New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
BEER AVG
4.02/5
Based on:
34 Beers
35,642 Ratings
Place Score: 100
Ratings: 329
Reviews: 69
rAvg: 4.69
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Notes:
Place added by: BeerAdvocate

Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.
Place: Ratings & Reviews
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Ratings: 329 | Reviews: 69
Photo of insp_gadget61
4.49/5  rDev -4.3%
vibe: 4.75 | quality: 5 | service: 4 | selection: 4.25

Dancing Man Wheat should be rated 120

Photo of Reinbeck11
4.5/5  rDev -4.1%

Good beer.
Casual courtyard to take a sip.
Nice shop to load up on the brews.

Photo of stouts4me
4.5/5  rDev -4.1%

Yeah, their brewery is def a 100, what an amazing destination. Mind-blowing how big it is. I have not been a huge fan of their beers, but I do have a few favorites, and the Rasp and Red fruit beers are top-notch. The thumbprint series is usually pretty epic, too.

Photo of Lemke10
4.5/5  rDev -4.1%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.5

My wife and I drove up for a visit in late May. Having never been there before, we came across the original brewery first which did not look like it was exactly open to the public. We then found a sign with maps inside that gave directions to the new Hill Top brewery which is where the tour and gift shop is. The hill top brewery is only about a mile down the road and it beautiful. Since it was a Tuesday, we found easy parking.

We took the self guided tour and got to see Dan hard at work. It was pretty simple, but very interesting. We also did their 3 samples for $3.50 and got some New Glarus gear. I had to make a stop downstairs at their beer depot before I went home. I was surprised there was only one brewery exclusive beer, the rest I have easy access to at work. No food on site but plenty of bar and grills to choose from in their downtown district. Nice folks and would love to visit again!

Photo of bound4er
4.51/5  rDev -3.8%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 3.75

Stopped at the brewery after a long bike ride. What an incredible setting and beautiful brewery. We had a couple of beers on the patio and then proceeded inside for the "self guided" tour. It must have been our lucky day as an employee who works in the micro lab spent almost an hour with us telling us about the ins and outs of the brewery, beer making process, packaging, etc. He was great - wish I could have remember his name. The gift shop had really nice stuff available but it was a tad pricey. My only beef is that in the tasting room they have no Thumprints available to sample. Worth the drive and may be one of the nicest breweries in the country. Can't wait to revisit the entire New Glarus area either as it is beautiful.

Photo of IowaBiertrinker
4.51/5  rDev -3.8%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4.75

This is one of the places that got me into the craft brew game. I've never had a beer from here that I didn't like. I really like their thumbprint series (one of the best double IPAs I've had 2 years ago) and willingness to experiment each year with new styles. Great place to stop if you are ever in WI, as New Glarus is a cool little town as well. Worth the visit and worth it if you ever get a chance to pick some up!

Photo of Get_Lowell
4.53/5  rDev -3.4%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 3.75

One of the most bucolic breweries in Wisconsin. Beer selection is surprisingly limited in terms of what's on tap. The beer that they do have is perfectly poured and fresh. Gift shop has everything else you're looking for! Staff is super friendly and the tour is impressive with regards to the scale of the facility. Prost!

Photo of ALC82
4.57/5  rDev -2.6%
vibe: 4.5 | quality: 4.5 | service: 4.75 | selection: 4.5

Great place to visit! Return trip soon!

Photo of JohnnyTightLips
4.6/5  rDev -1.9%
vibe: 4 | quality: 5 | service: 4 | selection: 5

Probably the prettiest looking brewery I ever laid eyes on. I liked the curvy gravel road detour you had to take off of route 69 to get there, which felt like you were somewhere off-the-path. When I first saw this place, it looked so new & nice that it could of been mistaken for a high end resort/ski lodge. You could either go upstairs, or to the right of the stairs was the beer shop. Weren't too many people there, just a few old touristy looking people.

The upstairs portion is the gift shop/tasting room. Service was nice and professional, despite hearing from others that the girls that work in this part were clueless when it came to their products. The girl there (short, big breasted redhead) was very knowledgeable and knew the answers to all my questions. She said that the reason why they don't sell in Illinois was that its very hard to obtain a license to sell beer in Illinois and that the high taxes didn't help either.

In the same room were some taps, where you could sample 3 3oz. beers for $3.50 and you keep your glass or you could get a pint for $6, $3 for refills and get to keep the glass. I didn't like that you only had 6 to choose from and I wasn't too happy about Dancing Man and Crack'd Wheat not on the tap list, when you bring up my visit in the summer and both styles were tailor made for the hot weather. There was a zig zag hallway, with a few windows that showed small rooms of where the magic happens followed by a trophy area where various medals/accomplishments were shown.

The beer shop at the bottom was basic. There was a lot of beer there, about 40-50 cases of each brew. They didn't have Crack'd Wheat when I was there. Pricewise, it was a little high, but when you come from a different state that has a higher cost of living, you probably wouldn't complain about the price. Anyway, here's the breakdown:
$8 6 pack
$9.75 Unplugged 4 pack
$16 2-6 packs
$30.50 a case (non-unplugged)
$8.75 750 ml fruit beer
$1.35 single bottle (had a mix n' match option)
They also had limited beers that were only sold there which were Two Women Pilsner (350 ml for $5.00) and Golden Ale (350 ml for $8.00)

Overall, I wouldn't go back, but its one of those places where you have to go just once, especially if you're a fan of their brews. Roy's market and the 2 gas stations off of route 69 sell their beer cheaper.

Photo of TurdFurgison
4.61/5  rDev -1.7%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

I visited with my wife in July 2013, after good intentions for several years we finally made it. Located in southern Wisconsin's rolling hills, this is a beautiful beer stop. I found the views to be reminiscent of Andechs in Bavaria (high praise).

You can buy beers to go in the "beer depot", located next to the parking area. Open from 10:00-4:00 daily (same hours as the gift shop I believe). All beers are priced about the same as area stores, about $9.50 for 4-packs or bombers. Cases of Thumbprint series beers went for $55. This lowish price point highlights such a strength for New Glarus, an absolute value for the high quality and taste of their beers.

The gift shop is well stocked, plenty of different beer glass styles, bottle openers, shirts, signs, and other beer paraphernalia (soaps, games, etc). The tasting room is included in the gift shop, with 6 taps serving their standard beers + one special (currently Serendipity). You can get three 4oz samples or one 12oz beer for $6, and you keep the glass to take home. That's extreme value, especially for the 12oz pour as it's a beautiful glass.

The only seating is outside, and they are in the process of expanding it. It's a really nice courtyard, with new seating along a rocky path leading down the hill side. I saw a new tap-serving station on the slope as well, that should be nice when it's operational.

Only 2-3 hours from anywhere in Chicago, an oasis compared with urban breweries. So many craft breweries have an industrial feel when visited, but NG provides the counter-point. The only improvement I can imagine would be to add a modest (or not so modest) restaurant to compliment their excellent beers.

Photo of atone315
4.64/5  rDev -1.1%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.5

Seeing as though it is only 2 or so hours from my house, I have visited New Glarus' brewery a few times. 2-26-14 was a completely different visit though.I went with a group of 4 other friends on their Hard Hat Tour. This tour is held once a week, on Fridays, at 1pm. It's apparently pretty popular too, as we had to buy tickets 6 months in advance.

So, the tour starts at NG's old Riverside Brewery where they now brew the specialty beers and fruit beers. Also at this facility is where the Wild Fruit Cave is located. This is where they keep all the barrel aged goodness and their coolship. So.freaking.dope.

After exploring the Riverside Brewery, our tour moved on to the main brewery, Hilltop. As you approach on Hwy 69, you see a Willy Wonka looking set of buildings built to look like a small Swiss village which goes along with the town of New Glarus so well you would think the Careys built the whole town.

This brewery is impressive!!! It's similar to MillerCoors in Milwaukee, not in size, but in cleanliness and organization. I'm a hobbyist photographer and I literally could have taken thousands of photographs. Everything in this place is amazing, even the plumbing and piping!!!

During the tour we were visited by both Dan and Deb Carey, the owners. They were extremely cordial and it seemed like they could talk to us forever. You can definitely tell what makes this brewery so successful, as these 2 are the backbone of the place and it showed during our visit.

Overall, this place is simply amazing! I would recommend to anyone that is thinking of visiting to do the Hard Hat Tour, it was the best beer experience I have ever had!!!

Photo of krl2112
4.66/5  rDev -0.6%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.5

This brewery is out in the middle of nowhere but that is actually nice. You drive up a winding road to the brewery and the outside is beautiful. Very pretty landscaping and beautiful old world kind of looking buildings. Nice gift shop and you can walk through the brewery on your own self guided tour which is nice. Also, the tour is free. Then you can go to the tasting room and it is extreemly reasonably priced!!! THey also have a nice bulk beer room where you can buy whatever they are currently brewing. Overall a very nice experience. I would highly recommend if you are in WI.

Photo of Bowers-Brew
4.66/5  rDev -0.6%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 4.25

I can't go more than a few months without a visit to the brewery/town.

New Glarus is my everyday beer of choice. I drink, dabble, and am always looking for a great new beer, but I keep New Glarus beers in stock at all times.

If you love beer New Glarus is somewhere that you must visit/drink/enjoy.

Only in Wisconsin!!!!

Photo of IMFletcher
4.68/5  rDev -0.2%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Our last visit was two years ago, so much has changed at the brewery since then, and all of it for the better. The back patio area has expanded greatly, with a beautiful view, tables, and even locations for taps outside the tasting room. When there's events, I'm sure this is a great place to be.

The brewery is beautiful and gigantic. To think all this equipment only supplies one state....

The gift shop is nice, with a large selection of swag.

The beer store is the best place for getting the freshest beer, and often beers you won't find elsewhere. There was a Thumbprint Winter Warmer Scotch Ale on the shelves. Prices are reasonable, but you can hunt stores for bargains if you are pinching pennies.

The tap room had a much larger selection, with about 8-10 available, including Belgian Red, Serendipity, Berliner Weiss and Dancing Man Wheat.

Photo of BillRoth
4.68/5  rDev -0.2%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Maybe the best brewery I've visited. The enormous campus of Swiss chalet style buildings and the beautifully laid out brick bier fatten is just perfect.
Everyone was so friendly and helpful.
The tasting process that involved a tasting bracelets and "keep the glass" was great.
Giving you a coupon for a free beer at local restaurants was a superb way to add value for those tasting at NG and support local businesses.
Gift shop was equally good with a very wide selection of goodies at very reasonable prices.
It never felt contrived, but it was as well conceptualized and rolled out as any experience I've had.
Absolutely required visit.

Photo of DubbelTrubbel
4.69/5  rDev 0%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.75 | food: 4.75

Went on the Hard Hat Tour on 5-24

Comfortable, sunny day in the small Swiss-styled town of New Glarus. We showed up at the river-side old brewery for the begininng of the tour. This is where the specialty, thumbprint and fruit beers are usually brewed, as well as some of the regular offerings. It is generally a matter of keeping certain yeasts away from others. We were greeted by two NG employees who would lead us on the tour- it was our official guide's first time giving the tour, so another was along to supervise. We were guided through the brewing room, cellar and bottling lines, as well as a look at some of their oak tanks, which they are currently expanding their stock of.

Then we drove up to the Hill top brewery, the newer and larger facility. Normally we would get to meet Dan and Deb here, but they were out of town for the weekend. Had a brief look at the quality control lab. Then we went by the normal public areas, all nicely glassed-off, brew kettles, fermentation tanks, bottling line, open-top fermenters. Finally it was time for the beer and cheese. We went upstairs to the employee lounge. Beers sampled were Edel Pils, Snowshoe Red Ale, Berliner Weiss, Dancing Man Wheat, Coffee Stout and Raspberry Tart. They claimed that Dancing Man is the most authentic German hefeweizen made in the USA. Beers were bottled, it appeared that they may have once had tap lines in the room, but if you really want it on tap all you have to do is go downstairs to the sampling room. Cheeses, all made in Wisconsin, were baby swiss, aged cheddar, Limburger, Dunbarton blue, raspberry bellavitano, and petite frere.

It is, overall, an awesome place. The beer is amazing, and the great amount of care put in to and high quality of the beer is obvious. The selection in the beer depot includes all currently offered beers as well as those from the past few months. The prices are reasonable- six packs $8, thumbprint beers $10 for four or $15 for six, fruit beers $9 a 750, and 20th anniversary ale $7 a 500. The tap room is a different story, however, with usually only five(sometimes four) beers on tap. The focus of the brewery is not so much on people drinking a lot at the brewery, but that's really part of the atmosphere of the place. Their hours are 10-4, and no food is served.

I gave a rating for food because the cheese included in the tour was excellent. All of the beer was excellent, all very true to style. The tour lasted about two hours, included beer and cheese(more beer than our tour group could finish) and was $20 a person, so I would say it was a good value.

Photo of czfreeman
4.69/5  rDev 0%
vibe: 4.75 | quality: 5 | service: 4.5 | selection: 4.5

What an idyllic setting to enjoy some brews!
Drivining up from Chicago got a bit boring at times, but beautiful scenery helped.
Arriving at the brewery, I was reminded instantly of Ommegang.Remote location, European style building.
They are currently adding on 15,500 square feet of additional space to include a larger tasting room, and perhaps a restaurant.
I tried a Fat squirrel, Moon Man, and the Spotted Cow. My companions enjoyed a Raspberry Tart and the Black Top bock.
All beer truly stood out. Every one had a great balance and flavor profile the were extremely enjoyable.
I really respect their philosophy of not sacrificing their excellent quality to ensure the beer is up to their high standards.
Afterward my father purchased an entire mixed case of beer because he was so impressed.
I am looking forward to returning

Photo of Rand_ale_Thor
4.71/5  rDev +0.4%
vibe: 5 | quality: 5 | service: 4.75 | selection: 4.5 | food: 4

Hard hat tour - Awesome, highly recommend. We went as a family trip. Very personable employee gave the tour, beer and cheese at the end, including my favorite fruit beer - Belgian Red - we were told it was their last 5 bottles dedicated to the tour. You get to see everything and ask anything on the tour because they keep the groups small. We will be doing this again!

Photo of guityler83
4.73/5  rDev +0.9%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.75

After signing the list for the Hard Hat tour a few months prior, I was reminded that my ticket date was coming up the Monday before.. best way I can think of to get you through a work week.

The tour started out at the old brew house on the bottom of the hill with a small group (20 if I recall). The guide was a brewer in this facility, which he explained the ins and outs of answered any and all questions ranging from "what are hops" to what mash efficiency are you pulling from these copper mash and lauter tuns.

After we were finished in the old facility (every nook and crany) we went to the behemoth brewery up the road, which is the cleanest place I've been in that makes beer. Deb Carry greeted us (the owner!) and fielded a few questions, then we toured the big plant.
The final stage was the beer tasting and cheese pairing the the upstairs dining room. Anything from spotted cow to moon man to three different sours where available along with exotic WI cheeses.

We did get rushed through the last part 'slighly' to go through the gift shop/cellar but overall it was a brewery tour I'd recommend to anyone... beer drinker or not. Awesome.

Photo of VStarWalt
4.73/5  rDev +0.9%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.5

The best place to sample and buy New Glarus.You can sample anything they have on tap for free. Pints available as well. Amazing beer selection in their store. No real food available, but they have a nice beer garden to soak up some rays and enjoy the view. Self-guided brewery tour is ok, not great.

Photo of d5001986
4.75/5  rDev +1.3%

Visited the brewery for the R&D Wild Peach release. The grounds and the structures are very classy and just amazing to behold. The staff and the owners themselves are very polite and friendly. I would have liked to take the tour, but it was just too busy that day. Other than that, the beer is excellent and always well supplied everywhere in WI. New Glarus Brewing is just superb all the way around and I will no doubt be paying another visit next year.

Photo of Cubatobaco
4.75/5  rDev +1.3%

What a place!!! I was lucky enough to have a chance to visit this monstrosity for my birthday, thanks to my girlfriend. I've never seen a brewery set up quite like this. It is set up in a town that is very reminiscent of a Swiss community, atop a lofty hill with a massive amount of acreage. As you walk the land you wind through a maze-like path, going down stone steps and can rest along the way in/on ruins of old churches and house. There is a gorgeous gathering area found in the immediate back with park tables and a vintage I-don't-know-what in the middle that you can rinse your glasses. The gift shop has a lot to offer, as well as, leads you to a self-guided tour of the brewery. It's really cool to see what is going on while the employees are at work and even being able to see the bottling/labeling section. The tasting room is parallel to the gift shop (well priced) and you even get to keep the glass after you have a beer!

I could go on and on, but will wrap it up with the beer depot located at the base of the brewery. Chock full of fresh beer and a helpful staff, you walk in to see pallet upon pallets of the fruit, WI goodness! I was impressed at how low they keep the prices considering breweries are usually a lot more expensive (at least at the ones I've gone to).

If you have a chance to visit, please do! My girlfriend, who is not fond of beer, loved this place and the Raspberry Tart. We are looking forward to many more trips here while visiting her family in WI. Keep up the great work Dan and Deb!

Photo of higherbrow
4.75/5  rDev +1.3%

The standard lines and seasonal craft beers coming from New Glarus are, top to bottom, excellent. If you are a fan of a style of beer, and you see that style coming with this brewery stamped on the side, you can be sure you're getting, at worst, an above average example of the style. With a very reasonable price tag, the standard offerings are worth making a drive to acquire. The real magic is in the Thumbprint series, however. Unique brews all around, I have been put off by a Thumbprint now and then, but the Imperial Weizen was one of the best beers I have ever had. I'd highly recommend New Glarus to any beer drinker.

Photo of sonoma01
4.78/5  rDev +1.9%
vibe: 5 | quality: 4.75 | service: 5 | selection: 4.5

I will start off by saying that New Glarus Brewery is a definite must stop if you are in the area.

I stopped at the brewery this past Friday and went on the Hard Hat Tour.This was my first visit to the brewery and it definately will not be my last. The tour guide, Dan, was from the lab but was more than knowledgable on all aspects of the brewery operations. He was open to all questions and was easy to undestand even if you had non brewing knowledge to begin with. The tour included both the original Riverside brewery and the newer Hilltop brewery location. The Riverside brewery is where the Unplugged/ Thumprint are brewed. The next Apple Ale release had just finished boiling and was going into the fermenter when I was there.

The Hilltop brewery is where the newest addition, gift shop and beer depot are located. The outside apperance is like something straight out of Germany/Switzerland. Upon entering the brewery it is like walking into a museum, but it is a fully functional brewery. The operations at this location are very clean and high tech. At the end of the tour, there was a beer and local cheese tasting which took place in a private upstairs lounge that overlooked the town of New Glarus.

This is by far the cleanest brewery I have ever visited. The depth of the cleanliness actually puts most other breweries to shame. This just shows the pride and dedication that all the employees have for their namesake. The new Thumprint Chocolate Abbey was just coming off the bottling line when I was there and was available for purchase. I picked up a few packs as well as some other goodies. The prices for the beer were not that much more than at most retail outlets. The clothing items were a little on the pricey side but they were all of high quality.

Overall I would highly recommend New Glarus to anyone and let them know it is well worth the drive.

EDIT:
Returned for the release of Vintage 2014. The line was non existent when I got there at 10:15 on Friday. I was able to quickly get my ticket and get my allotment within 5 minutes. The La Fortuna pizza company was set up and I enjoyed one of their pizzas as well. I spent the night to enjoy the Bacon, Beer and Cheese festival on Saturday. On Saturday morning I headed back to the brewery to get some more bottles. I arrived at 8:45 and was around the 240th person in line. The brewery had staff going down the line and checking ID's and giving out wristbands to purchase the R&D release, which streamlined the release tremendously. Even with the people in front of me the line started moving a couple minutes before 9:00. I had my two bottles in hand by 9:15. Later in the day, I attended the Bacon, Beer and Cheese festival and the New Glarus booth was pouring samples of Vintage 2014 which I was able to try. After sampling the Vintage 2014 I am glad I was able to get a couple extra bottles.

Photo of cradke
4.8/5  rDev +2.3%
vibe: 4.5 | quality: 5 | service: 5 | selection: 4.5

I had a fantastic time visiting the New Glarus brewery.

The atmosphere was laid back and nice. There were several people talking in the tap room and the staff were very personable to talk about the beer. Many of the people there were friendly and we ended up talking to several of them for quite a while!

The quality and service were top notch. Everything was clean, the beer was out of this world as usual and the self guided tour was nice. Would a guided tour have been better? Sure. But they offer those and we didn't make reservations. For a show yourself around tour, the people were more than personable and very friendly and knowledgeable.

The selection was good but not great. They had 5 or 6 beers on tap which was nice. Wish they had more on tap (I've gone twice and they have only had 1 of the Belgian Red or Raspberry tart on tap) but still a decent amount. And for the price, it was pretty hard to beat considering that you get to keep the NG glass. The depot in the basement was also great and had a great assortment and the ability to buy everything in nearly every amount you could desire.

I really enjoyed visiting New Glarus and will be back the next time I can.

New Glarus Brewing Company in New Glarus, WI
100 out of 100 based on 329 ratings.