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The Beverage Company

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21 Ratings
Ratings: 21
Reviews: 19
rAvg: 4.18
pDev: 10.53%
$$ - reasonable

[ Store ]

1116 Carver St
Traverse City, Michigan, 49686-4307
United States
phone: (231) 946-7596

visit their websiteWebsite view map and get directionsMap 

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(Place added by: Mitchster)
Place: Ratings & Reviews
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Ratings: 21 | Reviews: 19 | Show All Ratings:
Photo of TCmichigan


4.84/5  rDev +15.8%
vibe: 5 | quality: 4.5 | service: 5 | selection: 5 | $$

As a recent addition to the Traverse City area, I've just discovered the Beverage Company. I've never had a bad trip. Every time I go in, the attentive staff is there to greet, suggest and scrounge up whatever it is I seem to be looking for (Alas, no Pliny).

I've gone in for day-at-the-beach beer runs and asked for cases of ice cold crap-beer they didn't have in the cooler, only to have a runner go retrieve whatever my need was from the backroom.

I've gone in with an idea in mind for what I wanted to pair with dinner, to have multiple suggestions tossed my way by the knowledgeable staff, without whom, I'd never have tried the 'Lagunitas Sucks Brown Shugga Substitute Ale', which scared me away because of the name, but keeps drawing me back because of the taste.

08-26-2013 03:20:18 | More by TCmichigan
Photo of NMBeachBum


4.58/5  rDev +9.6%
vibe: 4 | quality: 4.5 | service: 5 | selection: 4.5 | $$

Beverage Company is an excellent place to shop. And if you want something that is not in stock, they will gladly order it for you. All the staff that I have interacted with have been knowledgeable, helpful and friendly. Several times I have ordered something special; the product came quickly and I was called when it arrived.

Beverage company is setup more like a warehouse than a boutique store. The emphasis is on value and service, not necessarily on atmosphere. However, that is no reason not to shop here. This is the best place to shop in the TC area.

11-03-2011 01:40:19 | More by NMBeachBum
Photo of morimech


4.2/5  rDev +0.5%
vibe: 4.5 | quality: 4 | service: 4.5 | selection: 4 | $$

Going off of Beerfly, I stopped in here one evening. It was nightime and I thought the place was closed. Parking lot was vacant and dark. The lights in the store appeared to be off but it was the window filters that made the store look dim from the outside. Staff was friendly and helpful. I was left to browse the shelves. Did not spend too much time in the store but I was impressed with the selection. Just about everything Short's currently bottles. Large selection of other Michigan brews. A couple of interesting imports as well. A nice singles selection but could use improvement but I understand they will break up sixers for you. Definatly should stop here for your beer buying needs.

10-08-2011 16:15:53 | More by morimech
Photo of SpdKilz


4.34/5  rDev +3.8%
vibe: 4.5 | quality: 4 | service: 5 | selection: 4 | $$

Very glad I stopped in at this store. I walked in and the vibe was great. Everyone was busy working but I was immediately greeted and asked if I needed help. The quality of the store is great – nice and quaint clean store located off the main strip in Traverse City.

The service is for sure a five. The (I assume) owner and his wife were ringing people up while a few other employees while a few other employees were stocking the store. Everyone was insanely nice and helpful. They pointed me out to the beers I asked for and also immediately recommended a few other fun things they had just got in.

The selection was a bit small but very solid for such a small store. They had just gotten an older case of Hopslam in (a nice surprise – I know it is past its prime but it was still nice to try a bottle or two for the heck of it). They also had a few other beers that I have not seen elsewhere in the other few stores I’ve been to in Michigan. In addition, the prices were great! I will be going back there in the next day or two in order to stock up a few things to take back home to Chicago with me. A must stop when in Traverse City.

08-06-2011 17:22:50 | More by SpdKilz
Photo of RocPorterFanatic


3.78/5  rDev -9.6%
vibe: 3.5 | quality: 3.5 | service: 4.5 | selection: 3.5 | $$

I was in Northern Michigan for a week's vacation and this place came highly recommended. Upon walking in the door, we were immediately greeted by somebody working in the craft section. He asked if I knew what I was looking for, or if he could be of any guidance. I was there looking for things that I can't get home in Ohio or Indiana, and the store did not disappoint.

I was hoping to find some things that Short's didn't have in stock at the brewpub, or other MI brewery one offs, and I was pleasantly surprised. They had a few Short's beers that all otehr places had been out of, and singles of them, so I wasn't obligated to buy a 6pk. When there was something I wanted a single of, they happily opened a 6pk so I could get just a bottle or two, thats what I call customer service.

I would highly recommend Beverage Company to anybody looking for a great bottle shop with a knowledgable friendly staff.

08-01-2011 19:23:02 | More by RocPorterFanatic
Photo of qua17


4.41/5  rDev +5.5%
vibe: 4 | quality: 4 | service: 5 | selection: 4.5 | $$$

I traveled to this place based upon the good reviews on BA and the place did not disappoint. I was impressed by the knowledge of the staff and by their willingness to help. The selection of singles was good (not great) but they were willing to break a couple six packs to allow me to try some beers I had a hankering for. The fact that they had so much refrigerated brew was a plus. The beverage company had a good selection of Michigan beers and I was able to stock up on some Founders that I had yet to try.

07-21-2011 21:01:17 | More by qua17
Photo of ssimpson89


4.2/5  rDev +0.5%
vibe: 4.5 | quality: 4 | service: 4.5 | selection: 4 | $$

Visited while on vacation in TC on 6/20/11. The guy at the cash register noticed my IL plates and immediately struck up a conversation when I walked in. I told him I heard they had a good selection and he referred me to the "beer expert" who was working stocking shelves. He offered to help and asked if I had any questions.

I was looking for MI beers I can't get in IL, like Shorts, North Peak, Dragonmead, Arcadia special releases, etc. They have a solid singles selection, so I picked up a mix six of all MI beers and a sixer of North Peak Burly Belgo IPA, which is very good by the way.

Very friendly staff. I totally recommend a visit if you are in the area.

06-26-2011 01:43:59 | More by ssimpson89
Photo of GoldenChild


4.4/5  rDev +5.3%
vibe: 5 | quality: 4 | service: 5 | selection: 4 | $$

To bad this place is an hour away so the only way that I get to make trips to here is to bribe the wife with Outback or Red Lobster.

Great location nice store front, lots of parking, nice size sign out by the road.

Tons of beer, Big coolers filled with singles, This place has a very big selection i don't think that it would be possible to leave with out something. They also get all kinds of rare beers and limited brews(kbs, Bigfoot, ect). To bad you cant mix and match all the beers in the store like you can at Oliver T's.

The workers there are exceptional they acknowledge every person that walks into the door and are quick to let you know how a beer is and recommend more beers of that style.

I will be making many more trips to traverse as long as the wife never catches on to my devious plan

06-08-2011 17:52:52 | More by GoldenChild
Photo of zoso1967


4.5/5  rDev +7.7%
quality: 4.5 | service: 5 | selection: 4 | $$

BevCo is the place to go for craft beer in Traverse City.

The Store is a nice size and has a good atmosphere. It is always clean and the stock is well organized. Besides beer they also have a good array of wine and spirits.

They have a nice selection of craft beers both cold and warm, including some cases that are stacked up between the beer isle and the bottle return room. They are definitely Michigan centric, with a lot of space given to Short's and other more regional breweries. That is fine though since Michigan breweries make some of the best beer in the world.

They have a mix a six section that is pretty good and while it would of course be better if you could mix anything in the store, they do a good job of having stuff in there that you would want to try. I would say prices are very reasonable, but I just moved here from Philadelphia so everything seems dirt cheap to me.

Service is top notch and not only are the employees helpful, but they also are really cool and genuinely nice. I cannot say enough about the quality of the people that work at BevCO

My only real complaint is that the selection could be improved a bit. Coming from Philly I realize I need to temper my expectations some, but I think it is a bit lacking in the Belgian department especially. I could not find any sort of non-fruit lambic, and sours in general seem scarce. I do understand that they do special orders though, so perhaps I will ask about that next time I am in.

All in all I highly recommend The Beverage Company to those who are visiting TC and looking for regional brews, or those who live in TC and are looking for great service, a nice selection and decent prices.

01-20-2011 21:41:26 | More by zoso1967
Photo of MilwaukeeCrusher


3.85/5  rDev -7.9%
quality: 4 | service: 4 | selection: 3.5 | $$

Stopped here in search of a few of the minor brewery beers I might have not gotten yet. Line up was pretty consistent with a typical beer store, its appeal in having quite a bit of Shorts and other releases. Didn't find too much in the more rare department and prices were ok. Man there was happy to help but it seemed everything he had I managed to pick up in the previous days through the myriad of other beer stores. Probably the place to stop in Traverse City for craft beer, and would recommend to travelers in the area who haven't gotten their fill in the southern part of the state. Would be better if you could build your own sixer.

01-13-2011 23:26:24 | More by MilwaukeeCrusher
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The Beverage Company in Traverse City, MI
92 out of 100 based on 21 ratings.