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New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
BEER AVG
4.01/5
Based on:
34 Beers
9,603 Reviews
Place Score: 99
Reviews: 65
Visits: 354
rAvg: 4.56
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Notes:
Place added by: BeerAdvocate

Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.
Place: Reviews & Ratings
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Reviews: 65 | Visits: 354
Photo of emerge077
4.45/5  rDev -2.4%
vibe: 5 | quality: 5 | service: 4 | selection: 4

After visiting half a dozen times, it's still a fun place to visit, whether you take a guided tour, grab a pint and relax outside with a view of New Glarus nestled in the rolling hills, or buy cases to stack in your car for home entertainment. Service here is helpful, though they obviously aren't beer geeks tending the tasting room in the gift shop. If you want to geek out, i'd advise you go into the brewery and ask questions, they are fully prepared to answer nerdy beer questions there.

Originally reviewed on: 2010-02-22

I've been to the riverside and hilltop breweries, and the new one was exciting to see. We actually went twice over the weekend, saturday when we got to town, then again on sunday to pick up some beer and take a self guided tour. Saturday is when the tourists flock, so if you're not big on crowds, Sunday is much more relaxed.

Case prices might be a little higher than Woodmans, as they don't want to undercut their distributors, but you can be sure you're getting fresh beer straight from the brewery. Downstairs is the beer depot, it has a spartan warehouse feel, with concrete floors and pallets stacked high. They had a good selection of 4 Unplugged series, available in singles, 4-packs, and cases.

The tasting room and gift shop upstairs is also nice, with rustic stone floors and a patio with a lovely view of New Glarus in the distance. They were pouring the R&D Golden, 9+ oz. for $3.50, and they were generous.

The tour was fun, and there was a "beer expert" on hand to field questions. I learned all their beers were pasteurized, and that Cranbic was indeed filtered after barrel aging :) (1,636 characters)

Photo of TurdFurgison
4.61/5  rDev +1.1%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

I visited with my wife in July 2013, after good intentions for several years we finally made it. Located in southern Wisconsin's rolling hills, this is a beautiful beer stop. I found the views to be reminiscent of Andechs in Bavaria (high praise).

You can buy beers to go in the "beer depot", located next to the parking area. Open from 10:00-4:00 daily (same hours as the gift shop I believe). All beers are priced about the same as area stores, about $9.50 for 4-packs or bombers. Cases of Thumbprint series beers went for $55. This lowish price point highlights such a strength for New Glarus, an absolute value for the high quality and taste of their beers.

The gift shop is well stocked, plenty of different beer glass styles, bottle openers, shirts, signs, and other beer paraphernalia (soaps, games, etc). The tasting room is included in the gift shop, with 6 taps serving their standard beers + one special (currently Serendipity). You can get three 4oz samples or one 12oz beer for $6, and you keep the glass to take home. That's extreme value, especially for the 12oz pour as it's a beautiful glass.

The only seating is outside, and they are in the process of expanding it. It's a really nice courtyard, with new seating along a rocky path leading down the hill side. I saw a new tap-serving station on the slope as well, that should be nice when it's operational.

Only 2-3 hours from anywhere in Chicago, an oasis compared with urban breweries. So many craft breweries have an industrial feel when visited, but NG provides the counter-point. The only improvement I can imagine would be to add a modest (or not so modest) restaurant to compliment their excellent beers. (1,683 characters)

Photo of TX-Badger
4.86/5  rDev +6.6%
vibe: 5 | quality: 5 | service: 4.5 | selection: 5

A great place to go and see for a tour. The tour is self-guided so you can go at your own pace. The bier garden is nice, and during the summer this is a great spot. The staff is very friendly and willing to help and answer any questions they can. Oh yeah, the beer is pretty darn good too. If you're in WI, it's worth checking out. (331 characters)

Photo of BillRoth
4.68/5  rDev +2.6%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Maybe the best brewery I've visited. The enormous campus of Swiss chalet style buildings and the beautifully laid out brick bier fatten is just perfect.
Everyone was so friendly and helpful.
The tasting process that involved a tasting bracelets and "keep the glass" was great.
Giving you a coupon for a free beer at local restaurants was a superb way to add value for those tasting at NG and support local businesses.
Gift shop was equally good with a very wide selection of goodies at very reasonable prices.
It never felt contrived, but it was as well conceptualized and rolled out as any experience I've had.
Absolutely required visit. (639 characters)

Photo of crossovert
4.18/5  rDev -8.3%
vibe: 5 | quality: 5 | service: 3.5 | selection: 3.5

Ahh, the New Glarus Brewing Company. I have been here twice and would consider it a must stop.

The complex is up on a hill overlooking New Glarus. There are 2 shops, 1 for beer, and 1 for souvenirs. They carry every beer they make and sell it at it's freshest.

The other store doubles as a tap room and there is also another taproom. You can order a beer and take it anywhere in the brewery or sit in the nice biergarten out back. They also have an outdoor patio tap area but I haven't seen it open. They usually have about 6 beers on tap with most being 6 bucks plus a glass or the fruit beers and Golden Ale which are 9 with the glass. There are also samplers available. The only food here seems to be cheese and chips, there is also some soda.

The facility is wonderful. You can tour just about any part of the brewery by yourself, or get a tour on Fridays I think.

Overall just an awesome stop. (902 characters)

Photo of beerwolf77
4.45/5  rDev -2.4%
vibe: 5 | quality: 5 | service: 4 | selection: 4

Well if you happen to be anywhere near here and know anything about good beer. You absolutely must stop here and take a tour or just walk around and soak up the scene.

The new hilltop brewery is a sight to behold. It's like the most beautiful beer church you've ever laid your eyes on. The place is a masterpiece of stone and mortar. From the gift shop to the downstairs brew barn. The inside of the actual brewery is like walking into a full on science lab. Spotless with everything in it's place. The copper brew kettles shine so bright you check your appearance in the reflection. The outdoor drinking area is spectacular on warm sunny days. Sipping on a pint of while taking in the rolling hills of central Wisconsin is simply heavenly.

I've been to the brewery more times than I can remember and I still get excited every time I go back. (846 characters)

Photo of msubulldog25
4.28/5  rDev -6.1%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4 | food: 4

Visited August 31st (Hard Hat Tour), 1:00 - 4:00 pm-ish

I've tried a number of New Glarus beers over the last 5-6 years, thanks to traders and friends in the area - but never at the source. I learned about a business trip I'd be taking to Iowa around Labor Day weekend all the way back in June; wheels turning in my head, I decided to extend the trip to Wisconsin and Illinois to see family and friends. Even in mid-June, the August 31st tour was booked solid (the 'Hard Hat' tour is only offered once weekly -Friday afternoons- and limited to 15 people). Oh well, I'd still visit and go on the free self-guided tour... until, that is, a phone call on Wednesday 8/29, just as I was leaving Des Moines, informed me that *one* person had cancelled and that I could have their spot (I'd asked to be put on a waiting list in June, even though I was told 'nobody ever cancels'!). Hell, yeah!

I showed up at the Riverside ('old') brewery a few minutes before 1:00pm and was greeted by brewer Stephen and Alyssa... after a short snafu over my reservation and some impatient waiting for a late-arriving group of six we started the tour. I've been on a couple dozen brewery tours over the years; this was among the largest and most impressive. Even though I feel knowledgeable about beer and the brewing process, it was fascinating to learn about how New Glarus does it and about their growth/expansion (no plans to expand beyond the Wisconsin borders, even though it appears they could quite easily). We thoroughly toured both the Riverside and newer Hilltop facilities, including brewing tanks, packaging lines and R & D labs. The tour concluded with a 30-minute tasting of several beers (bottles) and six heaps of tasty local cheeses. We also learned a little of the Swiss heritage of the neighboring/namesake village and why the building had to designed in the 'chalet' style to keep with the aesthetic and of a scale to not be an eyesore nearby housing developments. For $20+tax, I was very satisfied with the tour; my only disappointment is that Deb & Dan Carey (who usually greet the tour) were away for the Labor Day weekend. I'd have liked to have met them and shaken hands.

Afterward, I had just a few minutes to stroll the grounds and shop at the bottle shop. Didn't have room for much, so I bought a 4-pack of the seasonal Thumbprint Saison and a 750ml of Raspberry Tart. Prices are about the same here as they'd retail for elsewhere. Of note, there's some ongoing expansion of the gift shop/bottle store and also of the 'Sensory labs', so expect some construction fencing and minimal disruption in the next year or so.

All in all, a very good experience - one I'd recommend.

For the record, what we tasted:
* Beer: Totally Naked, HomeTown Blonde, Laughing Fox, Thumbprint Saison, Staghorn Oktoberfest and Raspberry Tart.
* Cheese: Aged Cheddar (Voegeli Farms), Petite Frere (Crave Brothers), Limburger (Chalet Cheese Co-Op), Raspberry Bellavitano (Sartori Foods), Baby Swiss (Alp & Dell) and Dunbarton Bleu (Roelli Cheese) (3,032 characters)

Photo of Knapp85
4.14/5  rDev -9.2%
vibe: 4 | quality: 4 | service: 4 | selection: 4.5

Managed to take the self guided tour of this brewery a few weeks ago. This place is huge! I never expected it to be nearly as big as it was. The building is beautiful inside and out. The gift shop was really nice lots of very nice stuff to purchase ranging from Glassware to Clothing. The tour was self guided but there was at least one employee there who was mingling with people and answering questions for the guests. The brewery is spotless clean.. I feel like I could eat off the floor in this place. The visuals in this place were great too, pipes and and tanks and a furnace are just a few things that stick in my mind just from walking around. The bottle shop they have is loaded with many of the beers they make there. I left with 7 New Glarus beers I had never tried before in addition to a bottle of Moon Man and Raspberry Tart. Overall it was a great place to check out. Very good all around, I would go back here in a heart beat. (942 characters)

Photo of TheBungyo
3.75/5  rDev -17.8%

This facility is amazing, just as most of their beers are too. What would drastically improve the experience here though is a wider selection of their beers on tap and a nice taproom to drink them in. (201 characters)

Photo of atone315
4.64/5  rDev +1.8%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.5

Seeing as though it is only 2 or so hours from my house, I have visited New Glarus' brewery a few times. 2-26-14 was a completely different visit though.I went with a group of 4 other friends on their Hard Hat Tour. This tour is held once a week, on Fridays, at 1pm. It's apparently pretty popular too, as we had to buy tickets 6 months in advance.

So, the tour starts at NG's old Riverside Brewery where they now brew the specialty beers and fruit beers. Also at this facility is where the Wild Fruit Cave is located. This is where they keep all the barrel aged goodness and their coolship. So.freaking.dope.

After exploring the Riverside Brewery, our tour moved on to the main brewery, Hilltop. As you approach on Hwy 69, you see a Willy Wonka looking set of buildings built to look like a small Swiss village which goes along with the town of New Glarus so well you would think the Careys built the whole town.

This brewery is impressive!!! It's similar to MillerCoors in Milwaukee, not in size, but in cleanliness and organization. I'm a hobbyist photographer and I literally could have taken thousands of photographs. Everything in this place is amazing, even the plumbing and piping!!!

During the tour we were visited by both Dan and Deb Carey, the owners. They were extremely cordial and it seemed like they could talk to us forever. You can definitely tell what makes this brewery so successful, as these 2 are the backbone of the place and it showed during our visit.

Overall, this place is simply amazing! I would recommend to anyone that is thinking of visiting to do the Hard Hat Tour, it was the best beer experience I have ever had!!! (1,655 characters)

Photo of stouts4me
4.5/5  rDev -1.3%

Yeah, their brewery is def a 100, what an amazing destination. Mind-blowing how big it is. I have not been a huge fan of their beers, but I do have a few favorites, and the Rasp and Red fruit beers are top-notch. The thumbprint series is usually pretty epic, too. (264 characters)

Photo of Florida9
4.09/5  rDev -10.3%
vibe: 4.5 | quality: 4.5 | service: 4 | selection: 3.5

I've got to admit, New Glarus's brewery is an impressive operation. It's been several years since I've visited the brewery and the new location is absolutely amazing. The building sits upon a hill and has been designed to look as if might be in the Swiss Alps. Rocks, stone, and natural colors make the brewery look like it belongs exactly where it is.
The inside is no less impressive. Wide open with lots of glass and more glimmering stainless steel pipes than it's possible to count. It is impeccably clean. The new self guided brewery tour doesn't have a whole lot of information on it, but if you know the brewing process, it really doesn't matter much. Gawking at the facility is all that matters.
There are two shops on the site. One, near the parking lot, sells beer to go, while the other is a gift shop that sells beer for consumption on the premises. For $3.50 you get three tastes and get to keep the tasting glass. For $6 you get a full beer and still get to keep the glass. Either way is a deal. The beer shop down below sells all of the regular offerings plus the latest Thumbprint and the R&D (currently the golden ale). The gift shop sells absolutely everything you could possibly imagine, tastefully branded with the NG logo of course, at less than reasonable prices. (My 4 year old daughter was able to walk out with a plush "spotted cow." "Fat Squirrels" also available!)
And while I'll admit I'm not NG biggest fan, I was still impressed by the brewery, the operation, and the genuine friendliness of the people working there. (1,548 characters)

Photo of Fargrow
4.23/5  rDev -7.2%
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.25

Definitely a very German brewery. The short drive off the main drag is nice with European-looking lamp posts. Currently they're doing some construction on the building (to expand) but it's still fully functional. The brewery allows self-guided tours where you get to see a few things. There's a 4-way pedestrian traffic jam between the tasting room, the gift shop, then entrance, and the door to the courtyard. There's some cool swag in the gift shop. Not a lot of selecting in the tasting room, but there's also a big room downstairs where you can buy a lot of off-season beers. (579 characters)

Photo of Wobbly
4.85/5  rDev +6.4%

One of the ten best micro-breweries from the U.S. Often ignored in comparison to trendy breweries like Stone, Founder's, Russian River, and others, this great little brewery holds its own, especially in regards to difficult-to-make beers: Flemish style reds, lambics, and oft-forgotten German lagers. Their principle brews (Spotted Cow, Fat Squirrel) are good but not great. Look for their specialty beers, which are world class. (430 characters)

Photo of NewGlarusFan
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

One of my first brewery tours when I was 18 and went again when I was 20.

The tour is free and self-guided which is great if you want to learn everything about the process and equipment. Take your time and learn. There is a lot of pride here. Everyone is friendly and happy to work there.

Samples are $3.50 and you get to keep the glassware. (345 characters)

Photo of craft_shannie
4.34/5  rDev -4.8%
vibe: 4.25 | quality: 4.75 | service: 4.25 | selection: 4

I'm offering up a review after our sixth trip to New Glarus in the last 2.5 years. This particular pilgrimage was to pick up a personal allotment of wild sour ale, strawberry rhubarb, raspberry tart, berliner weisse, serendipity, and the 20th anniversary old ale (limit 2 per person). To see the brewery expansion over the last 3 years has been incredible, but at the same time the 'visit experience' is less personal w. each visit.

W. this last trip, we were a bit disappointed that of the beers that we were there for especially, only serendipity was available on draft for tasting. The gift shop & tasting room were both flocked w. tourists which made our time in both areas - cut very short. The adjacent grounds keep expanding as well, so were able to find a somewhat 'quiet' spot to look out over the WI countryside.

The beer depot is well stocked and organized. The beer itself - just amazing. Deb & Dan have done an amazing job - and I'm super excited about the expansion of their sours.

It's a great brewery, impressive grounds. I just wish that it wasn't such a WI tourist destination for non-BAs. (1,112 characters)

Photo of UWBadgerFan4Life
4.73/5  rDev +3.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4

I love visiting New Glarus brewery. It's so beautiful and there is so much space. It's very easy to take the family there too.

When visiting for specialty releases, everything is run so well and Dan and Deb are so nice. (224 characters)

Photo of Svyturys30
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

My overall impression of NG was pretty positive. The fiancé and I only got to spend about 35 minutes or so there because we stopped by on the way home from a trip to Northern WI. I thought that the building was gorgeous. A brewery of this caliber should be inside a swiss looking castle! The beer was pretty cheap considering how good it is. Cheaper than going to the bar and buying a few drinks. I had the scream IIPA during the tour (of course they were releasing it the next morning and I couldn't bring any home!) and thought it was fantastic! The carry out kiosk was very well set up. There was a lot of room for people to move around and pick out exactly what they want to buy for carry out. The back of the brewery has a few tables and overlooks a beautiful scenic valley and you can see for miles. I would bring a camera and snap a few pictures next trip up! I know that I will be stopping by NG on the way back from trips visiting family as often as I can. If you have never been to NG and like beer, I would highly recommend spending a couple of hours at the brewery to see all it has to offer.

A lot of people complain about the parking, there is a decent sized lot of overflow parking, right next to the main parking lot. This complaint is unjustified IMO.

Have been back to NG a couple of times since I have written this review and I wouldn't downgrade the brewery at all. I was there this past weekend for the VSP release and it was a great experience. Having only been to a couple of other beer tastings/festivals, I thought that it was awesome meeting a bunch of fellow beer snobs and bottle sharing. Dan the owner and head brewer came around and was bidding everyone a good morning while people were waiting in line for the VSP release. You would never know that he is a multi-millionaire! Very humble, willing to take pictures with visitors and sign bottles. I wish there were more people in the beer industry, just like Dan.
I also couldn't believe how many people were at the release that lived within 15 miles of me in the Chi burbs, crazy! I digress. Bottom line is you are missing out if you pass up on an opportunity to visit NG! (2,156 characters)

Photo of Cubatobaco
4.75/5  rDev +4.2%

What a place!!! I was lucky enough to have a chance to visit this monstrosity for my birthday, thanks to my girlfriend. I've never seen a brewery set up quite like this. It is set up in a town that is very reminiscent of a Swiss community, atop a lofty hill with a massive amount of acreage. As you walk the land you wind through a maze-like path, going down stone steps and can rest along the way in/on ruins of old churches and house. There is a gorgeous gathering area found in the immediate back with park tables and a vintage I-don't-know-what in the middle that you can rinse your glasses. The gift shop has a lot to offer, as well as, leads you to a self-guided tour of the brewery. It's really cool to see what is going on while the employees are at work and even being able to see the bottling/labeling section. The tasting room is parallel to the gift shop (well priced) and you even get to keep the glass after you have a beer!

I could go on and on, but will wrap it up with the beer depot located at the base of the brewery. Chock full of fresh beer and a helpful staff, you walk in to see pallet upon pallets of the fruit, WI goodness! I was impressed at how low they keep the prices considering breweries are usually a lot more expensive (at least at the ones I've gone to).

If you have a chance to visit, please do! My girlfriend, who is not fond of beer, loved this place and the Raspberry Tart. We are looking forward to many more trips here while visiting her family in WI. Keep up the great work Dan and Deb! (1,535 characters)

Photo of guityler83
4.73/5  rDev +3.7%
vibe: 5 | quality: 5 | service: 4.25 | selection: 4.75

After signing the list for the Hard Hat tour a few months prior, I was reminded that my ticket date was coming up the Monday before.. best way I can think of to get you through a work week.

The tour started out at the old brew house on the bottom of the hill with a small group (20 if I recall). The guide was a brewer in this facility, which he explained the ins and outs of answered any and all questions ranging from "what are hops" to what mash efficiency are you pulling from these copper mash and lauter tuns.

After we were finished in the old facility (every nook and crany) we went to the behemoth brewery up the road, which is the cleanest place I've been in that makes beer. Deb Carry greeted us (the owner!) and fielded a few questions, then we toured the big plant.
The final stage was the beer tasting and cheese pairing the the upstairs dining room. Anything from spotted cow to moon man to three different sours where available along with exotic WI cheeses.

We did get rushed through the last part 'slighly' to go through the gift shop/cellar but overall it was a brewery tour I'd recommend to anyone... beer drinker or not. Awesome. (1,155 characters)

Photo of Get_Lowell
4.53/5  rDev -0.7%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 3.75

One of the most bucolic breweries in Wisconsin. Beer selection is surprisingly limited in terms of what's on tap. The beer that they do have is perfectly poured and fresh. Gift shop has everything else you're looking for! Staff is super friendly and the tour is impressive with regards to the scale of the facility. Prost! (322 characters)

Photo of IMFletcher
4.68/5  rDev +2.6%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Our last visit was two years ago, so much has changed at the brewery since then, and all of it for the better. The back patio area has expanded greatly, with a beautiful view, tables, and even locations for taps outside the tasting room. When there's events, I'm sure this is a great place to be.

The brewery is beautiful and gigantic. To think all this equipment only supplies one state....

The gift shop is nice, with a large selection of swag.

The beer store is the best place for getting the freshest beer, and often beers you won't find elsewhere. There was a Thumbprint Winter Warmer Scotch Ale on the shelves. Prices are reasonable, but you can hunt stores for bargains if you are pinching pennies.

The tap room had a much larger selection, with about 8-10 available, including Belgian Red, Serendipity, Berliner Weiss and Dancing Man Wheat. (852 characters)

Photo of bound4er
4.51/5  rDev -1.1%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 3.75

Stopped at the brewery after a long bike ride. What an incredible setting and beautiful brewery. We had a couple of beers on the patio and then proceeded inside for the "self guided" tour. It must have been our lucky day as an employee who works in the micro lab spent almost an hour with us telling us about the ins and outs of the brewery, beer making process, packaging, etc. He was great - wish I could have remember his name. The gift shop had really nice stuff available but it was a tad pricey. My only beef is that in the tasting room they have no Thumprints available to sample. Worth the drive and may be one of the nicest breweries in the country. Can't wait to revisit the entire New Glarus area either as it is beautiful. (734 characters)

Photo of pagriley
4.25/5  rDev -6.8%

Super cool place to go and hang out and have a few beers. Really interesting self wandering 'tour' (no real information but you can just wander around and check everything out). I do wish it had food available in some more substantial form so I could make an afternoon of it! Without some kind of dining it is a bit of a brief stop (334 characters)

Photo of mdfb79
4.53/5  rDev -0.7%
vibe: 4.25 | quality: 4.25 | service: 4.75 | selection: 4.75

Awesome place. Self guided tour which is cool, a nice tasting room/gift shop with all the normal beers on and a good system, and then a shop in the bottom which had a ton of everything and a fantastic selection. Everyone was nice and service was great, got everything I wanted. Great prices too...would happily go back. (319 characters)

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New Glarus Brewing Company in New Glarus, WI
99 out of 100 based on 65 ratings.