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New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
BEER AVG
4.01/5
Based on:
36 Beers
32,996 Ratings
Place Score: 100
Ratings: 288
Reviews: 57
rAvg: 4.69
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Notes:
Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.

(Place added by: BeerAdvocate)
Place: Ratings & Reviews
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Ratings: 288 | Reviews: 57 | Display Reviews Only:
Photo of Charley_Wilson
4/5  rDev -14.7%
vibe: 4 | quality: 4 | service: 4.5 | selection: 3.5

I was visiting some friends in Madison, WI, and we made a day trip out of this place. It is just outside the town of New Glarus, WI, which is a Swiss-styled town. Therefore, the brewery is also styled in the same way, which makes it very impressive to the eye. They also have a ton of different classic Bavarian style beer steins in their merchandise shop, which makes for a great keepsake.

Their beer is fantastic, and well balanced. When I visited, they had a Sour Cherry ale as their seasonal, that was all around a great beer. I also tried a session ale that was refreshing, as a session should be, and a Brown Ale. The only beer I had that I wasn't a fan of was the Two Women Ale. It was a bit skunky, a la Heineken, Kokanee, and others of the same ilk. I know others love this style though, which really helps to make New Glarus a very well balanced brewery. We also had a 3 year old girl with us, and she loved the decor of the place, which was a bonus!

Photo of Florida9
4.09/5  rDev -12.8%
vibe: 4.5 | quality: 4.5 | service: 4 | selection: 3.5

I've got to admit, New Glarus's brewery is an impressive operation. It's been several years since I've visited the brewery and the new location is absolutely amazing. The building sits upon a hill and has been designed to look as if might be in the Swiss Alps. Rocks, stone, and natural colors make the brewery look like it belongs exactly where it is.
The inside is no less impressive. Wide open with lots of glass and more glimmering stainless steel pipes than it's possible to count. It is impeccably clean. The new self guided brewery tour doesn't have a whole lot of information on it, but if you know the brewing process, it really doesn't matter much. Gawking at the facility is all that matters.
There are two shops on the site. One, near the parking lot, sells beer to go, while the other is a gift shop that sells beer for consumption on the premises. For $3.50 you get three tastes and get to keep the tasting glass. For $6 you get a full beer and still get to keep the glass. Either way is a deal. The beer shop down below sells all of the regular offerings plus the latest Thumbprint and the R&D (currently the golden ale). The gift shop sells absolutely everything you could possibly imagine, tastefully branded with the NG logo of course, at less than reasonable prices. (My 4 year old daughter was able to walk out with a plush "spotted cow." "Fat Squirrels" also available!)
And while I'll admit I'm not NG biggest fan, I was still impressed by the brewery, the operation, and the genuine friendliness of the people working there.

Photo of Knapp85
4.14/5  rDev -11.7%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

Managed to take the self guided tour of this brewery a few weeks ago. This place is huge! I never expected it to be nearly as big as it was. The building is beautiful inside and out. The gift shop was really nice lots of very nice stuff to purchase ranging from Glassware to Clothing. The tour was self guided but there was at least one employee there who was mingling with people and answering questions for the guests. The brewery is spotless clean.. I feel like I could eat off the floor in this place. The visuals in this place were great too, pipes and and tanks and a furnace are just a few things that stick in my mind just from walking around. The bottle shop they have is loaded with many of the beers they make there. I left with 7 New Glarus beers I had never tried before in addition to a bottle of Moon Man and Raspberry Tart. Overall it was a great place to check out. Very good all around, I would go back here in a heart beat.

Photo of crossovert
4.18/5  rDev -10.9%
vibe: 5 | quality: 5 | service: 3.5 | selection: 3.5

Ahh, the New Glarus Brewing Company. I have been here twice and would consider it a must stop.

The complex is up on a hill overlooking New Glarus. There are 2 shops, 1 for beer, and 1 for souvenirs. They carry every beer they make and sell it at it's freshest.

The other store doubles as a tap room and there is also another taproom. You can order a beer and take it anywhere in the brewery or sit in the nice biergarten out back. They also have an outdoor patio tap area but I haven't seen it open. They usually have about 6 beers on tap with most being 6 bucks plus a glass or the fruit beers and Golden Ale which are 9 with the glass. There are also samplers available. The only food here seems to be cheese and chips, there is also some soda.

The facility is wonderful. You can tour just about any part of the brewery by yourself, or get a tour on Fridays I think.

Overall just an awesome stop.

Photo of craft_shannie
4.18/5  rDev -10.9%
vibe: 4 | quality: 4.75 | service: 3.75 | selection: 4

I'm offering up a review after our sixth trip to New Glarus in the last 2.5 years. This particular pilgrimage was to pick up a personal allotment of wild sour ale, strawberry rhubarb, raspberry tart, berliner weisse, serendipity, and the 20th anniversary old ale (limit 2 per person). To see the brewery expansion over the last 3 years has been incredible, but at the same time the 'visit experience' is less personal w. each visit.

W. this last trip, we were a bit disappointed that of the beers that we were there for especially, only serendipity was available on draft for tasting. The gift shop & tasting room were both flocked w. tourists which made our time in both areas - cut very short. The adjacent grounds keep expanding as well, so were able to find a somewhat 'quiet' spot to look out over the WI countryside.

The beer depot is well stocked and organized. The beer itself - just amazing. Deb & Dan have done an amazing job - and I'm super excited about the expansion of their sours.

It's a great brewery, impressive grounds. I just wish that it wasn't such a WI tourist destination for non-BAs.

Photo of Fargrow
4.23/5  rDev -9.8%
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.25

Definitely a very German brewery. The short drive off the main drag is nice with European-looking lamp posts. Currently they're doing some construction on the building (to expand) but it's still fully functional. The brewery allows self-guided tours where you get to see a few things. There's a 4-way pedestrian traffic jam between the tasting room, the gift shop, then entrance, and the door to the courtyard. There's some cool swag in the gift shop. Not a lot of selecting in the tasting room, but there's also a big room downstairs where you can buy a lot of off-season beers.

Photo of Studs1991
4.23/5  rDev -9.8%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 3.75

Very nice looking brewery. New Glarus would be much more fun to visit in the summer time to fully appreciate the patio area. I also wish they had a better selection of beers on tap, as well as a brewpub.

Photo of ystazi
4.25/5  rDev -9.4%

Photo of gfunk1121
4.25/5  rDev -9.4%

Photo of jdkitchi
4.25/5  rDev -9.4%

Photo of deereless
4.25/5  rDev -9.4%

Photo of qcbrewer
4.25/5  rDev -9.4%

Photo of pagriley
4.25/5  rDev -9.4%

Super cool place to go and hang out and have a few beers. Really interesting self wandering 'tour' (no real information but you can just wander around and check everything out). I do wish it had food available in some more substantial form so I could make an afternoon of it! Without some kind of dining it is a bit of a brief stop

Photo of plumcrazyfx
4.25/5  rDev -9.4%

Photo of Farral
4.25/5  rDev -9.4%

Photo of Beerpiggie
4.25/5  rDev -9.4%

Photo of curlybird
4.25/5  rDev -9.4%

Photo of amishbooze
4.25/5  rDev -9.4%

Photo of Drift
4.25/5  rDev -9.4%

Photo of msubulldog25
4.28/5  rDev -8.7%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4 | food: 4

Visited August 31st (Hard Hat Tour), 1:00 - 4:00 pm-ish

I've tried a number of New Glarus beers over the last 5-6 years, thanks to traders and friends in the area - but never at the source. I learned about a business trip I'd be taking to Iowa around Labor Day weekend all the way back in June; wheels turning in my head, I decided to extend the trip to Wisconsin and Illinois to see family and friends. Even in mid-June, the August 31st tour was booked solid (the 'Hard Hat' tour is only offered once weekly -Friday afternoons- and limited to 15 people). Oh well, I'd still visit and go on the free self-guided tour... until, that is, a phone call on Wednesday 8/29, just as I was leaving Des Moines, informed me that *one* person had cancelled and that I could have their spot (I'd asked to be put on a waiting list in June, even though I was told 'nobody ever cancels'!). Hell, yeah!

I showed up at the Riverside ('old') brewery a few minutes before 1:00pm and was greeted by brewer Stephen and Alyssa... after a short snafu over my reservation and some impatient waiting for a late-arriving group of six we started the tour. I've been on a couple dozen brewery tours over the years; this was among the largest and most impressive. Even though I feel knowledgeable about beer and the brewing process, it was fascinating to learn about how New Glarus does it and about their growth/expansion (no plans to expand beyond the Wisconsin borders, even though it appears they could quite easily). We thoroughly toured both the Riverside and newer Hilltop facilities, including brewing tanks, packaging lines and R & D labs. The tour concluded with a 30-minute tasting of several beers (bottles) and six heaps of tasty local cheeses. We also learned a little of the Swiss heritage of the neighboring/namesake village and why the building had to designed in the 'chalet' style to keep with the aesthetic and of a scale to not be an eyesore nearby housing developments. For $20+tax, I was very satisfied with the tour; my only disappointment is that Deb & Dan Carey (who usually greet the tour) were away for the Labor Day weekend. I'd have liked to have met them and shaken hands.

Afterward, I had just a few minutes to stroll the grounds and shop at the bottle shop. Didn't have room for much, so I bought a 4-pack of the seasonal Thumbprint Saison and a 750ml of Raspberry Tart. Prices are about the same here as they'd retail for elsewhere. Of note, there's some ongoing expansion of the gift shop/bottle store and also of the 'Sensory labs', so expect some construction fencing and minimal disruption in the next year or so.

All in all, a very good experience - one I'd recommend.

For the record, what we tasted:
* Beer: Totally Naked, HomeTown Blonde, Laughing Fox, Thumbprint Saison, Staghorn Oktoberfest and Raspberry Tart.
* Cheese: Aged Cheddar (Voegeli Farms), Petite Frere (Crave Brothers), Limburger (Chalet Cheese Co-Op), Raspberry Bellavitano (Sartori Foods), Baby Swiss (Alp & Dell) and Dunbarton Bleu (Roelli Cheese)

Photo of crw80
4.36/5  rDev -7%

Photo of KyleSweetsema
4.4/5  rDev -6.2%

Photo of Lovethemhopps
4.4/5  rDev -6.2%

Photo of Rilesmiles
4.4/5  rDev -6.2%

Photo of sonoma01
4.43/5  rDev -5.5%
vibe: 5 | quality: 4.5 | service: 4.5 | selection: 4

I will start off by saying that New Glarus Brewery is a definite must stop if you are in the area.

I stopped at the brewery this past Friday and went on the Hard Hat Tour.This was my first visit to the brewery and it definately will not be my last. The tour guide, Dan, was from the lab but was more than knowledgable on all aspects of the brewery operations. He was open to all questions and was easy to undestand even if you had non brewing knowledge to begin with. The tour included both the original Riverside brewery and the newer Hilltop brewery location. The Riverside brewery is where the Unplugged/ Thumprint are brewed. The next Apple Ale release had just finished boiling and was going into the fermenter when I was there.

The Hilltop brewery is where the newest addition, gift shop and beer depot are located. The outside apperance is like something straight out of Germany/Switzerland. Upon entering the brewery it is like walking into a museum, but it is a fully functional brewery. The operations at this location are very clean and high tech. At the end of the tour, there was a beer and local cheese tasting which took place in a private upstairs lounge that overlooked the town of New Glarus.

This is by far the cleanest brewery I have ever visited. The depth of the cleanliness actually puts most other breweries to shame. This just shows the pride and dedication that all the employees have for their namesake. The new Thumprint Chocolate Abbey was just coming off the bottling line when I was there and was available for purchase. I picked up a few packs as well as some other goodies. The prices for the beer were not that much more than at most retail outlets. The clothing items were a little on the pricey side but they were all of high quality.

Overall I would highly recommend New Glarus to anyone and let them know it is well worth the drive.

New Glarus Brewing Company in New Glarus, WI
100 out of 100 based on 288 ratings.