New Glarus Brewing Company

Not Rated.
New Glarus Brewing CompanyNew Glarus Brewing Company
BEER AVG
4.02/5
Based on:
35 Beers
9,539 Reviews
Place Score: 99
Reviews: 61
Visits: 337
rAvg: 4.56
pDev: n/a
Taps: --
Bottles: --
Cask: N
Beer-to-Go: Y
[ Brewery, Bar ]

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States
phone: (608) 527-5850

visit their websiteWebsite view map and get directionsMap 

Notes:
Place added by: BeerAdvocate

Gift Shop
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.

Hard Hat Tour - Fridays at 1:00 p.m.
Place: Reviews & Ratings
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Reviews: 61 | Visits: 337
Photo of atorres
3.85/5  rDev -15.6%
vibe: 5 | quality: 4 | service: 3 | selection: 4

One of the coolest brewery landscapes I've seen. While their beer isn't mind blowing, this stop was worth the miles. Self-guided your was super cool as they pour you a beer and cut you loose. Free tasting glass with 3 six-ounce pours? Yes, please! The only downsides were that the level of excitement on the service side of the counter didn't come CLOSE to matching the customer side and that a lot of their beers were cheaper at the next door gas station than on site. Overall this was a cool both on the belt. (511 characters)

Photo of UWBadgerFan4Life
4.73/5  rDev +3.7%
vibe: 5 | quality: 5 | service: 5 | selection: 4

I love visiting New Glarus brewery. It's so beautiful and there is so much space. It's very easy to take the family there too.

When visiting for specialty releases, everything is run so well and Dan and Deb are so nice. (224 characters)

Photo of cmbezln
4.45/5  rDev -2.4%
vibe: 5 | quality: 5 | service: 5 | selection: 3

Not sure if i'm adding anything insightful to the reviews here, but I just wanted to chime in and say that this is one of the best brewery facilities in the US, if not THE best. I can only judge on breweries I've personally visited, but this one is hands down the best. Beautiful area, probably the most beautiful in all of wisconsin. The Facility is gigantic and I dont even understand why it's so big given they only distribute in Wisonsin, but judging from the size, quality and complexity of the facility, it seems like they could taken down Miller-Coors overnight if they wanted to. The facility is just jaw dropping like nothing I've ever seen before.

As for the rest of it, the beer here is excellent. I often hear this place being touted as some of the best beer in the country, which I think it being very generous personally, but it's certainly some of the best in the midwest. Their beers have a lot of subtle charm to them that you might not pick up on at first drink (especially if you've already been drinking other beers), but given a clean palate and the right pairing, it really brings out some subtle flavors in a lot of their beers. I had moon man with ribs the other night and it tastes amazing.

Cons: As has been said: Horrible, horrible tap selection. The beers they had on tap were the same beers I could go to any gas station in the area and pick up. The types of people who travel to breweries are the types of people that want to try new/rare/seasonal/limited releases. The only saving grace here was they had ONE 'thumbprint', which I think is there name for seasonal brews, in the "beer depot" downstairs I was able to purchase.

Also, the fact that it's only open to 4pm makes it a very rushed, hard experience for anybody traveling from out of the area. If anything they should just shift the time slot forward, starting later, ending later. Not sure if this is some local political thing, but very inconvenient. (1,963 characters)

Photo of Sconnie25
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

This is the best brewery I have ever been to. It is beautiful on the outside and on the inside. The Biergarten is wonderful. The gift shop is fantastic. The beer is the best I have ever had. The self guided tour is very interesting and I look forward to a hard hat tour in the future. (284 characters)

Photo of Vondy08
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

By far the best brewery tasting atmosphere I've ever been to. I've seen the Portland scene, the Rome scene, the New York, Chicago, St. Louis, Louisville scene. Seriously, go here. (179 characters)

Photo of Get_Lowell
4.53/5  rDev -0.7%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 3.75

One of the most bucolic breweries in Wisconsin. Beer selection is surprisingly limited in terms of what's on tap. The beer that they do have is perfectly poured and fresh. Gift shop has everything else you're looking for! Staff is super friendly and the tour is impressive with regards to the scale of the facility. Prost! (322 characters)

Photo of BillRoth
4.68/5  rDev +2.6%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Maybe the best brewery I've visited. The enormous campus of Swiss chalet style buildings and the beautifully laid out brick bier fatten is just perfect.
Everyone was so friendly and helpful.
The tasting process that involved a tasting bracelets and "keep the glass" was great.
Giving you a coupon for a free beer at local restaurants was a superb way to add value for those tasting at NG and support local businesses.
Gift shop was equally good with a very wide selection of goodies at very reasonable prices.
It never felt contrived, but it was as well conceptualized and rolled out as any experience I've had.
Absolutely required visit. (639 characters)

Photo of atone315
4.64/5  rDev +1.8%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.5

Seeing as though it is only 2 or so hours from my house, I have visited New Glarus' brewery a few times. 2-26-14 was a completely different visit though.I went with a group of 4 other friends on their Hard Hat Tour. This tour is held once a week, on Fridays, at 1pm. It's apparently pretty popular too, as we had to buy tickets 6 months in advance.

So, the tour starts at NG's old Riverside Brewery where they now brew the specialty beers and fruit beers. Also at this facility is where the Wild Fruit Cave is located. This is where they keep all the barrel aged goodness and their coolship. So.freaking.dope.

After exploring the Riverside Brewery, our tour moved on to the main brewery, Hilltop. As you approach on Hwy 69, you see a Willy Wonka looking set of buildings built to look like a small Swiss village which goes along with the town of New Glarus so well you would think the Careys built the whole town.

This brewery is impressive!!! It's similar to MillerCoors in Milwaukee, not in size, but in cleanliness and organization. I'm a hobbyist photographer and I literally could have taken thousands of photographs. Everything in this place is amazing, even the plumbing and piping!!!

During the tour we were visited by both Dan and Deb Carey, the owners. They were extremely cordial and it seemed like they could talk to us forever. You can definitely tell what makes this brewery so successful, as these 2 are the backbone of the place and it showed during our visit.

Overall, this place is simply amazing! I would recommend to anyone that is thinking of visiting to do the Hard Hat Tour, it was the best beer experience I have ever had!!! (1,655 characters)

Photo of Suds_Suds
3.93/5  rDev -13.8%
vibe: 4 | quality: 4 | service: 4.25 | selection: 3.5

The location and scenery around this brewery was great. Very quaint and charming. The taproom was slightly disappointing though. They didn't have any special beers on tap (couldn't even find Scream on tap the day I went), and they don't have food. Extremely reasonably priced though. (284 characters)

Photo of Studs1991
4.23/5  rDev -7.2%
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 3.75

Very nice looking brewery. New Glarus would be much more fun to visit in the summer time to fully appreciate the patio area. I also wish they had a better selection of beers on tap, as well as a brewpub. (203 characters)

Photo of TheBungyo
3.75/5  rDev -17.8%

This facility is amazing, just as most of their beers are too. What would drastically improve the experience here though is a wider selection of their beers on tap and a nice taproom to drink them in. (201 characters)

Photo of pagriley
4.25/5  rDev -6.8%

Super cool place to go and hang out and have a few beers. Really interesting self wandering 'tour' (no real information but you can just wander around and check everything out). I do wish it had food available in some more substantial form so I could make an afternoon of it! Without some kind of dining it is a bit of a brief stop (334 characters)

Photo of Cubatobaco
4.75/5  rDev +4.2%

What a place!!! I was lucky enough to have a chance to visit this monstrosity for my birthday, thanks to my girlfriend. I've never seen a brewery set up quite like this. It is set up in a town that is very reminiscent of a Swiss community, atop a lofty hill with a massive amount of acreage. As you walk the land you wind through a maze-like path, going down stone steps and can rest along the way in/on ruins of old churches and house. There is a gorgeous gathering area found in the immediate back with park tables and a vintage I-don't-know-what in the middle that you can rinse your glasses. The gift shop has a lot to offer, as well as, leads you to a self-guided tour of the brewery. It's really cool to see what is going on while the employees are at work and even being able to see the bottling/labeling section. The tasting room is parallel to the gift shop (well priced) and you even get to keep the glass after you have a beer!

I could go on and on, but will wrap it up with the beer depot located at the base of the brewery. Chock full of fresh beer and a helpful staff, you walk in to see pallet upon pallets of the fruit, WI goodness! I was impressed at how low they keep the prices considering breweries are usually a lot more expensive (at least at the ones I've gone to).

If you have a chance to visit, please do! My girlfriend, who is not fond of beer, loved this place and the Raspberry Tart. We are looking forward to many more trips here while visiting her family in WI. Keep up the great work Dan and Deb! (1,535 characters)

Photo of higherbrow
4.75/5  rDev +4.2%

The standard lines and seasonal craft beers coming from New Glarus are, top to bottom, excellent. If you are a fan of a style of beer, and you see that style coming with this brewery stamped on the side, you can be sure you're getting, at worst, an above average example of the style. With a very reasonable price tag, the standard offerings are worth making a drive to acquire. The real magic is in the Thumbprint series, however. Unique brews all around, I have been put off by a Thumbprint now and then, but the Imperial Weizen was one of the best beers I have ever had. I'd highly recommend New Glarus to any beer drinker. (626 characters)

Photo of Chief_Mug
5/5  rDev +9.6%

Awesome would be a description of New Glarus Brewery. When you pull into the parking lot you think you just traveled back to Europe. The tours are either self directed or guided if you go at the right time. All the employees are very friendly and knowledgeable. The Beer is Outstanding not matter which flavor you pick. My Favorite is their Moon Man - No Coast Pale Ale. (377 characters)

Photo of d5001986
4.75/5  rDev +4.2%

Visited the brewery for the R&D Wild Peach release. The grounds and the structures are very classy and just amazing to behold. The staff and the owners themselves are very polite and friendly. I would have liked to take the tour, but it was just too busy that day. Other than that, the beer is excellent and always well supplied everywhere in WI. New Glarus Brewing is just superb all the way around and I will no doubt be paying another visit next year. (454 characters)

Photo of justinrphillips
5/5  rDev +9.6%

I am happy to live in the Madison area and have New Glarus so close. I can say Spotted Cow was a "gateway" beer for me to try many new things and expand my taste into much more sophisticated beers, so always love the things coming out of New Glarus and look forward to more amazing beers such as Scream and others! (316 characters)

Photo of madstoutmonkee
5/5  rDev +9.6%

Great atmosphere, friendly staff, and a nice laid back take on the brew tour. They produce heaps of high quality and delicious beer. Wish I lived closer! (153 characters)

Photo of stouts4me
4.5/5  rDev -1.3%

Yeah, their brewery is def a 100, what an amazing destination. Mind-blowing how big it is. I have not been a huge fan of their beers, but I do have a few favorites, and the Rasp and Red fruit beers are top-notch. The thumbprint series is usually pretty epic, too. (264 characters)

Photo of JavaNoire
5/5  rDev +9.6%

New Glarus Brewery deserves at least a 7 out of 5, This place is over the top good.

The drive there is gorgeously scenic. Further those twisty, hilly roads counteract the hypnotic road fatigue which miles upon miles of interstate driving can bring on.

While the drive is lovely the brewery itself is absolutely stunning. My non-drinking friends enjoy visiting New Glarus brewery. A plus is that their beers, while quite tasty, tend to be low abv. I love that I can enjoy a beer without worrying about the long drive home. Much of what I like has a punishingly high abv. It's refreshing to see so much flavor packed into low abv beers.

Staff...Helpful, courteous, knowledgeable & enthusiastic. A large part of the pleasure in visiting New Glarus comes from their 1st rate staff. I've been told many times that people LOVE working there & it shows. And curse me for a knee jerk liberal but I like supporting a business that provides health care coverage to its ft staff.

Selection is very good & with the cave only going to get even better. Their fruit beers are among my favorites but I do love some Scream & Oud Bruin, too. VSB...fingers totally crossed for more of this in the future. I'll die happy if I die smelling VSB, never mind drinking it!

Prices? WoW. Just sooo reasonable, especially given how brews like Raspberry Tart, Belgian Red etc are packed with fresh, juicy fruit.

At the recent Wild Peach release New Glarus again showed exactly what it's made of. Friday was a bit hectic but eminently manageable. Despite that Dan & Deb streamlined the process and had wait times drastically reduced on Sat. The process was almost ridiculously easy on Sun.

Another thing that's very nice, imo, is that well mannered dogs are welcome on the patio. I love to see dogs included whenever possible. It speaks well of the brewery that they extend their warm welcome to dogs, too.

Every time I visit New Glarus I'm reminded again of how much I love it & how truly goood it is. To a klarge extent New Glarus Brewery *is* Dan & Deb. They can take a great deal of pride in that. (2,081 characters)

Photo of Svyturys30
5/5  rDev +9.6%
vibe: 5 | quality: 5 | service: 5 | selection: 5

My overall impression of NG was pretty positive. The fiancé and I only got to spend about 35 minutes or so there because we stopped by on the way home from a trip to Northern WI. I thought that the building was gorgeous. A brewery of this caliber should be inside a swiss looking castle! The beer was pretty cheap considering how good it is. Cheaper than going to the bar and buying a few drinks. I had the scream IIPA during the tour (of course they were releasing it the next morning and I couldn't bring any home!) and thought it was fantastic! The carry out kiosk was very well set up. There was a lot of room for people to move around and pick out exactly what they want to buy for carry out. The back of the brewery has a few tables and overlooks a beautiful scenic valley and you can see for miles. I would bring a camera and snap a few pictures next trip up! I know that I will be stopping by NG on the way back from trips visiting family as often as I can. If you have never been to NG and like beer, I would highly recommend spending a couple of hours at the brewery to see all it has to offer.

A lot of people complain about the parking, there is a decent sized lot of overflow parking, right next to the main parking lot. This complaint is unjustified IMO.

Have been back to NG a couple of times since I have written this review and I wouldn't downgrade the brewery at all. I was there this past weekend for the VSP release and it was a great experience. Having only been to a couple of other beer tastings/festivals, I thought that it was awesome meeting a bunch of fellow beer snobs and bottle sharing. Dan the owner and head brewer came around and was bidding everyone a good morning while people were waiting in line for the VSP release. You would never know that he is a multi-millionaire! Very humble, willing to take pictures with visitors and sign bottles. I wish there were more people in the beer industry, just like Dan.
I also couldn't believe how many people were at the release that lived within 15 miles of me in the Chi burbs, crazy! I digress. Bottom line is you are missing out if you pass up on an opportunity to visit NG! (2,156 characters)

Photo of B-Nut-GoBlue
4.89/5  rDev +7.2%
vibe: 4.75 | quality: 4.75 | service: 5 | selection: 5

The Score is a 5/5, no matter what the above reads!

Finally made it up to New Glarus for the R&D Wild Sour Peach (is that what we're settling on calling it?!) release. Went up Friday, only to find out I was 20 minutes late getting one of the final tickets. A 2.5 hour drive, wasted, right? No. I was able to take in the spread and lay of the land and boy, it's pretty incredible. The Hillside Brewery itself is a fantastic layout and I haven't even done a tour yet (6 out of 5 stars once I do that, I'm sure). I enjoyed a beverage and though the line was long in getting that, I think a waiting a few minutes to get a beer while nearly 1000 people were on the premises, isn't an issue. I met up with someone I knew would be there and was able to enjoy a wood-fire pizza from Fortuna Pizza in the courtyard out back. Again, beautiful.

Jump to Saturday morning, I made the trip up again on the way to Great Taste of the Midwest, girlfriend alongside this time, and arrived in time to secure 2 tickets for the release. The line and process for the beer release that day was seemingly improved only from a day earlier as we "could" have been in and out within an hour. Brilliant process. We picked up some beers from the depot on the way out. The term Depot, not being an exaggeration. Every beer one would want (minus Belgian Red, shucks) was available and available in mass numbers. Nice setup for browsing and selecting said beers and of course checking out.

The parking situation for having such a mass amount of people embarking upon one small-ish area was pretty good. No more than a 5 minute walk for those arriving late and getting an outer-perimeter spot.

Wish I could have met and talked with the two celebreites, Deb and Dan and picked their brain about their seemingly amazing lives and accomplishments. Maybe down the road on our inevitable next visit. (1,865 characters)

Photo of Wobbly
4.85/5  rDev +6.4%

One of the ten best micro-breweries from the U.S. Often ignored in comparison to trendy breweries like Stone, Founder's, Russian River, and others, this great little brewery holds its own, especially in regards to difficult-to-make beers: Flemish style reds, lambics, and oft-forgotten German lagers. Their principle brews (Spotted Cow, Fat Squirrel) are good but not great. Look for their specialty beers, which are world class. (430 characters)

Photo of bound4er
4.51/5  rDev -1.1%
vibe: 5 | quality: 4.75 | service: 4.75 | selection: 3.75

Stopped at the brewery after a long bike ride. What an incredible setting and beautiful brewery. We had a couple of beers on the patio and then proceeded inside for the "self guided" tour. It must have been our lucky day as an employee who works in the micro lab spent almost an hour with us telling us about the ins and outs of the brewery, beer making process, packaging, etc. He was great - wish I could have remember his name. The gift shop had really nice stuff available but it was a tad pricey. My only beef is that in the tasting room they have no Thumprints available to sample. Worth the drive and may be one of the nicest breweries in the country. Can't wait to revisit the entire New Glarus area either as it is beautiful. (734 characters)

Photo of IMFletcher
4.68/5  rDev +2.6%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Our last visit was two years ago, so much has changed at the brewery since then, and all of it for the better. The back patio area has expanded greatly, with a beautiful view, tables, and even locations for taps outside the tasting room. When there's events, I'm sure this is a great place to be.

The brewery is beautiful and gigantic. To think all this equipment only supplies one state....

The gift shop is nice, with a large selection of swag.

The beer store is the best place for getting the freshest beer, and often beers you won't find elsewhere. There was a Thumbprint Winter Warmer Scotch Ale on the shelves. Prices are reasonable, but you can hunt stores for bargains if you are pinching pennies.

The tap room had a much larger selection, with about 8-10 available, including Belgian Red, Serendipity, Berliner Weiss and Dancing Man Wheat. (852 characters)

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New Glarus Brewing Company in New Glarus, WI
99 out of 100 based on 61 ratings.