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Trü Beer

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13 Ratings
Ratings: 13
Reviews: 7
rAvg: 4.26
pDev: 8.69%
[ Store ]

28 Northampton St
Easthampton, Massachusetts, 01027-1018
United States
phone: (413) 527-2536

visit their websiteWebsite view map and get directionsMap @trubeerstore

None, yet.

(Place added by: indiapaleale on 11-02-2011)
Place: Ratings & Reviews
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Ratings: 13 | Reviews: 7 | Display Reviews Only:
Reviews by bearsxco:
Photo of bearsxco
4.2/5  rDev -1.4%

Visited Tru Beer at the suggestion from another BA. Otherwise I would never have found this place. It's a nice little spot. Great atmosphere. Owner very friendly and knowledgeable. You are able to purchase singles or make your own six packs. All the beer is separated by style. Also by alphabetical order, so it's easy to find what your looking for. There is a good selection of all different styles. I prefer stouts and porters at this time of year. Not much of new beers to try. I must say at no fault of the owner. Its seems harder for the smaller shops to get the hard to finds. But they do try. I will visit Tru beer again. Especially to try new styles and beers. Its nice to support the smaller shops. It is a great little spot.

bearsxco, Jan 04, 2012
More User Reviews:
Photo of pisano
3.5/5  rDev -17.8%

pisano, Jul 03, 2014
Photo of BeerMeSteve
4/5  rDev -6.1%

BeerMeSteve, Jun 21, 2014
Photo of s35keith
4.75/5  rDev +11.5%

s35keith, Jun 20, 2014
Photo of mklatsky
3.75/5  rDev -12%

mklatsky, Jun 13, 2014
Photo of chippo33
4/5  rDev -6.1%

chippo33, Dec 04, 2013
Photo of JGLittle
4.75/5  rDev +11.5%

JGLittle, Dec 04, 2013
Photo of JCam9981
4.65/5  rDev +9.2%

This place opened up in my hometown a few years ago, and every time I'm in town I make sure to stop in and stock up. Great selection, helpful staff and reasonable prices. They've also been really helpful to my mom whenever I've sent her in with a list of stuff to ship down to me. You take care of my mom, you're good in my book.

JCam9981, Oct 22, 2013
Photo of Okisailor
4.31/5  rDev +1.2%

Sam at TruBeer will help you find the brews you need. Best place to buy beer in Easthampton for sure. Could use some more refrigerated storage. Lots of beers on shelfing and devided by style which makes selecting much easier than by brewery. I expect as this business grows they will move into a larger space. Very Friendly!!!

Okisailor, Jul 02, 2013
Photo of scotorum
4.07/5  rDev -4.5%

This was spotted on the Pioneer Valley Beer Tour route map. I only live a few miles away and did not even know it existed! It's in the back of an old home on the main road north out of town, a buiilding which was once a travel agency where, many years ago, I had booked a trip!
More recently, on driving past I had seen the sign "Tru Beer," but assumed it was a homebrew supply shop.

Surprisingly small inside, one c.12x12 room with a smaller alcove entryway where a cooler and checkout counter are located. However, in the main room are shelves and shelves of singles, bombers and 750s, mostly labeled under each with a price. So the main focus here is on creating your own mixed sixes, which is just where I'm at right now!

I did not ask the friendly clerk if he was one of the co-owners, but he was helpful and seemed knowledgeable.

Prices are average to more attractive than average overall. The selection, while large, seems rather spotty. Lots they could have but don't, and not as wide an array of new stuff coming in as there could be.

Nonetheless, if you want to fill a mixed sixpack, try new things, this place is hard to top! The only reasons I have not been back since I was there a month ago is that I have bought a lot of beer on recent trips to other stores, including some in distant states. Also, the road Tru Beer is on is temporarily closed just north of the store for a bridge replacement. You can get there, just not very easily if you are coming from the north.

Overall I applaud the concept! Their website is a wonder for its seemingly endless long listing of beers they have stocked as well as the dates they came in, even if only a fraction of those are in stock at the moment. They have recently added a review capability which I have not been able to try yet due to some glitch in my sign-in process. The website also has a lot of lists of top sellers, best in each category, etc. which are fun to examine.

And finally, they have almost weekly tastings on Thursdays featuring different breweries. I was sorry I missed Dogfish Head and Oscar Blues.

I will do what I can when I can to support this unique local store!

UPDATE 12/17/13: Have been back here several times in the past few weeks. Tastings were suspended over the summer and the website had nothing new since August, so I had half expected to see them close. But after the bridge was fixed they got a lot more traffic going by and more stopping. Also there was apparently some issue with management, perhaps over what to do about the summer drop off of business. Dunno if that has been fully resolved, but they have started adding new stuff again, new tastings have occurred (I went to the North Coast one and it was fun).

They have changed the all-singles format to include more fourpacks and sixpacks. With their limited space that has meant fewer different singles to pick from. And lately the shelves have become more and more sparsely populated. Their future still seems uncertain. So it's more hit or miss here than ever. But they still have the biggest selection north of Westfield Spirit Shop and south of Northampton.

scotorum, Jun 27, 2013
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Trü Beer in Easthampton, MA
93 out of 100 based on 13 ratings.