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Schell's Deer Brand - August Schell Brewing Company

Schell's Deer BrandSchell's Deer Brand

Displayed for educational use only; do not reuse.

110 Ratings
no score

(send 'em beer!)
Ratings: 110
Reviews: 53
rAvg: 3.21
pDev: 13.71%

Brewed by:
August Schell Brewing Company visit their website
Minnesota, United States

Style | ABV
American Adjunct Lager |  4.80% ABV

Availability: Year-round

Notes/Commercial Description:
Schell's Deer Brand was developed prior to Prohibition and has been Schell's flagship beer ever since. Brewed from 70 percent barley malt, 30 percent corn, and our unique 'Schell' yeast, Deer Brand is full flavored American Lager.

(Beer added by: Bitterbill on 07-10-2002)
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Ratings: 110 | Reviews: 53 | Show All Ratings:
Photo of EZ054098


3.74/5  rDev +16.5%
look: 3.5 | smell: 3.75 | taste: 3.75 | feel: 3.75 | overall: 3.75

I gave Schell's Deer Brand such high marks because it is one of the best American lagers I have had. Compare it to Coors, Bud, etc and you will know why. I view an American lager as a beer that doesn't get in your tastebuds way. Every gulp should be a nice experience and not leave you thinking "what else can I drink." I do prefer other styles of beer over American lagers, this is the one I enjoy drinking.

Serving type: bottle

03-22-2014 21:09:58 | More by EZ054098
Photo of jimmah120


4.15/5  rDev +29.3%
look: 4 | smell: 4.5 | taste: 4 | feel: 4 | overall: 4.25

12oz bottle, single bought at the corner liquor sto'

typical light corn yellow look, bone white rocky head. smell is light grain, cooked corn, freshly cut grass. taste is light and wheaty, crisp, with a light sprinkling of herbal hops.

this blows away most others in the category

Serving type: bottle

05-09-2013 08:02:36 | More by jimmah120
Photo of JamesMN


2.7/5  rDev -15.9%
look: 3 | smell: 3 | taste: 2.5 | feel: 2.75 | overall: 2.75

Appearance: Poured into a pilsener glass (keeping it fancy). Translucent body with effervescence floating towards a fizzy white one finger head that is quickly dissipating.

Aroma: All adjunct and lager yeast with a hint of dried lemon peel. Decently clean but there isn't anything inviting about the smell.

Taste: Really not much there. Flaked corn and subtle airy/grassy hops. It is aggressive on the palate but that has more to do with CO2 than anything else. The finish is not as crisp as I would have expected. At 4.8% ABV it seems like they could have packed a lot more flavor in here.

Mouthfeel: Immediate carbonation attack on the palate. Light in body with average drinkability.

Final Thoughts: Not sure what the point of this beer is. Schell's makes a decent pilsener and this one has nothing on that. It basically tastes like a lighter version of Grain Belt Premium. Would I drink it again? Doubt it.

Serving type: can

02-04-2013 06:23:49 | More by JamesMN
Photo of jsprain1


2.73/5  rDev -15%
look: 3.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A- Clear, fizzy white head, body is a bit darker than your average adjunct. Retention is not terrible for an adjunct.
S- Sweet, a bit of malt. Not that adjuncty really, but there isn't anything interesting, and there's a bit of soap and metal on the nose.
T- Sweet malt, a bit steely really. Pretty sweet but not that bad. Not much to it really.
M- Body is light, but pretty standard. Carbonation is very aggressive, but then goes fizzy.
O- A standard adjunct that would actually not be bad if the carbonation wasn't absurd.

Serving type: bottle

09-12-2012 02:12:23 | More by jsprain1
Photo of cwyeary


3.23/5  rDev +0.6%
look: 3 | smell: 2.5 | taste: 3.5 | feel: 3 | overall: 3.5

Part of the Schell's mix pack. Poured into a glass.

A: Light yellow color with a moderate white head.

S: Not a whole lot there. A bit more then your usual adjunct though.

T: Strange grain taste at the beginning that goes away quickly but it grows on you after a bit.

M: Typical adjunct. Lots of carbonation and goes down easy when cold.

O: There are worse adjuncts out there. You can actually taste something which is an improvement over similar beers in the style.

Serving type: bottle

08-14-2012 18:47:10 | More by cwyeary
Photo of TCbrewz


3.03/5  rDev -5.6%
look: 3 | smell: 2 | taste: 3.5 | feel: 3 | overall: 3

My buddies and I pick up a case of this every year when we're in New Ulm for Bockfest. It pours very clear yellow with a white head. Head disappears quickly. It smells a little grainy and adjuncty. The flavor is pretty decent. It's a little grassy upfront, with a bit more hop bitterness than I expected. Finishes with a nice bready flavor. Body is pretty spot on, maybe a little too much carbonation. Overall, I'll get another case next Bockfest, but probably not before.

Serving type: can

03-23-2012 00:52:38 | More by TCbrewz
Photo of jera1350


3.25/5  rDev +1.2%
look: 2.5 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3

Fizzy yellow beer. That's one way to describe it. Pale and clear yellow with a fizzy white head that shrinks down quickly.

Grainy corn with some lemon.

Actually tastes better than I expected and isn't half bad. Corn and grain throughout, but pretty clean with a light sweetness and a touch of grass in the finish.

For the style, I think the mouthfeel is actually quite nice. Feels a little larger than light bodied and is mostly smooth with the exception of some prickly carbonation.

This is a style that is hard to like, but this one isn't too shabby considering. Doubt I would go out and buy this one, but it's a helluva lot better than supporting BMC products.

Serving type: bottle

01-27-2012 02:04:50 | More by jera1350
Photo of tvv375ia


3.13/5  rDev -2.5%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3 | overall: 3

poured from 12oz bottle into pint glass

A-light straw yellow with about a finger of head that faded to a thin film without much lacing

S-not much just a faint hint of malt and some grains

T-grainy corn taste is about all I get very in line for the style it represents

M-ok carbonation but thin and watery

O-pretty plain but that is what they are trying for I think with this style

Serving type: bottle

12-12-2011 02:35:09 | More by tvv375ia
Photo of mikesgroove

South Carolina

3.48/5  rDev +8.4%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3

hay in color with lots of carbonation. A nice big head of fizzy white on top that only hangs around for a few moments before settling back down into virtually nothing. Dull aroma of musty bready notes with hints of light grain and a very light overall presentation. Taste is crisp, clean, and not long lasting. What is there is your traditional wet hay like flavor, hints of malts, and just the slightest bit of bite from a bitter note toward the end.

Serving type: bottle

12-04-2011 03:52:36 | More by mikesgroove
Photo of tempest


3.45/5  rDev +7.5%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3.5

Had a pint on happy hour at Stub & Herb's. They served up a clear, light gold pint with a short white head. This beer reminded me a bit of Miller High Life (and Miller Lite) for the corn character. This lager, however, is cleaner and just plain tasty (for the style). There's a touch more body, and non of the acidic, seltzer-like bite in most adjunct beers. Worth a try when you're feeling thirsty.

Serving type: on-tap

11-25-2011 04:24:10 | More by tempest
Photo of WastingFreetime


2.78/5  rDev -13.4%
look: 2.5 | smell: 2.5 | taste: 3 | feel: 2 | overall: 3

Transcribed from my notebook.

Very light yellow in color, translucent, no head at all. Body is rather watery and thin, Nose has some very light grain scent overlaid with medium strength corn smell and similar flavors, but the flavor manages to avoid the pitfall of being too metallic like most adjunct lagers taste to my palate. Also has some really super mild grassy herbal hopping. So, it manages to be palatable. And yet honestly, its just....a bit too generic and mediocre to really shine IMHO. Not bad, not amazing, just average.

Serving type: bottle

10-17-2011 23:16:07 | More by WastingFreetime
Photo of Mdog


3.15/5  rDev -1.9%
look: 2 | smell: 3 | taste: 3 | feel: 3 | overall: 4

Appearance: Pale yellow, fast fading head to nothing.

Smell: Bready smell.

Taste: Sweet corn taste with a hint of grass in the finish.

Mouthfeel: Light, much less syrupy than Grain Belt Premium.

Drinkability: Pretty good beer for summer, watching football, working around the house.

The deer brand came in a sampler pack so I'll give it a whirl. It's a solidly average lager, not as sweet or slick as GB Premo which Schell's also makes. I think I like this better than Premo. Good for what it is.

Serving type: bottle

09-24-2011 20:10:04 | More by Mdog
Photo of Lauthaha


2.2/5  rDev -31.5%
look: 2 | smell: 2 | taste: 2 | feel: 3 | overall: 2.5

Poured from a 12 ounce bottle into a beer mug.

Appearance: Beer pours a medium-straw color, very plain, light carbonation. Head is virtually non-existent, even with a fairly heavy pour.

Smell: Everything is very light here. Just a touch of earthiness (corn/grass) with a very plain malt base. Not offensive, but not impressive either.

Taste/Mouthfeel: Very corny, and highly carbonated. Though the beer is crisp and refreshing (when served ice-cold), it is average at best.

Overall: I agree with another poster; there are not any better adjuncts out there, but there are definitely better beers.

Serving type: bottle

05-08-2011 01:29:10 | More by Lauthaha
Photo of emmasdad


2.83/5  rDev -11.8%
look: 3 | smell: 3 | taste: 2.5 | feel: 3.5 | overall: 3

Thanks to schmittymack for sharing this one the other night, knowing I love cans, and long past the point of distinguishing between some of the finer characteristics of the earlier beers we'd been inbibing. That said, this was a nice, crisp, pale yellow macro lager. Slightly sweet, corn and a mildly refreshing finish.

Serving type: can

03-24-2011 04:23:30 | More by emmasdad
Photo of mdcrouser


2.08/5  rDev -35.2%
look: 2.5 | smell: 2 | taste: 2 | feel: 2.5 | overall: 2

Strangely (note the sarcasm), it looks just like an American adjunct should - pale yellow, a thin band of white head, quite clear.

Nonsense to the nose, with only a hint of corn and effervescence.

More body than most other adjuncts, but still lingering with an off-putting corn meets stagnant water taste.

More highly carbonated than you might expect, and easy to drink - maybe best for post-lawn mowing or while watching paint dry.

While there aren't many better adjuncts, there are definitely better beers.

Serving type: bottle

03-23-2011 01:46:42 | More by mdcrouser
Photo of Buebie


3.1/5  rDev -3.4%
look: 3 | smell: 2.5 | taste: 3 | feel: 3 | overall: 4

Poures a transparent light transparent and quite yellow. Head at first is bursting to 2 inches of white fizz and settling in under 5 seconds to leave a fizzy cola collar.
Plenty of carb rise, resembling champagne.

Aroma is straight up dried straw, corn and grains, with mild chemical perm aroma. Leaving little to be desired.
Taste is better, dry and filled with typical adjunct flavor, although more cereal grains and earthy dry grass hop flavor.
Carbonation abundance.
Not my go to style, but a decent entry to it none the less.

Serving type: bottle

03-10-2011 00:20:50 | More by Buebie
Photo of woodychandler


3.63/5  rDev +13.1%
look: 2.5 | smell: 3.5 | taste: 4 | feel: 3 | overall: 3.5

My thanks to Chaz who sent this to me and has been awaiting my review since its arrival. The CANQuest (TM) soldiers on in its march to 500 and beyond!

The Crack & Glug produced a finger of bubbly bone-white head that gave up some huge, burpy bubbles before it gassed itself out of existence. It was entertaining to watch, anyway. Color was a lightly hazy light-lemon yellow. Nose was pretty typical for the style - a light lager-sweetness underlain by the adjuncts. Not much corn, though, or if there was, it was not blatant. Mouthfeel was medium with a cleaner lager taste than in many examples of the style. I am not recommending rushing out to find some, but if the price were comparable to a Bud/Miller/Coors product, I would throw my money this way rather than that way. Finish was pretty clean for the style, whether it was a case of not going overboard on the adjuncts or what, I CANnot say, but this was pretty tasty and worthy of my cooler.

Serving type: can

12-28-2010 20:18:53 | More by woodychandler
Photo of beachscrat


3.73/5  rDev +16.2%
look: 3 | smell: 4 | taste: 3.5 | feel: 3 | overall: 4.5

Cheers and deer beers!

Cracked an ice cold can of deer beer and poured into an old school shorty mug.

Clear and pale straw with little to zero foam head.

Faint sweet grain aroma. Not offensive.

Clean and crisp, balanced slightly sweet grain with just a kiss of bitter. Clean finish. Again, not offensive.

Sparkling water mouthfeel. Nothing there.

Slammable, poundable, crushable drinkability. Car wash squeaky clean. This is where this beer shines, unbelievably drinkable. Goes with everything. I wish the average beer Schell's drinker would reach for one of these instead of a Grain Belt Premium Light. But hey, all the more for me.

Serving type: can

11-14-2010 20:44:49 | More by beachscrat
Photo of brewdub17


3.48/5  rDev +8.4%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 4

Appearance: Clear light brass body sits below a quickly disappearing head. Well carbonated with an abundance of bubbles shooting to the top.

Smell: Like most adjunct lagers, smells corny with dry carbonated hints.

Taste: A crisp clean taste finishes the onslaught of corny adjunct flavors. The malts give that well known sweetness but not many flavors that are off putting.

Mouthfeel: Not as overly carbonated as most adjunct lagers are. Crisp and clean but flavorful.

Drinkability: This brew has a nice balance of flavor for its style. Not many characteristics are overpowering and is pretty mild in personality. It all comes together for easy drinking.

Serving type: bottle

11-04-2010 23:43:28 | More by brewdub17
Photo of Chaz


3.3/5  rDev +2.8%
look: 3 | smell: 3.5 | taste: 3 | feel: 3 | overall: 4

Pours a semi-hazey golden yellow in color and quite clear (nearly brilliant), topped with a shock white head of good duration. Plenty of clingy lace is left behind as the head subsides.

Nose here is better than average with a hint of citric hop leading the way to enough biscuit-malt goodness that I'm wondering why this beer isn't in my fridge more often! There's a bit of corn (grits or syrup?) in here, but not enough to scare me off.

Clean, crisp, and a bit tangy on the first sip, with a nice dry quality and just a bit of bitterness toward the end of the palate. Citric hop bite lingers a little, but this isn't quite a Pils, although I can see some accepting this as a Classic American Pilsener or some such term that I often hear bandied-about ('Cream Ale' is another . . .) As far as the corn-as-adjunct use, it tastes very clean and well-balanced here, although there is a bit or residual sweetness that lingers here, and some off-notes of DMS that only a BJCP-educated palate such as my own could detect. Ahem.

Mouthfeel is better than average, but this style of beer seems to trump it's own system of averages, so I am not pushing it to actually mark it down as 'better than average'. Drinkability on the other hand is off the charts, so I'm gonna average out these last two review characteristics . . .

Note: distribution of Deer Brand has been pretty hit or miss over the years and cans are even harder to find -- I picked up this fresh example in New Ulm : )

Serving type: can

09-26-2010 23:36:50 | More by Chaz
Photo of morimech


3.55/5  rDev +10.6%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 4 | overall: 4

Even for an adjunct lager, this thing is pale. Almost no color at all. Looks like Seven $ 7 where there was just a few drops of whiskey and the rest of the glass was filled with soda. This thing developed a massive head that had very good retention. Heavy lacing is left on the glass. This would score higher in appearance if it had some color. Very weak aroma. A little graininess and sweet malt. No hops detected. The taste is also weak but somehow it tastes better than the big 3. Slightly sweet with some real malt flavor. No bitterness or hop flavor. The mouthfeel is where this beer really stands apart from other adjunct lagers. Smooth and creamy with a nice texture. Carbonation is kept in check. Easy to drink but not as good as Lakemaid, Grain Belt, or Dave's Brewfarm Select, but this is a lot cheaper than those other three.

Serving type: can

06-11-2010 21:36:23 | More by morimech
Photo of katan


3.55/5  rDev +10.6%
look: 4.5 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 4

12 oz into a pint

A - Pours a light straw to golden color. Incredibly clear. Light bubbling. Head formation is light, only a film left.

S - A light pilsner malt note comes off the beer. Overall, nothing potent of note.

T - Starts off with a light pilsner malt note. Gets a bit bitter, dry, balanced through the mid-stream. Somewhat grainy. Finishes with a smooth pilsner malt note - almost sweet. Seems more pils like than a macro lager.

M - Somewhat light beer body. Carbonation sting is present, not overwhelming. Finishes clean. Can be a bit empty at times.

D - Very easy drinking. Well hidden abv, which is manageable. Not filling. Clearly designed for sessioning.

Nothing very distinctive about this beer - but that may be the point. It pulls off a smooth drinking beer with light easy flavors.

Serving type: bottle

02-06-2010 03:31:01 | More by katan
Photo of mothman

United Kingdom (Wales)

3.5/5  rDev +9%
look: 2.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 4

Ahhh... good ole deer brand. This is the only beer at the parent's house so I had to get used to it unless I bring my own beer.

Poured into a pint glass.

Pours a 1 finger of fizzy white head that lasts seconds. Lots of carbonation bubbles in the glass. Color is a golden straw color.

Aroma: It is odd, because I seem to get banana flavors from the aroma. This isn't the first time this has happened (different beers) and I think it is odd. Besides that, I get grain, corn, and a low level of hops.

Taste: Again, I get some fruity banana flavors mixed in with the grain and corn. I find this to be very odd and not something I would expect from the style. However, I do seem to enjoy it. The beer is fairly malty with a low amount of grassy hops present.

Mouthfeel: Dry and dry. Yep, that is about it. Lighter bodied with a lower amount of carbonation. Ends malty and very dry.

Overall, it is a decenmt beer for the style. It is a home town beer of mine, but I prefer there other offerings. However, I am glad I get to drink this over the BMC crap. This actually has some flavors. Very easy drinking.

Serving type: can

01-06-2010 04:30:37 | More by mothman
Photo of Bitterbill


3.35/5  rDev +4.4%
look: 3.5 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

I got 2 bottles handed to me by a fellow trivia player at our Old Chicago. Thanks Dave!

It pours a clear and very bubbly straw gold qith a small head of foam that seems to want to hang around for a spell. The lacing is slightly better than what I've seen for most of this tyle.

The smell is slightly...grainy, malty, and hoppy. Slightly across the board but acceptable to my nose.

The taste is largely grainy with some corn noticeable giving it a sweetish note. But..it also has a decent flavour of some bittering going on about mid palate to balance things out. The finish returns to more of the grainy taste and if the bitterness could have held out in the finish, I'd score it higher. Still, not a bad tasting brew by any means.

Typical light body with medium carbonation.

Drinkability? An easy to quaff brew of the style...what more can I say? I'd buy it on occasion if it was an available to me beer.

Serving type: bottle

12-31-2009 03:56:33 | More by Bitterbill
Photo of Beerandraiderfan


2.41/5  rDev -24.9%
look: 2.25 | smell: 2 | taste: 2.5 | feel: 2.75 | overall: 2.5

Meh, not the greatest effort. Pours a little darker than your average yellow adjunct stuff, but the smell is not enjoyable. Call it "old farm". Why do I have horse blanket in an AAL?

Taste has a decent amount of malt backbone. But no hops. What is this, like 23 ibus? Hangs out on the palate without being obtrusive or ditching you, but it wasn't much to begin with, just simply isn't likeable enough in the other attributes to warrant any drinkability points.

Serving type: bottle

12-24-2009 22:50:41 | More by Beerandraiderfan
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Schell's Deer Brand from August Schell Brewing Company
75 out of 100 based on 110 ratings.