wat black tuesday preorder: $25.50, retail: $30 eclipse preorder: $24 (last year) / retail: $30 (last year) similar price and futures structure. eclipse is the very definition of a gimmick and it clearly has a high profit margin - both criticisms you leveled at the bruery. i don't think you're prepared to argue this coherently. the only significant difference is that you don't like the bruery. and yes, taste is subjective, but i don't think fiftyfifty is anywhere near quality. they've got one famous beer and they can't even get that to be consistent. plus, have you had concentrated evil? it tastes like its name.