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Michelob Celebrate Chocolate Lager - Anheuser-Busch

Not Rated.
Michelob Celebrate Chocolate LagerMichelob Celebrate Chocolate Lager

Educational use only; do not reuse.

51 Reviews

(Read More)
Reviews: 51
Hads: 59
Avg: 2.77
pDev: 23.1%
Wants: 6
Gots: 0 | FT: 0
Brewed by:
Anheuser-Busch visit their website
Missouri, United States

Style | ABV
American Pale Lager |  8.50% ABV

Availability: Winter

Notes & Commercial Description:
Beer added by: Jason on 11-16-2006

This beer is retired; no longer brewed.

No notes at this time.
View: Beers (89) | Events
Beer: Reviews & Ratings
Sort by:  Recent | High | Low | Top Raters | Read the Alström Bros Beer Reviews and Beer Ratings of Michelob Celebrate Chocolate Lager Alström Bros
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Reviews: 51 | Hads: 59
Photo of brewdlyhooked13
3.33/5  rDev +20.2%
look: 2 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 2.5

Appearance - a decent enough pour, an inviting hearty amber with a reddish hue. I'm trying to get some amount of head, but what little I can muster is momentary. No retention, no stick.

Aroma - grain, slightly fruity with a coconut/chocolate aroma, not very prominent though. An underlying booziness, too. Additional input from the malt as it sets up, imparting some roastiness. Much better cocoa presence too, give it a minute or two to fully bloom.

Taste - good roasted flavor, though a little blah on the actual grain taste. They somehow managed to incorporate some macro grain flavor in, and it weakens the overall flavor. Chocolate tastes like Tootsie Roll. Not a *bad* thing but makes it hard to take this beer very seriously. The alcohol is woven in fairly well, doing the flavors good with some needed enhancement without being oppressive. Ends with some fading roastiness and mellow booziness. Overall, the flavor is hampered by a degree of thinness but the taste earns some genuine merit. A superior lager? Not in my book. Again, as with the vanilla, there is no hop presence in this beer. It is incomplete in that regard, so I'll have to reserve top marks for a more complete brew.

Mouthfeel - I can allow for a bit of thinness in the body, a lager doesn't have to be excessively thick. It's to the thin side, but for the style it's in the ballpark. Good smoothness, a little under-carbonated but overall it'll do.

Drinkability - I think this beer accomplishes what it intended. I prefer it to the vanilla but only worth trying for posterity's sake.

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Photo of BuckeyeNation
2.09/5  rDev -24.5%
look: 3.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Flawless dark bronze awash in burnt orange and brick red. The orange-tinted, khaki colored head isn't the least bit rocky. It's acceptable initially and becomes increasing unacceptable as it deflates. Unfortunately, not a speck of lace makes it to the glass. The color is great, but that's where it ends.

The nose can only be described as bizarre. If Crayola created a chocolate crayon, it might smell like this. Actually, now that I think about it, the crayon would probably smell much better. I don't know if plastic or wax is a more appropriate comparison, but Celebrate Chocolate sure as hell doesn't smell very beer-like.

I'm willing to believe that a good chocolate lager exists. This ain't it. The flavor is marginally better than the nose, although not enough to earn a higher score. Does A-B test market their products? If so, do they use people who think Bud Light is good beer? How in the world can they release a beer like this with a straight face? I have a lot of questions, but very few answers.

To the brewery's credit, I can actually appreciate the cocoa bean influence. To me, though, Celebrate tastes like a poor quality creme de cacao watered down with a poor quality lager. There's absolutely no depth of flavor and no complexity. I'm a little surprised they were able to mask the 8.5% ABV so well, but it doesn't matter when the flavor profile is so simple and so shallow.

The mouthfeel is amazingly light for such a high alcohol beer. Actually, light is probably the wrong word. Whatever is the opposite of 'mouthfilling' is the word I'm searching for. There's no expansiveness at all, in spite of an acceptable amount of carbonation.

This special, seasonal release comes in a bottle that looks exactly like an artillery shell (which isn't very practical since there's nothing to grab onto). The packaging is perhaps more fitting than Anheuser-Busch knows, because Michelob Celebrate Chocolate bombs big time. I have higher hopes for Celebrate Vanilla, but I have a feeling that it won't be anything to celebrate either.

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Photo of jasonjlewis
3.1/5  rDev +11.9%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 2.5 | overall: 3

Smell of cocoa and appearance is decent and has some nice head. Fades with the end of the bottle as the beer has sat for a while. Decent coca taste that is better as the beer warms. Mouthfeel has almost no carbonation, but the flavor clings decently. Not a session beer, but not that hard to drink. Not worth the price at all. I reviewed this beer as a high quality brew as it was over 10 dollars a bottle. Don't waste your money.

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Photo of jcdiflorio
1.06/5  rDev -61.7%
look: 2 | smell: 1 | taste: 1 | feel: 1 | overall: 1

served into a pint glass from a 24oz malt licquior bottle with a fancy plastic wrapper a twist off cap like on a malt licquoir with a plastic cone and a piece of clear tape holding on the cone.

Clear,medium amber color,a white head dissapated as quick as a soda head.
Very loud and fizzy with crazy streams of bubbles.

Chocolate bean aromas,carmelly,with hints of alcohol.

Tastes like chocolate water,some carmell ,sugary,alcohol tastes,but not as much as you would suspect with the 8.5% ABV. Finishes with a very syrupy,tart and sugary taste. Not anyway pleasing.

A watery cloying mouthfeel with a grainy texture. Had to force this beer down no drinkability at all. My boss gave me this beer as a gift,its the thought that counts on this beer. I wish this beer was good,but it's nowhere near good.

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Photo of barondebourgogne
2.38/5  rDev -14.1%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2.5 | overall: 2.5

Low carbonation from the bottle. Surprising from a mass producing brewer. I was expecting a heavily carbonated brew. No head to speak of besides some faint wisps of lace on a still born lake. Crystal clear with reddish brown highlights.

A very faint wiff of cocao on the nose with little else. The cocao was drowned out by a perfumy, unattractive brown sugar note.

Tasted like chocolate soda pop. Some residual malt sweetness. Flavors dissapate quickly on the tongue.

Fizziness, like pop rocks, fills the mouth. Mild metallic notes finish. Mouthfeel reminds me of a soda as well.

I am not excited about finishing the bottle. It is a take it or leave it proposition. Nothing impressive. Glad that the beer was a gift. I would be bummed if I had spent good money on this beer.

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Photo of HardTarget
3.31/5  rDev +19.5%
look: 2.5 | smell: 4 | taste: 3 | feel: 4 | overall: 3

Bottle Inspection: Fancy bottle and box, which I feel needlessly increased the price to try this out. Still, the bottle shape is a cool mortar round shape. Very limited information, cocoa beans, 8.5% abv., 2006, Chocolate, 24 oz.

Aroma: Nice porter like smell, some mild hops, a light but firm chocolate note.

Appearance: Firm pour produced a finger of tan head that dropped quickly to a thin cover. Glass is very clear but dark roasted ruby showing active carbonation streams.

Flavor: Very mild. Only a slight touch of heat gives the alcohol content away, otherwise it’s well hidden. Main taste is a cocoa with a slightly papery sweet light malt base.

Mouthfeel: Very light body, almost airy. Carbonation is high but seems light enough not to fizz.

Overall Impression: Chocolate? More like mousse. Ultra-fluffed, light as air, just enough chocolate flavor to let you know you’re not drinking your everyday malt liquor. This is Holiday Malt Liquor! The fusel note grew tiresome after a while, but not a bad beer all in all. It’s nice to see Michelob taking some chances.

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Photo of weeare138
3.15/5  rDev +13.7%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

Appears a dark mahogany with a small, light tan head that slowly fades out. Small amounts of spotty lacing are left around the glass.
Smell is of a cocoa laden, caramel-like based with some sugar malted brew. The cocoa is up front and evident. If I hadn't known that it was aged on cocoa, I would've thought it was some sort of odd bock beer that had some plenty of carafa malt in there.
Taste is of the aromas but it falters out a little bit due to the lack of extra maltiness desired from this brew. It's just a tad bit bland with cocoa beans mixed in the mix.
Mouthfeel is medium bodied, all in an unbalanced lager that is very muddled and hard to define.

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Photo of mentor
3.13/5  rDev +13%
look: 3.5 | smell: 3 | taste: 3 | feel: 4 | overall: 3

Bottle was a 2006 GABF left-over that was given to me as a reward for my volunteer efforts. Thanks a million to GABF and to AB Brewing for the opportunity. Pours a thin layer of head over a brown (some reddish tint) liquid. Smells vanilla extract, gentle chocolate, and mild oak. Touch of cherry sour.

Tastes of dry chocolate and some cherry. Sweet and wet on the palette with chocolate trying to counter. Vanilla, but overall, this beer tastes like it was flavored with extracts. comes across as fake. Nice thick mouthfeel and modest carbonation. I suspect all-malt liquor is not the right classification for this beer.

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Photo of roblowther
1.52/5  rDev -45.1%
look: 1.5 | smell: 2 | taste: 1.5 | feel: 1.5 | overall: 1

Pours a very transparent, dark reddish brown with almost no head. What head there is consists of a single layer of enormous bubbles that quickly dissipate. Smells of cocoa and brown sugar. Taste isn't offensive but isn't good. Up front, not much in the way of malt and no hops. The cocoa comes on in the back, drying your tongue out. Aftertaste is classic American macro - sour and metallic. Mouthfeel has a bit of carbonation initially, more than I would have expected based on the head. From there on in, its like water. Water with powder in it. Drinkable? In a word, no. I hand it to these guys to at least try something different - a holiday beer at 8.5% abv with a unique brewing process to produce a unique flavor - all admirable. I think they've just been brewing to the lowest common denominator for way too long to have any idea how to execute something unique.

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Photo of taez555
2.65/5  rDev -4.3%
look: 3 | smell: 3 | taste: 2.5 | feel: 2.5 | overall: 2.5

First off. This beer gets an extra point for the artillery shell bottle, but then loses it when you take the cone off to reveal a “40" style soda screw top.

Appearance is a purplish/brown clear body with a small white head that dies quickly.

Nose smells suspiciously like Budweiser mixed with a hint of chocolate. Mild touches of milk and milk chocolate,

Taste is medium to full bodied. A large level of carbonation. Malt tastes are primarily a coarse dark munich type malt with this strong fake chocolate sort of taset. The best way to describe this beer is Michelob Amber Bock mixed with the chocolate themed drink Yoohoo. Lots of raw white sugar, milk, hints of dark chocolate and even mild touches of coffee. Very little in the way of hops and bitterness is kept to a minimum.

Not as bad as some of the reviewers say it is, but still a pretty lame beer. If they never brew this again and you want to experience it, Drink some Amber bock and chase it with you Yoohoo.

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Photo of acrawf6
2.63/5  rDev -5.1%
look: 3.5 | smell: 3 | taste: 2.5 | feel: 3 | overall: 2

Pours out a clear dark brown amber with a small slightly tan head that drops quickly to just a few bubbles.

Smell. Initially on the sweet side. I do get some semi-sweet chocolate aromas that are ok, but it is accompanied by some off aromas of adjuncts other AB beers have.

Taste. Hmmm... I'm not sure what they are going for. Chocolate is prevalent, but the alcohol is right up there. Is slightly nutty. But overal the flavor is a bit cloying on the sweetness. Aftertaste shows the noticable amount of alcohol.

Mouthfeel is above medium/full - it fills my mouth a good bit (from the alcohol), but the feeling isnt all there. I think it is the sweetness that is affecting the mouthfeel, to much of sweetness.

Overall. Drinkable, but i am not too excited about finishing the rest of the bottle. I am drinking it now a little bit more than the recommended temperature, and i'm glad i did. I am afraid this one alc content is going to really jump out in about 20 minutes. I do enjoy the glasses given in the pack (the only reason why i picked it up).

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Photo of peabody
1.19/5  rDev -57%
look: 2.5 | smell: 1 | taste: 1 | feel: 2 | overall: 1

Pours out a clear dark concoction with white/offwhite suds that are two fingers high in the accompianing tulip glass.No lacing
I smell yeast and sugar. Mabey a hint of alcohol but that is it.
As it warms you do smell something that almost smells like Nestles Quick powder.
Taste is stranger than all get out. Dirty water that has freshly mown grass in it. Nasty is giving this beer a compliment.
What were they thinking at AB? The big boys don't have a clue.

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Photo of scottoale
2.75/5  rDev -0.7%
look: 3.5 | smell: 3.5 | taste: 2 | feel: 3 | overall: 3

Picked this up in the gift set at my main liquor store, having mixed expectations and balking at the price...

Came in a fancy 24fl.oz. bullet shaped glass bottle covered with black plastic label and a twist-off cap. This Michelob version being called "Chocolate" and stated as being "aged on real cocoa beans with natural flavor" I'm still not getting the aged "on" thing...if you age them "on" something, don't they have to be "in" something like a vessel of some description??? An oak barrel or stainless steel perhaps. Somebody toss me a fricken bone here , pah-lease!

The pour into the snifter provided reveals a dark burgundy lager with a short lasting 1/2" of tan colored head...looks pretty good actually.

The smell is rather promising as well...good sweet malty backbone with some ooompth and a nice cocoa lingering in the background.

And on to the taste with some medium-high hopes...nope, that's where this brew gets off the bus and let's you off at the wrong stop. It starts off on a nice, sweet malty note and then just kinda disappoints as the flavor turns into a bowl full of Cocoa Krispies in water, not milk.

A bland bitter Cocoa Krispie finish with a medium body to deliver it.

It's worth tasting (for free) but I would never pay the price for this one again.

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Photo of BEERchitect
2.98/5  rDev +7.6%
look: 3.5 | smell: 3 | taste: 3 | feel: 2.5 | overall: 3

I think this beer is getting a bad wrap because of it's namesake. Though it is a far cry from being a great beer, if it had another company's name on it, it would probably rate higher. We advocates of beer seem to be more critical of the big boys and give the little guys a bit more leadway. Nevertheless, the beer holds an attractive cocoa aroma and flavor, but never seems to round out. Sweet malts reamain as such, but doesn't really have the body or backbone to substantiate the beer as a whole. It just falls apart a bit. Sweet malts and chocolates with a light, sticky mouthfeel remainds me a lot of cola. From appearance, to flavors, to mouthfeel, to finish, I am reminded of cola. Though not attractive in a beer, I don't mind the flavors. But, still can't rate highly.

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Photo of airevac19
1.88/5  rDev -32.1%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 2

I bought this at the exchange here at Elmendorf AFB, AK. I saw the package (this one, vanilla oak variety, and 2 snifters) and i thought "ehh, let's give it a go." It's an ok beer, but it definately not something I would drink daily. I wasn't impressed with the chocolate taste to it. Tasted more stale than anything.

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Photo of xav33
1.42/5  rDev -48.7%
look: 1 | smell: 1.5 | taste: 1 | feel: 2 | overall: 2

Michelob Celebrate Chocolate
Bullet bottle (750 ml)
Recent bottling, celebrated 12/06
Moderate pour into accompanying tulip glasses.

Poured a clear brown with a tiny fizzy off white head.

Smelt of light chocolate and toasted grain.

Taste was upfront light bitter dirt and chocolate scraps followed by dirty grain on a short to average length finish. Palate was light to medium bodied, slightly oily, lively carbonated and lightly alcoholic and astringent.

Overall, I can't believe I got suckered into buying this. Again... Huge minus points for being overly poor quality compared to value (20$ for the gift set). I can think of at least 100 great beers for $10 or less for a 750ml bottle. This is not one of them. Money making scheme, milking their brand name. Great for grumpy uncle Jeb who drinks a case of Mich Ultra a day, he will think this is the most flavorful thing ever.

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Photo of NeroFiddled
3.22/5  rDev +16.2%
look: 3.5 | smell: 4 | taste: 3 | feel: 3.5 | overall: 2.5

Odd. Very odd. I didn't really like this one. It looks good, and the note of cocoa in the nose is quite nice, but when it comes to the flavor it seems like it's just cocoa mixed in with a stronger than usual beer... there's no malt underlay! The vanilla/bourbon version they did seemed to work a lot better as it fit in more with the dryness of the basic beer behind it. Here, the addition of the cocoa just leaves me wanting more. In its defence, however, it is pretty well-balanced and not overly sweet or too dry or bitter, it's just oddly set against a beer that has too much alcohol and not enough maltiness. It finishes with some alcohol that slides away to reveal sticky cocoa notes... and even more sticky cocoa notes... and more alcohol. All the while, a dull bitterness maintains residence beneath.... it's a hard call on this one. The cocoa bean flavor is very nice, but the balance is off. Either it's not sweet enough, or there's too much cocoa flavor, which suggests a required sweetness that's not there. Some coffee-like notes wander in here and there, along with a touch of suggestive roastiness, but it's not enough. And some more body might help too. Maybe poured via nitrogen mix this might cut it... as is, thumbs down!~

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Photo of JasonCoop
2.66/5  rDev -4%
look: 4 | smell: 3 | taste: 2.5 | feel: 3 | overall: 2

bottle looks like a tank shell or something. really weird looking.

pours a very clear ruby/ amber color with a small cap that quickly fades into a ring

smell is subtle. sweet, with very faint hint of chocolate.

taste is pretty odd. not exactly chocolatey, but very malty. very different and interesting flavor, but not all that great. definitely reminds me of a bock. but not a great one.

this beer is nothing special. i consider it an oddity, and not a pleasant one either. i definitely wouldn't recommend it.
try something real, like a sam adams chocolate bock perhaps.

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Photo of geexploitation
2.17/5  rDev -21.7%
look: 3.5 | smell: 1.5 | taste: 2 | feel: 4 | overall: 2

From a strangely alien bottle with a 40oz style screw top comes a beer that is perfectly clear and dark russet brown. It's lighter than I expected given that it's "chocolate". The nose smells like powdered jell-o pudding -- that is, before it becomes actual pudding. Gross, at least in a beer. On the palate, a touch of bitterness and some diacetylesque notes, combined with that jell-o chocolate pudding note. Cloying and one-dimensional, and the flavor itself isn't good enough to overcome those two characteristics. While AB deserves credit for trying to brew some more interesting beers, this beer is an utter wreck. No shape, no depth, and flavors that I find downright icky. There are really no redeeming non-political qualities in this beer.

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Photo of mattpetti
2.7/5  rDev -2.5%
look: 3 | smell: 3 | taste: 2.5 | feel: 3 | overall: 2.5

Got this as a gift pack. Has an interesting bottle, with a cone shaped brown top and the same plastic black label as last years celebrate. "Aged on cocao beans". Pours a dark brown and amber with a small, scattered bubbled, head. There seems to be very little active carbonation and the head quickly dissapates into somethign that looks like flat soda. The smell is of an all-malt lager with a flutter of cocao (not chocolate) in the rear, and maybe some alcohol, but that is it. Thin all-malt flavors come through with very little chocolate or cocao sweetness. There is it, right at the bitter part of your tongue. A sharp flavor of chewing on cocao beans hits then like an unodorous fart "poof" is gone. Dull and un adventurous is my take on this beer. Tough to get through the bottle and as it warms the bitter cocao becomes annoying. Also this beer doesn't really celebrate chocolate, but the cocao bean. Dissapointing.

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Photo of Beertroop
3.03/5  rDev +9.4%
look: 4.5 | smell: 4 | taste: 2.5 | feel: 3 | overall: 2.5

App- This beer is well presented. The bottle definitely looks good. When poured it seemed I was pouring pure malt liquor. Dark and very little carbonation.

Smell- Very good smell, a lot of chocolate notes. Not really strong, but enough to give you a pretaste through the nose.

Taste- Not a great taste. Decent taste, but its not for me. It had the nots of liquor and a hint of chocolate. It definitely had a nut tone to it. Not too bad, but its just not my kind of Brew.

Mouthfeel- This beer actually feels mor like a liquor than a beer. Smooth notes with a kick.

Drinkability- A decent drinkable brew for the lovers of exotic beers. It takes a little geting use to, but overall ok. not great.

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Photo of shaggy151
1.95/5  rDev -29.6%
look: 2 | smell: 2 | taste: 2 | feel: 2.5 | overall: 1.5

Got this as part of the two pack with the Vanilla beer. It has a nice color with only a hint of chocolate smell. The taste also really only had a hint of chocolate. I was expecting more after trying the Vanilla beer which has both a stronger smell and taste of the vanilla. The beer is fairly smooth but really not something i would want to have again.

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Photo of GeneralZod
2.04/5  rDev -26.4%
look: 2 | smell: 3 | taste: 1.5 | feel: 3 | overall: 1.5

Low head. Dull and low fizz. Looks uninviting.

Just a hint of chocolate and malt. Enough for the average score.

Awful. Too bitter. No chocolate taste.

A bit coarse, but ok.

Undrinkable. Bitter and boring. Michelob should not be celebrating chocolate.

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Photo of Bitterbill
2.09/5  rDev -24.5%
look: 3.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Poured from 24oz bottle(room temp) a clear deep amber with a smallish head of foam that shrank to just a fine ring hugging the edge of the Michelob goblet that came with this gift pack.

The smell is very delicate. I can *just* sense some chocolate notes.

The taste is also, initially, pretty delicate. Not much of a chocolate flavour at all; maybe some slight bread from the semi sweet malt but that disappears rather quickly and is replaced by a pronounced flavour and warming from the alcohol. Pretty boring stuff, darn it. :^(

Bottom line: I'm glad I tried it but I won't buy it again.

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Photo of hckyfn9999
2.4/5  rDev -13.4%
look: 3 | smell: 3 | taste: 2 | feel: 3 | overall: 2

Pours a deep amber color with a small head and not much lacing into the Michelob Celebrate snifter.

Aroma of is of faint chocolate and malt. Nothing too strong here.

After trying the Vanilla Oak Celebrate you expect a strong chocolate flavor as the vanilla flavor was dominant in the aforementioned beer; not so however. Basically it tastes like amber bock with a subtle chocolate flavor. I don't say anything that says this is an all malt brew as it does with some of the other Michelob special offerings and an after taste of corn leads me to believe it is not. I would prefer more chocolate and no adjuncts. I guess I would really like a Sam Adams Chocolate Bock. Actually I would prefer an Amberbock to this brew.

Mouthfeel is fine. This isnt a very drinkable beer. I will finish the whole bottle (24 oz.) but I do not care for more.

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Michelob Celebrate Chocolate Lager from Anheuser-Busch
68 out of 100 based on 51 ratings.