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Brewers Association: Craft Brewing Volume Up 13 Percent in 2011

Discussion in 'Beer News' started by Jason, Mar 26, 2012.

  1. Jason

    Jason Founder (1,365) Massachusetts Aug 23, 1996 Staff Member

    Boulder, CO • March 26, 2012 —The Brewers Association (BA), the trade association representing small and independent brewers, today released 2011 data on U.S. craft brewing(1). Craft brewers saw volume(2) rise 13 percent, with a 15 percent increase in retail sales from 2010 to 2011, representing a total barrel increase of 1.3 million.

    In 2011, craft brewers represented 5.68 percent of volume of the U.S. beer market, up from 4.97 in 2010, with production reaching 11,468,152 barrels. Additionally, the BA estimates the actual dollar sales figure from craft brewers in 2011 was $8.7 billion, up from $7.6 billion in 2010. Increased retails sales represented 9.1 percent of the $95.5 billion dollar U.S. beer market(3).

    “While the overall beer market experienced a 1.32 percent volume decrease in 2011, craft brewing saw significant growth, surpassing five percent total market volume share for the first time,” said Paul Gatza, director, Brewers Association. “It’s becoming increasingly clear that with the variety of styles and flavors to choose from, Americans are developing a strong taste for high-quality, small-batch beer from independent brewers.”

    With 250 brewery openings and only 37 closings, the BA also reported that 1,989 breweries were operating in the U.S. in 2011—an 11 percent increase from the previous year. Small brewers employed approximately 103,585 workers in the U.S in 2011.

    “We saw rapid growth in brewery openings last year, particularly with microbrewery start-ups, and these numbers are poised to rise even more in 2012,” added Gatza. “In February 2012, we already topped 2,000 operating breweries—a truly remarkable milestone. We look forward to even more success and the continued expansion of the craft beer market.”

    Note: Numbers are preliminary. The Association will publish its full 2011 industry analysis in the May/June 2012 issue of The New Brewer, highlighting regional trends and sales by individual breweries. Additionally, a more extensive analysis will be released during the Craft Brewers Conference in San Diego, Calif., from May 2-5.

    1 The definition of a craft brewer as stated by the Brewers Association: An American craft brewer is small, independent, and traditional. Small: Annual production of beer less than 6 million barrels. Beer production is attributed to a brewer according to the rules of alternating proprietorships. Flavored malt beverages are not considered beer for purposes of this definition. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member who is not themselves a craft brewer. Traditional: A brewer who has either an all malt flagship (the beer which represents the greatest volume among that brewers brands) or has at least 50 percent of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor.
    2 Volume by craft brewers represent total taxable production.
    3The Brewers Association does not include flavored malt beverages in its beer data set.

    About the Brewers Association:
    The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference and BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience and American Craft Beer Week. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today's craft brewers and homebrewers. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA's American Homebrewers Association. Follow us on Twitter.

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    Press Release from the Brewers Association
     
  2. Only 13%. Damn I need to drink more...
     
    quetzal013 and JrGtr like this.
  3. quetzal013

    quetzal013 Savant (250) California Feb 16, 2011

    This is great! The more we support the craft the more we create demand... the more incentive for brewers to make good beer!
     
    Docer and jimmy666 like this.
  4. jimmy666

    jimmy666 Aficionado (230) Maryland Jun 20, 2010

    Takin ova one pint at a time :)
     
  5. DavoleBomb

    DavoleBomb Advocate (615) Ohio Mar 29, 2008

    I see this trend continuing for a while. Good for us.
     
    Docer likes this.
  6. Docer

    Docer Savant (415) Washington Nov 20, 2008

    I live in the Northwest, and so many are still opening new joints. Such as spots like Pints Brewing in Portland, and many others. It seems that one can make sure they are only 10 blocks away from another craft brewer, and they do just fine. What I like so much about this is that it is community based, small business, and people love it and are making a living. If you ask me, that is the American dream. I will pat myself on the back for buying so much craft beer, and really trying to learn the biz.. the people, and the art :D Let's keep this ball rolling.
     

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