I was reading a press release from Boston Beer company regarding their 3rd quarter results, and it included an outlook for 2013. It said they will raise barrel prices between 1% and 2% and that these price increases will not be enough to offset cost increases so their margin will take a hit. Here is the quote: -Targeted price increases per barrel of between 1% and 2% to partially offset anticipated barley, hops, other ingredients, packaging freight and processing cost pressures. -Full-year 2013 gross margins of between 53% and 55%, due to anticipated price increases not fully covering anticipated cost pressures and some product mix changes. A couple of questions for those in the industry or in the know: How would a 1% to 2% per barrel price increase affect prices paid by the consumer? Any knowledge of any other breweries increasing their prices for 2013? Here is the press release if you would like to read it: http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-newsArticle&ID=1753342&highlight= I know Boston Beer isn't everyone's favorite on here but I find it sad that their seasonal releases along with Twisted Tea and Angry Orchard (cider) are basically what's keeping them growing. Decreased sales in their craft beer line as a whole are being offset by sales increases in Twisted Tea and Angy Orchard.