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Ale Yeah! Craft Beer Market

Not Rated.
Ale Yeah! Craft Beer MarketAle Yeah! Craft Beer Market

29 Ratings
Ratings: 29
Reviews: 18
rAvg: 4.48
pDev: 8.26%
$$$ - a bit pricey
[ Store, Homebrew Store ]

906 W College Ave
Decatur, Georgia, 30030-3506
United States
phone: (404) 371-4331

visit their websiteWebsite view map and get directionsMap @aleyeahbeer

None, yet.

(Place added by: ciscov on 12-07-2010)
Place: Ratings & Reviews
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Ratings: 29 | Reviews: 18 | Display Reviews Only:
Reviews by pixieskid:
Photo of pixieskid


3.9/5  rDev -12.9%
vibe: 3.5 | quality: 3.5 | service: 4.5 | selection: 3.5 | food: 5 | $$

EDIT: Went to the location in Roswell had a nice chat with one of the dudes, this was the service I was hoping for. You open a specialty store you expect people to want to talk about their products/have knowledge of them and at this location they did. Bumped the service up to a 4.5.

Honestly, I was a bit dissapointed with my recent visit to Ale Yeah!, probably because of the previous reviews touting a World Class Average and numerous 5's across the board. I've been to a lot of beer stores all over the world and happen to work for one that also has a World Class Average.


The layout and appearance were quite unique, much different than any beer shop I have been to. The tiny "style aisles" of beer are a bit strange but I can appreciate organizing the beer based on style. Additionally, I didn't care for the way the prices were displayed for the beers in the four/six pack holders. I'd have to grab the holder and spin it around til I found the pricegun tag on the box and then obviously divide by 4 or 6.
A simple tag underneath each beer with the name and price would avoid all that nonsense.

Quality: I wish that there were more coolers and less beer on the shelves especially IPAs, but I know and understand the reasoning for that (costly in both space and money).

Service: Staff was friendly but I felt uncomfortable asking questions because of the demeanor/responses of the guy I was talking to. I also didnt get a very straightforward answer and I felt as if I had a better answer to my own question, even without having the resources that they do.


Pretty standard but limited. Granted, it is much smaller than a place like Greens or HopCity but the way they organized the shop limits the variety of beers they have room for. I do appreciate that they allow you to take singles from any sixpack (which most places in this area dont) but I feel the organization of the shop doesn't allow you to do that as guilt-free as it could.
If promoting a mix-a-six is of importance, set it up so that your customers beer shopping is conducive to that.
I.E. Shelves (coolers would be ideal, but of course more costly) that have everything lined up, with prices, ready to just grab and mix a six. Not making you grab one here and there and then take the remaining sixpacks up to the counter so that you can then stock the "singles shelf".

Food: They do offer meat and cheeses from local producers for sale in their little deli cooler. Granted, I didn't try the products available, but the fact that they offer them is cool and other reviews have indicated they are good products.

Value: Prices are on par with the average prices if not a bit lower and a mix-a-six gets you 10% off which I find is a good practice. However, for some reason it is only specific to 11.2-12 oz bottles. I had 5 beers in the mix a six and then a large format bottle, apparently that didn't make six, so I had to pick out an additional beer to get the discount.

All in all, it was a successful trip, I mixed a six, grabbed a 4pack of Festina Peche, and a 750ml of Saison Dupont all for $35 with tax. Good deal, I was happy with it and with that beer hosted a tasting with some friends that wanted to learn about craft beer.

My overall disappointments lie within the fact that the selection was limited, the organization/pricing/mix-a-six format is just not user friendly and my interactions with the staff weren't worth the trip to Decatur. I guess I was just hoping to have a bit more of a conversation about beer than the same one I usually have at Greens, "hey do you carry this beer" and the response "No, I don't know about that/the distributor doesn't have it".

*(If anyone that works there/owns Ale Yeah! ends up reading this, I just want you to know that it's all intended as constructive criticism and if you've got any interest in talking to me about it, feel free to shoot me a BM).

07-23-2012 16:52:43 | More by pixieskid
More User Reviews:
Photo of kjc111


5/5  rDev +11.6%

07-04-2014 00:26:55 | More by kjc111
Photo of Georgiabeer


4.75/5  rDev +6%

06-22-2014 19:30:38 | More by Georgiabeer
Photo of Rollzroyce21


4.5/5  rDev +0.4%

06-11-2014 17:45:53 | More by Rollzroyce21
Photo of rickcrip76


4.75/5  rDev +6%

05-31-2014 15:33:25 | More by rickcrip76
Photo of JLSIV


4.64/5  rDev +3.6%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 4.25 | $$

A great east side option, second to Hop City in size and offerings but they are very helpful and knowledgeable. Good glass selection, growlers and some gourmet foods, although beer is their main game. My bet is they will have something you like. proximity to farmers market, Revolution Doughnuts, and Decatur area makes this worth a trip for entertaining foodies on a visit to ATL

05-18-2014 15:06:43 | More by JLSIV
Photo of DrinkSlurm


4.25/5  rDev -5.1%

04-07-2014 14:52:35 | More by DrinkSlurm
Photo of Florida9


3.58/5  rDev -20.1%
vibe: 3.5 | quality: 3.75 | service: 3.5 | selection: 3.5 | $$$

Ale Yeah! is a rather small operation. The beers are divided into "aisles" according to style (I say "aisles" because the aisles are only one shelf deep.) IPAs, Stouts, Belgians, etc. There is a good selection of product across the styles, but not an overly deep selection. For example, they have Stone IPA, Westbrook IPA, Sierra Nevada Torpedo, and Jai Alai, but they don't have Ruination, Levitation, Enjoy By, etc. So, in general each brewery is represented by only 2 or 3 of their beers. The major exception to this is Terrapin, for which they seem to have every beer you don't want and none of the beers you do want (I'm looking at you Cinn Roll WnB). Prices are about 10-20% higher than what I am used to, resulting in a dollar or two more for a 6 pack. However, locally produced bombers were relatively cheap, most being in the $7-$8 range.
There is a growler station in the back. If I recall there was about 10-12 taps on. Samples available for $1. 32oz and 64oz growlers available for sale, though they will fill outside growlers as well. 64oz growlers ranged in price from $8 - $14.
Service is helpful and attentive, though limited in knowledge: my question as to whether a particular IPA was East Coast or West Coast resulted in a question back to me regarding the difference between an East Coast and a West Coast IPA. Oh well, I guess Georgia is still relatively new to the scene, so they're still learning.
Of note, I came here at the recommendation of a friend who lives in the area whom is into craft beer, but isn't a BA-using craft beer geek. My friend lives less than two miles from here and notes this is his go-to beer store, but also notes when he is looking for more, he heads up to Hop City (which I didn't visit). In the end, this store was more than sufficient for my needs as someone passing through the area, but really isn't a World Class destination.

04-03-2014 12:43:59 | More by Florida9
Photo of DerekCarruth


4.5/5  rDev +0.4%

02-28-2014 00:32:38 | More by DerekCarruth
Photo of ColSanders123


4.5/5  rDev +0.4%

02-11-2014 06:57:26 | More by ColSanders123
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Ale Yeah! Craft Beer Market in Decatur, GA
97 out of 100 based on 29 ratings.