sweet Grass Dairy in southern Georgia.

Due to their size, it'll be hard for them to compete with the selection of Green's, which is only a few miles away, or Hop City on the other side of downtown. Same with the prices, which were a bit more than other stores. One complaint regarding the pricing is that a portion of the selection had no price tags on them whatsoever. I have no interest in carting around several unmarked bottles by the register to find out how much they cost.

This location will definitely need some love from the locals and hopefully benefit from their relatively close proximity to Brick Store Pub and Twain's. Best of luck to'm!

Photo of jophish17
4.4/5  rDev -0.7%
vibe: 4.25 | quality: 4.5 | service: 4.5 | selection: 4.25

Visited on the news that they had opened - I believe this is now the closest beer store to my house.

The store is, as noted, a bit small and somewhat thin in terms of actual beer on the floor. But what they do carry is high quality beer. No BMC, and while you may not get ever IPA/Pale Ale/Porter available in Georgia, you do get a nice, quality selection. A small refrigerated section has some staple beers, but the beers are mostly on the room-temp shelves. There are only a couple stores in Atlanta with a lambic selection deeper than Lindeman's, and this is already one of them. No Cantillon though, but that could easily be a distribution issue, and I'm not hating. After all, they are less than a week old.

Owner seemed friendly and willing to help. Price is more than you'll pay at other stores - I noticed it was $11.60 for my sixer of Two Hearted when I got home, vs $9-10 at other stores. BUT, when factoring in the time needed to get to Green's, Tower, etc, I think I'll pay the extra buck or two to save all of the time and hassle.

A great little neighborhood beer shop. Not the premier selection in Georgia, nor much in the way of a destination, but it will keep us locals happy.

UPDATE: Ale Yeah's selection has grown quite a bit, and has easily become one of the best shops in Atlanta. I bumped the selection to a 4.5, with green's, Hop City and Five Points being the "5" benchmarks in the state. Still not as wide as the big guys, but all of the good stuff makes it here. I love having this place a mere 2 miles away!

Photo of Mavajo
4.53/5  rDev +2.3%
vibe: 4.5 | quality: 5 | service: 4 | selection: 4.5

This is a re-review. My initial review was done within days of the store opening, and the store has changed quite a bit since then.

Great selection. It's as good as any in Atlanta. Due to the store being a bit out of the way, it's not uncommon for limited beers to hang around for a little longer here (8/6/12 EDIT: Not sure if this is still the case, as Ale Yeah is a pretty hot spot now). Don't get me wrong though -- the super-hyped stuff goes as fast as it does anywhere. But things like BA BORIS, Bruery one-offs, and stuff like that sometimes hang around longer.

Beers are divided by style, along with an area for new releases. They also have some choice selections displayed out on the floor. There's a couple coolers in the back, and then about a half dozen taps for growlers. They also have a number of cheeses and meats that you can purchase for pairings.

All in all, a very clean and high quality store. I've had a number of people tell me that they find the guy that runs the place to be a bit snarky. Whenever I've stopped by and spoken to him in person, I've found him pretty good to chat with. But at the same time, I can see where these impressions come from. Beyond that though, he's knowledgeable about beer and you can tell he takes great pride in running a top-notch craft beer shop.

I recommend checking this place out. If you're in Atlanta and you're looking to hit our better-beer stores, I say put this one on your list.

Ale Yeah! Craft Beer Market in Decatur, GA
97 out of 100 based on 40 ratings.