So how does that disprove my point? Unibroue is located in Québec where French is spoken. Lagunitas is located in California where Spanish is spoken by a large part of the population. Deschutes is named after a local river in Bend, Oregon that I'm sure most people who lived in the area when the brewery was just getting started knew about. Kuhnhenn is named after its owners which, although I think naming your business after yourself quite arrogant and cries of low self esteem, I can somewhat understand as it has some historical precedent in the brewing industry. There is also the fact that all of the breweries you mention opened up when the craft beer industry was in it infancy, and there was little to no competition from other craft brewers. It mattered little at that time what you named your brewery, or how poor/amateurish/incompetent your marketing was. People were going to remember you, because you were the only game in town/state/area. If they wanted to drink craft beer they more or less had to buy it from you. Nowadays, with the industry its toddlership (if that's a word) it is much more important that a brewery looks professional in its marketing. What I see instead are a bunch of amateurish new brewery owners giving their breweries names that, as far as I can tell, are more cries for attention than well thought out marketing strategies.