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Bud sold 500,000 barrels of Lime-A-Rita in the first 8 months

Discussion in 'Beer News' started by sandiego67, Apr 25, 2013.

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  1. sandiego67

    sandiego67 Member

    Location:
    California
    Read more: http://www.foxnews.com/leisure/2013/04/24/budweiser-introduces-strawberry-beer/#ixzz2RR2lzlHm
    writerLJBerg likes this.
  2. Marty91

    Marty91 Member

    Location:
    Pennsylvania
    Wow.. maybe they'll come in margarita glass shaped cans.
  3. sixerofelixir

    sixerofelixir Member

    Location:
    Ohio
    8%? The forecast calls for lots of puking..
    SMITHAND, DemoniChris, sarro and 17 others like this.
  4. Danielbt

    Danielbt Member

    Location:
    Texas
    I would have been all over this as a teenager.
  5. heatwaves

    heatwaves Member

    Location:
    California
    I hate to think what chemical concoction they're using to create the flavors.
  6. Premo88

    Premo88 Member

    Location:
    Texas
    Is it Mr. Bernstein or Charles Foster K. who says it best in Citizen Kane?

    "It's no big deal to make a lot of money if all you want to do is make a lot of money."
  7. Danielbt

    Danielbt Member

    Location:
    Texas
    Limes and strawberries? It's not always cheaper to use artificial ingredients over natural.
  8. Alextricity

    Alextricity Member

    Location:
    Michigan
    My friend had one of these lying around awhile back and I had one ...

    I enjoy a good margarita, but these "Can-a-ritas" taste absolutely awful.
    UnclePatches likes this.
  9. olfolxholme

    olfolxholme Member

    Location:
    California
    I was horrified how many people were drinking green metal bottles of heineken at the giants game the other night... until i realized it was BUD LIGHT LIME-ARITA!!!!!!!!!!!!!!!!!!!

    Lime-Arita sounds like a stomach problem to me.
    Ford and backbaybrewer like this.
  10. Straw ber rita has been out for almost 2 months here.

    Odd timing for this article
    tarawho likes this.
  11. heatwaves

    heatwaves Member

    Location:
    California
    Yes, it is always cheaper. If it wasn't, every food company would use real fruit. "100% lime flavor" does not equal "100% lime juice".
  12. GetMeAnIPA

    GetMeAnIPA Member

    Location:
    California
    According to the article:

    "But the straw-beery drink got pretty high marks from RateBeer, an independent review board for craft beer enthusiasts.

    But when I reviewed the ratings on RateBeer it got a 6....ahaha I love the schwed marketing.
    Shogun730 and Kyrojack like this.
  13. Luv2Brew422

    Luv2Brew422 Member

    Location:
    California
    I would agree, except for the fact that there is 0% Tequila!
  14. CelticAleMan

    CelticAleMan Member

    Location:
    California
    And some seriously bad hangovers. ;)
  15. beercanman

    beercanman Member

    Location:
    Ohio
    Reading this gave me a migraine.
  16. squirrely2005

    squirrely2005 Member

    Location:
    Texas
    I had the strawberry one the other night. I don't remember what it tasted like because I was already drunk and kept getting told "it'll fuck you up." I think it was like an 8oz can which would be something like only one beer. I'm bad at math so that's probably wrong but still. People don't know what they're talking about.
    ian1976 and BedetheVenerable like this.
  17. sandiego67

    sandiego67 Member

    Location:
    California
    I was more impressed that Lime-A-Rita outsold every craft beer in the US. It still appears that the big brewers can throw anything together and it still sells in big numbers.
    Rutager, LaneMeyer and tarawho like this.
  18. SaCkErZ9

    SaCkErZ9 Member

    Location:
    Florida
    Call me when they come out with "Sex on the beach-a-rita". I can just imagine the marketing on that one...
    JaysUncle likes this.
  19. FriarTuckInLuck

    FriarTuckInLuck Member

    Location:
    Arizona
    This shit is classic. I need to start saving these for posterity...
  20. TacoHugs

    TacoHugs Member

    Location:
    Illinois
    4Loko is still the king
  21. MusicaleMike

    MusicaleMike Member

    Location:
    Pennsylvania
    Maybe they think the 6 is out of 10...
  22. RichardMNixon

    RichardMNixon Member

    Location:
    Pennsylvania
    It looks like they read the copy-pasted marketing blurb from AB-InBev above the reviews
    and called that a favorable review by Rate Beer. Pretty well in line with the journalistic standards over at Fox.
  23. benbking

    benbking Member

    Location:
    Massachusetts
    Well I didn't buy any.
  24. Frankinstiener

    Frankinstiener Member

    Location:
    Illinois
    So what? This isn't margaritaadvocate.com
  25. Brokentalontsi

    Brokentalontsi Member

    Location:
    Texas
    I have a picture floating around of what is does to concrete if left there over time... The cans would burst in our warehouse just sitting on the pallet, liquid would reach the concrete then strip the clear coat off the floor then start deteriorating the concrete itself. After seeing that I decided I'd be staying away from then on out. Previously they had been a decent alternative to $9 dollar bud lights at a concert, now I guess the only option is pregaming...
  26. RangnaR

    RangnaR Member

    Location:
    California
    Ummm... Cinco de Mayo, maybe?
    frazbri likes this.
  27. otispdriftwood

    otispdriftwood Member

    Location:
    New York
    Just goes to show what marketing can do. Hell, it seems that if they brought out something called "this stuff sucks and will make you puke" and marketed it using their existing techniques, there would be people who would buy it.
  28. BlowstotheBody

    BlowstotheBody Member

    Location:
    Florida
    Stuff's awful. Took some with me for Hunahpu's Day so that the non craft-inclined friends I was going with (none of my friends are into craft beer) could pregame or whatever. I had one and thought it was awful, then my buddies hated it too. I was tempted to bring some for the event to see if i could offer it up as a trade for some Darkness or BCBS with people in line, but figured I may just provoke a fight. Left the stuff in the hotel.

    On the plus, Hunahpu's was a blast and one of my non-craft friends really enjoyed Short's Key lime Pie and hunahpu's, among others. He bought 2 bottles of hunahpu's to sell later on, but so far he's already consumed one.
  29. beergurujr

    beergurujr Member

    Location:
    Illinois
    The important 25-54 demographic ladies LOVE this 8% stuff. Same with all the A-B "Wilds", also 8%.
    Blueribbon666 likes this.
  30. Brokentalontsi

    Brokentalontsi Member

    Location:
    Texas
    I'd say the predominantly low income, African American areas have seen the best sustained sales since its release. The demand was through the roof for limearita early on but has fallen off considerably since then except for in the aforementioned parts of town. After 4 Loko was pulled from the shelves the first time, the only areas it really gained a following again was in the same areas.
  31. Prh27

    Prh27 Member

    Location:
    Virginia

    I don't think its quite that serious.
  32. beergurujr

    beergurujr Member

    Location:
    Illinois
    Dude, my customer base is like 90% caucasian, suburban, and we continue to sell a shit ton of Lime-a-rita. And now Straw-be-rita. No slowdown at all. YMMV
  33. Thads324

    Thads324 Member

    Location:
    Connecticut
    I can't wait for the rum barrel aged blood orange a Rita. Sources who are familiar with bud operations say that it will be 11.8% abv and will be released in mid September. I think the Rita series is the best yet by bud, such awesome stuff. Can't wait for strawberry, I'll be buying out the whole state!
  34. But why treat like it Lime a Rita is new, and straw ber rita is coming down the line?

    They're both out. Lime has been out for a year and change.
    beergurujr likes this.
  35. Louis_Toschner

    Louis_Toschner Member

    Location:
    South Carolina
    Chugging Listerine tastes far better!
    stella77artois and tjosborne like this.
  36. moefriedman

    moefriedman Member

    Location:
    Illinois
    I for one kind like the Lime-a-rita. After an evening at a Mexican restaurant, sometimes you want to keep the fiesta going. And who has time to juice limes at home?
    jjanega08 likes this.
  37. Brokentalontsi

    Brokentalontsi Member

    Location:
    Texas
    Interesting indeed, around here it was on fire for about 2 months and now it sits on shelves everywhere except low income areas and large grocery stores that sell damn near everything at a decent rate. In general convinience stores around here are the primary BMC movers for the city, and it's there where limearita has died off.
  38. RangnaR

    RangnaR Member

    Location:
    California
    I do. I juice some lime every morning when I make my kale smoothie...
    SnowFlowMfg likes this.
  39. RobertColianni

    RobertColianni Member

    Location:
    Pennsylvania
    Crazy that they sold 500,000 barrels, but a fairly large craft brewer in DFH only produces a total of about 80,000 barrels per year. Mind blowing facts.
    Rizalini and AnotherImperial like this.
  40. papaholmz

    papaholmz Member

    Location:
    South Carolina
    o_O how did that happen?
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