I don't agree. I'll agree that how you market your product is important and always a major consideration and concern, but I would argue that no brewery goes to the lengths that AB goes to. They make some of the most bland, flavorless swill on the planet, and yet thanks to a multi-million dollar marketing stratedgy, they have convinced countless consumers that they really are drinking one of the most rich and flavorful beers on the planet. I can think of no company in the world that does a more exceptional job marketing their product, and in that regard, I'll always sing AB's praises. BL platinum is just the latest line of BS that AB has sold to the masses. That they're so damn good at it, should come as no surprise to anyone.