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Bruery Hoarders Society

Discussion in 'US - Pacific' started by tbadiuk, Aug 22, 2012.

  1. http://hoarders.thebruery.com/

    I initially thought it was a joke, now I'm not so sure. If it isn't, I better be invited or that's it for them getting any more of my money. If spending $2000+/year on their beers isn't "prized status" enough I'm sure I can find better use for my beer money elsewhere.


    Dear Bruery Supporter,

    You've been chosen to be an inaugural Hoarders Society member due to your prized status as one of our top customers. We have been having a great time developing new and interesting beers for the Hoarders Society, and we look forward to you trying them as we get to know you better at the exclusive events that we'll be having for you next year.

    The Hoarders Society will be a much smaller membership base than the Reserve Society for next year and for the foreseeable future. Opportunities to join in the future will be very limited and will be by invite only. Members of the Hoarders Society receive all of the benefits of the Reserve Society, plus more.

    If you wish to accept this invitation to join the Hoarders Society, please do so by purchasing your membership through this page by Sunday, September 23, 2012. Only purchase one membership, please. Duplicate membership orders will be cancelled and refunded.

    Cost: $695

    Membership begins on January 1, 2013 and ends December 31, 2013.

    Membership includes the following bottles, exclusive to Hoarders (many of these beers are not yet named, our apologies):
    -- 2 bottles Portola Coffee / Strong Ale Blend (1st Quarter release)
    -- 2 bottles Peach Sour Blend (2nd Quarter release)
    -- 2 bottles Fess Parker Riesling / Sour Collaborative Blend (3rd Quarter release)
    -- 2 bottles Fess Parker / Saarloos & Sons Late Harvest Syrah / Black Tuesday Collaborative Blend (4th Quarter release)
    -- 2 bottles Bois (5th anniversary) aged in new French oak barrels (4th Quarter release)

    Membership also includes the following bottles, available after their release date (except for initial package offerings):
    -- 1 bottle of Melange #3 (Initial Package, January pickup)
    -- 1 bottle of White Chocolate (Initial Package, January pickup)
    -- 1 bottle of Otiose (Initial Package, January pickup)
    -- 2 bottles of Chocolate Rain (Available in March)
    -- 4 bottles of Black Tuesday (Available in late October)
    -- 1 bottle Barrel Aged 5 Golden Rings (Available in December)
    -- 1 bottle of Mystery Beer #1 (Mystery Release Date)
    -- 1 bottle of Mystery Beer #2 (Mystery Release Date)
    -- 1 piece of high quality merchandise

    Other Perks:
    -- Ability to purchase at least double the amount of allocations compared to Reserve Society members
    -- 20% off: Allocations, other purchases through The Bruery website, purchases at the Tasting Room, and when purchasing Bruery beer at The Bruery Provisions (compared to 15% for Reserve Society members)
    -- Access to special growler fills, special flights, access to Reserve Society events
    -- Access to Hoarders Society events
    -- First right of refusal to join 2014 Hoarders Society
    -- Shipping within California (will apply to Reserve Society as well)

    Anticipated Releases for 2013:
    *Society Member Exclusive = Hoarders & Reserve Societies
    -- Sour in the Rye
    -- Chocolate Rain (Society member exclusive)
    -- White Oak
    -- Sans Pagaie
    -- Bois
    -- Bois Aged in Rye Whiskey Barrels (Society member exclusive)
    -- Bois Aged in Brandy Barrels (Society member exclusive)
    -- Bois Aged in new American Oak Barrels #4 Toast (Society member exclusive)
    -- Kumquat Sour In The Rye (Society member exclusive)
    -- Barrel Aged English Barleywine with Portola Coffee (Society member exclusive, not yet named)
    -- Blueberry Sour (Society member exclusive, not yet named)
    -- Mystery Beer #1
    -- Mystery Beer #2
    -- Tart of Darkness
    -- White Chocolate
    -- Barrel Aged Apricot Strong Ale (Society member exclusive, not yet named)
    -- Bourbon Barrel Aged Smoking Wood
    -- Cherry Oude Tart (Society member exclusive)
    -- Oude Tart
    -- Black Tuesday
    -- Grey Monday (Society member exclusive)
    -- Melange #1
    -- Bourbon Barrel Aged Autumn Maple
    -- Melange #3
    -- Rueuze
    -- Barrel Aged 5 Golden Rings (Society member exclusive)
    -- Smoking Wood - Rye
    -- Approximately 8 very exciting Provisions Series releases

    Barrel aged beers tell us when they are ready, so keep in mind any stated release dates are estimates only.

    Shipping within California will be offered for the beers included in the membership, however we will handle the additional cost of shipping at a later date.
    You must be 21 years or older to be in the Hoarders Society. All pick-up purchases take place in Placentia, California, thus CA (Placentia area) sales tax will be applied to all orders at a rate of 7.75%. All shipping orders will be taxed at the shipping address rate.

    Please note that we will not be able to ship outside of California. If you are outside of California, please designate a trustee who is over 21 years of age to pick-up or receive shipment of your beers.
  2. I believe, mainly because the mention of Sarloos, I know they have been building a relationship.
    pschul4 likes this.
  3. FosterJM

    FosterJM Champion (845) California Nov 16, 2009

    I honestly think I just peed a little.

    1up, Jazzpatel, gpawned and 1 other person like this.
  4. over on fb i remarked that this is great marketing and a good move, but i forgot about the "cut off one's nose to spite one's face" aspect of beer. this could backfire.
    Mjmoser likes this.
  5. Please tell me this isn't real.
    The Bruery has more tact than that, instead of blantantly calling it "Hoarding Society" they'd call it "Timeless Collection: from The Bruery" or something corny like that.
    Joe_Mahma likes this.
  6. I've talked now to two other friends in RS and both their reactions can best be described as "pissed". As far as I know, they spend about the same as I do, so that's $6000/year and counting...
  7. God I hope they offer it up to the public if they don't sell out...
  8. This strikes me as a giant troll.
    domtronzero and Etan like this.
  9. dsal89

    dsal89 Advocate (505) Indiana Jul 6, 2008

    Someone fill me in a bit....with the Reserve Society do you have to pay the membership fee and then pay for the bottles on top of that? Or are bottle sales and everything included with the society price?
  10. You get some bottles included with the membership, then you can buy more as well.
  11. brewbetter

    brewbetter Savant (410) Nauru Jun 2, 2012

    I really like how The Bruery operates. If you're willing to pay, they're willing to hook you up.

    ISO: Hoarder's Society membership with mule
  12. You get about $200 worth of bottles and a couple of other bonuses for your $300. While you could conceivably just join and never order anything else, it doesn't make a ton of sense to do so.
  13. dsal89

    dsal89 Advocate (505) Indiana Jul 6, 2008

    Oh ok. THat seems more reasonable lol

    Too bad i dont like close to the bruery otherwise id join for sure
  14. nanobrew

    nanobrew Initiate (0) California Dec 31, 2008

    all I know is as a regular society member I am excited about next year as I did not see a '*' next to any of the listed anticipated beers for 2013, and there are a lot of awesome sounding ones.
  15. I can't stand how the Bruery operates.
    I'm more than happy to pay for several beers from them, others I definitely would not want to pay for, but are included in the price of the RS and now in the HS.
    2beerdogs likes this.
  16. To toss it out there to everyone - be very careful with this site until confirmed legitimate. It could be phishing for username/passwords of Reserve Society members trying to login to it.
  17. drgarage

    drgarage Initiate (0) California Aug 19, 2008

    Any word on the price to join the hoarders' society?
  18. My RS society log-in worked, a fake user/pwd doesn't. It also has my address/billing details. It's definately a Bruery site.
  19. $695
  20. OP says $695
  21. nanobrew

    nanobrew Initiate (0) California Dec 31, 2008

    I could see the bottle "value" being higher than $200 as there are 10 beers, and they probably would be more like $30.

    With that said I agree with your earlier comment. The site seems cheap, especially the logo, doesn't have the same feel of their other stuff.

    If it is real, I do not understand why people would be upset with this. Obviously this is offered to members who spend a lot. If you think you spend a lot and are not invited, obviously you don't spend as much as others. They have to make the cut somewhere. If you think it is is too pricey then don't participate.
  22. Dan_Bowman

    Dan_Bowman Savant (270) Ohio Apr 11, 2010

    There is the link, can you just sign up?
  23. stupac2

    stupac2 Initiate (0) California Feb 22, 2011

    This really sets off my "joke/troll/scam" sense, but other than calling it "Hoarder Society" there's nothing unreasonable there...
  24. stupac2

    stupac2 Initiate (0) California Feb 22, 2011

    RyanOooh and pschul4 like this.
  25. Me to, except there isn't a hint of a joke in any of the details from what I can see? You'd think they'd drop in something to make it more obviously a joke.

    I also posted this because it has other interesting tidbits, like opening up shipping within Cali next year, plus of course the list of upcoming beers...
  26. miketd

    miketd Advocate (520) Ohio Mar 2, 2006

    Along with the Rare Barrel, they are cornering the market on douchey names with a negative connotation. :rolleyes:

    Not a chance i would pay for this, but surely they will have many eager peeps buying their wares.
    2beerdogs and Zimbo like this.
  27. How'd you find out about it? i.e. who actually received this email/invitation?

    That certainly does lend itself to being real (unless somebody hacked both their database and DNS, which is more unlikely), but I'm curious if this maybe just leaked before it was supposed to? The site looks terrible - very unpolished.
  28. I hear there is also going to be a Jump the Shark Society soon as well. For a cool $1000 you get all the benefits of the Hoarders Society plus once a year you get to take a soak in a barrel of Black Tuesday with a crazy straw. :D
    xccris, Joe_Mahma, Nuwanda and 19 others like this.
  29. There is a thread on ratebeer about it, I put all the info together (tried logging in with my RS info, got the details about the membership above,etc) and just posted it here.
  30. Well, not easily, but the domain is registered with GoDaddy, using GoDaddy DNS, Patrick's email is very public, and there are plenty of godaddy account phishers out there. So that part wouldn't surprise me terribly, particularly if somebody were to go through all this effort.

    That said, if they really have the database of user info, it's unlikely they were able to grab that plus takeover DNS...
  31. alexipa

    alexipa Savant (445) Colorado Oct 7, 2011

    $700 for 22 beers... $32 a beer? Sounds... good...
    mlaroche, Zimbo and brewbetter like this.
  32. ehammond1

    ehammond1 Initiate (0) Jul 4, 2008

    Don't know who he is, but Luckyhank posted this on ratebeer.com in a response to a question of the validity of this new society:

    I got one yesterday. If money were no object, sure I would go for it. But $695 is a lot to throw down. Don’t think I can talk my wife into that one.

    Also, I’ve been a Reserve Society member for two years and kind of getting over it. The special growler fills are scant, and usually only for unpopular special release beers. For every fantastic release (Motherfunker, Tart of Darkness) there are about four or five clunkers, some of which are pretty expensive.

    2beerdogs and Retsinis like this.
  33. This is what I was thinking too. Doesn't look like the typical Bruery stuff that is put together.

    But I'm liking the list of beers for next year as a RS member!
  34. FosterJM

    FosterJM Champion (845) California Nov 16, 2009

    Okay guys...

    Just got off the phone with Jonas at the Bruery and he informed, "yes this is a real thing" No scam or joke. Invite only and all the details the OP listed are part of it.

    2beerdogs, brystmar, Tieman and 4 others like this.
  35. Interesting. So I guess that officially leaks the 2013 RS beer list then too...
    2beerdogs likes this.
  36. ant880

    ant880 Advocate (645) New York Nov 7, 2010

    May I be the first to predict a "Bad Hoarder's Society Trustee Alert" thread by mid-January 2013?
  37. leedorham

    leedorham Champion (835) Washington Apr 27, 2006

    Pretty brilliant. They've pretty much guaranteed their high-end sales before any of them are released. You guys are buying beer futures.
  38. This is raising my B.S. detector quite a bit. The Bruery's main website is pretty slick and professional, the page linked in the first post on this thread is anything but. I'd be very, very damn cautious about putting Credit Card info into that site...

    (says guy with experience dealing with similar scams in financial services industry)
  39. Kind of disappointed after spending thousands of dollars at the Bruery, ordering max allocations 90% of the time, I didn't get an invite. Which, may be presumptuous of me, but if the shitton of $$ I spend there doesn't get an invite, I wonder what does, thus making me think further that this might be fake.

    Cascade should do something like this for real though. Sucks not getting Strawberry or Figaro online.
  40. SeaWatchman

    SeaWatchman Initiate (0) Mar 24, 2012

    Wow. If the Bruery hadn't already jumped shark I'd use that analogy but now they're just being stupid. What a great business idea though, playing into the idiotic Pokemon mentality of Bruery collectors. Their beers aren't even that good and people buy into this crap. They have taken the Lost Abbey model, added carbonation, and single handedly fucked the brewing industry and Patrick Rue loves it. Two years ago at Savor he said that ebay and that mentality only makes him more money in the long run, and this is proof of that.