New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
Based on:
33 Beers
35,857 Hads
Place Score: 99
Reviews: 67
Visits: 361
Avg: 4.53
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Place added by: BeerAdvocate

Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.
Place: Reviews & Ratings
Sort by:  Recent | High | Low | Top Raters
first ← prev | 1-25 | 26-50 | 51-75  | nextlast
Reviews: 67 | Visits: 361
Photo of beerwolf77
4.45/5  rDev -1.8%
vibe: 5 | quality: 5 | service: 4 | selection: 4

Well if you happen to be anywhere near here and know anything about good beer. You absolutely must stop here and take a tour or just walk around and soak up the scene.

The new hilltop brewery is a sight to behold. It's like the most beautiful beer church you've ever laid your eyes on. The place is a masterpiece of stone and mortar. From the gift shop to the downstairs brew barn. The inside of the actual brewery is like walking into a full on science lab. Spotless with everything in it's place. The copper brew kettles shine so bright you check your appearance in the reflection. The outdoor drinking area is spectacular on warm sunny days. Sipping on a pint of while taking in the rolling hills of central Wisconsin is simply heavenly.

I've been to the brewery more times than I can remember and I still get excited every time I go back.

 846 characters

Photo of mobius387
4.45/5  rDev -1.8%
vibe: 5 | quality: 5 | service: 5 | selection: 3

First time at the brewery for the sour Ale release. This place is just a gorgeous brewery, inside and out. Great atmosphere, very clean inside. Great gift shop with lots of cool brewery related and Wisconsin related items. Went on a self guided tour, but they do have guided tours too. Great outdoor space for drinking the beer. The only criticism is that they only had their regular stuff on tap, not that those beers aren't great just don't expect anything special.

Overall, loved the brewery and the city is very cool too.

 527 characters

Photo of cmbezln
4.45/5  rDev -1.8%
vibe: 5 | quality: 5 | service: 5 | selection: 3

Not sure if i'm adding anything insightful to the reviews here, but I just wanted to chime in and say that this is one of the best brewery facilities in the US, if not THE best. I can only judge on breweries I've personally visited, but this one is hands down the best. Beautiful area, probably the most beautiful in all of wisconsin. The Facility is gigantic and I dont even understand why it's so big given they only distribute in Wisonsin, but judging from the size, quality and complexity of the facility, it seems like they could taken down Miller-Coors overnight if they wanted to. The facility is just jaw dropping like nothing I've ever seen before.

As for the rest of it, the beer here is excellent. I often hear this place being touted as some of the best beer in the country, which I think it being very generous personally, but it's certainly some of the best in the midwest. Their beers have a lot of subtle charm to them that you might not pick up on at first drink (especially if you've already been drinking other beers), but given a clean palate and the right pairing, it really brings out some subtle flavors in a lot of their beers. I had moon man with ribs the other night and it tastes amazing.

Cons: As has been said: Horrible, horrible tap selection. The beers they had on tap were the same beers I could go to any gas station in the area and pick up. The types of people who travel to breweries are the types of people that want to try new/rare/seasonal/limited releases. The only saving grace here was they had ONE 'thumbprint', which I think is there name for seasonal brews, in the "beer depot" downstairs I was able to purchase.

Also, the fact that it's only open to 4pm makes it a very rushed, hard experience for anybody traveling from out of the area. If anything they should just shift the time slot forward, starting later, ending later. Not sure if this is some local political thing, but very inconvenient.

 1,963 characters

Photo of mrelizabeth
4.45/5  rDev -1.8%
vibe: 5 | quality: 5 | service: 4.5 | selection: 3.5

We have been wanting to visit New Glarus for quite awhile. Couldn't make it on a Friday for the "hard-hat" tours. If you are planning on booking one, do so months in advance, for they sell out quickly!

Amazing location. About an hour from Madison in the middle of some really beautiful rolling farmlands.

Facilities are top-notch. A self-guided tour lets you wander the brewery. You will be amazed at the organization of this brewery. Great engineering.

Decent selection of merchandise. 6-8 beers on top for tasting. Would have liked a few more "rare" beers on tap. Good selection in bottle shop, but would have loved one or two more incredibly rare beers to bring home to Cali.

Bottom line- do NOT skip this brewery. If you are anywhere in the Chicago/Milwaukee/Madison area, make it a priority. If you love beer and find yourself a little further away (Minneapolis, Urbana, etc) plan a visit.

 899 characters

Photo of stouts4me
4.5/5  rDev -0.7%

Yeah, their brewery is def a 100, what an amazing destination. Mind-blowing how big it is. I have not been a huge fan of their beers, but I do have a few favorites, and the Rasp and Red fruit beers are top-notch. The thumbprint series is usually pretty epic, too.

 264 characters

Photo of Lemke10
4.5/5  rDev -0.7%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.5

My wife and I drove up for a visit in late May. Having never been there before, we came across the original brewery first which did not look like it was exactly open to the public. We then found a sign with maps inside that gave directions to the new Hill Top brewery which is where the tour and gift shop is. The hill top brewery is only about a mile down the road and it beautiful. Since it was a Tuesday, we found easy parking.

We took the self guided tour and got to see Dan hard at work. It was pretty simple, but very interesting. We also did their 3 samples for $3.50 and got some New Glarus gear. I had to make a stop downstairs at their beer depot before I went home. I was surprised there was only one brewery exclusive beer, the rest I have easy access to at work. No food on site but plenty of bar and grills to choose from in their downtown district. Nice folks and would love to visit again!

 907 characters

Photo of bound4er
4.51/5  rDev -0.4%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 3.75

Stopped at the brewery after a long bike ride. What an incredible setting and beautiful brewery. We had a couple of beers on the patio and then proceeded inside for the "self guided" tour. It must have been our lucky day as an employee who works in the micro lab spent almost an hour with us telling us about the ins and outs of the brewery, beer making process, packaging, etc. He was great - wish I could have remember his name. The gift shop had really nice stuff available but it was a tad pricey. My only beef is that in the tasting room they have no Thumprints available to sample. Worth the drive and may be one of the nicest breweries in the country. Can't wait to revisit the entire New Glarus area either as it is beautiful.

 734 characters

Photo of IowaBiertrinker
4.51/5  rDev -0.4%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4.75

This is one of the places that got me into the craft brew game. I've never had a beer from here that I didn't like. I really like their thumbprint series (one of the best double IPAs I've had 2 years ago) and willingness to experiment each year with new styles. Great place to stop if you are ever in WI, as New Glarus is a cool little town as well. Worth the visit and worth it if you ever get a chance to pick some up!

 420 characters

Photo of mdfb79
4.53/5  rDev 0%
vibe: 4.25 | quality: 4.25 | service: 4.75 | selection: 4.75

Awesome place. Self guided tour which is cool, a nice tasting room/gift shop with all the normal beers on and a good system, and then a shop in the bottom which had a ton of everything and a fantastic selection. Everyone was nice and service was great, got everything I wanted. Great prices too...would happily go back.

 319 characters

Photo of Get_Lowell
4.53/5  rDev 0%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 3.75

One of the most bucolic breweries in Wisconsin. Beer selection is surprisingly limited in terms of what's on tap. The beer that they do have is perfectly poured and fresh. Gift shop has everything else you're looking for! Staff is super friendly and the tour is impressive with regards to the scale of the facility. Prost!

 322 characters

Photo of NickyPogs
4.58/5  rDev +1.1%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.25

The outdoor grotto at New Glarus is beautiful. The stone work and half walls makes it a really amazing place to have a beer. The architecture of the building makes it feel like a Swiss Chalet or something straight out of Europe. The view on top of the hill is awesome and I enjoyed everything about visiting this brewery.

If you are an avid craft beer drinker, this is a must stop on your travels.

 399 characters

Photo of JohnnyTightLips
4.6/5  rDev +1.5%
vibe: 4 | quality: 5 | service: 4 | selection: 5

Probably the prettiest looking brewery I ever laid eyes on. I liked the curvy gravel road detour you had to take off of route 69 to get there, which felt like you were somewhere off-the-path. When I first saw this place, it looked so new & nice that it could of been mistaken for a high end resort/ski lodge. You could either go upstairs, or to the right of the stairs was the beer shop. Weren't too many people there, just a few old touristy looking people.

The upstairs portion is the gift shop/tasting room. Service was nice and professional, despite hearing from others that the girls that work in this part were clueless when it came to their products. The girl there (short, big breasted redhead) was very knowledgeable and knew the answers to all my questions. She said that the reason why they don't sell in Illinois was that its very hard to obtain a license to sell beer in Illinois and that the high taxes didn't help either.

In the same room were some taps, where you could sample 3 3oz. beers for $3.50 and you keep your glass or you could get a pint for $6, $3 for refills and get to keep the glass. I didn't like that you only had 6 to choose from and I wasn't too happy about Dancing Man and Crack'd Wheat not on the tap list, when you bring up my visit in the summer and both styles were tailor made for the hot weather. There was a zig zag hallway, with a few windows that showed small rooms of where the magic happens followed by a trophy area where various medals/accomplishments were shown.

The beer shop at the bottom was basic. There was a lot of beer there, about 40-50 cases of each brew. They didn't have Crack'd Wheat when I was there. Pricewise, it was a little high, but when you come from a different state that has a higher cost of living, you probably wouldn't complain about the price. Anyway, here's the breakdown:
$8 6 pack
$9.75 Unplugged 4 pack
$16 2-6 packs
$30.50 a case (non-unplugged)
$8.75 750 ml fruit beer
$1.35 single bottle (had a mix n' match option)
They also had limited beers that were only sold there which were Two Women Pilsner (350 ml for $5.00) and Golden Ale (350 ml for $8.00)

Overall, I wouldn't go back, but its one of those places where you have to go just once, especially if you're a fan of their brews. Roy's market and the 2 gas stations off of route 69 sell their beer cheaper.

 2,346 characters

Photo of TurdFurgison
4.61/5  rDev +1.8%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

I visited with my wife in July 2013, after good intentions for several years we finally made it. Located in southern Wisconsin's rolling hills, this is a beautiful beer stop. I found the views to be reminiscent of Andechs in Bavaria (high praise).

You can buy beers to go in the "beer depot", located next to the parking area. Open from 10:00-4:00 daily (same hours as the gift shop I believe). All beers are priced about the same as area stores, about $9.50 for 4-packs or bombers. Cases of Thumbprint series beers went for $55. This lowish price point highlights such a strength for New Glarus, an absolute value for the high quality and taste of their beers.

The gift shop is well stocked, plenty of different beer glass styles, bottle openers, shirts, signs, and other beer paraphernalia (soaps, games, etc). The tasting room is included in the gift shop, with 6 taps serving their standard beers + one special (currently Serendipity). You can get three 4oz samples or one 12oz beer for $6, and you keep the glass to take home. That's extreme value, especially for the 12oz pour as it's a beautiful glass.

The only seating is outside, and they are in the process of expanding it. It's a really nice courtyard, with new seating along a rocky path leading down the hill side. I saw a new tap-serving station on the slope as well, that should be nice when it's operational.

Only 2-3 hours from anywhere in Chicago, an oasis compared with urban breweries. So many craft breweries have an industrial feel when visited, but NG provides the counter-point. The only improvement I can imagine would be to add a modest (or not so modest) restaurant to compliment their excellent beers.

 1,683 characters

Photo of atone315
4.64/5  rDev +2.4%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.5

Seeing as though it is only 2 or so hours from my house, I have visited New Glarus' brewery a few times. 2-26-14 was a completely different visit though.I went with a group of 4 other friends on their Hard Hat Tour. This tour is held once a week, on Fridays, at 1pm. It's apparently pretty popular too, as we had to buy tickets 6 months in advance.

So, the tour starts at NG's old Riverside Brewery where they now brew the specialty beers and fruit beers. Also at this facility is where the Wild Fruit Cave is located. This is where they keep all the barrel aged goodness and their coolship. So.freaking.dope.

After exploring the Riverside Brewery, our tour moved on to the main brewery, Hilltop. As you approach on Hwy 69, you see a Willy Wonka looking set of buildings built to look like a small Swiss village which goes along with the town of New Glarus so well you would think the Careys built the whole town.

This brewery is impressive!!! It's similar to MillerCoors in Milwaukee, not in size, but in cleanliness and organization. I'm a hobbyist photographer and I literally could have taken thousands of photographs. Everything in this place is amazing, even the plumbing and piping!!!

During the tour we were visited by both Dan and Deb Carey, the owners. They were extremely cordial and it seemed like they could talk to us forever. You can definitely tell what makes this brewery so successful, as these 2 are the backbone of the place and it showed during our visit.

Overall, this place is simply amazing! I would recommend to anyone that is thinking of visiting to do the Hard Hat Tour, it was the best beer experience I have ever had!!!

 1,655 characters

Photo of krl2112
4.66/5  rDev +2.9%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.5

This brewery is out in the middle of nowhere but that is actually nice. You drive up a winding road to the brewery and the outside is beautiful. Very pretty landscaping and beautiful old world kind of looking buildings. Nice gift shop and you can walk through the brewery on your own self guided tour which is nice. Also, the tour is free. Then you can go to the tasting room and it is extreemly reasonably priced!!! THey also have a nice bulk beer room where you can buy whatever they are currently brewing. Overall a very nice experience. I would highly recommend if you are in WI.

 583 characters

Photo of Bowers-Brew
4.66/5  rDev +2.9%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 4.25

I can't go more than a few months without a visit to the brewery/town.

New Glarus is my everyday beer of choice. I drink, dabble, and am always looking for a great new beer, but I keep New Glarus beers in stock at all times.

If you love beer New Glarus is somewhere that you must visit/drink/enjoy.

Only in Wisconsin!!!!

 324 characters

Photo of IMFletcher
4.68/5  rDev +3.3%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Our last visit was two years ago, so much has changed at the brewery since then, and all of it for the better. The back patio area has expanded greatly, with a beautiful view, tables, and even locations for taps outside the tasting room. When there's events, I'm sure this is a great place to be.

The brewery is beautiful and gigantic. To think all this equipment only supplies one state....

The gift shop is nice, with a large selection of swag.

The beer store is the best place for getting the freshest beer, and often beers you won't find elsewhere. There was a Thumbprint Winter Warmer Scotch Ale on the shelves. Prices are reasonable, but you can hunt stores for bargains if you are pinching pennies.

The tap room had a much larger selection, with about 8-10 available, including Belgian Red, Serendipity, Berliner Weiss and Dancing Man Wheat.

 852 characters

Photo of BillRoth
4.68/5  rDev +3.3%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Maybe the best brewery I've visited. The enormous campus of Swiss chalet style buildings and the beautifully laid out brick bier fatten is just perfect.
Everyone was so friendly and helpful.
The tasting process that involved a tasting bracelets and "keep the glass" was great.
Giving you a coupon for a free beer at local restaurants was a superb way to add value for those tasting at NG and support local businesses.
Gift shop was equally good with a very wide selection of goodies at very reasonable prices.
It never felt contrived, but it was as well conceptualized and rolled out as any experience I've had.
Absolutely required visit.

 639 characters

Photo of DubbelTrubbel
4.69/5  rDev +3.5%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.75 | food: 4.75

Went on the Hard Hat Tour on 5-24

Comfortable, sunny day in the small Swiss-styled town of New Glarus. We showed up at the river-side old brewery for the begininng of the tour. This is where the specialty, thumbprint and fruit beers are usually brewed, as well as some of the regular offerings. It is generally a matter of keeping certain yeasts away from others. We were greeted by two NG employees who would lead us on the tour- it was our official guide's first time giving the tour, so another was along to supervise. We were guided through the brewing room, cellar and bottling lines, as well as a look at some of their oak tanks, which they are currently expanding their stock of.

Then we drove up to the Hill top brewery, the newer and larger facility. Normally we would get to meet Dan and Deb here, but they were out of town for the weekend. Had a brief look at the quality control lab. Then we went by the normal public areas, all nicely glassed-off, brew kettles, fermentation tanks, bottling line, open-top fermenters. Finally it was time for the beer and cheese. We went upstairs to the employee lounge. Beers sampled were Edel Pils, Snowshoe Red Ale, Berliner Weiss, Dancing Man Wheat, Coffee Stout and Raspberry Tart. They claimed that Dancing Man is the most authentic German hefeweizen made in the USA. Beers were bottled, it appeared that they may have once had tap lines in the room, but if you really want it on tap all you have to do is go downstairs to the sampling room. Cheeses, all made in Wisconsin, were baby swiss, aged cheddar, Limburger, Dunbarton blue, raspberry bellavitano, and petite frere.

It is, overall, an awesome place. The beer is amazing, and the great amount of care put in to and high quality of the beer is obvious. The selection in the beer depot includes all currently offered beers as well as those from the past few months. The prices are reasonable- six packs $8, thumbprint beers $10 for four or $15 for six, fruit beers $9 a 750, and 20th anniversary ale $7 a 500. The tap room is a different story, however, with usually only five(sometimes four) beers on tap. The focus of the brewery is not so much on people drinking a lot at the brewery, but that's really part of the atmosphere of the place. Their hours are 10-4, and no food is served.

I gave a rating for food because the cheese included in the tour was excellent. All of the beer was excellent, all very true to style. The tour lasted about two hours, included beer and cheese(more beer than our tour group could finish) and was $20 a person, so I would say it was a good value.

 2,593 characters

Photo of czfreeman
4.69/5  rDev +3.5%
vibe: 4.75 | quality: 5 | service: 4.5 | selection: 4.5

What an idyllic setting to enjoy some brews!
Drivining up from Chicago got a bit boring at times, but beautiful scenery helped.
Arriving at the brewery, I was reminded instantly of Ommegang.Remote location, European style building.
They are currently adding on 15,500 square feet of additional space to include a larger tasting room, and perhaps a restaurant.
I tried a Fat squirrel, Moon Man, and the Spotted Cow. My companions enjoyed a Raspberry Tart and the Black Top bock.
All beer truly stood out. Every one had a great balance and flavor profile the were extremely enjoyable.
I really respect their philosophy of not sacrificing their excellent quality to ensure the beer is up to their high standards.
Afterward my father purchased an entire mixed case of beer because he was so impressed.
I am looking forward to returning

 831 characters

Photo of Rand_ale_Thor
4.71/5  rDev +4%
vibe: 5 | quality: 5 | service: 4.75 | selection: 4.5 | food: 4

Hard hat tour - Awesome, highly recommend. We went as a family trip. Very personable employee gave the tour, beer and cheese at the end, including my favorite fruit beer - Belgian Red - we were told it was their last 5 bottles dedicated to the tour. You get to see everything and ask anything on the tour because they keep the groups small. We will be doing this again!

 369 characters

Photo of UWBadgerFan4Life
4.73/5  rDev +4.4%
vibe: 5 | quality: 5 | service: 5 | selection: 4

I love visiting New Glarus brewery. It's so beautiful and there is so much space. It's very easy to take the family there too.

When visiting for specialty releases, everything is run so well and Dan and Deb are so nice.

 224 characters

Photo of guityler83
4.73/5  rDev +4.4%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.75

After signing the list for the Hard Hat tour a few months prior, I was reminded that my ticket date was coming up the Monday before.. best way I can think of to get you through a work week.

The tour started out at the old brew house on the bottom of the hill with a small group (20 if I recall). The guide was a brewer in this facility, which he explained the ins and outs of answered any and all questions ranging from "what are hops" to what mash efficiency are you pulling from these copper mash and lauter tuns.

After we were finished in the old facility (every nook and crany) we went to the behemoth brewery up the road, which is the cleanest place I've been in that makes beer. Deb Carry greeted us (the owner!) and fielded a few questions, then we toured the big plant.
The final stage was the beer tasting and cheese pairing the the upstairs dining room. Anything from spotted cow to moon man to three different sours where available along with exotic WI cheeses.

We did get rushed through the last part 'slighly' to go through the gift shop/cellar but overall it was a brewery tour I'd recommend to anyone... beer drinker or not. Awesome.

 1,155 characters

Photo of VStarWalt
4.73/5  rDev +4.4%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.5

The best place to sample and buy New Glarus.You can sample anything they have on tap for free. Pints available as well. Amazing beer selection in their store. No real food available, but they have a nice beer garden to soak up some rays and enjoy the view. Self-guided brewery tour is ok, not great.

 299 characters

Photo of d5001986
4.75/5  rDev +4.9%

Visited the brewery for the R&D Wild Peach release. The grounds and the structures are very classy and just amazing to behold. The staff and the owners themselves are very polite and friendly. I would have liked to take the tour, but it was just too busy that day. Other than that, the beer is excellent and always well supplied everywhere in WI. New Glarus Brewing is just superb all the way around and I will no doubt be paying another visit next year.

 454 characters

first ← prev | 1-25 | 26-50 | 51-75  | nextlast
New Glarus Brewing Company in New Glarus, WI
99 out of 100 based on 67 ratings.