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Demo - Magic Hat Brewing Company

Not Rated.
DemoDemo

Displayed for educational use only; do not reuse.
BA SCORE
79
okay

402 Ratings
THE BROS
90
outstanding

(view ratings)
Ratings: 402
Reviews: 139
rAvg: 3.44
pDev: 15.12%
Wants: 5
Gots: 16 | FT: 0
Brewed by:
Magic Hat Brewing Company visit their website
Vermont, United States

Style | ABV
American Black Ale |  6.00% ABV

Availability: Spring

Notes/Commercial Description:
This beer is retired; no longer brewed.

Demo is a deliciously dark lick of an India Pale Ale. It’s medley of roasted malts and heady hops will have your senses dancing to the beat of a different I.P.A.

45 IBU

(Beer added by: NEhophead on 01-13-2011)
Beer: Ratings & Reviews
Sort by:  Usefulness | Recent | High | Low | Top Raters | Read the Alström Bros Beer Reviews and Beer Ratings of Demo Alström Bros
Ratings: 402 | Reviews: 139 | Display Reviews Only:
Photo of Shaw
2.98/5  rDev -13.4%
look: 4 | smell: 3.5 | taste: 2.5 | feel: 3.5 | overall: 3

Bottle supplied by the brewery.

Pours almost totally black, with a light brown head.

Doesn't smell hoppy, rather it smells like a brown ale or porter. Coffee and molasses notes here. But it's a good smell.

I can't say this tastes like a black IPA. It's more like a porter. The flavors of coffee and roasted malt are good, just not to style. Low bitterness and not much hop flavor.

Creamy body is nice.

Overall this beer is a fine porter. It's just not a black IPA.

Shaw, Mar 02, 2012
Photo of Beer4Baltimore
4/5  rDev +16.3%

Beer4Baltimore, Feb 28, 2012
Photo of BlissJunkie
3.5/5  rDev +1.7%

BlissJunkie, Jul 22, 2013
Photo of rbrefbeerman
3.75/5  rDev +9%

rbrefbeerman, Apr 26, 2012
Photo of tastybeer
3.38/5  rDev -1.7%
look: 4 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3.5

This beer isn't bad. Looks are good... Big inch high tan foam head, great looking lacing, and decent head retention. The beer itself is deep brown in color and somewhat hazy, from what I can see given the dark color. Aroma is of chocolate, licorice, caramel, and leather. Hop aromas are fairly faint. Taste is comprised of mainly chocolate mixed with tobacco and piney hops. Maybe some residual citrus rind. This also has a bit of an earthy feel in both smell and taste. Texture is chalky, kind of resinous, and dry. Medium, even bitterness is evident. I would appreciate a fuller body on this. Along with that a thicker malt base would be welcome not to mention some more flavor hops. I wouldn't be against having this again at all, but I've definitely had superior black ales/IPAs. This beer has a lot of separate parts that could come together more seamlessly. So, overall, not bad and not great.

tastybeer, Apr 05, 2012
Photo of ommegangpbr
3.38/5  rDev -1.7%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 3

The most interesting offering in a Magic Hat sampler pack. I can taste that very similar ingredients were used in all the beers,perhaps just used in different amounts. The scent has a nice sharp punch of hops that doesn't last very long in the flavor.
The over all flavor profile/drinking experience is that of a thin porter. Cola-like sweetness along with some bitter coffee edges.
Soapy flavors and textures are there.
Middle of the road type stuff.

ommegangpbr, Jan 31, 2011
Photo of bmjivi221
3/5  rDev -12.8%

bmjivi221, Dec 22, 2013
Photo of jakea
3/5  rDev -12.8%

jakea, Apr 14, 2012
Photo of scootny
3.8/5  rDev +10.5%
look: 4 | smell: 3 | taste: 4 | feel: 4 | overall: 4

Dark clear fluid. Huge head lots of lace and retention. Smell is dark malts with brown breadiness. An English style fruitiness in the yeast. Light notes of coffee and chocolate. A bit mild for an IPA. Taste is full of char and firm hops with a super malty nut brown core. Toffee sweetness. Mocha flowing into full coffee flavors bloom on my tongue. Hops are a unique combo of leafy with grapfruit. Finish is dry and somewhat short with a lingering dark roasted grain malt and mild grapefruit hoppiness. Feel is mildly carbonated like an English cask ale with a gentle touch of creaminess. A touch of thickness in a medium weight ale gives a nice body. Quite drinkable and tasty. Very English in character and subtly satisfying. Just seems to be missing a big distinguishing quality about it to set it apart. Then again does it need to. Well done MH, a very nice beer

scootny, May 23, 2012
Photo of Troville1990
3.5/5  rDev +1.7%

Troville1990, May 26, 2012
Photo of Horbar
3.5/5  rDev +1.7%

Horbar, May 16, 2012
Photo of Jadjunk
3.58/5  rDev +4.1%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 4

Demo is one of Magic Hat's newest IPA on Tour offerings, brewed in the black IPA style. This is the second year it has been released. I managed to get a good deal on a six pack at Smokerise Bottle Shoppe recently.

Poured from a 12 oz. bottle to my Magic Hat pint glass. Served at 42º Fahrenheit.

(Appearance) Pours a chocolatey medium brown creamy head that retains well, receding at a below-average rate and thickening with time. Body color is dark brown, near black. Surface lacing is medium-thick and nice overall. Appearance is substantial. 4

(Smell) Smell is very interesting, with a waft of oatmeal cookie and raisin, some chocolate, roasty malts and a faint hoppy bitterness. Much more malt-forward than anticipated for the style but the aroma, despite a hop shortage is very pleasing. Potency is high with roasty characters dominating the nose. 3.5

(Taste) Smokey, burnt malt flavors, some faint bitter cocoa nibs up front. Bitterness is a key to rounding out the flavor, but the hop flavor is quite vague with earthy tones and a tiny burst of pine on the finish, but not enough overall hop character to adequately balance the flavors of the roasty malt body. As such, it falls short in a couple of spots and in balance, but this is certainly a pleasing Black Ale, with tons of malt character, really bridging the gap to the drinkable dark ales. 3.5

(Mouthfeel) A tingly level of carbonation sharply combats the creaminess that existed for a moment at the beginning of the drink. Body is medium-high for the style and medium overall. Alcohol presence is light, well masked by the full malt body. Carbonation is a bit frisky for the style, a bit more than needed to remind me that there should be a hoppy presence in this beer, but since hop presence is limited, the texture should be far more relaxed and creamier to boot. 3

(Overall) As far as Black IPAs go, this one is relatively mild on the hop scale, while quite forward on the malt body. Despite the hoppy shortcomings, the overall result, while predictable for a drinkable porter, come off as quite enjoyable for a black IPA, and I haven't had many quite like this one. It's a very drinkable and accessible black IPA for the hop-fearful, but worth a try even for the earthier hop loving crowd, especially as a sessions option for the dark and roasty-loving bunch. 4

Magic Hat Brewing Company's
Demo Black I.P.A.
3.58/5.00

Jadjunk, Nov 16, 2012
Photo of yeahnatenelson
2.28/5  rDev -33.7%
look: 2 | smell: 2.5 | taste: 2.5 | feel: 1.5 | overall: 2

Appearance -- Pours a rich dark hue with a fizzy khaki head. LOTS of chocolate brown sediment.

Smell -- Burnt malt, cocoa, brown sugar, and spearmint. Smells very much like a garden variety porter. Not bad, but where is the hop aroma?

Taste -- Burnt malt, coffee grounds, ash, mild molasses sweetness, dry grass, and citrus zest. Lingering flavors of burnt toast and grapefruit pith.

Mouthfeel -- Medium-light in body, ample fizzy carbonation. Not that great.

Drinkability -- IPA must still be on tour. As a general dark beer, it's average, but to claim that this is a Black IPA is a stretch. Beyond not having enough hop assertiveness for an IPA, the malt is so burnt and ashy that it's difficult to finish. Not a fan.

yeahnatenelson, Jan 28, 2011
Photo of Celtics76
3.75/5  rDev +9%

Celtics76, May 19, 2013
Photo of therica
4.1/5  rDev +19.2%
look: 4 | smell: 4.5 | taste: 4 | feel: 4 | overall: 4

Okay, looks like I'm going to be waaaay above the power-curve on this rating. 3 bottles from the Spring 2011 12-pack, 3 nights. The first two were stunning but I ruined the effect of the 3rd bottle by having a strong Mountaineer Vandalia dark hoppy ale before it. But overall this stuff was great, in my experience. In fact, I was totally psyched.

A= dark brown, slightly glassy, nice tan head.

S= overwhelming hops florals, caramel and dark malts with chocolate.

T= repeating the nose, a really nice mix of hops florals, modest bitters, toasted malts, caramel, coffee, chocolate, very nice.

M= light caramel, loads of hops florals and some reasonable bitters to savor; dark chocolate/coffee.

D= I'd go session on this if I could find it sold separately. Having to buy a 12-pack mix just to get 6 decent beers (3 ea Demo & Vinyl), 3 okay (Circus Boy) and 3 crappo (#9) that I hate is ridiculous. Maybe Magic Hat will wake up on this idiotic strategy as well.

therica, Mar 02, 2011
Photo of JackieTH
3.48/5  rDev +1.2%
look: 4 | smell: 3 | taste: 3.5 | feel: 3 | overall: 4

Pours a clear black with bits of yeast sediment suspended. Foams up with a tan head. Attractive lacing. Smell is caramel, chocolate, roast malt with a mild vein of citric hop. Taste zings the buds with a fleeting citric hop but too quickly subdued then the buds are infused with carbon black, charcoal, possibly faint chocolate malt, sweetness and, I think..anise. Body is a bit on the light side. It doesn't hold together well. Carbonation is good. Finish is actually quite clean with a subtle lingering bitterness. I'm not sure what to make of this concoction. There are much better and more straightforward black IPAs out there, but this one is interesting in its own right.

JackieTH, Apr 04, 2012
Photo of TheRuss9585
2.75/5  rDev -20.1%

TheRuss9585, Nov 20, 2012
Photo of djre4orm
3/5  rDev -12.8%

djre4orm, Jun 13, 2013
Photo of swgwilt
3/5  rDev -12.8%

swgwilt, May 23, 2012
Photo of MaddDogg84
4/5  rDev +16.3%

MaddDogg84, Feb 05, 2012
Photo of zac16125
3.85/5  rDev +11.9%
look: 4 | smell: 3.5 | taste: 4 | feel: 3.5 | overall: 4

12oz bottle poured into a pint glass
no born on date or other distinguishing numbers

A: Pours a very dark brown, flirting with black, with 1.5 fingers width of light mocha colored head that takes a decent amount of time to dissipate down to a thin film which remains throughout the drink. Leaves very trace spotty lacing.

S: Aromas of milk chocolate and coffee, along with some piney hops, and a very subtle hint of dark fruits in the form of raisin.

T: Milk chocolate, roasted malt, subtle dark fruits, milk, a touch of biting hop bitterness but not much. The hint of piney hops is pretty much all the hop presence that can be found. I actually really enjoy the taste, but the palate profile is much more porter than black IPA.

M/D: On the thin side of medium bodied, with a carbonation sting. High drinkability though, definitely a sessionable beer.

O: Overall, I really like this brew, but it certainly comes off as a sessionable porter or American stout, much more than it does a black IPA. I am a big fan of the black IPA style, but it seems very few are able to pull it off to what I think is the desired standard (see Stone Sublimely). I won’t dock this too much for not fitting the style, because it seems like no one can pull it off except Stone. An enjoyable drink nonetheless.

zac16125, Mar 21, 2012
Photo of MoreThanWine
3.5/5  rDev +1.7%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

The pour looks just like a porter. There's a 2" mocha head. The body is a dark burnt umber brown color, almost coffee. It smells first of roasted malt, then of coffee. It's taste is the reverse, first the coffee, then the roasted malt. The finish has a long burn which must be the hops, but the truth is many other porters or imperial stouts have very similar finishes. I wouldn't call the hops in this enough to reach Black IPA levels. To me, this beer is just a good porter.

MoreThanWine, Feb 19, 2012
Photo of chefhatt
3.03/5  rDev -11.9%
look: 3.5 | smell: 3 | taste: 3 | feel: 3 | overall: 3

I poured this into a pint glass , it has a nice black body with a small tan head that hangs around and laces the glass really well. The smell is of roasted malt with a very slight hint of hops. The taste is very dominate of the roasted malts. They give it a nice rich roasted and chocolate flavor. There are no hops present in the taste. The mouth feel is good and overall this is a good beer, just not tasting like a ipa.
This is the last of ipa on tour that i had to try and by far it is my least favorite.

chefhatt, Apr 30, 2012
Photo of prisdefer
4/5  rDev +16.3%

prisdefer, Feb 25, 2012
Photo of alysmith4
2.75/5  rDev -20.1%

alysmith4, Jan 22, 2013
Demo from Magic Hat Brewing Company
79 out of 100 based on 402 ratings.