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New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company

Beer Stats:
Active Beers: 40
Beer Ratings: 28,358
Beer Avg: 4.01

Taps: / Bottles:
Cask: N / Beer-to-Go: Y

163 Ratings
Ratings: 163
Reviews: 39
rAvg: 4.66
pDev: 9.44%
$$ - reasonable
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.

(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 163 | Reviews: 39 | Display Reviews Only:
Photo of mobius387


4.45/5  rDev -4.5%
vibe: 5 | quality: 5 | service: 5 | selection: 3 | $$

First time at the brewery for the sour Ale release. This place is just a gorgeous brewery, inside and out. Great atmosphere, very clean inside. Great gift shop with lots of cool brewery related and Wisconsin related items. Went on a self guided tour, but they do have guided tours too. Great outdoor space for drinking the beer. The only criticism is that they only had their regular stuff on tap, not that those beers aren't great just don't expect anything special.

Overall, loved the brewery and the city is very cool too.

08-11-2012 23:28:15 | More by mobius387
Photo of mrelizabeth


4.45/5  rDev -4.5%
vibe: 5 | quality: 5 | service: 4.5 | selection: 3.5 | $

We have been wanting to visit New Glarus for quite awhile. Couldn't make it on a Friday for the "hard-hat" tours. If you are planning on booking one, do so months in advance, for they sell out quickly!

Amazing location. About an hour from Madison in the middle of some really beautiful rolling farmlands.

Facilities are top-notch. A self-guided tour lets you wander the brewery. You will be amazed at the organization of this brewery. Great engineering.

Decent selection of merchandise. 6-8 beers on top for tasting. Would have liked a few more "rare" beers on tap. Good selection in bottle shop, but would have loved one or two more incredibly rare beers to bring home to Cali.

Bottom line- do NOT skip this brewery. If you are anywhere in the Chicago/Milwaukee/Madison area, make it a priority. If you love beer and find yourself a little further away (Minneapolis, Urbana, etc) plan a visit.

06-05-2012 18:19:53 | More by mrelizabeth
Photo of Lemke10


4.5/5  rDev -3.4%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.5 | $$

My wife and I drove up for a visit in late May. Having never been there before, we came across the original brewery first which did not look like it was exactly open to the public. We then found a sign with maps inside that gave directions to the new Hill Top brewery which is where the tour and gift shop is. The hill top brewery is only about a mile down the road and it beautiful. Since it was a Tuesday, we found easy parking.

We took the self guided tour and got to see Dan hard at work. It was pretty simple, but very interesting. We also did their 3 samples for $3.50 and got some New Glarus gear. I had to make a stop downstairs at their beer depot before I went home. I was surprised there was only one brewery exclusive beer, the rest I have easy access to at work. No food on site but plenty of bar and grills to choose from in their downtown district. Nice folks and would love to visit again!

06-05-2012 04:57:01 | More by Lemke10
Photo of FakeDeniro


5/5  rDev +7.3%
vibe: 5 | quality: 5 | service: 5 | selection: 5 | food: 5 | $$

A great town to visit with an amazing brewing Company! You will love the town. You will really love the beer and you will miss the beer once you are not in Wisconsin. I have family in wisconsin to keep me stocked up!

Each beer they make you can tell is made with love and art! They make more lagers then Ales so that may throw some people off. But its Wisconsin so it makes sense.

Dan knows and loves beer and he shows it with each beer that comes out. Even the beers you may not like you enjoy trying them becuase how well made they are!

05-29-2012 15:28:53 | More by FakeDeniro
Photo of beerwolf77


4.45/5  rDev -4.5%
vibe: 5 | quality: 5 | service: 4 | selection: 4 | $$

Well if you happen to be anywhere near here and know anything about good beer. You absolutely must stop here and take a tour or just walk around and soak up the scene.

The new hilltop brewery is a sight to behold. It's like the most beautiful beer church you've ever laid your eyes on. The place is a masterpiece of stone and mortar. From the gift shop to the downstairs brew barn. The inside of the actual brewery is like walking into a full on science lab. Spotless with everything in it's place. The copper brew kettles shine so bright you check your appearance in the reflection. The outdoor drinking area is spectacular on warm sunny days. Sipping on a pint of while taking in the rolling hills of central Wisconsin is simply heavenly.

I've been to the brewery more times than I can remember and I still get excited every time I go back.

04-05-2012 02:27:01 | More by beerwolf77
Photo of cradke


4.8/5  rDev +3%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.5 | $

I had a fantastic time visiting the New Glarus brewery.

The atmosphere was laid back and nice. There were several people talking in the tap room and the staff were very personable to talk about the beer. Many of the people there were friendly and we ended up talking to several of them for quite a while!

The quality and service were top notch. Everything was clean, the beer was out of this world as usual and the self guided tour was nice. Would a guided tour have been better? Sure. But they offer those and we didn't make reservations. For a show yourself around tour, the people were more than personable and very friendly and knowledgeable.

The selection was good but not great. They had 5 or 6 beers on tap which was nice. Wish they had more on tap (I've gone twice and they have only had 1 of the Belgian Red or Raspberry tart on tap) but still a decent amount. And for the price, it was pretty hard to beat considering that you get to keep the NG glass. The depot in the basement was also great and had a great assortment and the ability to buy everything in nearly every amount you could desire.

I really enjoyed visiting New Glarus and will be back the next time I can.

03-06-2012 06:06:25 | More by cradke
Photo of Florida9


4.09/5  rDev -12.2%
vibe: 4.5 | quality: 4.5 | service: 4 | selection: 3.5 | $$

I've got to admit, New Glarus's brewery is an impressive operation. It's been several years since I've visited the brewery and the new location is absolutely amazing. The building sits upon a hill and has been designed to look as if might be in the Swiss Alps. Rocks, stone, and natural colors make the brewery look like it belongs exactly where it is.
The inside is no less impressive. Wide open with lots of glass and more glimmering stainless steel pipes than it's possible to count. It is impeccably clean. The new self guided brewery tour doesn't have a whole lot of information on it, but if you know the brewing process, it really doesn't matter much. Gawking at the facility is all that matters.
There are two shops on the site. One, near the parking lot, sells beer to go, while the other is a gift shop that sells beer for consumption on the premises. For $3.50 you get three tastes and get to keep the tasting glass. For $6 you get a full beer and still get to keep the glass. Either way is a deal. The beer shop down below sells all of the regular offerings plus the latest Thumbprint and the R&D (currently the golden ale). The gift shop sells absolutely everything you could possibly imagine, tastefully branded with the NG logo of course, at less than reasonable prices. (My 4 year old daughter was able to walk out with a plush "spotted cow." "Fat Squirrels" also available!)
And while I'll admit I'm not NG biggest fan, I was still impressed by the brewery, the operation, and the genuine friendliness of the people working there.

01-06-2012 02:30:26 | More by Florida9
Photo of JohnnyTightLips


4.6/5  rDev -1.3%
vibe: 4 | quality: 5 | service: 4 | selection: 5 | $

Probably the prettiest looking brewery I ever laid eyes on. I liked the curvy gravel road detour you had to take off of route 69 to get there, which felt like you were somewhere off-the-path. When I first saw this place, it looked so new & nice that it could of been mistaken for a high end resort/ski lodge. You could either go upstairs, or to the right of the stairs was the beer shop. Weren't too many people there, just a few old touristy looking people.

The upstairs portion is the gift shop/tasting room. Service was nice and professional, despite hearing from others that the girls that work in this part were clueless when it came to their products. The girl there (short, big breasted redhead) was very knowledgeable and knew the answers to all my questions. She said that the reason why they don't sell in Illinois was that its very hard to obtain a license to sell beer in Illinois and that the high taxes didn't help either.

In the same room were some taps, where you could sample 3 3oz. beers for $3.50 and you keep your glass or you could get a pint for $6, $3 for refills and get to keep the glass. I didn't like that you only had 6 to choose from and I wasn't too happy about Dancing Man and Crack'd Wheat not on the tap list, when you bring up my visit in the summer and both styles were tailor made for the hot weather. There was a zig zag hallway, with a few windows that showed small rooms of where the magic happens followed by a trophy area where various medals/accomplishments were shown.

The beer shop at the bottom was basic. There was a lot of beer there, about 40-50 cases of each brew. They didn't have Crack'd Wheat when I was there. Pricewise, it was a little high, but when you come from a different state that has a higher cost of living, you probably wouldn't complain about the price. Anyway, here's the breakdown:
$8 6 pack
$9.75 Unplugged 4 pack
$16 2-6 packs
$30.50 a case (non-unplugged)
$8.75 750 ml fruit beer
$1.35 single bottle (had a mix n' match option)
They also had limited beers that were only sold there which were Two Women Pilsner (350 ml for $5.00) and Golden Ale (350 ml for $8.00)

Overall, I wouldn't go back, but its one of those places where you have to go just once, especially if you're a fan of their brews. Roy's market and the 2 gas stations off of route 69 sell their beer cheaper.

12-23-2011 07:07:41 | More by JohnnyTightLips
Photo of gordonbeersch


4.8/5  rDev +3%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.5 | $

There is not much about New Glarus's operation that is not impressive. You will be hard pressed to find a brewery more devoted to a pure product than them.

The atmosphere was relaxed and fun. There brewery looks like a farm house connected to a small victorian mansion on the outside, with a cool beer garden in the back with a fountain and pic nic tables. There was also cornhole available to play.

Service was excellent. Three tap locations around with a tap room, one outside, and one in the gift shop. Your free to walk around the brewery most days and take a self guided tour, but there is usually a guide around who is happy to tell you all about it if you ask.

Selection was about 9 of their beers on tap, including the raspberry tart and the Wisconsin Belgian Red. Others included Dancing man wheat, moon man, two women, spotted cow, and fat squirrel. Im sure some of these change with the seasons. There is also a beer depot below to purchase most their beers in bottles.

The quality of this place is outstanding. They have an amazing devotion to sanitation of their equipment. The place literally shines when you walk in, and the beer is excellent as well. Its not too hard on the wallet either. 6 bucks for your first pint, but you get a sweet glass with it to keep, refills after are only 3 bucks. Thats certainly a price that could keep me around all day for such great beer.

09-22-2011 04:36:38 | More by gordonbeersch
Photo of sonoma01


4.43/5  rDev -4.9%
vibe: 5 | quality: 4.5 | service: 4.5 | selection: 4 | $$

I will start off by saying that New Glarus Brewery is a definite must stop if you are in the area.

I stopped at the brewery this past Friday and went on the Hard Hat Tour.This was my first visit to the brewery and it definately will not be my last. The tour guide, Dan, was from the lab but was more than knowledgable on all aspects of the brewery operations. He was open to all questions and was easy to undestand even if you had non brewing knowledge to begin with. The tour included both the original Riverside brewery and the newer Hilltop brewery location. The Riverside brewery is where the Unplugged/ Thumprint are brewed. The next Apple Ale release had just finished boiling and was going into the fermenter when I was there.

The Hilltop brewery is where the newest addition, gift shop and beer depot are located. The outside apperance is like something straight out of Germany/Switzerland. Upon entering the brewery it is like walking into a museum, but it is a fully functional brewery. The operations at this location are very clean and high tech. At the end of the tour, there was a beer and local cheese tasting which took place in a private upstairs lounge that overlooked the town of New Glarus.

This is by far the cleanest brewery I have ever visited. The depth of the cleanliness actually puts most other breweries to shame. This just shows the pride and dedication that all the employees have for their namesake. The new Thumprint Chocolate Abbey was just coming off the bottling line when I was there and was available for purchase. I picked up a few packs as well as some other goodies. The prices for the beer were not that much more than at most retail outlets. The clothing items were a little on the pricey side but they were all of high quality.

Overall I would highly recommend New Glarus to anyone and let them know it is well worth the drive.

09-19-2011 20:26:09 | More by sonoma01
New Glarus Brewing Company in New Glarus, WI
100 out of 100 based on 163 ratings.