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Ale Yeah! Craft Beer Market

Not Rated.
Ale Yeah! Craft Beer MarketAle Yeah! Craft Beer Market
BA SCORE
96
world-class

32 Ratings
Ratings: 32
Reviews: 20
rAvg: 4.4
pDev: 12.95%
[ Store, Homebrew Store ]

906 W College Ave
Decatur, Georgia, 30030-3506
United States
phone: (404) 371-4331

visit their websiteWebsite view map and get directionsMap @aleyeahbeer

Notes:
None, yet.

(Place added by: ciscov on 12-07-2010)
Place: Ratings & Reviews
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Ratings: 32 | Reviews: 20 | Display Reviews Only:
Reviews by ChainGangGuy:
Photo of ChainGangGuy
4/5  rDev -9.1%

Stopped in last night! Let's give'r a go, shall we?

Parking is directly alongside College Ave in Decatur, with several spaces directly in front of the building and a make-your-own parking gravel area on the other side of the road. I lucked out with a proper parking spot, but be careful, as you're backing out on a busy road. I suggest just gunning it!

A very cozy location, very boutique (beertique?) in size and scope. Along the walls are various wooden shelving dedicated to sections of styles - IPA's/DIPA's, Porters/Stouts, Sours, etc. A few coolers in the back house some scattered single bottles, as does a shelving unit beside the register.

A variety of glassware is available for purchase, as are some Ale Yeah! apparel and logo pint glasses. There's a small portion of the store dedicated to homebrew supplies and, if you're in need of a dairy-based snack, a variety of cheeses from Sweet Grass Dairy in southern Georgia.

Due to their size, it'll be hard for them to compete with the selection of Green's, which is only a few miles away, or Hop City on the other side of downtown. Same with the prices, which were a bit more than other stores. One complaint regarding the pricing is that a portion of the selection had no price tags on them whatsoever. I have no interest in carting around several unmarked bottles by the register to find out how much they cost.

This location will definitely need some love from the locals and hopefully benefit from their relatively close proximity to Brick Store Pub and Twain's. Best of luck to'm!

ChainGangGuy, Jan 27, 2011
More User Reviews:
Photo of Sludgeman
3.95/5  rDev -10.2%

A - A small shop in a small non-descript strip across from the MARTA tracks. Sort of out of the way, but probably very convenient to the local neighbor. Open, clean, bright. 4

S - Great service. Proper level of engagement vs. letting me browse uninterrupted. Knowledgeable and friendly staff. They allow you to break any six/four pack and pay the proportional price per can/bottle. 4.75

S - A fine selection of beer. Probably more US than international. Plenty of locals but not necessarily some of the hard to find beers distributed to the state but not nationally (Cigar City, Westbrook, etc.). 3.75

Q - Pay attention to the dates. I do not mind older beers that age well (e.g. stouts, high ABV), but a number of IPA bombers I picked up (e.g. Port City) were either right at the edge (5-6 months) to way beyond bottle date (12-18 months). Very few bottles in coolers, so I was not going to buy any hoppy beer that was just 4-5 months old. 3.5

F - No food, but they do fill growlers. A decent selection of about eight beers. They will clean and fill any growler. 4

Prices - Average $$

Hop City is better. But I have yet to find what I would call an excellent bottle shop in Atlanta.

Sludgeman, Oct 01, 2014
Photo of pradipta
2/5  rDev -54.5%

Didn't feel too customer-friendly. When I asked to sample, they were more interested in pointing out the $1 charge than in describing what they had. I sampled only one draft (they had a pretty limited selection anyway) and decided to buy bottles instead - they were probably worried that I would walk out of the store without paying the $1 as I kept getting offered "help" by the guy at the counter every 2 minutes. Not a way to do business...I am not going back. And given that I bought 4 rather expensive bottles, I hope they realize it is their loss...

pradipta, Sep 29, 2014
Photo of thatoneguymike
4.75/5  rDev +8%

thatoneguymike, Sep 04, 2014
Photo of kjc111
5/5  rDev +13.6%

kjc111, Jul 04, 2014
Photo of Georgiabeer
4.75/5  rDev +8%

Georgiabeer, Jun 22, 2014
Photo of Rollzroyce21
4.5/5  rDev +2.3%

Rollzroyce21, Jun 11, 2014
Photo of rickcrip76
4.75/5  rDev +8%

rickcrip76, May 31, 2014
Photo of JLSIV
4.64/5  rDev +5.5%

A great east side option, second to Hop City in size and offerings but they are very helpful and knowledgeable. Good glass selection, growlers and some gourmet foods, although beer is their main game. My bet is they will have something you like. proximity to farmers market, Revolution Doughnuts, and Decatur area makes this worth a trip for entertaining foodies on a visit to ATL

JLSIV, May 18, 2014
Photo of DrinkSlurm
4.25/5  rDev -3.4%

DrinkSlurm, Apr 07, 2014
Photo of Florida9
3.58/5  rDev -18.6%

Ale Yeah! is a rather small operation. The beers are divided into "aisles" according to style (I say "aisles" because the aisles are only one shelf deep.) IPAs, Stouts, Belgians, etc. There is a good selection of product across the styles, but not an overly deep selection. For example, they have Stone IPA, Westbrook IPA, Sierra Nevada Torpedo, and Jai Alai, but they don't have Ruination, Levitation, Enjoy By, etc. So, in general each brewery is represented by only 2 or 3 of their beers. The major exception to this is Terrapin, for which they seem to have every beer you don't want and none of the beers you do want (I'm looking at you Cinn Roll WnB). Prices are about 10-20% higher than what I am used to, resulting in a dollar or two more for a 6 pack. However, locally produced bombers were relatively cheap, most being in the $7-$8 range.
There is a growler station in the back. If I recall there was about 10-12 taps on. Samples available for $1. 32oz and 64oz growlers available for sale, though they will fill outside growlers as well. 64oz growlers ranged in price from $8 - $14.
Service is helpful and attentive, though limited in knowledge: my question as to whether a particular IPA was East Coast or West Coast resulted in a question back to me regarding the difference between an East Coast and a West Coast IPA. Oh well, I guess Georgia is still relatively new to the scene, so they're still learning.
Of note, I came here at the recommendation of a friend who lives in the area whom is into craft beer, but isn't a BA-using craft beer geek. My friend lives less than two miles from here and notes this is his go-to beer store, but also notes when he is looking for more, he heads up to Hop City (which I didn't visit). In the end, this store was more than sufficient for my needs as someone passing through the area, but really isn't a World Class destination.

Florida9, Apr 03, 2014
Photo of DerekCarruth
4.5/5  rDev +2.3%

DerekCarruth, Feb 28, 2014
Photo of ColSanders123
4.5/5  rDev +2.3%

ColSanders123, Feb 11, 2014
Photo of Nordbier
4.75/5  rDev +8%

Nordbier, Dec 24, 2013
Photo of BillRoth
4.5/5  rDev +2.3%

BillRoth, Dec 22, 2013
Photo of seavercm
5/5  rDev +13.6%

seavercm, Dec 13, 2013
Photo of khargro2
4.15/5  rDev -5.7%

The Roswell location was so great that I had to check out Decatur... It seems a little bigger than Roswell, but with a slightly less interesting ambiance. Same setup as Roswell - beers sorted by style, about 12 beer taps, etc. I'm sure that if I lived in the area I would frequent the store. They do get distribution earlier in the week compared to Roswell. It is a pretty neat location with a small business feel - definitely, the type of place I like to buy from.

khargro2, Dec 02, 2013
Photo of cmanzer
5/5  rDev +13.6%

cmanzer, Nov 17, 2013
Photo of Cloaked_Phantom
4.63/5  rDev +5.2%

My aunt and uncle live near hear and otherwise I may never have came in, but I am certainly glad I did. The people here are very helpful and incredibly knowledgeable of I'd say almost all their beers. It's a little cramped but the overall experience is great. Some people may compare it to Hop City just up the road but Ale Yeah! has more of a personable touch to me. Can't wait till my next visit!

Cloaked_Phantom, Apr 10, 2013
Photo of DoubleSimcoe
3.95/5  rDev -10.2%

It was not planned, I swear, but we just *happened* to drive right by the Decatur location of Ale Yeah!... what could I do? The wife went next door to get some gourmet coffee.

This shop is bigger and cleaner-looking than the one in Roswell, but less interesting. Beers are neatly and clearly divided in shelves by styles (including shelves for Porter and Stout, I love it).

No rare releases, unlike Roswell. Mostly regular stuff. Lips of Faith Imperial Coffee Chocolate Stout was one of the rarer brews I spotted, along with Bruery Smoking Wood. They sell singles and growlers, fifteen taps, and service is super nice, almost unctuous.

They sell local cheese and charcuterie, which is a big plus. Overall, a good stop, but not the best store I’ve been to in the ATL.

DoubleSimcoe, Jan 04, 2013
Photo of bamadog
4.14/5  rDev -5.9%

Atmosphere: It's a beer store, so it's not like it's got something special going on in terms of atmosphere, but it's definitely cool and dedicated to the craft, so I really dig that. It's clean, well lit, pretty well organized, so it's definitely inviting.

Quality/Service/Selection: Good selection, great variety in a state that's just really starting to amp up its distribution and what it can get, so I was definitely pumped about that; dudes working were really cool and accommodating -- didn't pressure, didn't pretend to know more than they do, didn't talk my ear off (I hate that, let me shop for my beer), so I really dug it. Well worth the drive. I'll probably try to do it every month or so since it's not really near me.

Value: Like most decent stores, you get what you pay for, so you always tend to be a little bit more, but you get what you pay for in the end.

bamadog, Aug 30, 2012
Photo of pixieskid
3.9/5  rDev -11.4%

EDIT: Went to the location in Roswell had a nice chat with one of the dudes, this was the service I was hoping for. You open a specialty store you expect people to want to talk about their products/have knowledge of them and at this location they did. Bumped the service up to a 4.5.

Honestly, I was a bit dissapointed with my recent visit to Ale Yeah!, probably because of the previous reviews touting a World Class Average and numerous 5's across the board. I've been to a lot of beer stores all over the world and happen to work for one that also has a World Class Average.

Atmosphere:

The layout and appearance were quite unique, much different than any beer shop I have been to. The tiny "style aisles" of beer are a bit strange but I can appreciate organizing the beer based on style. Additionally, I didn't care for the way the prices were displayed for the beers in the four/six pack holders. I'd have to grab the holder and spin it around til I found the pricegun tag on the box and then obviously divide by 4 or 6.
A simple tag underneath each beer with the name and price would avoid all that nonsense.

Quality: I wish that there were more coolers and less beer on the shelves especially IPAs, but I know and understand the reasoning for that (costly in both space and money).

Service: Staff was friendly but I felt uncomfortable asking questions because of the demeanor/responses of the guy I was talking to. I also didnt get a very straightforward answer and I felt as if I had a better answer to my own question, even without having the resources that they do.

Selection:

Pretty standard but limited. Granted, it is much smaller than a place like Greens or HopCity but the way they organized the shop limits the variety of beers they have room for. I do appreciate that they allow you to take singles from any sixpack (which most places in this area dont) but I feel the organization of the shop doesn't allow you to do that as guilt-free as it could.
If promoting a mix-a-six is of importance, set it up so that your customers beer shopping is conducive to that.
I.E. Shelves (coolers would be ideal, but of course more costly) that have everything lined up, with prices, ready to just grab and mix a six. Not making you grab one here and there and then take the remaining sixpacks up to the counter so that you can then stock the "singles shelf".

Food: They do offer meat and cheeses from local producers for sale in their little deli cooler. Granted, I didn't try the products available, but the fact that they offer them is cool and other reviews have indicated they are good products.

Value: Prices are on par with the average prices if not a bit lower and a mix-a-six gets you 10% off which I find is a good practice. However, for some reason it is only specific to 11.2-12 oz bottles. I had 5 beers in the mix a six and then a large format bottle, apparently that didn't make six, so I had to pick out an additional beer to get the discount.

All in all, it was a successful trip, I mixed a six, grabbed a 4pack of Festina Peche, and a 750ml of Saison Dupont all for $35 with tax. Good deal, I was happy with it and with that beer hosted a tasting with some friends that wanted to learn about craft beer.

My overall disappointments lie within the fact that the selection was limited, the organization/pricing/mix-a-six format is just not user friendly and my interactions with the staff weren't worth the trip to Decatur. I guess I was just hoping to have a bit more of a conversation about beer than the same one I usually have at Greens, "hey do you carry this beer" and the response "No, I don't know about that/the distributor doesn't have it".

*(If anyone that works there/owns Ale Yeah! ends up reading this, I just want you to know that it's all intended as constructive criticism and if you've got any interest in talking to me about it, feel free to shoot me a BM).

pixieskid, Jul 23, 2012
Photo of promark420
4.88/5  rDev +10.9%

So they've been around a year now, and I haven't reviewed this place. Shame on me.

It's located on one of the smallest strip malls ever built, and parking is just off of a busy street, so that can make leaving the place a little interesting. As a bonus, it's one of the best beer stores within walking distance from a MARTA station as far as I know. East Lake stop.

Inside, it's cozy like an old-fashioned neighborhood store, complete with a refrigerated case. More on that later. The staff is anything but knowledgeable and helpful. They'll even go as far as seeing if a keg can fit in your trunk (it did).

These guys have put a lot of work into the store. There's a growler station now, tons of new customers and a few more beer-centric foods.

I LOVE that they have a sour ale section. It's ballsy, but it tells you they're not messing around with beer. The store itself isn't the biggest in town, but they don't have a single bad beer on their shelves. They definitely hang with the big boys such as Green's or Hop City.

One thing that flies under the radar that needs to be mentioned: they carry Spotted Trotter charcuterie. Don't miss out on this. It's damn good sausage. Same for Sweet Grass Dairy cheeses. Get them both. They're in the deli case.

I had to ding them slightly on selection, but that's only due to size. Like I said, they don't carry a single bad beer.

promark420, Dec 12, 2011
Photo of danielofthedale
4.86/5  rDev +10.5%

I love this store! The staff is amazing. Eddie knew my name and greeted my by it each time I came in after the first visit. Always helping me out finding a new beer in a style I love or helping me find a first experience with a sour (Duchesse de Bourgogne which was awesome). Some people don't like the layout by style but its one of the best features for me. I want a porter, I go over to the porter section and pick up an old favorite are a new one, easy as it gets. The growlers have been in a while now but now come in a 32oz. size which is perfect for me. I also will be making use of the homebrew supplies here soon. All in all this is the best store I have been to to get my beer shopping done.

danielofthedale, Oct 19, 2011
Photo of bigfnjoe
4.44/5  rDev +0.9%

I visited Ale Yeah a few days after hitting the liquor stores more local to my hotel....that was probably a mistake. They had everything I got at the other places, and were cheaper. Doh. The store is very small, with shelves really only going one or two bottles deep...but the selection is very broad, with a lot of interesting stuff everywhere. Found a few Fantome bottles that I wanted to try which was a nice surprise. They also had some homebrew stuff that I didn't look at, but the fact that it was there is a nice touch. They also had a nice selection of glassware, and I picked up a couple of pint glasses with their logo on it, and a Dogfish signature snifter, which made my day. Prices were very reasonable for everything, and I'd definitely come back again. Service was great too, as the one guy in the shop asked if I needed help a couple of times. I like the organization of the store too...it's done by style. Real easy if you know what you're looking for. Looking forward to seeing what this place can do in the future.

bigfnjoe, Aug 18, 2011
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Ale Yeah! Craft Beer Market in Decatur, GA
96 out of 100 based on 32 ratings.