Alchemy & Science - Buys Trademark

Discussion in 'Beer Talk' started by LeRose, Feb 5, 2013.

  1. LeRose

    LeRose Advocate (605) Massachusetts Nov 24, 2011

    Had heard about Alchemy and Science purchasing Angel City before, didn't realize they are also in Vermont. Saw this tidbit this morning about their purchase of "Just Beer" trademark from Buzzard's Bay Brewing.

    Alchemy & Science Acquires Trademark

    Not sure I understand why they would do this, but the article isn't all that informative either.
     
  2. Probably only offices and such (for the mentioned test marketing) in Burlington, Vermont - Alan Newman used to own Magic Hat.

    Looks like this may have been in the works for awhile and BBC/A&S didn't want any trademark issues. From Nov. 2012:
    [​IMG]
     
  3. LeRose

    LeRose Advocate (605) Massachusetts Nov 24, 2011

    Thanks! Didn't make the Magic Hat connection - thought the name sounded extremely familiar. Looks like things are amicable, just seemed a little odd at first read. Haven't had a chance to track any more information down yet. Maybe tonight's research project...
     
  4. So did they buy Just Beer so they could use Just Great Beer without a threat of a lawsuit?
     
  5. That's not the chronology of it, the labels - which clearly use the "Just Beer Project" (rather than "Just Great Beer") name - were done in time for the application to be dated Nov., 2012 and the purchase was made in December. But who knows what discussions they might have had previous to the deal's consummation.
     
  6. You are correct - Alan & Stacey (she was former head of marketing at MH) maintain their office here in Burlington for research and development purposes in partnership with Jim Koch. Both are longtime Burlington residents.
     

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