Discussion in 'Beer Talk' started by sandiego67, Jul 20, 2012.
I just pour it in the glass half the time I have no glasses on and I cannot read the label anyway.
I think we can agree on that it's an excellent beer so it doesn't really matter what the bottle looks like.
I'm sure it's been said multiple times, but you're getting hung up on the word "label". The packaging of Westvleteren's beers absolutely contribute to their "mystique" and reputation.
they used to have a label, now they do not. I am not hung up, I was just answering the question. Besides do you not detect the humor in the end thread part? or so I have to include this everytime?
US law required the Westy that was sold here on 12/12/12 to have a label (or info about what's in the bottle, a la Stone's etched bottles).
The Westy that's sold at the Abbey does not have a label.
Westy US Label
Mixed feelings on this one. While in a store looking for a new beer that I haven't tried, a label can catch my eye. I have bought beers based on the design of the label (assuming its a style of beer that I like).
But in the end, a beer lives or dies by the quality of the beer itself. The core Dogfish Head beers having boring labels. So does the Chimay lineup and a number or great beers.
So labels can help attract attention, but over the long run, it's what's in the bottle that'll keep it on the shelves.
honestly labels mean nothing to me. I hear about a beer, I buy and look at the label as I'm drinking it.
yes I know all that. It had a label IN BELGIUM at one time.
Great point! Pliny and Alesmith IPA do just fine, cause of what's in the bottle, not cause of the label!
I've had enough good beers with "bad" labels and bad beers with "good" labels to be able to honestly say I no longer even consider the labels. Now I just shop by recommendations, knowledge of brewery quality/reputation, etc.
The label would convince me to buy a beer, but the beer itself is what would make me a repeat customer. Put a naked Jessica Alba on the worst beer in the world, and I may not buy it twice, but I will damn sure ponder it every time I see it in the store, though.
The package sells the beer the first time.
Repeat sales are based on the product inside the package.
So, to answer your question, pretty damn important.
If y'all can find me one with a kitten on the label I will buy it.
It is more the self aggrandizing descriptions on the bottle the have drawn me in than the artwork, and I've learned that the description of "balanced" IPAs are generally ones to avoid: give me hops till I drop!
I've had plenty of beers with boring/generic labels that are amazing, and I have found that some breweries spend more time on their labels/marketing than the quality of their beer. Don't judge a beer by its label haha.
I agree with Dominguez
Jester King...great beers and really cool labels. The best of both worlds.
The problem is beauty is in the eye of the beer holder. Not everyone is going to agree which labels are visually appealing, so creative labels may get attention, but not always positive attention. The best labels, for me at least, are often pretty simple. Too much attention paid to the label makes me think they are overcompensating for not enough attention paid to the beer itself.
I don't think you need a great label to sell beer or for a beer to be great. Westy 12 has no label, for example. And some beers with awful labels are fantastic, and it won't stop people from buying them. I mean, heck, we're pouring it into a glass anyway, right?
Its funny that the guy says a label is what sells beer, but Lost Abbey labels leave a lot to be desired. The fancy writing and artwork on the bottle means nothing. They might fool people into trying their overpriced beer, but that label wont keep them coming back. Meanwhile Russian River has the most boring labels ever and their beer sells out within hours. Lost Abbey just collects dust. It's what's in the bottle that matters. Nothing more.
PS. Sorry if I'm a little salty, but that marketing mentality is rather irritating.
PS PS. I just realized this thread is a zombie thread! Good topic for newbies to read and laugh at.
I always thought Short's beers were a joke, from the stupid labels and beer names they put out. One day I decided, hell, I live in MI, I'm going to try them all. I eventually realized that a bunch of their seasonal beers were fantastic, and although they might not rank #1 in their category, they represented the style incredibly well.
Props out to Short's for being able to sell beers with both terrible labels and names. I mean, come on, who thinks a beer named "Dan's Pink Skirt" with their flagship cartoon label of some idiot in a skirt is going to be awesome...but believe me, it is.
It depends. I admit, I have bought some of beers based purely on the label; in my early craft beer days the Unibroue labels piqued my interest; nowadays I'd buy a beer with a viking or metal related label in a heartbeat. However, it's certainly not the case a majority of the time. But I'd be lying if I said it never had an effect on my purchasing.
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