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Alpine Liquors

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6 Ratings
Ratings: 6
Reviews: 4
rAvg: 4.04
pDev: 20.05%
[ Store ]

6420 Cottage Grove Rd
Madison, Wisconsin, 53718-6592
United States
phone: (608) 221-9910

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(Place added by: dhannes on 02-10-2013)
Place: Ratings & Reviews
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Ratings: 6 | Reviews: 4 | Display Reviews Only:
Photo of Kevicol
5/5  rDev +23.8%

While this is my regular spot, I have to begin by saying that what others have said about joining the beer club to gain access to the rare, behind the counter offerings is true. But, there is no cost to join, so I don't understand why this is such a drawback? They really do have an amazing selection, but sometimes you have to ask for "special" goodies. I think it helps keep the good stuff available to those who are in the know. Why should the college kiddies buy up all the TG when they can't tell the difference between that and PBR?

As far as customer service, James, the manager, is a very knowledgeable, down to earth guy who seems to go the extra mile to satisfy special requests, if he can. Some things are just regional and unfortunately don't make it this far - I'm thinking of FFF Zombie Dust inparticular, which I had to send my mother to Binney's in Chicago for. Don't worry, she lives in the suburbs, it wasn't a cross country jaunt or anything. As far as the other members of the staff, it's a little hit or miss, but James is there A LOT.

I just love the quaint neighborhood feel of this place. I live fairly close by, so I understand people who may not want to go a long ways out or their way to patronize them, but for those who do I think Alpine Liquors has a lot to offer.

Photo of robear
5/5  rDev +23.8%

Photo of tyleeis
4.5/5  rDev +11.4%

Photo of HowardTheDuck
3.34/5  rDev -17.3%
vibe: 3.5 | quality: 3 | service: 3.5 | selection: 3.5

Great place to buy commons if the location is convenient for you, however don't come in looking for any rarities (which they eloquently refer to as "allotted items") because they started an asinine brand loyalty program where you have to buy more of the brand you're looking for in some undetermined time period (whatever time passes between "allotted" items - no set schedule/interval). I used to spend a lot of money here, but since none of the money I spend counts toward these "allotted" items unless it happens to be the same brand, I'm buying those beers elsewhere where I can get them cheaper. There's just no reason to buy them at Alpine anymore. I will say that Alpine has very competitive prices when compared to similarly sized stores, but they don't compete with larger stores. They also have a fairly good selection and used to be willing to shell out more of the 1-off, seasonal, rarity stuff out of the cooler if you were spending money and had some facial recognition. That's not the case anymore, so don't waste your time. The humorous part is that this is all an effort to ward off the truck chasers. It's lost them several customers who used to be very loyal.

Photo of emerge077
3.26/5  rDev -19.3%
vibe: 3 | quality: 4 | service: 2 | selection: 3.75

Stopped in over the weekend, the area literally felt like the Eastside's ass-end, practically in Cottage Grove (WI not Chicago, BIG difference). Wedged in an office building on a corner, with "10 minute parking" spots out front (empty lot).

Walked in and said hello to the college guy at the counter, who remained silent. Did the slow walkthrough of the coolers, most of the beer is cold (quality points), and there was a lone shelf in the back, obscured halfway up by cases of wine stacked in front of it. I found a few NB Lips of Faith bombers behind the wine cases. Asked the guy about NG Berliner, which he knew nothing about and gave the standard "maybe next week" line. That's ok, we found cases at Woodmans, stacked deep.

Selection is good but modest, nothing obscure past the usual midwest seasonals. The one exception being a Great Dane black barleywine bomber that was a little too pricey for what it was (around $14, trying to King Henry in 2013). Founders, Bells, a couple FFF sixers, Ale Asylum, Lake Louie, etc.

Woodmans is 3-ish miles away, on the Eastside there's Jenny St., Star, and Trixies, which all have more to offer. Not worth the 5 mile detour off the highway for. It is near a Great Dane satellite location if you're already heading there. If they do a "brand loyalty" program, that's lame. Last store in recent memory that did that was Armanettis in Chicago, and they closed down.

Photo of Gotti311
3.17/5  rDev -21.5%
vibe: 2.5 | quality: 3.5 | service: 2.25 | selection: 4

There selection isnt bad, but they often keep even decent stuff hidden in back. Pricing defintely seems fair compared to other stores. Plus this location is pretty far out of the way. I would rather hit up Jenifer Street Market or Rileys if you are in town and looking to pick up some WI beer

Alpine Liquors in Madison, WI
- out of 100 based on 6 ratings.