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Demo - Magic Hat Brewing Company

Not Rated.

Educational use only; do not reuse.

139 Reviews
very good

(Read More)
Reviews: 139
Hads: 404
Avg: 3.45
pDev: 15.07%
Wants: 6
Gots: 19 | FT: 0
Brewed by:
Magic Hat Brewing Company visit their website
Vermont, United States

Style | ABV
American Black Ale |  6.00% ABV

Availability: Spring

Notes & Commercial Description:
Beer added by: NEhophead on 01-13-2011

This beer is retired; no longer brewed.

Demo is a deliciously dark lick of an India Pale Ale. It’s medley of roasted malts and heady hops will have your senses dancing to the beat of a different I.P.A.

45 IBU
Beer: Reviews & Ratings
Sort by:  Recent | High | Low | Top Raters | Read the Alström Bros Beer Reviews and Beer Ratings of Demo Alström Bros
Reviews: 139 | Hads: 404
Photo of homebrew311
2.69/5  rDev -22%
look: 4 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 3

Grabbed this as part of a mix 6 for the purpose of reviewing. Pours black, like a stout, some cocoa colored head with fair retention. The nose is predominantly roasty with notes of chocolate and roasted barley. I am not getting the big hop profile that I'd expect from an ABA, instead this smells more like a porter/stout. The taste is roasty like the nose with a very mellow flavor. Some hop character makes its way to the surface towards the finish, but it seems to clash with the roasted profile that is happening. This brew has an identity crisis, as the dark malts and the piney hops compete for the spotlight. With that being said, the balance is a little off. The mouthfeel is thin with moderate carbonation. There is a wateriness to this beer as well. Overall, I would say pass on this. Magic Hat certainly does some interesting things on the branding/marketing side of things, but the product inside the bottle is lackluster and forgettable.

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Photo of busterthecat
2.68/5  rDev -22.3%
look: 3.5 | smell: 3 | taste: 2.5 | feel: 2.5 | overall: 2.5

best by: may 31 2011, poured into pint glass

A- A modest brown hue. A creamy head forms with some sticky lacing.

S- Smooth roasted malts. Some chocolate, a creamy sweetness, some earthy piney hops finally comes through. Malt mostly.

T- A big taste of chocolate and mild roasted malt upfront. Smooth. Hops are mostly absent. Some faint bitterness with no direction.

M- Medium to light bodied, wet, lingers ok. Kind of thin and watery.

O/D- No alc. Quite unimpressed. More like a watery stout then a ABA.

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Photo of rowingbrewer
2.61/5  rDev -24.3%
look: 3 | smell: 2 | taste: 2.5 | feel: 3.5 | overall: 3

This beer pours a dark brown with extremely thin white head that disappears almost immediately

The smell is all roasted malt like its a porter or a stout, there is no evidence of hops in this beer at all.

the taste is pretty close to the smell, all malt and roast malt to the taste there is no bitterness and no hops. Did they forget to add the hops to this beer?

mouthfeel is a little above avergae and drinkability is average. if you are looking for a basic stout or porter by all means pick up a six pack, but if you want a good black ipa go with hoppy feet

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Photo of OWSLEY069
2.3/5  rDev -33.3%
look: 3 | smell: 3 | taste: 2 | feel: 2 | overall: 2

Pours a deep amber to brown in color with a tan head. In the aroma, a caramel roast and a bit sweet. In the taste, a small caramel like roast but a bit watery. A smooth and lighter bodied mouthfeel, with a dry small grapefruit and caramel like roast in the aftertaste. Hops came to play in the aftertaste, and the nose is bigger than taste, quite thin and watery.

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Photo of yeahnatenelson
2.27/5  rDev -34.2%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 1.5 | overall: 2

Appearance -- Pours a rich dark hue with a fizzy khaki head. LOTS of chocolate brown sediment.

Smell -- Burnt malt, cocoa, brown sugar, and spearmint. Smells very much like a garden variety porter. Not bad, but where is the hop aroma?

Taste -- Burnt malt, coffee grounds, ash, mild molasses sweetness, dry grass, and citrus zest. Lingering flavors of burnt toast and grapefruit pith.

Mouthfeel -- Medium-light in body, ample fizzy carbonation. Not that great.

Drinkability -- IPA must still be on tour. As a general dark beer, it's average, but to claim that this is a Black IPA is a stretch. Beyond not having enough hop assertiveness for an IPA, the malt is so burnt and ashy that it's difficult to finish. Not a fan.

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Photo of ADemshar
2.12/5  rDev -38.6%
look: 3 | smell: 1 | taste: 2.5 | feel: 2 | overall: 2.5

Alright, I just got this out of a Magic Hat variety pack. I was excited to try their black IPA. Unfortunately I detect no odor whatsoever. The taste is more like a weak porter more than an IPA. Bottom line this beer blows. This is the first Magic Hat I have ever had and I don't think I will be back.

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Photo of mrpolarbear
2.06/5  rDev -40.3%
look: 3 | smell: 2 | taste: 2 | feel: 2 | overall: 2

A: Dark brown body, acceptable head & lacing

S: Slight coffee/caramel aroma, somewhat weak

T: Malty, roasted flavor. Hops are very subdued, a twinge on the back-end, but too little too late.

M: Rather thin, balance seemed off.

D: Drinkable, but would not receive an 'encore'.

I've enjoyed the other Magic Hat 'IPA on tour' offerings, but this one truly misses the mark. As others have stated, it presents more like a porter, which is fine & well, as long as you really aren't expecting/wanting that hoppy IPA experience.

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Photo of Hellabeerguzzler
2/5  rDev -42%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Had this at a tasting tonight in a small glass. I was intrigued by the color obviously for an IPA but as I tasted it I realized it was the newer "dark ale" or whatever it's formally being called. I've had a few of these now and this was the worst.

Appearance was nothing to speak about. There was a head and it left some lacing but it looked how I would expect a beer with that much carbonation to look. Nothing frothy and generous but just some traditional bubbles that faded moderately

The smell was very diluted. I wet the tip of my nose just trying to get a strong enough smell to discern anything regarding the aroma. There was not much there. Some burnt malt with a little fizz and some deeply buried hops.

The taste was not a whole lot more exciting than the nose. A little burnt malt with some coffee hinting with the hops so far in the back, it "pales" in comparison to finer ales.

Mouthfeel was like soda pop. Not much body and nothing left on the palate to speak of.

Drinkability - yes, you can drink it. But I doubt you'll be rushing out of your seat for seconds.

2's across the board. Not impressed. But I've never been extremely impressed with Magic Hat in general. Not to mention this style has a long way to go before it's close to being perfected. There is potential here, but this has a ways to go in my opinion.

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Photo of HopDevilfan
1.76/5  rDev -49%
look: 2 | smell: 1 | taste: 2 | feel: 2 | overall: 2

Reminds me of yuengling porter. Dark pour. No smell taste is weak. This is not what I would expect from an IPA. I'm glad I got the spring fever variety pack. I do not know what I would do. If I had to drink a whole class of this stuff. Completely did not meet expectations.

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Demo from Magic Hat Brewing Company
79 out of 100 based on 139 ratings.