1. The wait is over! Download the BeerAdvocate app on iTunes or Google Play now.
  2. Get 12 issues / year of BeerAdvocate magazine for only $9.99!

Demo - Magic Hat Brewing Company

Not Rated.
DemoDemo

Displayed for educational use only; do not reuse.
BA SCORE
79
okay

400 Ratings
THE BROS
89
very good

(view ratings)
Ratings: 400
Reviews: 139
rAvg: 3.44
pDev: 15.12%
Wants: 4
Gots: 16 | FT: 0
Brewed by:
Magic Hat Brewing Company visit their website
Vermont, United States

Style | ABV
American Black Ale |  6.00% ABV

Availability: Spring

Notes/Commercial Description:
This beer is retired; no longer brewed.

Demo is a deliciously dark lick of an India Pale Ale. It’s medley of roasted malts and heady hops will have your senses dancing to the beat of a different I.P.A.

45 IBU

(Beer added by: NEhophead on 01-13-2011)
View: Beers (37) |  Events
Beer: Ratings & Reviews
Sort by:  Latest | High | Low | Top Raters | Read the Alström Bros Beer Reviews and Beer Ratings of Demo Alström Bros
Ratings: 400 | Reviews: 139 | Display Reviews Only:
Photo of iemailjack
iemailjack

Florida

3/5  rDev -12.8%

01-08-2013 03:58:19 | More by iemailjack
Photo of Lukass
Lukass

Ohio

4.25/5  rDev +23.5%

01-03-2013 01:21:07 | More by Lukass
Photo of LambicPentameter
LambicPentameter

Kansas

3.75/5  rDev +9%

12-27-2012 16:26:12 | More by LambicPentameter
Photo of Orange
Orange

Massachusetts

4.25/5  rDev +23.5%

12-23-2012 07:57:33 | More by Orange
Photo of cliff1066
cliff1066

Virginia

3.5/5  rDev +1.7%

12-22-2012 03:37:10 | More by cliff1066
Photo of grahamboudreaux
grahamboudreaux

Tennessee

3.75/5  rDev +9%

12-19-2012 21:16:00 | More by grahamboudreaux
Photo of mrmitsui29
mrmitsui29

Illinois

3.5/5  rDev +1.7%

12-13-2012 06:38:34 | More by mrmitsui29
Photo of kegmans
kegmans

North Carolina

3.5/5  rDev +1.7%

12-05-2012 19:50:38 | More by kegmans
Photo of ejimhof
ejimhof

Pennsylvania

3/5  rDev -12.8%

12-01-2012 03:42:02 | More by ejimhof
Photo of ScorpyX
ScorpyX

Colorado

3.5/5  rDev +1.7%
look: 2 | smell: 3 | taste: 4 | feel: 3 | overall: 3.5

A: Pours a very dark brown, nearly black with little head to it. Lot of sediment floating around, which I wasn't sure about until I read a few reviews here. That's comforting, I guess.

S: A little smokey with a few coffee notes. Smells more like a porter than an IPA, but then again, I don't have much experience with Black IPAs.

T: Smokey on the taste with mild coffee notes. Tastes like a porter, but kind of watery. Has that roasty malt taste that one might expect from a porter, though this beer oddly isn't supposed to be one. A little thin, but the taste overall is pretty good.

M: As I noted in the taste section, thinner and waterier than I would expect, for both an IPA or a darker beer like a porter or stout. It's a little distracting, but not so bad that it diminishes too badly from the overall experience.

Not at all what I expected. There's not a hop to be had in the taste and it tasted much like the dark beers it resembles. Not the most balanced beer and a little thin, but not a bad taste and makes for a surprisingly solid brew.

Serving type: bottle

11-22-2012 06:39:16 | More by ScorpyX
Photo of micahmye
micahmye

Pennsylvania

4.25/5  rDev +23.5%

11-22-2012 00:12:09 | More by micahmye
Photo of TheRuss9585
TheRuss9585

Vermont

2.75/5  rDev -20.1%

11-20-2012 01:55:37 | More by TheRuss9585
Photo of h4ger
h4ger

Connecticut

3.75/5  rDev +9%

11-18-2012 03:30:18 | More by h4ger
Photo of CraftBeerGuild
CraftBeerGuild

Pennsylvania

2.5/5  rDev -27.3%

11-16-2012 06:10:35 | More by CraftBeerGuild
Photo of Jadjunk
Jadjunk

Georgia

3.58/5  rDev +4.1%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3 | overall: 4

Demo is one of Magic Hat's newest IPA on Tour offerings, brewed in the black IPA style. This is the second year it has been released. I managed to get a good deal on a six pack at Smokerise Bottle Shoppe recently.

Poured from a 12 oz. bottle to my Magic Hat pint glass. Served at 42º Fahrenheit.

(Appearance) Pours a chocolatey medium brown creamy head that retains well, receding at a below-average rate and thickening with time. Body color is dark brown, near black. Surface lacing is medium-thick and nice overall. Appearance is substantial. 4

(Smell) Smell is very interesting, with a waft of oatmeal cookie and raisin, some chocolate, roasty malts and a faint hoppy bitterness. Much more malt-forward than anticipated for the style but the aroma, despite a hop shortage is very pleasing. Potency is high with roasty characters dominating the nose. 3.5

(Taste) Smokey, burnt malt flavors, some faint bitter cocoa nibs up front. Bitterness is a key to rounding out the flavor, but the hop flavor is quite vague with earthy tones and a tiny burst of pine on the finish, but not enough overall hop character to adequately balance the flavors of the roasty malt body. As such, it falls short in a couple of spots and in balance, but this is certainly a pleasing Black Ale, with tons of malt character, really bridging the gap to the drinkable dark ales. 3.5

(Mouthfeel) A tingly level of carbonation sharply combats the creaminess that existed for a moment at the beginning of the drink. Body is medium-high for the style and medium overall. Alcohol presence is light, well masked by the full malt body. Carbonation is a bit frisky for the style, a bit more than needed to remind me that there should be a hoppy presence in this beer, but since hop presence is limited, the texture should be far more relaxed and creamier to boot. 3

(Overall) As far as Black IPAs go, this one is relatively mild on the hop scale, while quite forward on the malt body. Despite the hoppy shortcomings, the overall result, while predictable for a drinkable porter, come off as quite enjoyable for a black IPA, and I haven't had many quite like this one. It's a very drinkable and accessible black IPA for the hop-fearful, but worth a try even for the earthier hop loving crowd, especially as a sessions option for the dark and roasty-loving bunch. 4

Magic Hat Brewing Company's
Demo Black I.P.A.
3.58/5.00

Serving type: bottle

11-16-2012 02:41:26 | More by Jadjunk
Photo of gtermi
gtermi

Texas

3.5/5  rDev +1.7%

11-15-2012 08:07:31 | More by gtermi
Photo of Mack
Mack

Quebec (Canada)

4.5/5  rDev +30.8%

11-10-2012 22:33:41 | More by Mack
Photo of SadMachine
SadMachine

New Jersey

3.5/5  rDev +1.7%

11-10-2012 19:05:57 | More by SadMachine
Photo of Dank26
Dank26

Pennsylvania

3.5/5  rDev +1.7%

11-09-2012 10:41:12 | More by Dank26
Photo of twillingthenoz
twillingthenoz

New York

2.25/5  rDev -34.6%

10-29-2012 23:44:12 | More by twillingthenoz
Photo of ShakaShakaShaka
ShakaShakaShaka

Pennsylvania

3/5  rDev -12.8%

10-18-2012 20:58:52 | More by ShakaShakaShaka
Photo of CHickman
CHickman

New York

3.5/5  rDev +1.7%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

Beer review from 5/12/12: pours pitch black color with a lot of brown sediment floating in it and a 1 finger creamy tan head that faded slowly and left very good spotty lacing; looks like a stout.

Smells of roasted malt, grains, coffee, floral hops, cocoa powder and toffee or syrup; overall nose is roasted and malty, devoid of a major hop presence.

Tastes of roasted malt, toasted grains, coffee, vanilla, light floral hops, lemon, herbs, cocoa powder, syrup and brown sugar; a very nice beer, but totally misclassified as this in not an IPA. It's tasty, just not an IPA per the label.

Mouthfeel is creamy and smooth, with mild carbonation, a medium body and a feel that's on the watery side with a slight bitterness. Overall a good beer, however you want to classify it.

Serving type: bottle

10-18-2012 03:35:23 | More by CHickman
Photo of alesaram
alesaram

Guam

2.75/5  rDev -20.1%

10-16-2012 01:24:40 | More by alesaram
Photo of TaylorK
TaylorK

Virginia

4.25/5  rDev +23.5%

10-14-2012 20:12:59 | More by TaylorK
Photo of Harkrank
Harkrank

Sweden

2.25/5  rDev -34.6%

10-04-2012 21:50:29 | More by Harkrank
Demo from Magic Hat Brewing Company
79 out of 100 based on 400 ratings.