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Demo - Magic Hat Brewing Company

Not Rated.

Educational use only; do not reuse.

139 Reviews
very good

(Read More)
Reviews: 139
Hads: 404
Avg: 3.45
pDev: 15.07%
Wants: 6
Gots: 19 | FT: 0
Brewed by:
Magic Hat Brewing Company visit their website
Vermont, United States

Style | ABV
American Black Ale |  6.00% ABV

Availability: Spring

Notes & Commercial Description:
Beer added by: NEhophead on 01-13-2011

This beer is retired; no longer brewed.

Demo is a deliciously dark lick of an India Pale Ale. It’s medley of roasted malts and heady hops will have your senses dancing to the beat of a different I.P.A.

45 IBU
Beer: Reviews & Ratings
Sort by:  Recent | High | Low | Top Raters | Read the Alström Bros Beer Reviews and Beer Ratings of Demo Alström Bros
Reviews: 139 | Hads: 404
Photo of stampfler07
3.98/5  rDev +15.4%
look: 4.5 | smell: 4 | taste: 4 | feel: 3.5 | overall: 4

A- Pours very dark brown with a very foamy and thick brown head, some suspended sediment is visible

S- Hints of cocoa, roasted malt, not too much hop

T- Very dark roasted malt, some notes of dark fruit, really light notes aftertaste of cocoa

M- Light in carbonation and body, surprisingly so

O- Not really what I expected at all given the IPA label on the bottle, it's still good though with some nice flavors, very little hop though

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Photo of CaptJackHarkness
3.74/5  rDev +8.4%
look: 4.5 | smell: 3 | taste: 4 | feel: 3.5 | overall: 4

Twelve ounce bottle from Spring Fling variety assortment.

Smells of fig, dates, dark fruits with a hint of grass.

Stoutlike deep brown/black body with a very full dark beige head. Laces glass almost lovingly. Tastes like a hoppy milk stout with coffeee and caramel notes. Ironicaly the cap states "All hopped up and nowhere to go".

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Photo of wvsabbath
3.06/5  rDev -11.3%
look: 4 | smell: 3 | taste: 3 | feel: 3 | overall: 3

Serving Type - Bottle

Appearance - Dark tan/brown, nice 2 inch creamy head, and some nice lacing.

Smell - Hops, some dark fruits, malts, a little smoke and coffee even. Not very strong aroma.

Taste - Dank hops, chocolate, molasses and strong mocoa coffee flavor. Moreso a porter then a plack ipa. Coffee flavor overpowers everything and knocks this out of balance somewhat.

MOuthfeel - Medium thickness, tounge gets naield with coffee and some chocolate sweetness. Palette gets more coffee, some hops and sugars. Aftertaste is bitter, roasted coffee and malts.

Overall - Out of balance, starts with some fruits and hops but gets crushed by the coffee and malts. Odd flavor profile, its not terrible but not something id want to drink again.

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Photo of Sammy
3.7/5  rDev +7.2%
look: 4 | smell: 4 | taste: 3.5 | feel: 3 | overall: 4

Bottle from Premiere. Not as hoppy as a black IPA, and has a decent bitterness for a black, good roasting mostly. Mouthfeel a tad less than middling, still nicely drinkable. Black coloured bodied, of course. Worth a try, just do not expect it to be a black IPA.

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Photo of kylehay2004
3.61/5  rDev +4.6%
look: 4.5 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

A:three finger tan foamy head on a very black with little light getting through body

S: lots of coffee and roasted malt. Strong aroma

T: more coffee which dominates however it is very mellow without much coffee bitterness. The hops are light and mostly in the finish. Roast malts as well.

M: full bodied and moderate carbonation.

Overall: I like the coffee in this one a lot. I wish the hole had a stronger presence but with this much coffee, more may not even have a chance to come through.

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Photo of BMMillsy
3.23/5  rDev -6.4%
look: 3 | smell: 3 | taste: 3.5 | feel: 3.25 | overall: 3

Not a terrible black ipa, but still not great. Pours a light brown with small white head. Aroma is some roast, a good bit of pine, some light chocolate sweetness, and a bit of caramel. Roasty malt character with a slightly watered down taste, brief hints of citrus on the back end. Relatively light bodied, medium carbonation. Magic Hat continues to be a small step above some other, but not much else.

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Photo of 57md
3.41/5  rDev -1.2%
look: 4 | smell: 3 | taste: 3.5 | feel: 3.5 | overall: 3.5

Appearance is dark brown with a finger of head that lingered a bit and left some nice lacing behind. The nose is mild hops, but pretty weak. Roasted malt is there, hops are there but overall this offering is pretty thin and pedestrian. As with many Magic Hat offerings, the best part of this beer is the artwork.

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Photo of Apellonious
3.03/5  rDev -12.2%
look: 4 | smell: 3.5 | taste: 2.5 | feel: 3.5 | overall: 3

12 oz bottle, part of the spring 12 pack mix

A- Jet black, minimal head , thin lace sticks with the beer to the end.

S - Smoke, dry hops.

T- Like chewing on a burnt piece of wood that you took out of the
fire pit. The smoke overrides all other flavors. There is some chocolate malt and coffee notes, and some faint hops, not as much as expected. Dry finish.

M - Mouthfeel is good, decent carbonation, balance

O - Still not sold on the style. The overly roasted smoke taste has yet to click with my taste buds. If that is what you are looking for, give this one a try.

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Photo of Shaw
3.03/5  rDev -12.2%
look: 4 | smell: 3.5 | taste: 2.5 | feel: 3.5 | overall: 3

Bottle supplied by the brewery.

Pours almost totally black, with a light brown head.

Doesn't smell hoppy, rather it smells like a brown ale or porter. Coffee and molasses notes here. But it's a good smell.

I can't say this tastes like a black IPA. It's more like a porter. The flavors of coffee and roasted malt are good, just not to style. Low bitterness and not much hop flavor.

Creamy body is nice.

Overall this beer is a fine porter. It's just not a black IPA.

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Photo of VelvetExtract
3.29/5  rDev -4.6%
look: 4.5 | smell: 3 | taste: 3 | feel: 4 | overall: 3.5

A-Pours an extremely dark color. Nearing black. Looks more like a stout than anything else. Head is very attractive. Frothy head that is not too tall but retains its minimal stature and remind me of a frothed espresso drink. Head laces like a dream as well.

S-Soapy hop aroma is the most prevalent scent. Also a mix of floral and pined hops with coffee roast. Plenty of coffee in the nose. The hop profile is not overly attractive however.

T-Still soapy. Like a cup of coffee that didn't have the soap washed out properly. Aside from that, the pine and grass hops are back. Plenty of coffee again, but the mixture of flavors doesn't work well.

M-Pretty light, good amounts of carbonation too. The feel is npt the problem here whatsoever. A bit creamy too.

O/D-Overall I did not love this brew. Flavors were coarse and didn't flow. I am all about raw flavors in my beer, but this one just didn't meld well within itself. Not too bad, but this beer is evidence why some people avoid Black IPAs. Flavors collide too drastically.

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Photo of OWSLEY069
2.3/5  rDev -33.3%
look: 3 | smell: 3 | taste: 2 | feel: 2 | overall: 2

Pours a deep amber to brown in color with a tan head. In the aroma, a caramel roast and a bit sweet. In the taste, a small caramel like roast but a bit watery. A smooth and lighter bodied mouthfeel, with a dry small grapefruit and caramel like roast in the aftertaste. Hops came to play in the aftertaste, and the nose is bigger than taste, quite thin and watery.

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Photo of BeerNoobNC
3.68/5  rDev +6.7%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 4

Poured from a bottle from the 12 pk variety pack (not sure if it comes other ways or not). Expecting this as a black IPA that would be hoppy, this beer was a big disappointment. This is especially true since I bought the variety pack hoping for a good black IPA. With that, the beer was still pretty tasty, but tasted more like a well-balanced porter than a black ale. I gave the beer still generous ratings because most disappointing beers taste gross, but I would definitely like to taste more hops in this beer for it to be considered a black ale.

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Photo of MoreThanWine
3.5/5  rDev +1.4%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

The pour looks just like a porter. There's a 2" mocha head. The body is a dark burnt umber brown color, almost coffee. It smells first of roasted malt, then of coffee. It's taste is the reverse, first the coffee, then the roasted malt. The finish has a long burn which must be the hops, but the truth is many other porters or imperial stouts have very similar finishes. I wouldn't call the hops in this enough to reach Black IPA levels. To me, this beer is just a good porter.

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Photo of inlimbo77
3.53/5  rDev +2.3%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

12oz bottle poured into SN pint glass. No bottle date or notches but this is the winter 2012 version.

A: Pours pretty darn dark black. Almost completely opaque color. Two fingers of tight bubbled head. Sheets of lacing.

S: I get mild roast coffee and dark chocolate notes. Surprisingly I don't get any hops. Smells like a porter more than a bipa.

T: Ok so I do get "some" hops on the tip of the tongue. Then the malt bill kicks in. Has to be black patent malts for that color. You get the chocolate and the soft coffee. It end with a smooth clean finish.

M: It's medium bodied even though it tastes of a porter.

O: It's a good beer but I wouldn't put it up there with the best BIPAs or Cascadian IPAs I have had.

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Photo of JohnTerrizzi
3.78/5  rDev +9.6%
look: 4.5 | smell: 4 | taste: 3.5 | feel: 3.5 | overall: 4

Serving Type: poured from bottle into clear glass beer mug.

Appearance: dark brown almost black. completely opaque when held to the light. semi-tan off-white head that dissipates fairly rapidly. some lacing.

Smell: strong roasted malt aroma with hints of chocolate and hops.

Taste: strong roasted malt flavor with better cocoa after taste. some very faint hints of hops. the hoppiness emerges as you make your way to the end of the beer.

Mouthfeel: semi full bodied. nice carbonation. a little prickly on the tip of the tongue.

Overall: not a bad beer. more like a porter or stout than a black ipa. I was expecting more hops but I would definitely drink it again.

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Photo of NoLeafClover44
3.58/5  rDev +3.8%
look: 4 | smell: 3.5 | taste: 3.5 | feel: 4 | overall: 3.5

12 oz. bottle poured into standard pint.

A - Almost black with a beige head. Splotchy lacing.

S - Very smokey, toasty black malts, some piney hops. A bit musty.

T - Burnt malt flavors with some sweetness. Finishes with smoke and hops.

M - Good carbonation, slightly creamy, medium bodied.

O - One of the best on tour IPA's thus far. Magic Hate did a very nice job in one of my favorite styles although I would have appreciated some more hops to solidify it as a (black) IPA. I am excited to see that Magic Hat has been using their "IPA on Tour" series to experiment with several different types of IPA's (Wheat IPA, American Black Ale, English IPA, etc.). All things considered, I enjoyed it very much.

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Photo of MBrausen
3.2/5  rDev -7.2%
look: 3 | smell: 3 | taste: 3.5 | feel: 3 | overall: 3

A. Pours a brownish black, 2mm thick head, minimum carbonation showing

S. Smells of sweet fruit, barley and mild coco

T. Tastes of strong barley, heavy halt, strong grains.

M. Grainy and coars tastes, medium carbonation feel, medium body.

O. An okay beer. Nothing really popping that will make me remember I had this beer.

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Photo of hosehead83
4.03/5  rDev +16.8%
look: 4.5 | smell: 4 | taste: 4 | feel: 4 | overall: 4

Poured from a 12oz. bottle into a standard pint glass.
Dark brown/black in color, with a big rocky head of tan foam.
Aroma-Dark toasted malt
Taste-Roasted malt, coffee, subtle citrus note. Big roasty finish. Could have used a bigger dose of hops in my opinion for a bit better balance.

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Photo of FickleBeast
3.7/5  rDev +7.2%
look: 4 | smell: 4 | taste: 3.5 | feel: 4 | overall: 3.5

12 oz bottle poured into a nonic

Pours near pitch black with a finger of off white foam. Aroma is predominately spicy hops, with some raisiny malt notes as well.

First sip is very smooth, minimal bitterness or hop bite at all. Slight metallic twang on the back end. Also surprisingly dry, without much malty sweetness. There is a sneaky bitter flavor that catches up to your palate a few seconds after you swallow. Flavor is lacking a bit. Hops are not assertive, and I get just a kiss of roasted malt.

Overall, not bad. Quite drinkable due to the dry mouthfeel. One of Magic Hat's better offerings, in my opinion.

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Photo of JayS2629
3.08/5  rDev -10.7%
look: 3.5 | smell: 3 | taste: 3 | feel: 3.5 | overall: 3

Its a nice black. Pretty solid with a frosty off white head that does fade fast but leaves some chalky walls of lace.

Aroma of mild chocolate and lemon grass, a faint citrus hint with some grassy notes. Balanced and clean. Not much else.

Ok balance of mild chocolate, bitter cocoa, with some grassy notes. Wish there was more hops.

Ok medium body, easy drinking

Nice balance but kind of boring.

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Photo of vicsju1991
4.06/5  rDev +17.7%
look: 5 | smell: 4 | taste: 4 | feel: 4 | overall: 4

Duvel snifter
A -huge expresso head, jet black body good retention and lacing
S - roasted malts, a little coffee
T - mostly coffee and roasted malts, tastes much more like a porter than the other black ipas i have had,
M - easy to drink very full and smooth
O - good interesting beer, would have accepted it as a hoppy porter or a black ipa

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Photo of barleyroad
3.91/5  rDev +13.3%
look: 4.5 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4

Ah, DARK, like no light in appearance. Very malty in smell, lacking in that hoppy aroma. Mouthfeel is quite interesting, leaving the mouth nicely. The taste is a nice blend of roasted hops.This is a good black IPA, and the hops are grrreat. Indian Pale Ale just got married to a porter, wow. We have the hoppiness of a good IPA and the mellowness of a good porter.

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Photo of angrybabboon
3.36/5  rDev -2.6%
look: 4 | smell: 3 | taste: 3.5 | feel: 4 | overall: 3

Review adapted from notes taken 4/11/11

Appearance: Dark brown with a thin but nice little head, good lacing

Smell: A dull burnt character - overall, very mildly roasted and burnt - a hint of grassy hops - seriously lacking in hops and chocolate that seem more appropriate for the style - this could probably pass for a porter

Taste: Similarly underwhelming - roasted, burnt, a hint of vanilla, some chocolate, some sweetness - NOT a bad beer, but also not a good example of an American Black Ale - lacks complexity

Mouthfeel: Medium body, crisp, nicely carbonated

Overall: I'm usually generous with Magic Hat, but this... this is not great

I'm hoping this is just a "demo" and that this beer will not actually be rotating. It tastes more like a weak porter than the style it is supposed to represent.

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Photo of Durge
3.5/5  rDev +1.4%
look: 3.5 | smell: 3.5 | taste: 3.5 | feel: 3.5 | overall: 3.5

A thick black-brown, a bit murky with some chunky yeasty bits tumbling out from the bottom of the pour. The head is a modest off-white with fair rings of lace in retreat. The nose picks up yeasty coffee with a vague citrus hop blended in and just a hint of chocolaty sweetness over it all. Interesting enough. The palate detects tangy coffee malt, almost like a sharper version of a milkshake but in a very watery, fizzy beverage with little to sink your teeth into. This does not portray the kind of black IPA I admire most which would feature more of the hops bite muted by coffee and malt complements. This seems more bent on the side of a thin porter or stout so that would be my main complaint, billing this as an IPA. Flavor wise it's good enough to enjoy a taste. I even pick up a touch of fruit nougat and maybe a slight vegetable edge. The IPA idea perhaps picks up a little more as you get closer to those chunky goodies in the bottom of the glass, but this still comes short of what has proven to be one of the more enjoyable styles in recent years. It's really not bad. I would just suggest they beef up the body a bit and bring out the hops a little (in the aroma and flavor).

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Photo of Knapp85
3.57/5  rDev +3.5%
look: 3.5 | smell: 4 | taste: 3.5 | feel: 3 | overall: 3.5

Got a bottle from a good friend of mine. He was very excited for me to try it. The pour was pretty nice, a deep brown color with a pretty good looking tan head on it. The smell of the beer was hoppy and had some dark chocolate notes as well. The taste of the beer was hoppy, then it faded to a macho coffee type of aftertaste. The mouthfeel was too light for this style. Overall it was one of the better beers Magic Hat has put out in a while but still not that impressive.

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Demo from Magic Hat Brewing Company
79 out of 100 based on 139 ratings.