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Alpine Liquors

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Awaiting 10 Reviews
Reviews: 5
Visits: 15
Avg: 3.43
pDev: n/a
[ Store ]

6420 Cottage Grove Rd
Madison, Wisconsin, 53718-6592
United States
phone: (608) 221-9910

visit their websiteWebsite view map and get directionsMap 

Place added by: dhannes on 02-10-2013

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Place: Reviews & Ratings
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Reviews: 5 | Visits: 15
Reviews by emerge077:
Photo of emerge077
3.26/5  rDev -5%
vibe: 3 | quality: 4 | service: 2 | selection: 3.75

Stopped in over the weekend, the area literally felt like the Eastside's ass-end, practically in Cottage Grove (WI not Chicago, BIG difference). Wedged in an office building on a corner, with "10 minute parking" spots out front (empty lot).

Walked in and said hello to the college guy at the counter, who remained silent. Did the slow walkthrough of the coolers, most of the beer is cold (quality points), and there was a lone shelf in the back, obscured halfway up by cases of wine stacked in front of it. I found a few NB Lips of Faith bombers behind the wine cases. Asked the guy about NG Berliner, which he knew nothing about and gave the standard "maybe next week" line. That's ok, we found cases at Woodmans, stacked deep.

Selection is good but modest, nothing obscure past the usual midwest seasonals. The one exception being a Great Dane black barleywine bomber that was a little too pricey for what it was (around $14, trying to King Henry in 2013). Founders, Bells, a couple FFF sixers, Ale Asylum, Lake Louie, etc.

Woodmans is 3-ish miles away, on the Eastside there's Jenny St., Star, and Trixies, which all have more to offer. Not worth the 5 mile detour off the highway for. It is near a Great Dane satellite location if you're already heading there. If they do a "brand loyalty" program, that's lame. Last store in recent memory that did that was Armanettis in Chicago, and they closed down.

 1,411 characters

More User Reviews:
Photo of BarrelAgedG
4.54/5  rDev +32.4%
vibe: 4.25 | quality: 4.5 | service: 4.75 | selection: 4.5

Photo of UWBadgerFan4Life
3.97/5  rDev +15.7%
vibe: 3.75 | quality: 4 | service: 4 | selection: 4

Photo of jonesjere
3.6/5  rDev +5%
vibe: 3.75 | quality: 3.5 | service: 3.75 | selection: 3.5

Photo of Hendrick24
4.22/5  rDev +23%
vibe: 4 | quality: 4.25 | service: 4.5 | selection: 4

Photo of Ri0
4.41/5  rDev +28.6%
vibe: 3.75 | quality: 4.5 | service: 4.75 | selection: 4.25

Photo of italianstallion
4.32/5  rDev +25.9%
vibe: 4.25 | quality: 4.25 | service: 4.5 | selection: 4.25

Photo of beer_ben
4.56/5  rDev +32.9%
vibe: 4.5 | quality: 4.25 | service: 5 | selection: 4.5

My experience with Alpine has been exceptional. The service is great when they're not swamped. The beer club has allowed me to get rare beers that I could not otherwise. First come, first served policies only benefit those whose schedules allow. With the Alpine club, I don't have to worry about getting to the store in time after work. The loyalty program works so well, I feel remorse after buying beer elsewhere.

 415 characters

Photo of Brad3120
3.86/5  rDev +12.5%
vibe: 4 | quality: 4 | service: 4 | selection: 3.5

Reasonable prices, very nice, helpful staff, decent selection.

62 characters

Photo of curbmusic
2.28/5  rDev -33.5%
vibe: 1 | quality: 3.25 | service: 1 | selection: 3

not bad selection, prices are fair, staff are knowledgeable & the mix n match is generally one of the best in Dane co. However, the "beer club" is a SHAM. moved into area 5 months ago, I buy 2 to 4 4packs/6 packs/bombers weekly from this store. manager tells me "join club, get marks for purchases, apply marks to desired brewery & you'll be in line for rare beers. late summer, Toppling Goliath announces king sue has arrived in town on Facebook, stop in after work, manager says "not here, talked to brewery today, still bottling". Straight lied to my face. I ceased patronage, 3 weeks later, i begrudgingly make emergency stop just for cigs & w/o me saying a word, manager slides me a bagged TG Sosus (which was wonderful). So I return as customer. Presently, I've got like 50 marks for 3 floyds. I've asked twice weekly bout zombie dust for the past month & am told "hasn't come in, don't know". saw ZD at another store today for $3 bottle, stopped by, guy told me "there's some here come back @ 6 when manager is here, I can't sell it". @ 6pm manager greets me with "don't even talk to me I'm not really here" then proceeds to tell me that zd sold out a week & a half ago. On a stack of bibles this guy told me a week ago "isn't here, don't know when". I'd prefer "sorry you're not at the top of the list", but I imagine that is hard to do when there is an actual list to reference. 3rd time I've had this experience & I am done. several of my beer buds have had similar results & now boycott. This feels like high school, you have to be "cool enough" & no matter how much you spend the grand beers go to the inner circle, period. I suggest star liquor, it's first come, first serve with amount limits & they're are nice to EVERYONE.

 1,739 characters

Photo of Kevicol
5/5  rDev +45.8%

While this is my regular spot, I have to begin by saying that what others have said about joining the beer club to gain access to the rare, behind the counter offerings is true. But, there is no cost to join, so I don't understand why this is such a drawback? They really do have an amazing selection, but sometimes you have to ask for "special" goodies. I think it helps keep the good stuff available to those who are in the know. Why should the college kiddies buy up all the TG when they can't tell the difference between that and PBR?

As far as customer service, James, the manager, is a very knowledgeable, down to earth guy who seems to go the extra mile to satisfy special requests, if he can. Some things are just regional and unfortunately don't make it this far - I'm thinking of FFF Zombie Dust inparticular, which I had to send my mother to Binney's in Chicago for. Don't worry, she lives in the suburbs, it wasn't a cross country jaunt or anything. As far as the other members of the staff, it's a little hit or miss, but James is there A LOT.

I just love the quaint neighborhood feel of this place. I live fairly close by, so I understand people who may not want to go a long ways out or their way to patronize them, but for those who do I think Alpine Liquors has a lot to offer.

 1,304 characters

Photo of robear
5/5  rDev +45.8%

Photo of tyleeis
4.5/5  rDev +31.2%

Photo of HowardTheDuck
3.34/5  rDev -2.6%
vibe: 3.5 | quality: 3 | service: 3.5 | selection: 3.5

Great place to buy commons if the location is convenient for you, however don't come in looking for any rarities (which they eloquently refer to as "allotted items") because they started an asinine brand loyalty program where you have to buy more of the brand you're looking for in some undetermined time period (whatever time passes between "allotted" items - no set schedule/interval). I used to spend a lot of money here, but since none of the money I spend counts toward these "allotted" items unless it happens to be the same brand, I'm buying those beers elsewhere where I can get them cheaper. There's just no reason to buy them at Alpine anymore. I will say that Alpine has very competitive prices when compared to similarly sized stores, but they don't compete with larger stores. They also have a fairly good selection and used to be willing to shell out more of the 1-off, seasonal, rarity stuff out of the cooler if you were spending money and had some facial recognition. That's not the case anymore, so don't waste your time. The humorous part is that this is all an effort to ward off the truck chasers. It's lost them several customers who used to be very loyal.

 1,178 characters

Photo of Gotti311
4.07/5  rDev +18.7%
vibe: 4 | quality: 4 | service: 4.25 | selection: 4

Alpine Liquors in Madison, WI
- out of 100 based on 5 ratings.