1. Extreme Beer Fest tickets go on sale Sat, Sep 27 @ Noon EDT.
  2. The wait is over! Download the BeerAdvocate app on iTunes or Google Play now.
  3. Get 12 issues / year of BeerAdvocate magazine for only $9.99!

The Beverage Company

Not Rated.
   No picture uploaded.
   Have one? Upload it now.

22 Ratings
Ratings: 22
Reviews: 19
rAvg: 4.15
pDev: 10.84%
[ Store ]

1116 Carver St
Traverse City, Michigan, 49686-4307
United States
phone: (231) 946-7596

visit their websiteWebsite view map and get directionsMap 

None, yet.

(Place added by: Mitchster)
Place: Ratings & Reviews
Sort by:  Usefulness | Recent | High | Low | Top Raters
« first ‹ prev | 1-10 | 11-20 | 21-30  | next › last »
Ratings: 22 | Reviews: 19 | Display Reviews Only:
Reviews by Mitchster:
Photo of Mitchster
3/5  rDev -27.7%

These guys have a decent selection (perhaps 75 micros choices and lots of swill), however most of the beers are only available in 6'ers which severly dampens their prospect of me buying things from them. Their prices are relatively reasonable compared to other liquor stores in TC. The staff doesn't really know much about the beer they sell, they cater more towards wine buyers. Service is good, but the majority of the micro selection is at room temp. They hose you on single prices, marking them way above what they would be if divided equally from the 6'er. Go to Jack's first, then here if you can't get what you need. They will go out of their way to try to find stuff for you and order it, as long as you're planning on getting a case or so, calling their distributors to see if they can get it for you.

Mitchster, Feb 03, 2003
More User Reviews:
Photo of hotsudge
3.5/5  rDev -15.7%

hotsudge, Jul 20, 2014
Photo of JohnnieNepal
4/5  rDev -3.6%

JohnnieNepal, Oct 18, 2013
Photo of atone315
4.5/5  rDev +8.4%

atone315, Oct 09, 2013
Photo of TCmichigan
4.84/5  rDev +16.6%

As a recent addition to the Traverse City area, I've just discovered the Beverage Company. I've never had a bad trip. Every time I go in, the attentive staff is there to greet, suggest and scrounge up whatever it is I seem to be looking for (Alas, no Pliny).

I've gone in for day-at-the-beach beer runs and asked for cases of ice cold crap-beer they didn't have in the cooler, only to have a runner go retrieve whatever my need was from the backroom.

I've gone in with an idea in mind for what I wanted to pair with dinner, to have multiple suggestions tossed my way by the knowledgeable staff, without whom, I'd never have tried the 'Lagunitas Sucks Brown Shugga Substitute Ale', which scared me away because of the name, but keeps drawing me back because of the taste.

TCmichigan, Aug 26, 2013
Photo of NMBeachBum
4.58/5  rDev +10.4%

Beverage Company is an excellent place to shop. And if you want something that is not in stock, they will gladly order it for you. All the staff that I have interacted with have been knowledgeable, helpful and friendly. Several times I have ordered something special; the product came quickly and I was called when it arrived.

Beverage company is setup more like a warehouse than a boutique store. The emphasis is on value and service, not necessarily on atmosphere. However, that is no reason not to shop here. This is the best place to shop in the TC area.

NMBeachBum, Nov 03, 2011
Photo of morimech
4.2/5  rDev +1.2%

Going off of Beerfly, I stopped in here one evening. It was nightime and I thought the place was closed. Parking lot was vacant and dark. The lights in the store appeared to be off but it was the window filters that made the store look dim from the outside. Staff was friendly and helpful. I was left to browse the shelves. Did not spend too much time in the store but I was impressed with the selection. Just about everything Short's currently bottles. Large selection of other Michigan brews. A couple of interesting imports as well. A nice singles selection but could use improvement but I understand they will break up sixers for you. Definatly should stop here for your beer buying needs.

morimech, Oct 08, 2011
Photo of SpdKilz
4.34/5  rDev +4.6%

Very glad I stopped in at this store. I walked in and the vibe was great. Everyone was busy working but I was immediately greeted and asked if I needed help. The quality of the store is great – nice and quaint clean store located off the main strip in Traverse City.

The service is for sure a five. The (I assume) owner and his wife were ringing people up while a few other employees while a few other employees were stocking the store. Everyone was insanely nice and helpful. They pointed me out to the beers I asked for and also immediately recommended a few other fun things they had just got in.

The selection was a bit small but very solid for such a small store. They had just gotten an older case of Hopslam in (a nice surprise – I know it is past its prime but it was still nice to try a bottle or two for the heck of it). They also had a few other beers that I have not seen elsewhere in the other few stores I’ve been to in Michigan. In addition, the prices were great! I will be going back there in the next day or two in order to stock up a few things to take back home to Chicago with me. A must stop when in Traverse City.

SpdKilz, Aug 06, 2011
Photo of RocPorterFanatic
3.78/5  rDev -8.9%

I was in Northern Michigan for a week's vacation and this place came highly recommended. Upon walking in the door, we were immediately greeted by somebody working in the craft section. He asked if I knew what I was looking for, or if he could be of any guidance. I was there looking for things that I can't get home in Ohio or Indiana, and the store did not disappoint.

I was hoping to find some things that Short's didn't have in stock at the brewpub, or other MI brewery one offs, and I was pleasantly surprised. They had a few Short's beers that all otehr places had been out of, and singles of them, so I wasn't obligated to buy a 6pk. When there was something I wanted a single of, they happily opened a 6pk so I could get just a bottle or two, thats what I call customer service.

I would highly recommend Beverage Company to anybody looking for a great bottle shop with a knowledgable friendly staff.

RocPorterFanatic, Aug 01, 2011
Photo of qua17
4.41/5  rDev +6.3%

I traveled to this place based upon the good reviews on BA and the place did not disappoint. I was impressed by the knowledge of the staff and by their willingness to help. The selection of singles was good (not great) but they were willing to break a couple six packs to allow me to try some beers I had a hankering for. The fact that they had so much refrigerated brew was a plus. The beverage company had a good selection of Michigan beers and I was able to stock up on some Founders that I had yet to try.

qua17, Jul 21, 2011
« first ‹ prev | 1-10 | 11-20 | 21-30  | next › last »
The Beverage Company in Traverse City, MI
92 out of 100 based on 22 ratings.