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New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
Based on:
33 Beers
35,876 Hads
Place Score: 99
Reviews: 68
Visits: 363
Avg: 4.53
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Place added by: BeerAdvocate

Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.
Place: Reviews & Ratings
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Reviews: 68 | Visits: 363
Photo of NewGlarusFan
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5

One of my first brewery tours when I was 18 and went again when I was 20.

The tour is free and self-guided which is great if you want to learn everything about the process and equipment. Take your time and learn. There is a lot of pride here. Everyone is friendly and happy to work there.

Samples are $3.50 and you get to keep the glassware.

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Photo of DemoniChris
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5

Awesome, awesome place! The atmosphere, quality and prices are hard to beat. Friendly people and the self guided tour was mind-blowing. Even the drive up to the brewery was great. Winding roads with lots of trees made for quite an atmosphere. Simply amazing experience and I hope to return next time I'm in Wisconsin.

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Photo of Chief_Mug
5/5  rDev +10.4%

Awesome would be a description of New Glarus Brewery. When you pull into the parking lot you think you just traveled back to Europe. The tours are either self directed or guided if you go at the right time. All the employees are very friendly and knowledgeable. The Beer is Outstanding not matter which flavor you pick. My Favorite is their Moon Man - No Coast Pale Ale.

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Photo of Kimber234
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5

This brewery is nothing short of beautiful. They must have spent a fortune on the building, finishes and landscaping. Amazing! The beer garden looks like a view from a high-end winery in Sonoma, CA. Well worth the trip! We will return and visit other sites and breweries in the area during the summer months.

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Photo of CoryJones
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5

New Glarus Brewery scenery and landscape is outstanding as you enjoy the many varieties of beer that they will have out depending on the season and time.

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Photo of FakeDeniro
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5 | food: 5

A great town to visit with an amazing brewing Company! You will love the town. You will really love the beer and you will miss the beer once you are not in Wisconsin. I have family in wisconsin to keep me stocked up!

Each beer they make you can tell is made with love and art! They make more lagers then Ales so that may throw some people off. But its Wisconsin so it makes sense.

Dan knows and loves beer and he shows it with each beer that comes out. Even the beers you may not like you enjoy trying them becuase how well made they are!

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Photo of madstoutmonkee
5/5  rDev +10.4%

Great atmosphere, friendly staff, and a nice laid back take on the brew tour. They produce heaps of high quality and delicious beer. Wish I lived closer!

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Photo of justinrphillips
5/5  rDev +10.4%

I am happy to live in the Madison area and have New Glarus so close. I can say Spotted Cow was a "gateway" beer for me to try many new things and expand my taste into much more sophisticated beers, so always love the things coming out of New Glarus and look forward to more amazing beers such as Scream and others!

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Photo of Sconnie25
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5

This is the best brewery I have ever been to. It is beautiful on the outside and on the inside. The Biergarten is wonderful. The gift shop is fantastic. The beer is the best I have ever had. The self guided tour is very interesting and I look forward to a hard hat tour in the future.

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Photo of Vondy08
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5

By far the best brewery tasting atmosphere I've ever been to. I've seen the Portland scene, the Rome scene, the New York, Chicago, St. Louis, Louisville scene. Seriously, go here.

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Photo of JavaNoire
5/5  rDev +10.4%

New Glarus Brewery deserves at least a 7 out of 5, This place is over the top good.

The drive there is gorgeously scenic. Further those twisty, hilly roads counteract the hypnotic road fatigue which miles upon miles of interstate driving can bring on.

While the drive is lovely the brewery itself is absolutely stunning. My non-drinking friends enjoy visiting New Glarus brewery. A plus is that their beers, while quite tasty, tend to be low abv. I love that I can enjoy a beer without worrying about the long drive home. Much of what I like has a punishingly high abv. It's refreshing to see so much flavor packed into low abv beers.

Staff...Helpful, courteous, knowledgeable & enthusiastic. A large part of the pleasure in visiting New Glarus comes from their 1st rate staff. I've been told many times that people LOVE working there & it shows. And curse me for a knee jerk liberal but I like supporting a business that provides health care coverage to its ft staff.

Selection is very good & with the cave only going to get even better. Their fruit beers are among my favorites but I do love some Scream & Oud Bruin, too. VSB...fingers totally crossed for more of this in the future. I'll die happy if I die smelling VSB, never mind drinking it!

Prices? WoW. Just sooo reasonable, especially given how brews like Raspberry Tart, Belgian Red etc are packed with fresh, juicy fruit.

At the recent Wild Peach release New Glarus again showed exactly what it's made of. Friday was a bit hectic but eminently manageable. Despite that Dan & Deb streamlined the process and had wait times drastically reduced on Sat. The process was almost ridiculously easy on Sun.

Another thing that's very nice, imo, is that well mannered dogs are welcome on the patio. I love to see dogs included whenever possible. It speaks well of the brewery that they extend their warm welcome to dogs, too.

Every time I visit New Glarus I'm reminded again of how much I love it & how truly goood it is. To a klarge extent New Glarus Brewery *is* Dan & Deb. They can take a great deal of pride in that.

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Photo of Svyturys30
5/5  rDev +10.4%
vibe: 5 | quality: 5 | service: 5 | selection: 5

My overall impression of NG was pretty positive. The fiancé and I only got to spend about 35 minutes or so there because we stopped by on the way home from a trip to Northern WI. I thought that the building was gorgeous. A brewery of this caliber should be inside a swiss looking castle! The beer was pretty cheap considering how good it is. Cheaper than going to the bar and buying a few drinks. I had the scream IIPA during the tour (of course they were releasing it the next morning and I couldn't bring any home!) and thought it was fantastic! The carry out kiosk was very well set up. There was a lot of room for people to move around and pick out exactly what they want to buy for carry out. The back of the brewery has a few tables and overlooks a beautiful scenic valley and you can see for miles. I would bring a camera and snap a few pictures next trip up! I know that I will be stopping by NG on the way back from trips visiting family as often as I can. If you have never been to NG and like beer, I would highly recommend spending a couple of hours at the brewery to see all it has to offer.

A lot of people complain about the parking, there is a decent sized lot of overflow parking, right next to the main parking lot. This complaint is unjustified IMO.

Have been back to NG a couple of times since I have written this review and I wouldn't downgrade the brewery at all. I was there this past weekend for the VSP release and it was a great experience. Having only been to a couple of other beer tastings/festivals, I thought that it was awesome meeting a bunch of fellow beer snobs and bottle sharing. Dan the owner and head brewer came around and was bidding everyone a good morning while people were waiting in line for the VSP release. You would never know that he is a multi-millionaire! Very humble, willing to take pictures with visitors and sign bottles. I wish there were more people in the beer industry, just like Dan.
I also couldn't believe how many people were at the release that lived within 15 miles of me in the Chi burbs, crazy! I digress. Bottom line is you are missing out if you pass up on an opportunity to visit NG!

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Photo of B-Nut-GoBlue
4.89/5  rDev +7.9%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 5

The Score is a 5/5, no matter what the above reads!

Finally made it up to New Glarus for the R&D Wild Sour Peach (is that what we're settling on calling it?!) release. Went up Friday, only to find out I was 20 minutes late getting one of the final tickets. A 2.5 hour drive, wasted, right? No. I was able to take in the spread and lay of the land and boy, it's pretty incredible. The Hillside Brewery itself is a fantastic layout and I haven't even done a tour yet (6 out of 5 stars once I do that, I'm sure). I enjoyed a beverage and though the line was long in getting that, I think a waiting a few minutes to get a beer while nearly 1000 people were on the premises, isn't an issue. I met up with someone I knew would be there and was able to enjoy a wood-fire pizza from Fortuna Pizza in the courtyard out back. Again, beautiful.

Jump to Saturday morning, I made the trip up again on the way to Great Taste of the Midwest, girlfriend alongside this time, and arrived in time to secure 2 tickets for the release. The line and process for the beer release that day was seemingly improved only from a day earlier as we "could" have been in and out within an hour. Brilliant process. We picked up some beers from the depot on the way out. The term Depot, not being an exaggeration. Every beer one would want (minus Belgian Red, shucks) was available and available in mass numbers. Nice setup for browsing and selecting said beers and of course checking out.

The parking situation for having such a mass amount of people embarking upon one small-ish area was pretty good. No more than a 5 minute walk for those arriving late and getting an outer-perimeter spot.

Wish I could have met and talked with the two celebreites, Deb and Dan and picked their brain about their seemingly amazing lives and accomplishments. Maybe down the road on our inevitable next visit.

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Photo of KellyScottMad
4.88/5  rDev +7.7%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 5 | food: 4.75

The brewery is awesome! Very quaint and the owner Deb is there practically all the time. You can take a tour by yourself, or get a hard hat tour. Either way you can walk around the brewery taking it all in. This place is expanding constantly. I can't believe this place only ships in the state. Business is booming! On certain days, usually on Saturdays, La Fortuna Pizza is there with za to purchase. The Za is awesome by the way! You get your beers, and your pizza and sit outside looking over the countryside. Awesome place to visit, drink beer, eat pizza, and buy beer as well. "Only in Wisconsin"

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Photo of Sunn
4.86/5  rDev +7.3%
vibe: 5 | quality: 5 | service: 5 | selection: 4.5

This is the first brewery I've ever been to, and it was PACKED. A buddy of mine and I did the walk-through, beer tasting, stopped at the gift shop, and loaded up the car with beer.

Being in the brewery itself was awesome. It smelled incredible in there! I honestly had no idea what I was looking at besides the bottling line, but I've never seen anything like it before so just being in a brewery I love was awesome enough(Wasn't the Hard Hat Tour).

We stopped at the gift shop and there's no shortage of New Glarus memorabilia. It's all reasonably priced, high quality, and unique. Really neat little store.

The tasting itself was the most disappointing part. The only beers they had available were ones that were available at virtually every gas station and grocery store in the area. Don't get me wrong, all the beers I had were great. I just expected to have more unique and special brews available to taste. They had Moon Man, Staghorn, Two-Women, Spotted Cow, Black Top, and Serendipity for tasting and I've had all them except Black Top (which was awesome).

Beer Depot came next. Another let-down as far as selection. Thumbprint series was absent, and the only fruit beer available was Serendipity. BUT, they had their 20th Anniversary Strong Ale there (which is great!) so I was incredibly happy to find that. The upside, though, was that all of the beer was damn fresh and really affordable.

Overall, a really neat place. The entire property was beautiful, the employees were extremely pleasant (like everyone seems to be in Wisconsin), and the beer was great. My only complaint is the lack of options to taste and purchase. Other than that, I can't wait to go back!

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Photo of TX-Badger
4.86/5  rDev +7.3%
vibe: 5 | quality: 5 | service: 4.5 | selection: 5

A great place to go and see for a tour. The tour is self-guided so you can go at your own pace. The bier garden is nice, and during the summer this is a great spot. The staff is very friendly and willing to help and answer any questions they can. Oh yeah, the beer is pretty darn good too. If you're in WI, it's worth checking out.

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Photo of Wobbly
4.85/5  rDev +7.1%

One of the ten best micro-breweries from the U.S. Often ignored in comparison to trendy breweries like Stone, Founder's, Russian River, and others, this great little brewery holds its own, especially in regards to difficult-to-make beers: Flemish style reds, lambics, and oft-forgotten German lagers. Their principle brews (Spotted Cow, Fat Squirrel) are good but not great. Look for their specialty beers, which are world class.

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Photo of cradke
4.8/5  rDev +6%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.5

I had a fantastic time visiting the New Glarus brewery.

The atmosphere was laid back and nice. There were several people talking in the tap room and the staff were very personable to talk about the beer. Many of the people there were friendly and we ended up talking to several of them for quite a while!

The quality and service were top notch. Everything was clean, the beer was out of this world as usual and the self guided tour was nice. Would a guided tour have been better? Sure. But they offer those and we didn't make reservations. For a show yourself around tour, the people were more than personable and very friendly and knowledgeable.

The selection was good but not great. They had 5 or 6 beers on tap which was nice. Wish they had more on tap (I've gone twice and they have only had 1 of the Belgian Red or Raspberry tart on tap) but still a decent amount. And for the price, it was pretty hard to beat considering that you get to keep the NG glass. The depot in the basement was also great and had a great assortment and the ability to buy everything in nearly every amount you could desire.

I really enjoyed visiting New Glarus and will be back the next time I can.

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Photo of gordonbeersch
4.8/5  rDev +6%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.5

There is not much about New Glarus's operation that is not impressive. You will be hard pressed to find a brewery more devoted to a pure product than them.

The atmosphere was relaxed and fun. There brewery looks like a farm house connected to a small victorian mansion on the outside, with a cool beer garden in the back with a fountain and pic nic tables. There was also cornhole available to play.

Service was excellent. Three tap locations around with a tap room, one outside, and one in the gift shop. Your free to walk around the brewery most days and take a self guided tour, but there is usually a guide around who is happy to tell you all about it if you ask.

Selection was about 9 of their beers on tap, including the raspberry tart and the Wisconsin Belgian Red. Others included Dancing man wheat, moon man, two women, spotted cow, and fat squirrel. Im sure some of these change with the seasons. There is also a beer depot below to purchase most their beers in bottles.

The quality of this place is outstanding. They have an amazing devotion to sanitation of their equipment. The place literally shines when you walk in, and the beer is excellent as well. Its not too hard on the wallet either. 6 bucks for your first pint, but you get a sweet glass with it to keep, refills after are only 3 bucks. Thats certainly a price that could keep me around all day for such great beer.

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Photo of sonoma01
4.78/5  rDev +5.5%
vibe: 5 | quality: 4.75 | service: 5 | selection: 4.5

I will start off by saying that New Glarus Brewery is a definite must stop if you are in the area.

I stopped at the brewery this past Friday and went on the Hard Hat Tour.This was my first visit to the brewery and it definately will not be my last. The tour guide, Dan, was from the lab but was more than knowledgable on all aspects of the brewery operations. He was open to all questions and was easy to undestand even if you had non brewing knowledge to begin with. The tour included both the original Riverside brewery and the newer Hilltop brewery location. The Riverside brewery is where the Unplugged/ Thumprint are brewed. The next Apple Ale release had just finished boiling and was going into the fermenter when I was there.

The Hilltop brewery is where the newest addition, gift shop and beer depot are located. The outside apperance is like something straight out of Germany/Switzerland. Upon entering the brewery it is like walking into a museum, but it is a fully functional brewery. The operations at this location are very clean and high tech. At the end of the tour, there was a beer and local cheese tasting which took place in a private upstairs lounge that overlooked the town of New Glarus.

This is by far the cleanest brewery I have ever visited. The depth of the cleanliness actually puts most other breweries to shame. This just shows the pride and dedication that all the employees have for their namesake. The new Thumprint Chocolate Abbey was just coming off the bottling line when I was there and was available for purchase. I picked up a few packs as well as some other goodies. The prices for the beer were not that much more than at most retail outlets. The clothing items were a little on the pricey side but they were all of high quality.

Overall I would highly recommend New Glarus to anyone and let them know it is well worth the drive.

Returned for the release of Vintage 2014. The line was non existent when I got there at 10:15 on Friday. I was able to quickly get my ticket and get my allotment within 5 minutes. The La Fortuna pizza company was set up and I enjoyed one of their pizzas as well. I spent the night to enjoy the Bacon, Beer and Cheese festival on Saturday. On Saturday morning I headed back to the brewery to get some more bottles. I arrived at 8:45 and was around the 240th person in line. The brewery had staff going down the line and checking ID's and giving out wristbands to purchase the R&D release, which streamlined the release tremendously. Even with the people in front of me the line started moving a couple minutes before 9:00. I had my two bottles in hand by 9:15. Later in the day, I attended the Bacon, Beer and Cheese festival and the New Glarus booth was pouring samples of Vintage 2014 which I was able to try. After sampling the Vintage 2014 I am glad I was able to get a couple extra bottles.

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Photo of d5001986
4.75/5  rDev +4.9%

Visited the brewery for the R&D Wild Peach release. The grounds and the structures are very classy and just amazing to behold. The staff and the owners themselves are very polite and friendly. I would have liked to take the tour, but it was just too busy that day. Other than that, the beer is excellent and always well supplied everywhere in WI. New Glarus Brewing is just superb all the way around and I will no doubt be paying another visit next year.

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Photo of Cubatobaco
4.75/5  rDev +4.9%

What a place!!! I was lucky enough to have a chance to visit this monstrosity for my birthday, thanks to my girlfriend. I've never seen a brewery set up quite like this. It is set up in a town that is very reminiscent of a Swiss community, atop a lofty hill with a massive amount of acreage. As you walk the land you wind through a maze-like path, going down stone steps and can rest along the way in/on ruins of old churches and house. There is a gorgeous gathering area found in the immediate back with park tables and a vintage I-don't-know-what in the middle that you can rinse your glasses. The gift shop has a lot to offer, as well as, leads you to a self-guided tour of the brewery. It's really cool to see what is going on while the employees are at work and even being able to see the bottling/labeling section. The tasting room is parallel to the gift shop (well priced) and you even get to keep the glass after you have a beer!

I could go on and on, but will wrap it up with the beer depot located at the base of the brewery. Chock full of fresh beer and a helpful staff, you walk in to see pallet upon pallets of the fruit, WI goodness! I was impressed at how low they keep the prices considering breweries are usually a lot more expensive (at least at the ones I've gone to).

If you have a chance to visit, please do! My girlfriend, who is not fond of beer, loved this place and the Raspberry Tart. We are looking forward to many more trips here while visiting her family in WI. Keep up the great work Dan and Deb!

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Photo of higherbrow
4.75/5  rDev +4.9%

The standard lines and seasonal craft beers coming from New Glarus are, top to bottom, excellent. If you are a fan of a style of beer, and you see that style coming with this brewery stamped on the side, you can be sure you're getting, at worst, an above average example of the style. With a very reasonable price tag, the standard offerings are worth making a drive to acquire. The real magic is in the Thumbprint series, however. Unique brews all around, I have been put off by a Thumbprint now and then, but the Imperial Weizen was one of the best beers I have ever had. I'd highly recommend New Glarus to any beer drinker.

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Photo of UWBadgerFan4Life
4.73/5  rDev +4.4%
vibe: 5 | quality: 5 | service: 5 | selection: 4

I love visiting New Glarus brewery. It's so beautiful and there is so much space. It's very easy to take the family there too.

When visiting for specialty releases, everything is run so well and Dan and Deb are so nice.

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Photo of guityler83
4.73/5  rDev +4.4%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.75

After signing the list for the Hard Hat tour a few months prior, I was reminded that my ticket date was coming up the Monday before.. best way I can think of to get you through a work week.

The tour started out at the old brew house on the bottom of the hill with a small group (20 if I recall). The guide was a brewer in this facility, which he explained the ins and outs of answered any and all questions ranging from "what are hops" to what mash efficiency are you pulling from these copper mash and lauter tuns.

After we were finished in the old facility (every nook and crany) we went to the behemoth brewery up the road, which is the cleanest place I've been in that makes beer. Deb Carry greeted us (the owner!) and fielded a few questions, then we toured the big plant.
The final stage was the beer tasting and cheese pairing the the upstairs dining room. Anything from spotted cow to moon man to three different sours where available along with exotic WI cheeses.

We did get rushed through the last part 'slighly' to go through the gift shop/cellar but overall it was a brewery tour I'd recommend to anyone... beer drinker or not. Awesome.

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New Glarus Brewing Company in New Glarus, WI
99 out of 100 based on 68 ratings.