1. Extreme Beer Fest. March 20 & 21, 2015 in Boston, Mass. Join us!
  2. The wait is over! Download the BeerAdvocate app on iTunes or Google Play now.
  3. Get 12 issues / year of BeerAdvocate magazine for only $9.99!

Demo - Magic Hat Brewing Company

Not Rated.
DemoDemo

Displayed for educational use only; do not reuse.
BA SCORE
79
okay

401 Ratings
THE BROS
89
very good

(view ratings)
Ratings: 401
Reviews: 139
rAvg: 3.44
pDev: 15.12%
Wants: 5
Gots: 16 | FT: 0
Brewed by:
Magic Hat Brewing Company visit their website
Vermont, United States

Style | ABV
American Black Ale |  6.00% ABV

Availability: Spring

Notes/Commercial Description:
This beer is retired; no longer brewed.

Demo is a deliciously dark lick of an India Pale Ale. It’s medley of roasted malts and heady hops will have your senses dancing to the beat of a different I.P.A.

45 IBU

(Beer added by: NEhophead on 01-13-2011)
Beer: Ratings & Reviews
« first ‹ prev | 1-25 | 26-50 | 51-75  | next › last »
Ratings: 401 | Reviews: 139 | Display Reviews Only:
Reviews by WoodBrew:
Photo of WoodBrew
3.03/5  rDev -11.9%
look: 2.5 | smell: 3.5 | taste: 3 | feel: 2.5 | overall: 3

Boy oooohhhh Boy....I am struggling with this beer. I admire the moxy of Magic Hat to try an American Black Ale....which I refer to as a Black IPA. I just do not think it came together. The appearance, for me, is not rated high because of the floaties present...more than there should be. The color is black and you cannot see through it. Almost no head and poor lacing. The scent is gives the beer promise, definitely has a hop to it. The taste though comes of very espresso-ish and acidic. The of course hampers the mouthfeel. I would not session this beer. I am glad to have the opportunity to try this beer, but would not drink a lot of it.

WoodBrew, May 05, 2011
More User Reviews:
Photo of beerjeep
3/5  rDev -12.8%

beerjeep, Feb 26, 2012
Photo of lordofthewiens
3.13/5  rDev -9%
look: 2 | smell: 3.5 | taste: 3.5 | feel: 2.5 | overall: 2.5

Part of the new 12 pack.
Enjoy by Apr 30 2011.
Oh boy. Another black IPA. In a pint glass the beer was a dark brown color with a thin tan head. There was a bunch of light brown particulate matter suspended in the beer.
Roasted malt aroma with some floral/herbal hops.
Chocolate and coffee taste, late piney hops.
Pretty bitter (and not in a nice way) mouthfeel.
This was unappetizing and didn't taste that great. I've had two, and I'm going to try to palm off the last one on my son-in-law.

lordofthewiens, Feb 16, 2011
Photo of generallee
3.9/5  rDev +13.4%
look: 4 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

Presentation: It was poured from a brown 12oz bottle into a Pint glass. ("3/4 Pint of Ale" as they say on the label.) The label has a freshness date of "May 31 2011" and the abv is listed at 6%.

Appearance: It has a very dark look in the glass with some very deep dark garnet colored highlights showing through the beer. I also noticed some fine sediment hanging in suspension within the body. To cap off this beer I got a dense tan head which stands two fingers tall. This head has excellent retention and coats the glass with lacing.

Smell: I get a dark roasted malt character with hints of coffee and caramel. Hops are lighter than the malt and add some citrus and herbal notes to the nose.

Taste/Palate: The palate opens up with mild sweetness, roasted malt, coffee and toasted bread with citrus hop notes quickly moving in. It finishes with pleasant herbal/leafy hop bitterness fading slowly off the tongue. It has a creamy and smooth mouth feel with pleasant soft carbonation.

Notes: It come off more as a Porter than IPA but is still very tasty and beautiful.

generallee, Mar 20, 2011
Photo of nstroup
4.25/5  rDev +23.5%

nstroup, May 18, 2012
Photo of TimoP
3.5/5  rDev +1.7%

TimoP, Jan 28, 2012
Photo of Guden
4.2/5  rDev +22.1%
look: 3.5 | smell: 3.5 | taste: 4.5 | feel: 4 | overall: 4.5

A- Nice dark brown color, small head which recedes quickly, not what I was expecting when I saw IPA on the bottle but I'm buying it.

S- Yum, roasty toasty coffee and light caramel, smells like a porter, maybe a bit of hops

T- Wow, I am liking this one. The roasted flavors blend with the high hoppiness in a great great way. I don't know how this is an IPA but it sure is delicious. Maybe a cross between a porter and an IPA but it works very well

M- Good, moderate carbonation bristling with just right body to balance out everything, maybe a bit more carbonation could have sent it over the top for me

D- Great, maybe not the most drinkable because of the hoppiness but I could easily put away a 6 pack of this if I had it

Guden, Mar 06, 2011
Photo of iemailjack
3/5  rDev -12.8%

iemailjack, Jan 08, 2013
Photo of Jason
3.98/5  rDev +15.7%
look: 3.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4

12oz brown bottle with a freshness date inkjet printed on the neck of the bottle.

Tan head and lacing do a great job with dressing the glass, opaque brown color talks about being black. Stodgy pungent hop nose with a charcoal burnt graininess in the nose. Smooth with some crispness on the backside. Some burnt flavors from the malt, some sweetness as well. Hoppiness is pungent and pulls on the palate. Finish goes towards dry with a clean roasted flavor and lingering hop.

Solid, perhaps one of the best beers Magic Hat has come out with in years. Only gripe is that I expected it to be full on black ... splitting hairs now.

Jason, Apr 10, 2011
Photo of Billolick
3.18/5  rDev -7.6%
look: 3.5 | smell: 3.5 | taste: 3 | feel: 3.5 | overall: 3

12 ounce bottle, Best before info etched onto the next of the bottle.

Pours quite dark brown, under a larger, fluffy and staying medium mocha head, that fades to a thicker film and leaves tons of thick sheeting and bands of unsophisticated looking lace.

Chalky chocolate laden nose.

This brew is a ragged mess, with more chocolate, more chalkyness, dark malts, hops somewhere in the back ground, but somehow not making sense nor dancing well with all that chocolate flavor. Finish is thin and not all that pleasant. C'mon Magic Hat, does anybody taste this stuff before it leaves the brewery?!?

Billolick, Mar 08, 2011
Photo of far333
3.35/5  rDev -2.6%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3

Chestnut colored and opaque with ruby highlights. An oatmeal colored head of low froth rises up minimally and settles slowly leaving legs of lace.

Low aroma of cocoa and caramel, hints of tangerine. Hops morph to pine in the finish. Hints of marshmallow, finishes with a nutty, buttery ringwood nuance. Fairly well-balanced, but leaning more toward malt than hops. Not overly complex. Even mouthfeel, moderate carbonation, finishes slightly tingly. This is a slightly above average beer, fairly tasty, but also pretty forgettable.

far333, Feb 06, 2011
Photo of elBecko
2.5/5  rDev -27.3%

elBecko, Feb 27, 2012
Photo of ThreeDimesDown
3.53/5  rDev +2.6%
look: 2.5 | smell: 3.5 | taste: 4 | feel: 3 | overall: 3

Pours a muddy deep brown with a tan head that disspiates to a skin rather quickly, leaving thin lacing on the glass.

Aromas of pine hops, dark malts (crystal & US chocolate), and faint hint of spearmint. Some fresh earthiness also.

Taste has more malts than the nose, but still sufficient hops. Burnt coffee (in a good way) and chocolate maltiness with piney hops. A nice hint of citrus blends well with a dark bitter chocolate ending.

Thin mouthfeel, high carbonation, crisp and slightly dry.

Second time was a charm with this one for me. I like the complexities, even though I'm not a big fan of the American Black Ale. The hint of citrus and bitter chocolate finish really boost the taste rating for me.

ThreeDimesDown, Mar 04, 2011
Photo of williamjbauer
3.75/5  rDev +9%

williamjbauer, Aug 19, 2012
Photo of WVbeergeek
3.53/5  rDev +2.6%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Body is dark cocoa brown with a cloudy amber appearance once held toward the light, big light tan head dwindles slowly with fine evenly strung rings of lacing. aroma has dark mint hints of nearly burnt ash with mild to dark notes of cocoa. Very herbal highlights amongst the backdrop of dark roasted malt character this is pretty amazing for what it is. Flavor has mild dark chocolate brownie notes drizzled with mint icing light on candy heavy on herbs and endurance...pretty amazing actually, one of the beers that you try not to remember but actually grows on you with each sip. Mouthfeel is medium bodied dark silky smooth body with evenly done carbonation I can't complain about the texture or body in this one. Drinkability in this one isn't bad at all, I don't judge it but I'm scared about what it thinks about me.

WVbeergeek, Feb 25, 2011
Photo of WaydeRafnel
4/5  rDev +16.3%

WaydeRafnel, Jan 30, 2012
Photo of acurtis
3.75/5  rDev +9%

acurtis, Jul 21, 2012
Photo of ltdantheman
3.5/5  rDev +1.7%

ltdantheman, Feb 21, 2012
Photo of alesaram
2.75/5  rDev -20.1%

alesaram, Oct 16, 2012
Photo of tastybeer
3.38/5  rDev -1.7%
look: 4 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

This beer isn't bad. Looks are good... Big inch high tan foam head, great looking lacing, and decent head retention. The beer itself is deep brown in color and somewhat hazy, from what I can see given the dark color. Aroma is of chocolate, licorice, caramel, and leather. Hop aromas are fairly faint. Taste is comprised of mainly chocolate mixed with tobacco and piney hops. Maybe some residual citrus rind. This also has a bit of an earthy feel in both smell and taste. Texture is chalky, kind of resinous, and dry. Medium, even bitterness is evident. I would appreciate a fuller body on this. Along with that a thicker malt base would be welcome not to mention some more flavor hops. I wouldn't be against having this again at all, but I've definitely had superior black ales/IPAs. This beer has a lot of separate parts that could come together more seamlessly. So, overall, not bad and not great.

tastybeer, Apr 05, 2012
Photo of Metalmonk
3.93/5  rDev +14.2%
look: 4.5 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

Nothing pale about this one, but nothing that black about it either. So, it's a very dark IPA and a hardly-black Black Ale. Color is a dark reddish brown, mahogany maybe, and the head is a fluffy, creamy, meringue-firm sort of dirty white. I dig.

Nose is truer to style than its appearance. Lightly burnt grains, hint of smoke, citrus-y hops -- very clean despite the "something's burnt" element. Truth be told, not as burnt smelling as many others in this style. Everything is balanced well, the somewhat conflicting citrus and charred grain aspects mingling nicely.

Appearance would indicate that the burnt taste of many ABAs is going to be lesser here, and it is. You get more of a nice caramel-y, smoky toffee kind of taste instead, and the citrus-like hops don't abrade against that but instead mesh well within. The burnt aspect comes in the finish, and plays tricks on your tongue (burnt or fruity, or burnt fruit?). The feel is smooth and airy, soft and slick, and keeps Demo's drinkability high.

Gotta love the label, a 45 rpm demo record label. Very good beer too, a slightly different take on the style. But for their "IPA on Tour" series, I'm most anxious for the return of Encore.

Metalmonk, Apr 04, 2011
Photo of Sammy
3.68/5  rDev +7%
look: 4 | smell: 4 | taste: 3.5 | feel: 3 | overall: 4

Bottle from Premiere. Not as hoppy as a black IPA, and has a decent bitterness for a black, good roasting mostly. Mouthfeel a tad less than middling, still nicely drinkable. Black coloured bodied, of course. Worth a try, just do not expect it to be a black IPA.

Sammy, Mar 13, 2012
Photo of LateComer
4/5  rDev +16.3%

LateComer, May 06, 2012
Photo of tdm168
3.18/5  rDev -7.6%
look: 4.5 | smell: 3 | taste: 3 | feel: 4 | overall: 3

Pours a dark black with a quarter of an inch of brown, dense, foamy head that has great retention. The nose is faintly roasty with a creamy, butterscotch note. The flavor is exactly the same. There is also a mild, astringent finish. The mouthfeel is medium bodied, smooth, and crisp.

There isn't much flavor or balance here. The flavor is dominated by a big butterscotch creaminess which isn't pleasing. The hop character is mild, but harshly bitter when it wants to be. Overall, I'm not a big fan of this one.

tdm168, Apr 09, 2012
Photo of Reverand
3/5  rDev -12.8%
look: 4.5 | smell: 3.5 | taste: 2.5 | feel: 2.5 | overall: 3.5

So another I.P.A from Magic Hat. I was eager to try this somewhat new style, a black I.P.A.
Demo poured beautifully. Deep black color with a really nice tannish head. Belgian lace draped down the inside of the glass.
Not much in aroma a little smokiness and a slight hint of hops. Where's the hops?
The mouthfeel is a bit thin for this style.

Overall a decent beer certainly not what I was expecting.

Reverand, Feb 12, 2011
« first ‹ prev | 1-25 | 26-50 | 51-75  | next › last »
Demo from Magic Hat Brewing Company
79 out of 100 based on 401 ratings.