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New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
BEER AVG
4.01/5
Based on:
34 Beers
9,596 Reviews
Place Score: 99
Reviews: 65
Visits: 352
rAvg: 4.56
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Notes:
Place added by: BeerAdvocate

Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.
Place: Reviews & Ratings
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Reviews: 65 | Visits: 352
Photo of justinrphillips
5/5  rDev +9.6%

I am happy to live in the Madison area and have New Glarus so close. I can say Spotted Cow was a "gateway" beer for me to try many new things and expand my taste into much more sophisticated beers, so always love the things coming out of New Glarus and look forward to more amazing beers such as Scream and others! (316 characters)

Photo of madstoutmonkee
5/5  rDev +9.6%

Great atmosphere, friendly staff, and a nice laid back take on the brew tour. They produce heaps of high quality and delicious beer. Wish I lived closer! (153 characters)

Photo of stouts4me
4.5/5  rDev -1.3%

Yeah, their brewery is def a 100, what an amazing destination. Mind-blowing how big it is. I have not been a huge fan of their beers, but I do have a few favorites, and the Rasp and Red fruit beers are top-notch. The thumbprint series is usually pretty epic, too. (264 characters)

Photo of JavaNoire
5/5  rDev +9.6%

New Glarus Brewery deserves at least a 7 out of 5, This place is over the top good.

The drive there is gorgeously scenic. Further those twisty, hilly roads counteract the hypnotic road fatigue which miles upon miles of interstate driving can bring on.

While the drive is lovely the brewery itself is absolutely stunning. My non-drinking friends enjoy visiting New Glarus brewery. A plus is that their beers, while quite tasty, tend to be low abv. I love that I can enjoy a beer without worrying about the long drive home. Much of what I like has a punishingly high abv. It's refreshing to see so much flavor packed into low abv beers.

Staff...Helpful, courteous, knowledgeable & enthusiastic. A large part of the pleasure in visiting New Glarus comes from their 1st rate staff. I've been told many times that people LOVE working there & it shows. And curse me for a knee jerk liberal but I like supporting a business that provides health care coverage to its ft staff.

Selection is very good & with the cave only going to get even better. Their fruit beers are among my favorites but I do love some Scream & Oud Bruin, too. VSB...fingers totally crossed for more of this in the future. I'll die happy if I die smelling VSB, never mind drinking it!

Prices? WoW. Just sooo reasonable, especially given how brews like Raspberry Tart, Belgian Red etc are packed with fresh, juicy fruit.

At the recent Wild Peach release New Glarus again showed exactly what it's made of. Friday was a bit hectic but eminently manageable. Despite that Dan & Deb streamlined the process and had wait times drastically reduced on Sat. The process was almost ridiculously easy on Sun.

Another thing that's very nice, imo, is that well mannered dogs are welcome on the patio. I love to see dogs included whenever possible. It speaks well of the brewery that they extend their warm welcome to dogs, too.

Every time I visit New Glarus I'm reminded again of how much I love it & how truly goood it is. To a klarge extent New Glarus Brewery *is* Dan & Deb. They can take a great deal of pride in that. (2,081 characters)

Photo of Svyturys30
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

My overall impression of NG was pretty positive. The fiancé and I only got to spend about 35 minutes or so there because we stopped by on the way home from a trip to Northern WI. I thought that the building was gorgeous. A brewery of this caliber should be inside a swiss looking castle! The beer was pretty cheap considering how good it is. Cheaper than going to the bar and buying a few drinks. I had the scream IIPA during the tour (of course they were releasing it the next morning and I couldn't bring any home!) and thought it was fantastic! The carry out kiosk was very well set up. There was a lot of room for people to move around and pick out exactly what they want to buy for carry out. The back of the brewery has a few tables and overlooks a beautiful scenic valley and you can see for miles. I would bring a camera and snap a few pictures next trip up! I know that I will be stopping by NG on the way back from trips visiting family as often as I can. If you have never been to NG and like beer, I would highly recommend spending a couple of hours at the brewery to see all it has to offer.

A lot of people complain about the parking, there is a decent sized lot of overflow parking, right next to the main parking lot. This complaint is unjustified IMO.

Have been back to NG a couple of times since I have written this review and I wouldn't downgrade the brewery at all. I was there this past weekend for the VSP release and it was a great experience. Having only been to a couple of other beer tastings/festivals, I thought that it was awesome meeting a bunch of fellow beer snobs and bottle sharing. Dan the owner and head brewer came around and was bidding everyone a good morning while people were waiting in line for the VSP release. You would never know that he is a multi-millionaire! Very humble, willing to take pictures with visitors and sign bottles. I wish there were more people in the beer industry, just like Dan.
I also couldn't believe how many people were at the release that lived within 15 miles of me in the Chi burbs, crazy! I digress. Bottom line is you are missing out if you pass up on an opportunity to visit NG! (2,156 characters)

Photo of B-Nut-GoBlue
4.89/5  rDev +7.2%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 5

The Score is a 5/5, no matter what the above reads!

Finally made it up to New Glarus for the R&D Wild Sour Peach (is that what we're settling on calling it?!) release. Went up Friday, only to find out I was 20 minutes late getting one of the final tickets. A 2.5 hour drive, wasted, right? No. I was able to take in the spread and lay of the land and boy, it's pretty incredible. The Hillside Brewery itself is a fantastic layout and I haven't even done a tour yet (6 out of 5 stars once I do that, I'm sure). I enjoyed a beverage and though the line was long in getting that, I think a waiting a few minutes to get a beer while nearly 1000 people were on the premises, isn't an issue. I met up with someone I knew would be there and was able to enjoy a wood-fire pizza from Fortuna Pizza in the courtyard out back. Again, beautiful.

Jump to Saturday morning, I made the trip up again on the way to Great Taste of the Midwest, girlfriend alongside this time, and arrived in time to secure 2 tickets for the release. The line and process for the beer release that day was seemingly improved only from a day earlier as we "could" have been in and out within an hour. Brilliant process. We picked up some beers from the depot on the way out. The term Depot, not being an exaggeration. Every beer one would want (minus Belgian Red, shucks) was available and available in mass numbers. Nice setup for browsing and selecting said beers and of course checking out.

The parking situation for having such a mass amount of people embarking upon one small-ish area was pretty good. No more than a 5 minute walk for those arriving late and getting an outer-perimeter spot.

Wish I could have met and talked with the two celebreites, Deb and Dan and picked their brain about their seemingly amazing lives and accomplishments. Maybe down the road on our inevitable next visit. (1,865 characters)

Photo of Wobbly
4.85/5  rDev +6.4%

One of the ten best micro-breweries from the U.S. Often ignored in comparison to trendy breweries like Stone, Founder's, Russian River, and others, this great little brewery holds its own, especially in regards to difficult-to-make beers: Flemish style reds, lambics, and oft-forgotten German lagers. Their principle brews (Spotted Cow, Fat Squirrel) are good but not great. Look for their specialty beers, which are world class. (430 characters)

Photo of bound4er
4.51/5  rDev -1.1%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 3.75

Stopped at the brewery after a long bike ride. What an incredible setting and beautiful brewery. We had a couple of beers on the patio and then proceeded inside for the "self guided" tour. It must have been our lucky day as an employee who works in the micro lab spent almost an hour with us telling us about the ins and outs of the brewery, beer making process, packaging, etc. He was great - wish I could have remember his name. The gift shop had really nice stuff available but it was a tad pricey. My only beef is that in the tasting room they have no Thumprints available to sample. Worth the drive and may be one of the nicest breweries in the country. Can't wait to revisit the entire New Glarus area either as it is beautiful. (734 characters)

Photo of IMFletcher
4.68/5  rDev +2.6%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Our last visit was two years ago, so much has changed at the brewery since then, and all of it for the better. The back patio area has expanded greatly, with a beautiful view, tables, and even locations for taps outside the tasting room. When there's events, I'm sure this is a great place to be.

The brewery is beautiful and gigantic. To think all this equipment only supplies one state....

The gift shop is nice, with a large selection of swag.

The beer store is the best place for getting the freshest beer, and often beers you won't find elsewhere. There was a Thumbprint Winter Warmer Scotch Ale on the shelves. Prices are reasonable, but you can hunt stores for bargains if you are pinching pennies.

The tap room had a much larger selection, with about 8-10 available, including Belgian Red, Serendipity, Berliner Weiss and Dancing Man Wheat. (852 characters)

Photo of TX-Badger
4.86/5  rDev +6.6%
vibe: 5 | quality: 5 | service: 4.5 | selection: 5

A great place to go and see for a tour. The tour is self-guided so you can go at your own pace. The bier garden is nice, and during the summer this is a great spot. The staff is very friendly and willing to help and answer any questions they can. Oh yeah, the beer is pretty darn good too. If you're in WI, it's worth checking out. (331 characters)

Photo of IowaBiertrinker
4.51/5  rDev -1.1%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4.75

This is one of the places that got me into the craft brew game. I've never had a beer from here that I didn't like. I really like their thumbprint series (one of the best double IPAs I've had 2 years ago) and willingness to experiment each year with new styles. Great place to stop if you are ever in WI, as New Glarus is a cool little town as well. Worth the visit and worth it if you ever get a chance to pick some up! (420 characters)

Photo of Charley_Wilson
4/5  rDev -12.3%
vibe: 4 | quality: 4 | service: 4.5 | selection: 3.5

I was visiting some friends in Madison, WI, and we made a day trip out of this place. It is just outside the town of New Glarus, WI, which is a Swiss-styled town. Therefore, the brewery is also styled in the same way, which makes it very impressive to the eye. They also have a ton of different classic Bavarian style beer steins in their merchandise shop, which makes for a great keepsake.

Their beer is fantastic, and well balanced. When I visited, they had a Sour Cherry ale as their seasonal, that was all around a great beer. I also tried a session ale that was refreshing, as a session should be, and a Brown Ale. The only beer I had that I wasn't a fan of was the Two Women Ale. It was a bit skunky, a la Heineken, Kokanee, and others of the same ilk. I know others love this style though, which really helps to make New Glarus a very well balanced brewery. We also had a 3 year old girl with us, and she loved the decor of the place, which was a bonus! (962 characters)

Photo of VStarWalt
4.73/5  rDev +3.7%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.5

The best place to sample and buy New Glarus.You can sample anything they have on tap for free. Pints available as well. Amazing beer selection in their store. No real food available, but they have a nice beer garden to soak up some rays and enjoy the view. Self-guided brewery tour is ok, not great. (299 characters)

Photo of NewGlarusFan
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

One of my first brewery tours when I was 18 and went again when I was 20.

The tour is free and self-guided which is great if you want to learn everything about the process and equipment. Take your time and learn. There is a lot of pride here. Everyone is friendly and happy to work there.

Samples are $3.50 and you get to keep the glassware. (345 characters)

Photo of Kimber234
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

This brewery is nothing short of beautiful. They must have spent a fortune on the building, finishes and landscaping. Amazing! The beer garden looks like a view from a high-end winery in Sonoma, CA. Well worth the trip! We will return and visit other sites and breweries in the area during the summer months. (308 characters)

Photo of DemoniChris
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Awesome, awesome place! The atmosphere, quality and prices are hard to beat. Friendly people and the self guided tour was mind-blowing. Even the drive up to the brewery was great. Winding roads with lots of trees made for quite an atmosphere. Simply amazing experience and I hope to return next time I'm in Wisconsin. (317 characters)

Photo of arnold931
4/5  rDev -12.3%
vibe: 4 | quality: 4 | service: 4 | selection: 4

They have a beautiful new hill top brewery. The tours are self-guided, so you can get a pint at the sampling room and then wonder around the brewery at your own pace. They have an awesome selection of glassware and tee shirts available. Also a beautiful new outdoor garden when can sit and drink beer and look over the Wisconsin country side. (342 characters)

Photo of KellyScottMad
4.88/5  rDev +7%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 5 | food: 4.75

The brewery is awesome! Very quaint and the owner Deb is there practically all the time. You can take a tour by yourself, or get a hard hat tour. Either way you can walk around the brewery taking it all in. This place is expanding constantly. I can't believe this place only ships in the state. Business is booming! On certain days, usually on Saturdays, La Fortuna Pizza is there with za to purchase. The Za is awesome by the way! You get your beers, and your pizza and sit outside looking over the countryside. Awesome place to visit, drink beer, eat pizza, and buy beer as well. "Only in Wisconsin" (601 characters)

Photo of Sunn
4.86/5  rDev +6.6%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

This is the first brewery I've ever been to, and it was PACKED. A buddy of mine and I did the walk-through, beer tasting, stopped at the gift shop, and loaded up the car with beer.

Being in the brewery itself was awesome. It smelled incredible in there! I honestly had no idea what I was looking at besides the bottling line, but I've never seen anything like it before so just being in a brewery I love was awesome enough(Wasn't the Hard Hat Tour).

We stopped at the gift shop and there's no shortage of New Glarus memorabilia. It's all reasonably priced, high quality, and unique. Really neat little store.

The tasting itself was the most disappointing part. The only beers they had available were ones that were available at virtually every gas station and grocery store in the area. Don't get me wrong, all the beers I had were great. I just expected to have more unique and special brews available to taste. They had Moon Man, Staghorn, Two-Women, Spotted Cow, Black Top, and Serendipity for tasting and I've had all them except Black Top (which was awesome).

Beer Depot came next. Another let-down as far as selection. Thumbprint series was absent, and the only fruit beer available was Serendipity. BUT, they had their 20th Anniversary Strong Ale there (which is great!) so I was incredibly happy to find that. The upside, though, was that all of the beer was damn fresh and really affordable.

Overall, a really neat place. The entire property was beautiful, the employees were extremely pleasant (like everyone seems to be in Wisconsin), and the beer was great. My only complaint is the lack of options to taste and purchase. Other than that, I can't wait to go back! (1,681 characters)

Photo of chancy14
3.7/5  rDev -18.9%
vibe: 4.25 | quality: 4.25 | service: 3 | selection: 3.5

My fiancee and I visited New Glarus on the way to Madison earlier this month. Most of my impressions match what others have said, but I will add a couple of things.

One, if you're going to take a tour, make sure it's a guided one. They only have guided tours on Fridays, and they're booked up a few months in advance, so you'll have to plan ahead. If you take the self-guided tour (which we did, since we visited on a Tuesday), you'll probably be pretty disappointed, since there aren't any additional materials--a brochure, a sheet of paper explaining what each part of the brewery is about, or whatever--elaborating on what you're looking at. We were basically able to figure out what was going on in each part of the brewery, but a tour guide would probably be able to give some additional context, backstory, etc. to make things a bit more interesting. We ended up just wandering around for about 20 minutes before heading back to the gift shop/tasting area. It was a little dull, to be honest. We also didn't get to see the old brewery, since that's only open (I think) to people on the guided tour.

Two, the selection at the tasting bar is not great, as other reviewers have mentioned. When we were there, they had Spotted Cow, Two Women, Totally Naked, Black Top, and Serendipity on tap. Now, I like all of these (except Totally Naked, which I haven't tried yet), but I kind of wish there had been both more and more interesting/intense beers on tap. Spotted Cow and Two Women (and probably Totally Naked, judging by the reviews) are fairly mild-tasting, good-but-inoffensive beers; more importantly, they seem to be cheap and ubiquitous throughout Wisconsin. If I'm going out of my way to visit a brewery rather than just buying their beer in a grocery store or at a bar, I want to try something unique, that I can't get elsewhere, and/or something sort of fancy that I wouldn't normally splurge on. The only one of the five on tap that satisfied those criteria was Serendipity, which is (1) unique, (2) available elsewhere, but (3) expensive enough ($9.25/bottle in the brewery's Beer Depot, $9 in Woodman's in Madison) that I most likely wouldn't have bought a whole bottle without tasting it first. I was also glad to sample Black Top before buying more, because I find that style (Black Ale) somewhat more interesting than the two lagers and the cream ale, but it wasn't one of the beers I was most excited about by any stretch. Anyway, your mileage may vary on this one. Maybe others will think I'm nitpicking. But if you're hoping to sample some of New Glarus's most "exotic," highest-rated beers--their other fruit beers, Dancing Man Wheat, Berliner Weiss, etc.--during your visit, you might feel a little let down.

I don't want to give the impression that you'll have a bad time visiting this brewery. I had a fine time, despite the "self-guided tour" (really not much of a tour at all in the absence of informational materials) and the small tap-list. The beer they did have was pretty good (and in the case of Serendipity, awesome); the building and surrounding countryside are very nice to look at; and the gift-shop is well-stocked, if a bit expensive (as all gift shops are). But you will definitely have a better time than we did if you take the guided tour, and if you temper your expectations re: the tasting taps. (3,341 characters)

Photo of craft_shannie
4.34/5  rDev -4.8%
vibe: 4.25 | quality: 4.75 | service: 4.25 | selection: 4

I'm offering up a review after our sixth trip to New Glarus in the last 2.5 years. This particular pilgrimage was to pick up a personal allotment of wild sour ale, strawberry rhubarb, raspberry tart, berliner weisse, serendipity, and the 20th anniversary old ale (limit 2 per person). To see the brewery expansion over the last 3 years has been incredible, but at the same time the 'visit experience' is less personal w. each visit.

W. this last trip, we were a bit disappointed that of the beers that we were there for especially, only serendipity was available on draft for tasting. The gift shop & tasting room were both flocked w. tourists which made our time in both areas - cut very short. The adjacent grounds keep expanding as well, so were able to find a somewhat 'quiet' spot to look out over the WI countryside.

The beer depot is well stocked and organized. The beer itself - just amazing. Deb & Dan have done an amazing job - and I'm super excited about the expansion of their sours.

It's a great brewery, impressive grounds. I just wish that it wasn't such a WI tourist destination for non-BAs. (1,112 characters)

Photo of TurdFurgison
4.61/5  rDev +1.1%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

I visited with my wife in July 2013, after good intentions for several years we finally made it. Located in southern Wisconsin's rolling hills, this is a beautiful beer stop. I found the views to be reminiscent of Andechs in Bavaria (high praise).

You can buy beers to go in the "beer depot", located next to the parking area. Open from 10:00-4:00 daily (same hours as the gift shop I believe). All beers are priced about the same as area stores, about $9.50 for 4-packs or bombers. Cases of Thumbprint series beers went for $55. This lowish price point highlights such a strength for New Glarus, an absolute value for the high quality and taste of their beers.

The gift shop is well stocked, plenty of different beer glass styles, bottle openers, shirts, signs, and other beer paraphernalia (soaps, games, etc). The tasting room is included in the gift shop, with 6 taps serving their standard beers + one special (currently Serendipity). You can get three 4oz samples or one 12oz beer for $6, and you keep the glass to take home. That's extreme value, especially for the 12oz pour as it's a beautiful glass.

The only seating is outside, and they are in the process of expanding it. It's a really nice courtyard, with new seating along a rocky path leading down the hill side. I saw a new tap-serving station on the slope as well, that should be nice when it's operational.

Only 2-3 hours from anywhere in Chicago, an oasis compared with urban breweries. So many craft breweries have an industrial feel when visited, but NG provides the counter-point. The only improvement I can imagine would be to add a modest (or not so modest) restaurant to compliment their excellent beers. (1,683 characters)

Photo of krl2112
4.66/5  rDev +2.2%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.5

This brewery is out in the middle of nowhere but that is actually nice. You drive up a winding road to the brewery and the outside is beautiful. Very pretty landscaping and beautiful old world kind of looking buildings. Nice gift shop and you can walk through the brewery on your own self guided tour which is nice. Also, the tour is free. Then you can go to the tasting room and it is extreemly reasonably priced!!! THey also have a nice bulk beer room where you can buy whatever they are currently brewing. Overall a very nice experience. I would highly recommend if you are in WI. (583 characters)

Photo of Fargrow
4.23/5  rDev -7.2%
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.25

Definitely a very German brewery. The short drive off the main drag is nice with European-looking lamp posts. Currently they're doing some construction on the building (to expand) but it's still fully functional. The brewery allows self-guided tours where you get to see a few things. There's a 4-way pedestrian traffic jam between the tasting room, the gift shop, then entrance, and the door to the courtyard. There's some cool swag in the gift shop. Not a lot of selecting in the tasting room, but there's also a big room downstairs where you can buy a lot of off-season beers. (579 characters)

Photo of DubbelTrubbel
4.69/5  rDev +2.9%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.75 | food: 4.75

Went on the Hard Hat Tour on 5-24

Comfortable, sunny day in the small Swiss-styled town of New Glarus. We showed up at the river-side old brewery for the begininng of the tour. This is where the specialty, thumbprint and fruit beers are usually brewed, as well as some of the regular offerings. It is generally a matter of keeping certain yeasts away from others. We were greeted by two NG employees who would lead us on the tour- it was our official guide's first time giving the tour, so another was along to supervise. We were guided through the brewing room, cellar and bottling lines, as well as a look at some of their oak tanks, which they are currently expanding their stock of.

Then we drove up to the Hill top brewery, the newer and larger facility. Normally we would get to meet Dan and Deb here, but they were out of town for the weekend. Had a brief look at the quality control lab. Then we went by the normal public areas, all nicely glassed-off, brew kettles, fermentation tanks, bottling line, open-top fermenters. Finally it was time for the beer and cheese. We went upstairs to the employee lounge. Beers sampled were Edel Pils, Snowshoe Red Ale, Berliner Weiss, Dancing Man Wheat, Coffee Stout and Raspberry Tart. They claimed that Dancing Man is the most authentic German hefeweizen made in the USA. Beers were bottled, it appeared that they may have once had tap lines in the room, but if you really want it on tap all you have to do is go downstairs to the sampling room. Cheeses, all made in Wisconsin, were baby swiss, aged cheddar, Limburger, Dunbarton blue, raspberry bellavitano, and petite frere.

It is, overall, an awesome place. The beer is amazing, and the great amount of care put in to and high quality of the beer is obvious. The selection in the beer depot includes all currently offered beers as well as those from the past few months. The prices are reasonable- six packs $8, thumbprint beers $10 for four or $15 for six, fruit beers $9 a 750, and 20th anniversary ale $7 a 500. The tap room is a different story, however, with usually only five(sometimes four) beers on tap. The focus of the brewery is not so much on people drinking a lot at the brewery, but that's really part of the atmosphere of the place. Their hours are 10-4, and no food is served.

I gave a rating for food because the cheese included in the tour was excellent. All of the beer was excellent, all very true to style. The tour lasted about two hours, included beer and cheese(more beer than our tour group could finish) and was $20 a person, so I would say it was a good value. (2,593 characters)

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New Glarus Brewing Company in New Glarus, WI
99 out of 100 based on 65 ratings.