“You can have the best beer, but a label is what sells the product,”

Discussion in 'Beer Talk' started by sandiego67, Jul 20, 2012.

  1. azorie

    azorie Advocate (735) Florida Mar 18, 2006

    I just pour it in the glass half the time I have no glasses on and I cannot read the label anyway.
  2. GreesyFizeek

    GreesyFizeek Champion (840) New York Mar 6, 2013 Verified

    I think we can agree on that it's an excellent beer so it doesn't really matter what the bottle looks like.
    azorie likes this.
  3. I'm sure it's been said multiple times, but you're getting hung up on the word "label". The packaging of Westvleteren's beers absolutely contribute to their "mystique" and reputation.
  4. azorie

    azorie Advocate (735) Florida Mar 18, 2006

    they used to have a label, now they do not. I am not hung up, I was just answering the question. Besides do you not detect the humor in the end thread part? or so I have to include this everytime?:D
  5. Stugotzo

    Stugotzo Advocate (505) Florida Jun 13, 2012

    US law required the Westy that was sold here on 12/12/12 to have a label (or info about what's in the bottle, a la Stone's etched bottles).

    The Westy that's sold at the Abbey does not have a label.

    Westy US Label

    Premo88 likes this.
  6. beckmn1

    beckmn1 Aficionado (130) Oklahoma Sep 26, 2003

    Mixed feelings on this one. While in a store looking for a new beer that I haven't tried, a label can catch my eye. I have bought beers based on the design of the label (assuming its a style of beer that I like).

    But in the end, a beer lives or dies by the quality of the beer itself. The core Dogfish Head beers having boring labels. So does the Chimay lineup and a number or great beers.

    So labels can help attract attention, but over the long run, it's what's in the bottle that'll keep it on the shelves.
  7. honestly labels mean nothing to me. I hear about a beer, I buy and look at the label as I'm drinking it.
  8. azorie

    azorie Advocate (735) Florida Mar 18, 2006

    yes I know all that. It had a label IN BELGIUM at one time.
  9. Buzzardsuds

    Buzzardsuds Initiate (0) Ohio May 27, 2013

    Great point! Pliny and Alesmith IPA do just fine, cause of what's in the bottle, not cause of the label!
  10. BethanyB

    BethanyB Savant (330) New York Jun 20, 2013

    I've had enough good beers with "bad" labels and bad beers with "good" labels to be able to honestly say I no longer even consider the labels. Now I just shop by recommendations, knowledge of brewery quality/reputation, etc.
    GoGators likes this.
  11. BeerGreg

    BeerGreg Advocate (550) Illinois May 17, 2013 Verified

    The label would convince me to buy a beer, but the beer itself is what would make me a repeat customer. Put a naked Jessica Alba on the worst beer in the world, and I may not buy it twice, but I will damn sure ponder it every time I see it in the store, though.
    Kyrojack likes this.
  12. rlcoffey

    rlcoffey Advocate (500) Kentucky Apr 20, 2004

    The package sells the beer the first time.

    Repeat sales are based on the product inside the package.

    So, to answer your question, pretty damn important.
    EllisDTripp and chefkevlar like this.
  13. Roxie_B

    Roxie_B Savant (390) Alabama Jun 1, 2014

    If y'all can find me one with a kitten on the label I will buy it.
    Premo88 and Roguer like this.
  14. ChugLife

    ChugLife Savant (260) Colorado Aug 13, 2012

  15. Hendry

    Hendry Savant (475) Vermont Mar 8, 2013

    It is more the self aggrandizing descriptions on the bottle the have drawn me in than the artwork, and I've learned that the description of "balanced" IPAs are generally ones to avoid: give me hops till I drop!
  16. Vogt52

    Vogt52 Advocate (605) Maryland May 25, 2014

    I've had plenty of beers with boring/generic labels that are amazing, and I have found that some breweries spend more time on their labels/marketing than the quality of their beer. Don't judge a beer by its label haha.
    Shroud0fdoom likes this.
  17. Biff_Tannen

    Biff_Tannen Savant (365) Missouri Dec 8, 2013

    I agree with Dominguez
  18. Karibourgeois

    Karibourgeois Advocate (500) Texas Jul 28, 2013 Verified Subscriber

    Jester King...great beers and really cool labels. The best of both worlds.
  19. CheapHysterics

    CheapHysterics Savant (335) Pennsylvania Apr 1, 2009 Verified

    The problem is beauty is in the eye of the beer holder. Not everyone is going to agree which labels are visually appealing, so creative labels may get attention, but not always positive attention. The best labels, for me at least, are often pretty simple. Too much attention paid to the label makes me think they are overcompensating for not enough attention paid to the beer itself.
    foundersfan1 likes this.
  20. Greywulfken

    Greywulfken Poobah (1,085) New York Aug 25, 2010 Verified

    I don't think you need a great label to sell beer or for a beer to be great. Westy 12 has no label, for example. And some beers with awful labels are fantastic, and it won't stop people from buying them. I mean, heck, we're pouring it into a glass anyway, right? :p
    GoGators likes this.
  21. turbotype

    turbotype Advocate (500) California Nov 5, 2013 Verified

    Its funny that the guy says a label is what sells beer, but Lost Abbey labels leave a lot to be desired. The fancy writing and artwork on the bottle means nothing. They might fool people into trying their overpriced beer, but that label wont keep them coming back. Meanwhile Russian River has the most boring labels ever and their beer sells out within hours. Lost Abbey just collects dust. It's what's in the bottle that matters. Nothing more.

    PS. Sorry if I'm a little salty, but that marketing mentality is rather irritating. :mad:
    PS PS. I just realized this thread is a zombie thread! Good topic for newbies to read and laugh at. :cool:
    TongoRad and IPAandGreenChile like this.
  22. Lazhal

    Lazhal Savant (285) Michigan Mar 13, 2011 Verified

    I always thought Short's beers were a joke, from the stupid labels and beer names they put out. One day I decided, hell, I live in MI, I'm going to try them all. I eventually realized that a bunch of their seasonal beers were fantastic, and although they might not rank #1 in their category, they represented the style incredibly well.

    Props out to Short's for being able to sell beers with both terrible labels and names. I mean, come on, who thinks a beer named "Dan's Pink Skirt" with their flagship cartoon label of some idiot in a skirt is going to be awesome...but believe me, it is.
  23. floridadrift

    floridadrift Advocate (550) Florida Oct 24, 2014 Verified

  24. BrewMan13

    BrewMan13 Savant (285) New York Apr 22, 2004

    It depends. I admit, I have bought some of beers based purely on the label; in my early craft beer days the Unibroue labels piqued my interest; nowadays I'd buy a beer with a viking or metal related label in a heartbeat. However, it's certainly not the case a majority of the time. But I'd be lying if I said it never had an effect on my purchasing.