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New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
BEER AVG
4.01/5
Based on:
36 Beers
32,815 Ratings
Place Score: 100
Ratings: 287
Reviews: 56
rAvg: 4.69
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Notes:
Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.

(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 287 | Reviews: 56 | Display Reviews Only:
Photo of Scanld02
1/5  rDev -78.7%

Photo of olsonjord
1.75/5  rDev -62.7%

Photo of Spdepuy
2.5/5  rDev -46.7%

Photo of markpag
2.72/5  rDev -42%

Photo of CaseyGroh
3/5  rDev -36%

Photo of HereforBeer
3.5/5  rDev -25.4%

Photo of Andoni
3.5/5  rDev -25.4%

Photo of BStalf21
3.61/5  rDev -23%
vibe: 4 | quality: 4.5 | service: 2 | selection: 4

New Glarus is located in a very cool looking building sitting on a hill over looking the town.

I was kind of expecting something different then what I got. You have pretty much free roam of the building. I believe they have guided tours at another location in town. Where I went they had a person walking around answering questions, but with as many people as there was I felt my time would be better spent waiting in line in the tap room than the brewery.

The gift shop had a nice selection of things that seemed reasonably priced.

The tap room I hoped for more from. They had a small bar with just 2 people working. They couldn't answer any questions about the beers I ordered and would refer me to their paper print out in hopes that would get me to leave them alone. Once well ordering 2 similar styles of brew I had to stop them to get them to come back and identify which was which. I was happy with the glasses you get to keep after your stay. I, also, wish they had more of their beers on tap.

Their beer depot was nice with all their beer available for purchase at discounted prices compared to local places offering New glarus beers and the option to mix and match.

Photo of chancy14
3.7/5  rDev -21.1%
vibe: 4.25 | quality: 4.25 | service: 3 | selection: 3.5

My fiancee and I visited New Glarus on the way to Madison earlier this month. Most of my impressions match what others have said, but I will add a couple of things.

One, if you're going to take a tour, make sure it's a guided one. They only have guided tours on Fridays, and they're booked up a few months in advance, so you'll have to plan ahead. If you take the self-guided tour (which we did, since we visited on a Tuesday), you'll probably be pretty disappointed, since there aren't any additional materials--a brochure, a sheet of paper explaining what each part of the brewery is about, or whatever--elaborating on what you're looking at. We were basically able to figure out what was going on in each part of the brewery, but a tour guide would probably be able to give some additional context, backstory, etc. to make things a bit more interesting. We ended up just wandering around for about 20 minutes before heading back to the gift shop/tasting area. It was a little dull, to be honest. We also didn't get to see the old brewery, since that's only open (I think) to people on the guided tour.

Two, the selection at the tasting bar is not great, as other reviewers have mentioned. When we were there, they had Spotted Cow, Two Women, Totally Naked, Black Top, and Serendipity on tap. Now, I like all of these (except Totally Naked, which I haven't tried yet), but I kind of wish there had been both more and more interesting/intense beers on tap. Spotted Cow and Two Women (and probably Totally Naked, judging by the reviews) are fairly mild-tasting, good-but-inoffensive beers; more importantly, they seem to be cheap and ubiquitous throughout Wisconsin. If I'm going out of my way to visit a brewery rather than just buying their beer in a grocery store or at a bar, I want to try something unique, that I can't get elsewhere, and/or something sort of fancy that I wouldn't normally splurge on. The only one of the five on tap that satisfied those criteria was Serendipity, which is (1) unique, (2) available elsewhere, but (3) expensive enough ($9.25/bottle in the brewery's Beer Depot, $9 in Woodman's in Madison) that I most likely wouldn't have bought a whole bottle without tasting it first. I was also glad to sample Black Top before buying more, because I find that style (Black Ale) somewhat more interesting than the two lagers and the cream ale, but it wasn't one of the beers I was most excited about by any stretch. Anyway, your mileage may vary on this one. Maybe others will think I'm nitpicking. But if you're hoping to sample some of New Glarus's most "exotic," highest-rated beers--their other fruit beers, Dancing Man Wheat, Berliner Weiss, etc.--during your visit, you might feel a little let down.

I don't want to give the impression that you'll have a bad time visiting this brewery. I had a fine time, despite the "self-guided tour" (really not much of a tour at all in the absence of informational materials) and the small tap-list. The beer they did have was pretty good (and in the case of Serendipity, awesome); the building and surrounding countryside are very nice to look at; and the gift-shop is well-stocked, if a bit expensive (as all gift shops are). But you will definitely have a better time than we did if you take the guided tour, and if you temper your expectations re: the tasting taps.

Photo of cd_beer_disapear
3.75/5  rDev -20%

Photo of david18
3.75/5  rDev -20%

Photo of TheBungyo
3.75/5  rDev -20%

This facility is amazing, just as most of their beers are too. What would drastically improve the experience here though is a wider selection of their beers on tap and a nice taproom to drink them in.

Photo of MarkDeming
3.9/5  rDev -16.8%

Photo of 1Nrwyscotch
3.9/5  rDev -16.8%
vibe: 4 | quality: 4.5 | service: 4 | selection: 3 | food: 4

I visited the New Glarus Brewery on 9/28/12 and the brewery is on a hillside outside of the small town of New Glarus WI. It was a sunny 80 degree day and the place was packed with visitors. This was likely because of the unseasonably good weather and the Octoberfest celebration going on in town.

The selection of beers on this day was somewhat limited, the Staghorn Octoberfest, Fat Squirel, Rasberry Tart, Spotted Cow and Two Women.

There is an indoor tasting room but it was mainly empty. A wood stove pizza maker, La Fortuna was on site and was cooking pies. We tried one and it was enjoyed by all.

They have a decent size gift shop and the Brewery was built with an enclosed hallway so you could tour the brewery by your self, though one employee was around to answer any questions you may have. They have a seperate area to buy beer to go but I did not vehture in that shop.

A great experience and we will defintely return.

Photo of Matt815king
3.96/5  rDev -15.6%

Photo of KAF
4/5  rDev -14.7%

Photo of EmptyPockets
4/5  rDev -14.7%

Photo of HeavyDandtheGirls
4/5  rDev -14.7%

Photo of MrsBeerGut
4/5  rDev -14.7%

Photo of arnold931
4/5  rDev -14.7%
vibe: 4 | quality: 4 | service: 4 | selection: 4

They have a beautiful new hill top brewery. The tours are self-guided, so you can get a pint at the sampling room and then wonder around the brewery at your own pace. They have an awesome selection of glassware and tee shirts available. Also a beautiful new outdoor garden when can sit and drink beer and look over the Wisconsin country side.

Photo of Charley_Wilson
4/5  rDev -14.7%
vibe: 4 | quality: 4 | service: 4.5 | selection: 3.5

I was visiting some friends in Madison, WI, and we made a day trip out of this place. It is just outside the town of New Glarus, WI, which is a Swiss-styled town. Therefore, the brewery is also styled in the same way, which makes it very impressive to the eye. They also have a ton of different classic Bavarian style beer steins in their merchandise shop, which makes for a great keepsake.

Their beer is fantastic, and well balanced. When I visited, they had a Sour Cherry ale as their seasonal, that was all around a great beer. I also tried a session ale that was refreshing, as a session should be, and a Brown Ale. The only beer I had that I wasn't a fan of was the Two Women Ale. It was a bit skunky, a la Heineken, Kokanee, and others of the same ilk. I know others love this style though, which really helps to make New Glarus a very well balanced brewery. We also had a 3 year old girl with us, and she loved the decor of the place, which was a bonus!

Photo of Florida9
4.09/5  rDev -12.8%
vibe: 4.5 | quality: 4.5 | service: 4 | selection: 3.5

I've got to admit, New Glarus's brewery is an impressive operation. It's been several years since I've visited the brewery and the new location is absolutely amazing. The building sits upon a hill and has been designed to look as if might be in the Swiss Alps. Rocks, stone, and natural colors make the brewery look like it belongs exactly where it is.
The inside is no less impressive. Wide open with lots of glass and more glimmering stainless steel pipes than it's possible to count. It is impeccably clean. The new self guided brewery tour doesn't have a whole lot of information on it, but if you know the brewing process, it really doesn't matter much. Gawking at the facility is all that matters.
There are two shops on the site. One, near the parking lot, sells beer to go, while the other is a gift shop that sells beer for consumption on the premises. For $3.50 you get three tastes and get to keep the tasting glass. For $6 you get a full beer and still get to keep the glass. Either way is a deal. The beer shop down below sells all of the regular offerings plus the latest Thumbprint and the R&D (currently the golden ale). The gift shop sells absolutely everything you could possibly imagine, tastefully branded with the NG logo of course, at less than reasonable prices. (My 4 year old daughter was able to walk out with a plush "spotted cow." "Fat Squirrels" also available!)
And while I'll admit I'm not NG biggest fan, I was still impressed by the brewery, the operation, and the genuine friendliness of the people working there.

Photo of Knapp85
4.14/5  rDev -11.7%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

Managed to take the self guided tour of this brewery a few weeks ago. This place is huge! I never expected it to be nearly as big as it was. The building is beautiful inside and out. The gift shop was really nice lots of very nice stuff to purchase ranging from Glassware to Clothing. The tour was self guided but there was at least one employee there who was mingling with people and answering questions for the guests. The brewery is spotless clean.. I feel like I could eat off the floor in this place. The visuals in this place were great too, pipes and and tanks and a furnace are just a few things that stick in my mind just from walking around. The bottle shop they have is loaded with many of the beers they make there. I left with 7 New Glarus beers I had never tried before in addition to a bottle of Moon Man and Raspberry Tart. Overall it was a great place to check out. Very good all around, I would go back here in a heart beat.

Photo of crossovert
4.18/5  rDev -10.9%
vibe: 5 | quality: 5 | service: 3.5 | selection: 3.5

Ahh, the New Glarus Brewing Company. I have been here twice and would consider it a must stop.

The complex is up on a hill overlooking New Glarus. There are 2 shops, 1 for beer, and 1 for souvenirs. They carry every beer they make and sell it at it's freshest.

The other store doubles as a tap room and there is also another taproom. You can order a beer and take it anywhere in the brewery or sit in the nice biergarten out back. They also have an outdoor patio tap area but I haven't seen it open. They usually have about 6 beers on tap with most being 6 bucks plus a glass or the fruit beers and Golden Ale which are 9 with the glass. There are also samplers available. The only food here seems to be cheese and chips, there is also some soda.

The facility is wonderful. You can tour just about any part of the brewery by yourself, or get a tour on Fridays I think.

Overall just an awesome stop.

Photo of craft_shannie
4.18/5  rDev -10.9%
vibe: 4 | quality: 4.75 | service: 3.75 | selection: 4

I'm offering up a review after our sixth trip to New Glarus in the last 2.5 years. This particular pilgrimage was to pick up a personal allotment of wild sour ale, strawberry rhubarb, raspberry tart, berliner weisse, serendipity, and the 20th anniversary old ale (limit 2 per person). To see the brewery expansion over the last 3 years has been incredible, but at the same time the 'visit experience' is less personal w. each visit.

W. this last trip, we were a bit disappointed that of the beers that we were there for especially, only serendipity was available on draft for tasting. The gift shop & tasting room were both flocked w. tourists which made our time in both areas - cut very short. The adjacent grounds keep expanding as well, so were able to find a somewhat 'quiet' spot to look out over the WI countryside.

The beer depot is well stocked and organized. The beer itself - just amazing. Deb & Dan have done an amazing job - and I'm super excited about the expansion of their sours.

It's a great brewery, impressive grounds. I just wish that it wasn't such a WI tourist destination for non-BAs.

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New Glarus Brewing Company in New Glarus, WI
100 out of 100 based on 287 ratings.