Notes & Commercial Description:
Beer added by: MasterSki on 02-13-2013
Quebec’s official colour is blue and fittingly, Labatt Bleue has been a part of life in Quebec since it debuted in the province in 1964. On June 24, Labatt Bleue sponsors all of the province-wide, St-Jean-Baptiste celebrations and is the main sponsor of the Just for Laughs festival in July. Labatt Bleue is the reward on July 1st, - the traditional moving day for all Quebecers. On the first hot, sunny days of summer, Labatt Bleue helps launch patio season - as quintessential as the Quebec winter. Labatt Bleue is a well-balanced, fully matured, full-flavoured beer with a fruity character and a slightly sweet aftertaste.
Labatt Bleue is as distinct Quebec itself
– full of joie de vivre!
"Entre nous autres, c'est Bleue".